Discover the connection between user experience SEM

The control scenario ‘A’ is usually defined through several aspects (e.g. The advent of Global economy nearly makes every business have an online presence. Content is a very important part of your website but it is far from the only on page factor that will affect how well your …

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Make mobile search the focal point of your marketing efforts

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! If you use images, videos …

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Adjust your appearance in search by utilising social media

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Make note of the unique characteristics on-page and in the source. There are also companies who sit between both camps almost grey hats so to …

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Quality over quantity when it comes to organic links

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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We're searching in different ways

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) The glitz, the glam, the glorious design elements that make your …

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Google recommends this as a strategy

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. By now, you should be convinced that …

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Think about link research from the start

Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting …

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On its own, content does nothing for your business

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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Don’t forget about CTR

Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite …

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The steps needed for putting canonical URLs into action

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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Check the content of the target web page

Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type …

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Can RSS feeds help improve my search engine placement?

One of the most common misconceptions is that blogging on your own site is going to help your SEO. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes …

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Internal linking is a really effective SEO technique

Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites …

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What everyone ought to know about rankings

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Top trends in static pages to watch

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

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The hidden agenda of domain authority

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Competition is cutthroat and new platforms are constantly emerging. Extensions are usually linked to what backend technology is …

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Online marketing changes quickly when it comes to non reciprocal links

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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Establish your position regarding meta tags

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Write locally oriented content: It’s one of the best things you can do …

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Useful tips from experts in text links

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. But it will …

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Use your location in your keywords

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it …

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Is this the end of forums as we know it?

When people hear about how great you are, they head to Google to discover more. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. A popular practice, and thought to be best …

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Make a good use of trust rank

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. The day may come when links are less important to rankings, but that day hasn’t arrived yet. An …

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My thoughts on gateway sites

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Making Changes Early and Often

What’s more, these keywords can really help you to understand your customers’ intentions. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. By determining the meaning of each word, it disambiguates the other …

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Measuring Content Quality and User Engagement

The sheer apparent complexity of SEO is enough to turn some people away entirely. Nowadays, everyone’s in a hurry, and the online world is no different. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most …

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Let's talk about rankings

There are many facets of outbound communications to consider. What’s the first thing you do when you have a question? A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion …

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Drop Keyword in First 100 Words

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives …

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Analyse your existing SEO

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. The …

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Learn from these mistakes before you learn about RSS feeds

The Web search engines make use of a Crawler or Spider that crawls the website content. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is …

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Make a good use of web 2.0

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Unexpected ways citations can help with getting your website noticed

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Over the years many people have tried to game the system by creating content that …

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