Check the content of the target web page

Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type …

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Making Changes Early and Often

What’s more, these keywords can really help you to understand your customers’ intentions. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. By determining the meaning of each word, it disambiguates the other …

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Analyse your existing SEO

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. The …

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What channels are producing the best outcomes?

For example, “payday loans” is an industry riddled with web spam. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google …

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How To Check If A Site Is Worth Getting A Link From

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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Make frequent link audits

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order …

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Get into your customers’ heads

Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. While building a better search …

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Get inside the heads of your customers

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. One of the most common problems that …

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All Attention is Good Attention Isn't It?

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Fundamentally …

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Have a Unique Domain Name To Create a Brand

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Cross linking is a great technique to get a better user …

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The best practices in SEO change very little from year to year

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Using tools such as Copyscape will help you find if someone has plagiarised your content. If …

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Monitor Brand Mentions

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. f you are familiar with Google’s algorithm, you are aware that it is predicated based off …

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Use outbound link strategies

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Development of a prioritized list of targeted search terms related to your customer base and market segment. Not all links are equal. The Google determines the …

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Check navigation and UX factors

Search engines have made it clear: a vitally important part of the future of search is “rich results.” Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. An authority website doesn’t necessarily have to …

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Reach out to influencers known for your topic

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. If over time your site has acquired an average of 5 links per day, and then the links suddenly start …

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Understanding the rationale behind XML sitemaps

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. When SEO isn’t done right it can be the cause …

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Local SEO understands changing attention spans

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The main aim of your content should still be to provide …

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What is Off page optimisation?

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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The most important part of SEO is relationships

Use Fetch as Google to test whether Google can crawl and index important pages within your site. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly …

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Recycle existing content

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Google’s shifts and tweaks on …

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Backlink Ranking Factors

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control …

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Carve out time for updating and improving older SEO content

You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Which keywords are …

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Think like a human not a spider

Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting …

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