Get inside the heads of your customers

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. One of the most common problems that …

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All Attention is Good Attention Isn't It?

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Fundamentally …

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Have a Unique Domain Name To Create a Brand

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Cross linking is a great technique to get a better user …

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The best practices in SEO change very little from year to year

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Using tools such as Copyscape will help you find if someone has plagiarised your content. If …

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Monitor Brand Mentions

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. f you are familiar with Google’s algorithm, you are aware that it is predicated based off …

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Use outbound link strategies

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Development of a prioritized list of targeted search terms related to your customer base and market segment. Not all links are equal. The Google determines the …

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Check navigation and UX factors

Search engines have made it clear: a vitally important part of the future of search is “rich results.” Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. An authority website doesn’t necessarily have to …

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Reach out to influencers known for your topic

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. If over time your site has acquired an average of 5 links per day, and then the links suddenly start …

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Understanding the rationale behind XML sitemaps

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. When SEO isn’t done right it can be the cause …

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Local SEO understands changing attention spans

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The main aim of your content should still be to provide …

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What is Off page optimisation?

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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The most important part of SEO is relationships

Use Fetch as Google to test whether Google can crawl and index important pages within your site. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly …

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Recycle existing content

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Google’s shifts and tweaks on …

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Backlink Ranking Factors

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control …

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Carve out time for updating and improving older SEO content

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Which keywords are …

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Think like a human not a spider

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

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