Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Most businesses understand the …

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive …

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Search …

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order …

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually …

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing …

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? But all too often …

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Mobile …

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

Whenever your URL changes, think of what you may have going on that’s attached to those URLs. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Paid link-building …

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. While building a better search …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your …

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Understanding which ranking factors are relevant to your industry is key to becoming an …

When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Page load speed is also a ranking …

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money …

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Browse your …

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that …

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. The …

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

Contextual link building is the quickest way to boost your site’s search performance. Don’t duplicate title tags across your website, as this can negatively impact your visibility Google will follow your links, the post and pages that have the most internal links will be most likely to rank …

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Though you can simply just add a tracking code to your web pages for website analytics tools to start …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google uses your …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on …

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Link building is definitely one of the most important aspects of …

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Keep an eye on organic search …

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank …

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making …

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Search engines have been tailored to predict the intent of customers, which explains why some …

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. SEO tools are a necessity to any SEO campaign. They can …