Track the Results and Scale It

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Your website is one of your most important pieces of digital equity, and one of …

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Will the methods of SEO change over time?

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed …

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More value in your subheadings

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …

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Off page optimisation techniques for better rankings

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

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Crawling and Indexing

Stick to these good practices and you’ll be on your way to free traffic. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the …

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Create an e-book or guide every two months

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show …

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Monitor Google My Business

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Link Building

Review competitive lists and other pertinent industry sources. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Using social media for your business has …

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Main keywords and sub-keywords

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Think about what happens when you type a query into a search engine. The …

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Link exchange schemes: Good for SEO?

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

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Education is the best legacy

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. The readability of your content has to …

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Picking Profitable Local SEO Lead Generation Niches

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Not All Links are Created Equal

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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Enable broswer caching

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. The total number of backlinks can often include many links from …

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Make your existing pages longer

A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come …

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The first choice should be reporting

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor …

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Remember that quality is more important than quantity

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. When it comes to getting your content to the top of the search rankings there’s a number of …

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The Role of Social Media

Get people talking about your brand, and mentioning it on their website, or any website for that matte The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult …

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Write Meta Data for Real People

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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SEO demands linkbacks. Content marketing introduces linkbacks.

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend …

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The bottom line is, the SEO effects of a +1 are very indirect

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Google has …

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Web 2.0 indexing works wonders

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. The quality and …

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Rankings, On-page and Off Page SEO

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field …

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Sprinkle LSI keywords liberally

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Get specific by taking …

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Adapting for the long tail of search

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. There’s a difference …

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Only build citations for real physical locations

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Carve out time for updating and improving older SEO content

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Which keywords are …

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Use a permalink structure that includes keywords

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader …

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Lessons Learned from Crummy SEO

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Local SEO refers to making a company's …

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