Learn from these mistakes before you learn about RSS feeds

The Web search engines make use of a Crawler or Spider that crawls the website content. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is …

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Everything you need to know about content

Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Is your web content long enough? Does it have enough substance—does it add enough value? If it is …

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Lessons I've learned from bread crumbs

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Just imagine a situation where you have a great article with a boring …

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The Presence of Keywords in the Page Title and URL is Crucial

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. SEO is connected to strong sales funnels and often shows a high return …

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Getting Started with Keyword Research

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Paid link-building …

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Google retrieves the most relevant pages from its databases

When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Page load speed is also a ranking …

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Localize your content for better customer experience

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life …

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Why do backlinks matter?

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of search is a big one; even if you serve a niche industry, there are hundreds -- or …

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It’s time to revolutionize our approach to link reporting

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such …

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Where are people coming from to get to your site

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content …

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Run search traffic reports on your main keywords

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

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Strive to create 10x content

You can stop improving certain pages, but the site as a whole can always be improved. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much …

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If I stop doing SEO will my rankings drop?

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Results driven, intelligent search engine …

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Does it change the way people will live their day?

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Use Headers — Wisely

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages …

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All Attention is Good Attention

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. In a …

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Try out core ranking algorithms

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The greatest selling point of SEO is …

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Dynamic vs Static- Which is preferred?

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. You can use your blog as an informal platform for giving insights into …

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More value in your subheadings

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …

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Create an e-book or guide every two months

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show …

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