Is the content ranking well for other keywords?

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Think of yourself as an asset portfolio manager, because that’s what you are. In …

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Blog Commenting in SEO and it’s need

One of the most time-consuming parts about link-building is actually finding places that will give you links. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which …

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More backlinks = Higher rankings

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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Use Responsive Design

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

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Adapting for the long tail of search

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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How to Choose a Domain Name for Maximum SEO

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

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Distribute page authority and ranking power throughout the site

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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SEO specificity best practice

In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …

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Leverage the work your competitors have already done in SEO

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer …

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Link Out To Diverse Sources

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Spend a little time thinking about how you can get …

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Page load time

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a …

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What are 3 things you can do for your SEO now?

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Include the right …

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Identify niche blogs, forums and newsletters

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a …

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Making Sense of All This Keyword Data

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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Why are backlinks important?

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. The biggest SEO mistake you can …

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If you lose your site data then you lose your rankings too

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. A great way to incorporate all those valuable local keywords into your website is to create …

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Promote transparency and foster trustworthiness on your site

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Efficient content organization seeks to reduce, minimize, or …

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Understanding the rationale behind XML sitemaps

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. When SEO isn’t done right it can be the cause …

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Use Headers — Wisely

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages …

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Analyze your current website

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. As you gather intel on your website’s audience, the competition and commonly …

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Analyzing search engine indexing reports

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

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Rate of new link growth may signal freshness

Make sure that your website’s main menu only features the most important categories. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might …

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Ensure that you get language declaration right

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Efficient content …

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Garner high-quality backlinks

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. A big part of effectively …

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Local SEO understands changing attention spans

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The main aim of your content should still be to provide …

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Accessibility/spiderability

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. First, stop assuming SEO is dead because the rules changed. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google …

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Add valuable insight

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention …

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Anatomy of a Keyword

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe …

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Remember that quality is more important than quantity

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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The most important part of SEO is link building

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. With the vastly reduced price of …

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All Attention is Good Attention

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. In a …

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Why Doesn’t SEO Always Work?

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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Refresh your website to match your message

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …

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What is Off page optimisation?

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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