SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos …

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Researching your audience will give you an idea of their interests, wants, needs and how …

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of …

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword …

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. In organic search, you don’t have to …

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. The best way to get backlinks from other blogs and from social media sites is to …

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your …

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Include the right …

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting …

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Your website is one of your most important pieces of digital equity, and one of …

Stick to these good practices and you’ll be on your way to free traffic. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the …

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Google has …