The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on …

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Link building is definitely one of the most important aspects of …

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very …

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts …

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Aside from on-site optimization and content marketing, the most important element of your strategy is your link …

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Google delivers results based on the geographic location of the searcher, which is determined …

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Vertical search …

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below …

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. It’s not just about creating quality content, but also about knowing your audience, to the …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Spend a little time thinking about how you can get …

If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way …

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. The biggest SEO mistake you can …

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). In document analysis, search engines look at whether they …

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Your headline is among the first things that users will come across when carrying out a search …

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Earning a link …

Review competitive lists and other pertinent industry sources. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Using social media for your business has …

Get people talking about your brand, and mentioning it on their website, or any website for that matte The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult …

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Local SEO is, inarguably, the best bet for local businesses to grow …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Putting effort into the …