Use Hashtags (Wisely) and Categorize Your Boards

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Browse your …

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Relevance, not quality

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. SEO tools are a necessity to any SEO campaign. They can …

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Intrigue your audience to stick around

Integrate selected keywords into your website source code and existing content on designated pages. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for …

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Contribute to the conversation

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google …

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All Attention is Good Attention Isn't It?

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Fundamentally …

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Why do backlinks matter?

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of search is a big one; even if you serve a niche industry, there are hundreds -- or …

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The myth of free and fast traffic

For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit …

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Use an SEO Service for Link Building

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Have …

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It’s time to revolutionize our approach to link reporting

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such …

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Keep URLs short

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Links at the top of a page carry more weight than those …

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SEO is a lot more than keywords and rankings

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Backlinks are links from other websites to yours, and are incredibly …

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Stay Away From Established Markets

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. A fantastic …

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Use co-occurring words from pages that are highly ranked

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. For advanced users, the information an analytics package provides …

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Arm yourselves with an SEO strategy

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

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Reach out to influencers known for your topic

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. If over time your site has acquired an average of 5 links per day, and then the links suddenly start …

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Moms use search engines twice as much as non-moms

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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Making Sense of All This Keyword Data

A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no …

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Rate of new link growth may signal freshness

Make sure that your website’s main menu only features the most important categories. If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might …

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Remember that quality is more important than quantity

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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Refresh your website to match your message

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …

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What is Off page optimisation?

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Use Google Keyword Planner To Find Untapped Keywords

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

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Build a dashboard in Google Analytics for tracking

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. It is worth noting …

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Carve out time for updating and improving older SEO content

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Increasing your search visibility is …

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Meaty meta descriptions

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When consumers search vocally, their queries are hugely different from how they write them …

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Understanding searcher intent

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Backlink Ranking Factors

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control …

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Community Hijacking

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. You need to be placing …

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More value in your subheadings

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …

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Create an e-book or guide every two months

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show …

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