Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting …

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business …

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

Digital marketing is a vast marketing technique which includes many other marketing tact. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. Keep your descriptions under 150 characters to avoid a trail off (…). This shows …

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply …

Social media also brings traffic to a website. In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. A site’s age has an influence on that site’s ranking. A site …

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet …

Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. This is a terrible user-experience and is exactly the opposite of what Google wants. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts …

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. One way search engines derive intent is by classifying queries into intention categories. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a …

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Browse your …

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Keep an eye on organic search …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google …

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Have …

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog …

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your …

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Technical SEO is an often misunderstood discipline that many find difficult to pin down in …

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? While we all enjoy seeing the …

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Strategically written website copy includes well-thought-out internal links and calls to action. Google follows links. Links are important. So …

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Diving straight into the internet without any …

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Backlinks are links from other websites to yours, and are incredibly …

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

The search engines will act rapidly to penalize sites that contain viruses or trojans. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised …

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Keyword page density is a measure of the relative frequency of the …

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Remember how people say, "it's not about what you know, it's about who you know"? The …

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of …

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. A great way to incorporate all those valuable local keywords into your website is to create …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. First, stop assuming SEO is dead because the rules changed. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google …

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Keywords are usually broken up and grouped based on …

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Creating content that consistently drives traffic to your site is a win; however, not all …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When consumers search vocally, their queries are hugely different from how they write them …

A Google research recently revealed that four out of five users trust search engines for local searches Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it …

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend …

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. The quality and …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …