Drop Keyword in First 100 Words

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives …

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Reasons why marketers love analysis

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. A lot of SEO has been focused on technical matters and very …

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Reasons why you cannot fully understand non reciprocal links

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material …

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Specific is the new epic content

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Search …

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SEO great content best practice

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Getting Started with Keyword Research

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Paid link-building …

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Google retrieves the most relevant pages from its databases

When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Page load speed is also a ranking …

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Localize your content for better customer experience

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life …

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How are you supposed to audit your site?

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos …

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The issue of full posts on archive pages

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Researching your audience will give you an idea of their interests, wants, needs and how …

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Why do backlinks matter?

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of search is a big one; even if you serve a niche industry, there are hundreds -- or …

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It’s time to revolutionize our approach to link reporting

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such …

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Use unique testimonials from customers

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of …

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Where are people coming from to get to your site

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content …

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SEO long term best practice

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

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Run search traffic reports on your main keywords

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

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Strive to create 10x content

You can stop improving certain pages, but the site as a whole can always be improved. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much …

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Learn SEO the hard way

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. In organic search, you don’t have to …

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If I stop doing SEO will my rankings drop?

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Results driven, intelligent search engine …

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Local SEO vs traditional advertising – which is better?

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. The best way to get backlinks from other blogs and from social media sites is to …

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Does it change the way people will live their day?

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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More backlinks = Higher rankings

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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What are 3 things you can do for your SEO now?

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Include the right …

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Use Headers — Wisely

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages …

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All Attention is Good Attention

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. In a …

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Use discretion with hashtags

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

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Try out core ranking algorithms

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The greatest selling point of SEO is …

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Optimization ensures the Website is easy to crawl

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting …

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Dynamic vs Static- Which is preferred?

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. You can use your blog as an informal platform for giving insights into …

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Get Your NAP Accurate & Consistent

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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Track the Results and Scale It

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Your website is one of your most important pieces of digital equity, and one of …

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More value in your subheadings

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …

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