This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Want to drive more quality traffic? Optimize your content for Google answer boxes! By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific …

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. By now, you should be convinced that …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google is getting better every year at detecting spammer and low-quality links. Being proactive about …

Google continues to use natural, quality inbound links as a main ranking factor. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. There are many …

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content …

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. SEO tools are a necessity to any SEO campaign. They can …

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not …

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Google has always encouraged webmasters to …

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Information Snippets are the block of text found under the main title of a …

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Websites that are popular and have a lot of links …

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. If Google and the …

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Web users are …

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe …

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Site owners must focus on the quality of …

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to …

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field …

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader …

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Some of the first things you probably think of with regards to SEO are links. Links are good …