If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords.
Evaluate the credibility of a website using a hands on approach
On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Search engine results
are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site.
Be sure your business is properly listed on the main review platforms
To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. While building backlinks,
developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic.
Focus on turning opportunities into paying customers
Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Gaz Hall, a
Freelance SEO Consultant, commented: "You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google."
Optimize all your images to gain new opportunities for search ranking.
Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Seek out industry-relevant
and locally-relevant links from groups and websites with which you already have an offline relationship. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site.