So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave.
Google owns roughly 70% of the search engine market share
As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Google wants to ensure
that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines.
Take all the data you get
Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. The most important user
signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO.
Is the traffic converting into leads?
Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. When it comes to long-term SEO strategies, there are so many tactics to consider. Gaz Hall, from SEO Hull
, had the following to say: "Now's the time for any local business to raise its game."
How to Choose a Domain Name for Maximum SEO
While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Meta tags are the
HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them.