Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Over the years many people have tried to game the system by creating content that …

Digital marketing is a vast marketing technique which includes many other marketing tact. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. Keep your descriptions under 150 characters to avoid a trail off (…). This shows …

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. In its …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. If …

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply …

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated …

If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer …

For example, “payday loans” is an industry riddled with web spam. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google …

Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Is your web content long enough? Does it have enough substance—does it add enough value? If it is …

SEO yields tangible, measurable KPIs. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Seo is really an integral part of digital marketing. The advertisers of recent history …

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. Many specialized SEO tools …

What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks …

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. A lot of SEO has been focused on technical matters and very …

Social media also brings traffic to a website. In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these …

There are lots of different types of keywords. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. But still you face other …

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google is getting better every year at detecting spammer and low-quality links. Being proactive about …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. A site’s age has an influence on that site’s ranking. A site …

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet …

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth …

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Just imagine a situation where you have a great article with a boring …

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. It’s no surprise that customers are tired of being sold to, particularly across the internet. Backlinks are clickable links that essentially hold the World Wide Web together in …

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as …

Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. This is a terrible user-experience and is exactly the opposite of what Google wants. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts …

Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Since your content is evergreen, you will get more visitors to your site. The point is, don’t limit your thinking to only “ranking …

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains …

This keyword uses numerous different words and as such can also be known as a search phrase. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic …

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. DA/PA and CT/TF are …

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited …

The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the …

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. One way search engines derive intent is by classifying queries into intention categories. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a …

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material …

Google continues to use natural, quality inbound links as a main ranking factor. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. There are many …

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. A search term can be …

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You should see improvements in website traffic, a key indicator of progress for your keywords. The modern user has a very short attention span. If a …

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

Search engines don’t like familiar or generic content. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. When you architect a website …

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content …

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. SEO is connected to strong sales funnels and often shows a high return …

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Even if you have a site already …