What are Google's rules when it comes to link building?

Contextual link building is the quickest way to boost your site’s search performance. Don’t duplicate title tags across your website, as this can negatively impact your visibility Google will follow your links, the post and pages that have the most internal links will be most likely to rank …

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Getting Started with the SEO Competitive Analysis

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Linking to authority …

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No-follow all backlinks

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Having keywords in your domain URL can also give you a small SEO boost. The length of search phrases continues to grow. Back when the Internet …

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Create an Engaging Web Presence

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. As much as it's important to try …

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Technical aspects of creating site content

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Optimizing your images gives your website an additional chance to be found via image search. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe …

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Stay Away From Established Markets

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. A fantastic …

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Create great content consistently

Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. To fully make the most of local SEO, you need to ensure that all of your content is …

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Relevance is the key issue for SEO

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding …

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Check your website’s loading speed

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Is the content ranking well for other keywords?

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Think of yourself as an asset portfolio manager, because that’s what you are. In …

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Blog Commenting in SEO and it’s need

One of the most time-consuming parts about link-building is actually finding places that will give you links. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which …

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Use Responsive Design

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …

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How long does SEO take?

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually …

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SEO great content best practice

Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? In the coming times, content from …

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Use Engaging Language for Effective SEO

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal …

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Off page optimisation techniques for better rankings

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

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Main keywords and sub-keywords

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Think about what happens when you type a query into a search engine. The …

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Education is the best legacy

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. The readability of your content has to …

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Write Meta Data for Real People

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Adapting for the long tail of search

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. There’s a difference …

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Lessons Learned from Crummy SEO

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Local SEO refers to making a company's …

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Local SEO is way more than Google

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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