Define your goals with regards to web 2.0

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited …

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This story about text links will haunt you forever

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

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Keywords vs. Topics vs. Relationships

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Even if you have a site already …

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If you don’t know, ask someone or search online

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive …

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Think less about optimizing for specific keywords

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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All Attention is Good Attention Isn't It?

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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Gather Referring Domains for your website

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

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Removing unnecessary plugins from Wordpress

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

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Use Headers — Wisely

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

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Learn all the various on-page ranking factors

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. While there are a ton of great …

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Invest in SEO

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. Another tip is to make sure you do your research and examine which terms to target before you set …

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Do you have lots of External Media

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate …

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What worked a few years ago is now irrelevant.

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Integrate selected keywords into your website source code and existing content on designated pages. Alt attributes are the text alternatives to your image which will appear if your image …

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Exhibit altruistic behaviour to build trust

Most companies use SEO to increase website traffic, which in turn, increases revenue. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice …

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Press Releases and Backlinks

The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Provide high-quality content on your …

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Pages are designed so that search algorithms can parse them

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Use, but don’t overuse your popular phrases

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing …

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More content equals better rankings and more links

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even …

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Creating and Establishing Quality

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

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Identify niche blogs, forums and newsletters

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people …

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Leverage the work your competitors have already done in SEO

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer …

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Identify niche blogs, forums and newsletters

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a …

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Promote transparency and foster trustworthiness on your site

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Efficient content organization seeks to reduce, minimize, or …

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Garner high-quality backlinks

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. A big part of effectively …

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Why Doesn’t SEO Always Work?

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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High ROI

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of …

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Wrap Subheadings in H2 Tags

The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Webpages with their target …

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Will the methods of SEO change over time?

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed …

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Not All Links are Created Equal

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

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Make your existing pages longer

A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come …

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Remember that quality is more important than quantity

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. When it comes to getting your content to the top of the search rankings there’s a number of …

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Sprinkle LSI keywords liberally

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Get specific by taking …

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