Stay on top of your SEO strategy and make sure that it is up to date. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! More …

The control scenario ‘A’ is usually defined through several aspects (e.g. The advent of Global economy nearly makes every business have an online presence. Content is a very important part of your website but it is far from the only on page factor that will affect how well your …

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! If you use images, videos …

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes …

Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites …

Spend more time on it than you would a typical piece of content. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our …

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it …

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business …

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If your site structure is something you’re not really able to change (easily) then …

The sheer apparent complexity of SEO is enough to turn some people away entirely. Nowadays, everyone’s in a hurry, and the online world is no different. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most …

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. The …

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. In its …

For example, “payday loans” is an industry riddled with web spam. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google …

Social media also brings traffic to a website. In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. A site’s age has an influence on that site’s ranking. A site …

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth …

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. It’s no surprise that customers are tired of being sold to, particularly across the internet. Backlinks are clickable links that essentially hold the World Wide Web together in …

Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. This is a terrible user-experience and is exactly the opposite of what Google wants. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts …

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. One way search engines derive intent is by classifying queries into intention categories. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a …

Search engines don’t like familiar or generic content. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. When you architect a website …

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually …

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. While building a better search …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your …

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that …

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. The …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Search engines have been tailored to predict the intent of customers, which explains why some …

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very …

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Stick to these good practices and you’ll …

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first …

At a bare minimum, include social sharing buttons on your content. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use …

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog …

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your …

A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. One of the most common problems for webmasters who run both mobile and desktop versions …

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of …

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it …

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? While we all enjoy seeing the …

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable …