How Much is a Website Worth?

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

more ...

Intrigue your audience to stick around

Integrate selected keywords into your website source code and existing content on designated pages. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for …

more ...

Localize your content for better customer experience

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life …

more ...

When you need lots of traffic in a short period of time

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

more ...

Contribute to the conversation

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google …

more ...

Internal linking is a really effective SEO technique

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Audit links back to your website and make sure they’re primarily from trustworthy, reputable …

more ...

Block bad URLs with robot.txt

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts …

more ...

Refocus your marketing message on problems, not solutions

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Stick to these good practices and you’ll …

more ...


Use different keyword suggestion tools

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Google has always encouraged webmasters to …

more ...



No-follow all backlinks

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Having keywords in your domain URL can also give you a small SEO boost. The length of search phrases continues to grow. Back when the Internet …

more ...

How Can I Create Engaging, Trustworthy Content?

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first …

more ...

How are you supposed to audit your site?

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos …

more ...

Increase the level of security on the site

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

more ...

Talk to your customers

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

more ...

Understanding the rationale behind subheadings

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Aside from on-site optimization and content marketing, the most important element of your strategy is your link …

more ...

Use Headers — Wisely

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

more ...

All Attention is Good Attention Isn't It?

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Fundamentally …

more ...


Learn all the various on-page ranking factors

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. While there are a ton of great …

more ...

The issue of full posts on archive pages

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Researching your audience will give you an idea of their interests, wants, needs and how …

more ...

Why do backlinks matter?

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of search is a big one; even if you serve a niche industry, there are hundreds -- or …

more ...

A Few Reasons Why These Algorithms Sometimes Fail

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Using heading in your page structure can have a big impact on searchability. Search engines …

more ...

Does your site sabotage your content?

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Information Snippets are the block of text found under the main title of a …

more ...

Single-keyword SEO has been a staple for a long time

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

more ...

Analysing The Data

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keywords must be used at least three …

more ...


Invest in SEO

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. Another tip is to make sure you do your research and examine which terms to target before you set …

more ...

The myth of free and fast traffic

For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit …

more ...


Use an SEO Service for Link Building

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Have …

more ...

Videos and images are page content too

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Websites that are popular and have a lot of links …

more ...

Word count is a complicated SEO metric

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. If Google and the …

more ...

Do you have lots of External Media

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate …

more ...

How are you supposed to audit your content?

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Web users are …

more ...

Write Powerful & Captivating Headlines

At a bare minimum, include social sharing buttons on your content. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use …

more ...

Have a Unique Domain Name To Create a Brand

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Cross linking is a great technique to get a better user …

more ...

Build an on-site blog

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog …

more ...