Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. It’s not just about creating quality content, but also about knowing your audience, to the …

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people …

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Think of yourself as an asset portfolio manager, because that’s what you are. In …

One of the most time-consuming parts about link-building is actually finding places that will give you links. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which …

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Spend a little time thinking about how you can get …

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way …

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content …

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Include the right …

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a …

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. The biggest SEO mistake you can …

Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Before you publish, please proofread! Google doesn’t like spelling or grammar errors …

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. A great way to incorporate all those valuable local keywords into your website is to create …

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Efficient content organization seeks to reduce, minimize, or …

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. When SEO isn’t done right it can be the cause …

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages …

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. As you gather intel on your website’s audience, the competition and commonly …

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Make sure that your website’s main menu only features the most important categories. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might …

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Optimizing your website will invariably lead to more organic traffic later on in the life …

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Efficient content …

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. A big part of effectively …

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The main aim of your content should still be to provide …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. First, stop assuming SEO is dead because the rules changed. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google …

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe …

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. With the vastly reduced price of …

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. In a …

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …