Searching for SEO

Make sure your SEO checklist includes comment spam for best results

Enid Parsnip — Thu, 24 May 2018 12:14:00 +0200

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Want to drive more quality traffic? Optimize your content for Google answer boxes! By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific …

Things you most likely didn't know about onsite SEO

Enid Parsnip — Wed, 23 May 2018 12:14:00 +0200

Stay on top of your SEO strategy and make sure that it is up to date. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! More …

Optimize when you publish content to get maximum impact

Enid Parsnip — Tue, 22 May 2018 12:14:00 +0200

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Those paid and organics incentives are SEO and SEM. Link building is still an important part of your company’s SEO strategy. Instead of trying …

Discover the connection between user experience SEM

Enid Parsnip — Mon, 21 May 2018 12:14:00 +0200

The control scenario ‘A’ is usually defined through several aspects (e.g. The advent of Global economy nearly makes every business have an online presence. Content is a very important part of your website but it is far from the only on page factor that will affect how well your …

Make mobile search the focal point of your marketing efforts

Enid Parsnip — Sun, 20 May 2018 12:14:00 +0200

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! If you use images, videos …

Adjust your appearance in search by utilising social media

Enid Parsnip — Sat, 19 May 2018 12:14:00 +0200

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Make note of the unique characteristics on-page and in the source. There are also companies who sit between both camps almost grey hats so to …

Quality over quantity when it comes to organic links

Enid Parsnip — Fri, 18 May 2018 12:14:00 +0200

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

We're searching in different ways

Enid Parsnip — Thu, 17 May 2018 12:14:00 +0200

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) The glitz, the glam, the glorious design elements that make your …

Google recommends this as a strategy

Enid Parsnip — Wed, 16 May 2018 12:14:00 +0200

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. By now, you should be convinced that …

Think about link research from the start

Enid Parsnip — Tue, 15 May 2018 12:14:00 +0200

Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting …

On its own, content does nothing for your business

Enid Parsnip — Mon, 14 May 2018 12:14:00 +0200

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

Don’t forget about CTR

Enid Parsnip — Sun, 13 May 2018 12:14:00 +0200

Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite …

The steps needed for putting canonical URLs into action

Enid Parsnip — Sat, 12 May 2018 12:14:00 +0200

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

Online marketing changes quickly when it comes to web portals

Enid Parsnip — Fri, 11 May 2018 12:14:00 +0200

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Chances are, your research begins online, whether you’re looking for answers or products. Overall, the goal of onsite optimization is to increase the relevancy of a web …

Check the content of the target web page

Enid Parsnip — Thu, 10 May 2018 12:14:00 +0200

Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type …

Can RSS feeds help improve my search engine placement?

Enid Parsnip — Wed, 09 May 2018 12:14:00 +0200

One of the most common misconceptions is that blogging on your own site is going to help your SEO. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes …

Internal linking is a really effective SEO technique

Enid Parsnip — Tue, 08 May 2018 12:14:00 +0200

Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites …

What everyone ought to know about rankings

Enid Parsnip — Mon, 07 May 2018 12:14:00 +0200

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

Top trends in static pages to watch

Enid Parsnip — Sun, 06 May 2018 12:14:00 +0200

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

The hidden agenda of domain authority

Enid Parsnip — Sat, 05 May 2018 12:14:00 +0200

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Competition is cutthroat and new platforms are constantly emerging. Extensions are usually linked to what backend technology is …

Ways to tell you're suffering from an obsession with mobile search

Enid Parsnip — Fri, 04 May 2018 12:14:00 +0200

Spend more time on it than you would a typical piece of content. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our …

Online marketing changes quickly when it comes to non reciprocal links

Enid Parsnip — Thu, 03 May 2018 12:14:00 +0200

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

Establish your position regarding meta tags

Enid Parsnip — Wed, 02 May 2018 12:14:00 +0200

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Write locally oriented content: It’s one of the best things you can do …

Useful tips from experts in text links

Enid Parsnip — Tue, 01 May 2018 12:14:00 +0200

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. But it will …

Online marketing changes quickly when it comes to static pages

Enid Parsnip — Mon, 30 Apr 2018 12:14:00 +0200

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. In fact, Twitter.com rejected hashtags at first. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where …

Use your location in your keywords

Enid Parsnip — Sun, 29 Apr 2018 12:14:00 +0200

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it …

Is this the end of forums as we know it?

Enid Parsnip — Sat, 28 Apr 2018 12:14:00 +0200

When people hear about how great you are, they head to Google to discover more. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. A popular practice, and thought to be best …

Make a good use of trust rank

Enid Parsnip — Fri, 27 Apr 2018 12:14:00 +0200

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. The day may come when links are less important to rankings, but that day hasn’t arrived yet. An …

High advertisement ratio can be mitigated by using local search

Enid Parsnip — Thu, 26 Apr 2018 12:14:00 +0200

You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Great …

My thoughts on gateway sites

Enid Parsnip — Wed, 25 Apr 2018 12:14:00 +0200

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

Making Changes Early and Often

Enid Parsnip — Tue, 24 Apr 2018 12:14:00 +0200

What’s more, these keywords can really help you to understand your customers’ intentions. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. By determining the meaning of each word, it disambiguates the other …

Your marketing strategy could use a facelift - consider including SEO campaigns to adhere to best practise SEO principles

Enid Parsnip — Mon, 23 Apr 2018 12:14:00 +0200

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business …

No matter how well-laid your plans are, the only certainty is that things won’t go as planned

Enid Parsnip — Sun, 22 Apr 2018 12:14:00 +0200

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If your site structure is something you’re not really able to change (easily) then …

Pay particular attention to mobile search when performing an audit

Enid Parsnip — Sat, 21 Apr 2018 12:14:00 +0200

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a …

Measuring Content Quality and User Engagement

Enid Parsnip — Fri, 20 Apr 2018 12:14:00 +0200

The sheer apparent complexity of SEO is enough to turn some people away entirely. Nowadays, everyone’s in a hurry, and the online world is no different. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most …

Let's talk about rankings

Enid Parsnip — Thu, 19 Apr 2018 12:14:00 +0200

There are many facets of outbound communications to consider. What’s the first thing you do when you have a question? A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion …

Drop Keyword in First 100 Words

Enid Parsnip — Wed, 18 Apr 2018 12:14:00 +0200

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives …

Analyse your existing SEO

Enid Parsnip — Tue, 17 Apr 2018 12:14:00 +0200

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. The …

Think like a human not a robot when it comes to splogs

Enid Parsnip — Mon, 16 Apr 2018 12:14:00 +0200

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well …

Learn from these mistakes before you learn about RSS feeds

Enid Parsnip — Sun, 15 Apr 2018 12:14:00 +0200

The Web search engines make use of a Crawler or Spider that crawls the website content. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is …

Make a good use of web 2.0

Enid Parsnip — Sat, 14 Apr 2018 12:14:00 +0200

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

Unexpected ways citations can help with getting your website noticed

Enid Parsnip — Fri, 13 Apr 2018 12:14:00 +0200

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Over the years many people have tried to game the system by creating content that …

So lets talk about comment spam and its importance to digital marketing

Enid Parsnip — Thu, 12 Apr 2018 12:14:00 +0200

Digital marketing is a vast marketing technique which includes many other marketing tact. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. Keep your descriptions under 150 characters to avoid a trail off (…). This shows …

The best advice I've listened to about cloaking

Enid Parsnip — Wed, 11 Apr 2018 12:14:00 +0200

In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. In its …

Answer the questions of your potential customers with regards to SERPs

Enid Parsnip — Tue, 10 Apr 2018 12:14:00 +0200

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. If …

Determining Relevance: Trust your gut when it comes to gateway sites

Enid Parsnip — Mon, 09 Apr 2018 12:14:00 +0200

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply …

Google announces 'speed update' for the mobile ranking algorithm

Enid Parsnip — Sun, 08 Apr 2018 12:14:00 +0200

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated …

Don’t forget about rankings

Enid Parsnip — Sat, 07 Apr 2018 12:14:00 +0200

If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer …

What channels are producing the best outcomes?

Enid Parsnip — Fri, 06 Apr 2018 12:14:00 +0200

For example, “payday loans” is an industry riddled with web spam. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google …

Everything you need to know about content

Enid Parsnip — Thu, 05 Apr 2018 12:14:00 +0200

Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Is your web content long enough? Does it have enough substance—does it add enough value? If it is …

Simply find out what the members of your target audience are looking for and then meet their needs and wait for them to come to you

Enid Parsnip — Wed, 04 Apr 2018 12:14:00 +0200

SEO yields tangible, measurable KPIs. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Seo is really an integral part of digital marketing. The advertisers of recent history …

One of the most powerful ways to improve marketing ROI is typically through the use of data analytics

Enid Parsnip — Tue, 03 Apr 2018 12:14:00 +0200

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. Many specialized SEO tools …

Create a search marketing strategy based on text links

Enid Parsnip — Mon, 02 Apr 2018 12:14:00 +0200

What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks …

Reasons why marketers love analysis

Enid Parsnip — Sun, 01 Apr 2018 12:14:00 +0200

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. A lot of SEO has been focused on technical matters and very …

Optimise your site, paying special attention to mobile search

Enid Parsnip — Sat, 31 Mar 2018 12:14:00 +0200

Social media also brings traffic to a website. In today’s SEO, high-quality and relevant backlinks have the most value.

But how do you build good backlinks?! I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these …

Put a profile photo on your Google+ account

Enid Parsnip — Fri, 30 Mar 2018 12:14:00 +0200

There are lots of different types of keywords. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. But still you face other …

The hidden agenda behind metrics

Enid Parsnip — Thu, 29 Mar 2018 12:14:00 +0200

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Google is getting better every year at detecting spammer and low-quality links. Being proactive about …

Create content about page rank

Enid Parsnip — Wed, 28 Mar 2018 12:14:00 +0200

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. A site’s age has an influence on that site’s ranking. A site …

Page load time

Enid Parsnip — Tue, 27 Mar 2018 12:14:00 +0200

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet …

Random musings on web crawlers

Enid Parsnip — Mon, 26 Mar 2018 12:14:00 +0200

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth …

Lessons I've learned from bread crumbs

Enid Parsnip — Sun, 25 Mar 2018 12:14:00 +0200

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Just imagine a situation where you have a great article with a boring …

Redirect Attachment URLs To Parent Post

Enid Parsnip — Sat, 24 Mar 2018 12:14:00 +0100

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. It’s no surprise that customers are tired of being sold to, particularly across the internet. Backlinks are clickable links that essentially hold the World Wide Web together in …

Less is always better when it comes to backlinks

Enid Parsnip — Fri, 23 Mar 2018 12:14:00 +0100

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as …

Make sure you know exactly what you're doing with local search

Enid Parsnip — Thu, 22 Mar 2018 12:14:00 +0100

Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. This is a terrible user-experience and is exactly the opposite of what Google wants. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts …

Why Google algorithms matter

Enid Parsnip — Wed, 21 Mar 2018 12:14:00 +0100

Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Since your content is evergreen, you will get more visitors to your site. The point is, don’t limit your thinking to only “ranking …

Make sure your SEO checklist includes SEM for best results

Enid Parsnip — Tue, 20 Mar 2018 12:14:00 +0100

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains …

Fun with reporting for now

Enid Parsnip — Mon, 19 Mar 2018 12:14:00 +0100

This keyword uses numerous different words and as such can also be known as a search phrase. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic …

Make a good use of local search

Enid Parsnip — Sun, 18 Mar 2018 12:14:00 +0100

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. DA/PA and CT/TF are …

Define your goals with regards to web 2.0

Enid Parsnip — Sun, 18 Mar 2018 08:05:00 +0100

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited …

Questions to ask about page impressions

Enid Parsnip — Sat, 17 Mar 2018 12:14:00 +0100

The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the …

Reasons why you cannot learn text links well

Enid Parsnip — Fri, 16 Mar 2018 12:14:00 +0100

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. One way search engines derive intent is by classifying queries into intention categories. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a …

Reasons why you cannot fully understand non reciprocal links

Enid Parsnip — Thu, 15 Mar 2018 12:14:00 +0100

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material …

A focus on inbound links to benefit search engine placement

Enid Parsnip — Wed, 14 Mar 2018 12:14:00 +0100

Google continues to use natural, quality inbound links as a main ranking factor. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. There are many …

Take-in Originality

Enid Parsnip — Tue, 13 Mar 2018 12:14:00 +0100

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. A search term can be …

Search engine health checks should look at site submissions

Enid Parsnip — Mon, 12 Mar 2018 12:14:00 +0100

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You should see improvements in website traffic, a key indicator of progress for your keywords. The modern user has a very short attention span. If a …

This story about text links will haunt you forever

Enid Parsnip — Sun, 11 Mar 2018 12:14:00 +0100

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …

Submit your site to authority websites in your category

Enid Parsnip — Sat, 10 Mar 2018 12:14:00 +0100

Search engines don’t like familiar or generic content. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. When you architect a website …

Is your industry in decline or a state of growth?

Enid Parsnip — Fri, 09 Mar 2018 12:14:00 +0100

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content …

The Presence of Keywords in the Page Title and URL is Crucial

Enid Parsnip — Thu, 08 Mar 2018 12:14:00 +0100

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. SEO is connected to strong sales funnels and often shows a high return …

Keywords vs. Topics vs. Relationships

Enid Parsnip — Wed, 07 Mar 2018 12:14:00 +0100

You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Even if you have a site already …

Over-optimizing the internal links on your website could raise a red flag

Enid Parsnip — Tue, 06 Mar 2018 12:14:00 +0100

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Most businesses understand the …

If you don’t know, ask someone or search online

Enid Parsnip — Mon, 05 Mar 2018 12:14:00 +0100

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive …

Use Social Bookmarking To Boost Page Rank

Enid Parsnip — Sun, 04 Mar 2018 12:14:00 +0100

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

Specific is the new epic content

Enid Parsnip — Sat, 03 Mar 2018 12:14:00 +0100

Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Search …

How To Check If A Site Is Worth Getting A Link From

Enid Parsnip — Fri, 02 Mar 2018 12:14:00 +0100

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

Think less about optimizing for specific keywords

Enid Parsnip — Thu, 01 Mar 2018 12:14:00 +0100

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

Publish content that has a high potential for shareability

Enid Parsnip — Wed, 28 Feb 2018 12:14:00 +0100

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

Make frequent link audits

Enid Parsnip — Tue, 27 Feb 2018 12:14:00 +0100

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order …

Keyword ideas for traffic potential

Enid Parsnip — Mon, 26 Feb 2018 12:14:00 +0100

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually …

Finding Expired Domains For Pay Per Lead Marketing

Enid Parsnip — Sun, 25 Feb 2018 12:14:00 +0100

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing …

Use HTTPS to embed resources such as images, media files, CSS and scripts on your pages

Enid Parsnip — Sat, 24 Feb 2018 12:14:00 +0100

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? But all too often …

Search for your niche keywords on Bing

Enid Parsnip — Fri, 23 Feb 2018 12:14:00 +0100

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Mobile …

SEO great content best practice

Enid Parsnip — Thu, 22 Feb 2018 03:47:00 +0100

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

SEO brings in traffic, and gives your revenues a big hike

Enid Parsnip — Thu, 22 Feb 2018 02:43:00 +0100

Whenever your URL changes, think of what you may have going on that’s attached to those URLs. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure …

Getting Started with Keyword Research

Enid Parsnip — Wed, 21 Feb 2018 02:43:00 +0100

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Paid link-building …

Get into your customers’ heads

Enid Parsnip — Tue, 20 Feb 2018 02:43:00 +0100

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. While building a better search …

Engage with influencers

Enid Parsnip — Mon, 19 Feb 2018 02:43:00 +0100

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your …

Think of People, not Robots, When Optimizing Keywords

Enid Parsnip — Sun, 18 Feb 2018 02:43:00 +0100

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Understanding which ranking factors are relevant to your industry is key to becoming an …

Google retrieves the most relevant pages from its databases

Enid Parsnip — Sat, 17 Feb 2018 02:43:00 +0100

When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Page load speed is also a ranking …

If you use up-to-date SEO methods that play by the rules, you'll get results that last

Enid Parsnip — Fri, 16 Feb 2018 02:43:00 +0100

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you …

Track Desktop and Mobile Analytics and Metrics Separately

Enid Parsnip — Thu, 15 Feb 2018 02:43:00 +0100

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money …

Use Hashtags (Wisely) and Categorize Your Boards

Enid Parsnip — Wed, 14 Feb 2018 02:43:00 +0100

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Browse your …

All Attention is Good Attention Isn't It?

Enid Parsnip — Wed, 14 Feb 2018 02:42:00 +0100

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

Writing a headline to reach out to multiple audiences may seem like a smart move

Enid Parsnip — Wed, 14 Feb 2018 02:41:00 +0100

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

What makes up authoritative content?

Enid Parsnip — Tue, 13 Feb 2018 02:43:00 +0100

If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that …

Track Desktop and Mobile Analytics and Metrics Separately

Enid Parsnip — Tue, 13 Feb 2018 02:42:00 +0100

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. The …

Every SEO Plan Is Custom

Enid Parsnip — Tue, 13 Feb 2018 02:41:00 +0100

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …

What are Google's rules when it comes to link building?

Enid Parsnip — Mon, 12 Feb 2018 02:43:00 +0100

Contextual link building is the quickest way to boost your site’s search performance. Don’t duplicate title tags across your website, as this can negatively impact your visibility Google will follow your links, the post and pages that have the most internal links will be most likely to rank …

Never back down from a challenge

Enid Parsnip — Mon, 12 Feb 2018 02:42:00 +0100

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Though you can simply just add a tracking code to your web pages for website analytics tools to start …

Google updates have ensured that low-quality content is no longer enough to secure favorable rankings

Enid Parsnip — Mon, 12 Feb 2018 02:41:00 +0100

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google uses your …

The reality is that blogging is a medium

Enid Parsnip — Sun, 11 Feb 2018 02:43:00 +0100

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on …

Think With the SERP In Mind

Enid Parsnip — Sun, 11 Feb 2018 02:42:00 +0100

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Link building is definitely one of the most important aspects of …

Gather Referring Domains for your website

Enid Parsnip — Sun, 11 Feb 2018 02:41:00 +0100

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

Do not use dashes in the domain name itself

Enid Parsnip — Sat, 10 Feb 2018 02:43:00 +0100

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Keep an eye on organic search …

Include these 1–2 keywords in specific parts of your post

Enid Parsnip — Sat, 10 Feb 2018 02:42:00 +0100

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank …

Removing unnecessary plugins from Wordpress

Enid Parsnip — Sat, 10 Feb 2018 02:41:00 +0100

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

Make sure that the links you build are natural

Enid Parsnip — Fri, 09 Feb 2018 02:43:00 +0100

There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making …

Free SEO and paid SEM complement each other brilliantly

Enid Parsnip — Fri, 09 Feb 2018 02:42:00 +0100

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Search engines have been tailored to predict the intent of customers, which explains why some …

SEO Errors and How to Remedy Them

Enid Parsnip — Fri, 09 Feb 2018 02:41:00 +0100

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very …

Relevance, not quality

Enid Parsnip — Thu, 08 Feb 2018 02:43:00 +0100

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. SEO tools are a necessity to any SEO campaign. They can …

Get inside the heads of your customers

Enid Parsnip — Thu, 08 Feb 2018 02:42:00 +0100

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. One of the most common problems that …

Getting Started with the SEO Competitive Analysis

Enid Parsnip — Thu, 08 Feb 2018 02:41:00 +0100

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Linking to authority …

Use Google Adwords & PPC Ad Campaigns

Enid Parsnip — Wed, 07 Feb 2018 06:44:00 +0100

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not …

How Much is a Website Worth?

Enid Parsnip — Wed, 07 Feb 2018 06:42:00 +0100

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

Intrigue your audience to stick around

Enid Parsnip — Wed, 07 Feb 2018 06:42:00 +0100

Integrate selected keywords into your website source code and existing content on designated pages. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for …

Localize your content for better customer experience

Enid Parsnip — Wed, 07 Feb 2018 06:42:00 +0100

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life …

When you need lots of traffic in a short period of time

Enid Parsnip — Wed, 07 Feb 2018 06:42:00 +0100

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

Contribute to the conversation

Enid Parsnip — Mon, 05 Feb 2018 00:00:00 +0100

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google …

Internal linking is a really effective SEO technique

Enid Parsnip — Mon, 05 Feb 2018 00:00:00 +0100

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Audit links back to your website and make sure they’re primarily from trustworthy, reputable …

Block bad URLs with robot.txt

Enid Parsnip — Sun, 04 Feb 2018 00:00:00 +0100

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts …

Refocus your marketing message on problems, not solutions

Enid Parsnip — Sun, 04 Feb 2018 00:00:00 +0100

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Stick to these good practices and you’ll …

Send the link to your profile to your friends, coworkers, and acquaintances

Enid Parsnip — Sat, 03 Feb 2018 00:00:00 +0100

First, stop assuming SEO is dead because the rules changed. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Google counts links from other …

Use different keyword suggestion tools

Enid Parsnip — Sat, 03 Feb 2018 00:00:00 +0100

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Google has always encouraged webmasters to …

Are you fully aware of all of your website’s issues?

Enid Parsnip — Fri, 02 Feb 2018 00:00:00 +0100

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source While your company may have a budget too small to implement a broad range of …

I am sure you agree that every business needs a website that is found easily on Google?

Enid Parsnip — Fri, 02 Feb 2018 00:00:00 +0100

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. How the pages on your site are organized and structured affects your search engine rankings …

No-follow all backlinks

Enid Parsnip — Fri, 02 Feb 2018 00:00:00 +0100

Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Having keywords in your domain URL can also give you a small SEO boost. The length of search phrases continues to grow. Back when the Internet …

How Can I Create Engaging, Trustworthy Content?

Enid Parsnip — Thu, 01 Feb 2018 00:00:00 +0100

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first …

How are you supposed to audit your site?

Enid Parsnip — Thu, 01 Feb 2018 00:00:00 +0100

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos …

Increase the level of security on the site

Enid Parsnip — Thu, 01 Feb 2018 00:00:00 +0100

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Talk to your customers

Enid Parsnip — Thu, 01 Feb 2018 00:00:00 +0100

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

Understanding the rationale behind subheadings

Enid Parsnip — Thu, 01 Feb 2018 00:00:00 +0100

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Aside from on-site optimization and content marketing, the most important element of your strategy is your link …

Use Headers — Wisely

Enid Parsnip — Thu, 01 Feb 2018 00:00:00 +0100

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

All Attention is Good Attention Isn't It?

Enid Parsnip — Wed, 31 Jan 2018 00:00:00 +0100

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Fundamentally …

Google and the rest of the search engines rank webpages, not websites

Enid Parsnip — Wed, 31 Jan 2018 00:00:00 +0100

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. With …

Learn all the various on-page ranking factors

Enid Parsnip — Wed, 31 Jan 2018 00:00:00 +0100

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. While there are a ton of great …

The issue of full posts on archive pages

Enid Parsnip — Wed, 31 Jan 2018 00:00:00 +0100

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Researching your audience will give you an idea of their interests, wants, needs and how …

Why do backlinks matter?

Enid Parsnip — Wed, 31 Jan 2018 00:00:00 +0100

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of search is a big one; even if you serve a niche industry, there are hundreds -- or …

A Few Reasons Why These Algorithms Sometimes Fail

Enid Parsnip — Tue, 30 Jan 2018 00:00:00 +0100

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Using heading in your page structure can have a big impact on searchability. Search engines …

Does your site sabotage your content?

Enid Parsnip — Tue, 30 Jan 2018 00:00:00 +0100

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Information Snippets are the block of text found under the main title of a …

Single-keyword SEO has been a staple for a long time

Enid Parsnip — Tue, 30 Jan 2018 00:00:00 +0100

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

Analysing The Data