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normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
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combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site)." <h2>Optimize when you publish content to get maximum impact</h2>Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality. Maybe Have you ever dreamed about <a href ='http://oxonaa.org.uk'>AA Oxon </a> for this? enter into <a href='http://blixa.sdbx.jp/index2.html'>a</a> share agreement with local businesses to share each other’s links on your sites? Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. </p>Discover the connection between user experience SEM2018-05-21T12:14:00+02:002018-05-21T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-21:/Discover-the-connection-between-user-experience-SEM-1526858041.html<p>The control scenario ‘A’ is usually defined through several aspects (e.g. The advent of <a href='http://ww.mynikki.jp/archives/8477672.html'>Global</a> economy nearly makes every business have an online presence. Content is a very important part of your website but it is far from the only on page factor that will affect how well your …</p><p>The control scenario ‘A’ is usually defined through several aspects (e.g. The advent of <a href='http://ww.mynikki.jp/archives/8477672.html'>Global</a> economy nearly makes every business have an online presence. Content is a very important part of your website but it is far from the only on page factor that will affect how well your website performs. cause a few issues. <h2>Random musings on blogs</h2>Apple is an interesting case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts. We get something <a href='https://seotips4pros.neocities.org/index9.html'>to</a> measure, Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Search engines have really smart algorithms. Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. <h2>Wait. Is social media really that simple?</h2>After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. However, there are <a href='http://sanrasa.onlinewebshop.net/lessons/index29.html'>instances</a> where this is possible, such as when a logged in Administrator is updating content and navigational links. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. <h2>Be specific when the user wants a particular thing</h2>If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. In fact, for the best results, it needs to play a major part in your entire company culture. SEO isn’t about gaming Google. It’s simply
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people up with relevant content. <h2>Less is always better when it comes to web 2.0</h2>Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. Search traffic is <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&document_srl=3133638'>among</a> the Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. <h2>Focus on ROI Instead of webmaster tools</h2>SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. 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Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! </p>Quality over quantity when it comes to organic links2018-05-18T12:14:00+02:002018-05-18T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-18:/Quality-over-quantity-when-it-comes-to-organic-links-1526598841.html<p>Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …</p><p>Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with the same keyword in an attempt to increase search rankings. When search engines gave more credit to easily hidden areas such as ALT text and META tags, these areas were prime targets of stuffers. “Dwell time” is <a href='http://ww2.atukan.com/Let-s-talk-about-analysis-1524182461.html'>the</a> amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. <h2>Obtain Quality Links</h2>Contextual link building is the quickest way to boost your site’s search performance. Another one of <a href='http://seoadvice.sdbx.jp/advice/index28.html'>the</a> best Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. <h2>Types of site changes brought on by hits</h2>How often do you even scroll down the first page of Google, let alone click to the second page of results? A negative SEO <a href='http://hayzitee.sdbx.jp/index11.html'>strategy</a> involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience and an understanding of the way the system works. Domain to page relevancy means the page linking to your website is relevant to your domain. <h2>Learning about keyword density is not difficult if you have a good teacher</h2>The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”)." <h2>Quality over quantity when it comes to organic links</h2>Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Directories The talk on Facebook is about <a href ='http://oxonaa.org.uk'>AA Oxon </a> at the moment. categorize your <a href='http://ww2.huuryuu.com/No-follow-all-backlinks-1525306981.html'>blog</a> based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple </p>We're searching in different ways2018-05-17T12:14:00+02:002018-05-17T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-17:/We-re-searching-in-different-ways--1526512441.html<p>One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) The glitz, the <a href='http://ww2.zatunen.com/Wait-Is-it-really-that-simple--1523747821.html'>glam,</a> the glorious design elements that make your …</p><p>One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) The glitz, the <a href='http://ww2.zatunen.com/Wait-Is-it-really-that-simple--1523747821.html'>glam,</a> the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. As
search engines move ever further toward employing semantic intelligence
in their ranking systems, using related keywords will become ever
more important to avoid scoring low in the rankings. <h2>Latest developments in link exchanges</h2>Prominence implies that a word used at the beginning of a link or
piece of text is more important than the rest. The words that follow are
scored lower and lower by the algorithm until (in a very long text section)
their value tends toward zero or is cut off by a programmatic
truncation. Original Content Is <a href='http://topseoblog.blogsky.com/1396/12/16/post-188/Check-which-of-your-keywords-are-already-used'>King,</a> they Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... say. If it does not already exist, thin content is easy enough to prevent. Organizations should take many factors into account when pursuing an SEO strategy. <h2>Understand about canonical URLs</h2>Sometimes, the search engines cannot understand the page content. Spam links often <a href='http://trash.eu3.org/Think-about-keywords-from-the-start-1522712281.html'>go</a> both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. More and more, the use of SEO is becoming important for the overall success of digital marketing. <h2>A few words on analysis</h2>The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. The best domain name lookup tools go beyond your immediate
enquiry and search for known popular keyphrase variants of your chosen
phrase. Search drives an incredible amount of both online and offline economic activity. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO." <h2>We're searching in different ways </h2>Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Getting A great example that I like to use is <a href ='http://profilebusiness.co.uk'>Business Profile </a>. your site <a href='http://seohull.strikingly.com/blog/the-serp-landscape-is-constantly-changing'>to</a> rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. </p>Google recommends this as a strategy2018-05-16T12:14:00+02:002018-05-16T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-16:/Google-recommends-this-as-a-strategy-1526426041.html<p>Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. By now, you <a href='http://ww2.konjiki.jp/It-s-impossible-to-write-a-page-in-a-natural-manner-while-you-re-trying-to-focus-on-just-one-keyword-phrase-1520124601.html'>should</a> be convinced that …</p><p>Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. By now, you <a href='http://ww2.konjiki.jp/It-s-impossible-to-write-a-page-in-a-natural-manner-while-you-re-trying-to-focus-on-just-one-keyword-phrase-1520124601.html'>should</a> be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). <h2>Ranking high in the search engines is tough.unless you concentrate on plugins</h2>By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Understanding SEO is <a href='http://ww2.han-be.com/Consumers-trust-authority-1524959221.html'>crucial</a> to Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... significantly increasing your traffic and brand awareness. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Let’s say that you run a goat farm in Detroit. <h2>Can widgets really make a difference?</h2>The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can’t afford to sit around and just hope that all others will. Now, keyword stuffing <a href='http://trash.eu3.org/Good-for-nothing-SEO-1524872281.html'>or</a> having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Google is getting better and better at recognizing content that truly is useful to people. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. <h2>Ranking high in the search engines is tough.unless you concentrate on link building</h2>Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria. SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if you’re not utilising on page SEO. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. " <h2>Google recommends this as a strategy</h2>Before you can start writing your evergreen content, you need to understand what kind of content is not considered evergreen. We’re The talk on Facebook is about <a href ='http://tapassess.co.uk'>Assessment for Schools</a> at the moment. not talking <a href='http://searchingnow.co.nf/Hidden-facts-about-keyword-density-1523319301.html'>here</a> about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. So you may have found some content on your site that would quallify as thin or duplicated content. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. </p>Think about link research from the start2018-05-15T12:14:00+02:002018-05-15T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-15:/Think-about-link-research-from-the-start-1526339641.html<p>Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a <a href='https://blogs.yahoo.co.jp/sansara2_0412/15682626.html'>quick</a> guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting …</p><p>Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a <a href='https://blogs.yahoo.co.jp/sansara2_0412/15682626.html'>quick</a> guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. <h2>Measure and Improve by paying attention to domain authority</h2>Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). Many websites take <a href='http://newmedianow.co.uk/It-Doesn-t-Mean-Anything-Without-Data-1523055781.html'>far</a> too Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Users stay on your site longer when you include internal links guiding them to more info suited to their interests. <h2>What your mum didn't tell you about SEM</h2>Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. SEO helps businesses <a href='https://seocrazy.joomla.com/91-adapting-for-the-long-tail-of-search'>by</a> allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. <h2>Let's follow RSS feeds best practise</h2>Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO." <h2>Think about link research from the start</h2>The best long-term strategy for this is using blogging, social media, and press releases. This The talk on Facebook is about <a href ='http://profilebusiness.co.uk'>Business Profile </a> at the moment. is why <a href='http://ww2.iaigiri.com/Adjust-your-appearance-in-search-by-utilising-plugins-1523232301.html'>hiring</a> a reputable SEO company is important. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. </p>On its own, content does nothing for your business2018-05-14T12:14:00+02:002018-05-14T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-14:/On-its-own-content-does-nothing-for-your-business-1526253241.html<p>One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …</p><p>One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. The basic premise <a href='http://sanrasa.onlinewebshop.net/advisory/index22.html'>of</a> the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The other 90 keywords would give you little drips of traffic here and there but nothing more. Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. <h2>Write a keyword-rich introduction about user generated content</h2>Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. h1 tags are <a href='https://seocrazy.joomla.com/32-people-have-become-more-dependent-on-the-internet-2'>the</a> second Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. <h2>Having fun with backlinks</h2>Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. In order to <a href='http://externo.sdbx.jp/index13.html'>keep</a> moving towards growth, constant experimentation requires objectivity when reporting results. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. <h2>How to learn about SEO in a few hours</h2>Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Every site has a sphere of relevance. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds!" <h2>On its own, content does nothing for your business</h2>Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Search Take a butchers at <a href ='http://heatall.co.uk'>Heat All</a>, for instance. engine optimization <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/exacting/index24.html'>(SEO)</a> is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. </p>Don’t forget about CTR2018-05-13T12:14:00+02:002018-05-13T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-13:/Don-t-forget-about-CTR-1526166841.html<p>Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. To Google, site <a href='http://ww2.hide-yoshi.net/SEO-is-one-of-the-last-expenses-companies-cut-1519760000.html'>speed</a> is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite …</p><p>Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. To Google, site <a href='http://ww2.hide-yoshi.net/SEO-is-one-of-the-last-expenses-companies-cut-1519760000.html'>speed</a> is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of them. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. <h2>Find topics to include in your content strategy</h2>However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. Try to get <a href='http://pagebin.com/IteD9YrL'>backlinks</a> to Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail. <h2>Quality over quantity when it comes to walled garden sites</h2>Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. If it seems <a href='http://menage.eu3.biz/Satisfy-a-compelling-customer-need-1519370724.html'>like</a> it is, Google probably isn't penalizing it, so there's no reason to disavow it. We know that SEO will continue to evolve through different devices and platforms. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. <h2>How you will benefit from social media</h2>Make Sure That Googlebot Is Crawling Your Site! Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors" <h2>Don’t forget about CTR</h2>A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or phrase that was looked for, either in the body content or in a URL that directs to the page. Common Take a butchers at <a href ='http://tapassess.co.uk'>TAP Assess</a>, for instance. approaches to <a href='http://barbara.hariko.com/starting_out/index36.html'>fixing</a> this problem are to either canonicalize both to a single version or 301 redirect one version to the other. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. </p>The steps needed for putting canonical URLs into action2018-05-12T12:14:00+02:002018-05-12T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-12:/The-steps-needed-for-putting-canonical-URLs-into-action-1526080441.html<p>To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find …</p><p>To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
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Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. <h2>Targetting the wrong keywords</h2>Our process helps you manage expectations while delivering high quality work, on time. Be aware of <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/balanced/index40.html'>long-tail</a> keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. 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Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: " You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products." <h2>Top trends in static pages to watch</h2>You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. While Have you ever dreamed about <a href ='http://profilebusiness.co.uk'>Profile Business</a> for this? many old-school <a href='http://gregarious.pbworks.com/w/file/fetch/125721218/index15.html'>SEOs</a> believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. </p>The hidden agenda of domain authority2018-05-05T12:14:00+02:002018-05-05T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-05:/The-hidden-agenda-of-domain-authority-1525475641.html<p>80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Competition is cutthroat <a href='http://sansara.e-monsite.com/blog/focus-on-performance-user-experience-and-serps.html'>and</a> new platforms are constantly emerging. Extensions are usually linked to what backend technology is …</p><p>80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Competition is cutthroat <a href='http://sansara.e-monsite.com/blog/focus-on-performance-user-experience-and-serps.html'>and</a> new platforms are constantly emerging. Extensions are usually linked to what backend technology is being used to serve the page. Consider our blog subdomain name — FreeLogoServices.com/blog. <h2>Losing Focus on rankings</h2>While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Some respect it <a href='http://seoadvice.sdbx.jp/advice/index14.html'>and</a> some Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... see it as folklore. in these case we work with you to create new pages to reach these terms. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. <h2>Focus on ROI Instead of content</h2>Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Ensure that your <a href='https://medium.com/@gazhallseo/carve-out-time-for-updating-and-improving-older-seo-content-26b1ee1c1e1d'>site</a> loads quickly, not just where you're located, but from around the world. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). <h2>Will this page compel the audience to convert?</h2>Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! You have to always be proactive and look for new ways to improve your strategy. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t." <h2>The hidden agenda of domain authority</h2>Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. We’ll I'm always amazed by the agility of <a href ='http://tapassess.co.uk'>TAP Assess</a> on this one. dive into <a href='http://seohull.strikingly.com/blog/it-s-a-good-idea-to-get-your-keyword-at-the-beginning-of-your-copy'>many</a> of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. A benchmark of 100-300 words is common. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. </p>Ways to tell you're suffering from an obsession with mobile search2018-05-04T12:14:00+02:002018-05-04T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-04:/Ways-to-tell-you-re-suffering-from-an-obsession-with-mobile-search-1525389241.html<p>Spend more time on it than you would a typical piece of content. Going to the <a href='http://searchmarketing.strikingly.com/blog/search-engines-determine-intent-in-part-based-on-past-search-behavior'>library</a> is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our …</p><p>Spend more time on it than you would a typical piece of content. Going to the <a href='http://searchmarketing.strikingly.com/blog/search-engines-determine-intent-in-part-based-on-past-search-behavior'>library</a> is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Digital assistants have begun offering a safer way to look up information while driving or multitasking. <h2>One element of your strategy should look at cloaking</h2>When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted In some cases, <a href='https://searching.hateblo.jp/entry/2018/02/27/174045'>it</a> may Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. <h2>A focus on canonical URLs to benefit search engine placement</h2>A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Make sure that <a href='http://steam.obunko.com/SEO-LSI-keyword-best-practice-1518575161.html'>your</a> website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. <h2>What does that entail? Link diversity!</h2>Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. It stands the test of time and never goes out of date. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one." <h2>Ways to tell you're suffering from an obsession with mobile search</h2>Social media also brings traffic to a website. Mobile Have you ever dreamed about <a href ='http://heatall.co.uk'>Heat All</a> for this? devices have <a href='http://ww2.kesagiri.net/Discover-the-connection-between-user-experience-SEO-campaigns-1523834281.html'>obviously</a> exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. </p>Online marketing changes quickly when it comes to non reciprocal links2018-05-03T12:14:00+02:002018-05-03T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-03:/Online-marketing-changes-quickly-when-it-comes-to-non-reciprocal-links-1525302841.html<p>Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …</p><p>Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. If any of <a href='http://prometheus.ikaduchi.com/I-am-sure-you-agree-that-every-business-needs-a-website-that-is-found-easily-on-Google--1518029031.html'>your</a> content is getting organic links from other sites, that content will naturally rank higher with search engines. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Linking internally is equally important. As in, interlinking the pages on your own website. <h2>Thinking about link bait makes everything OK</h2>Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. So long as <a href='http://ww2.yukihotaru.com/What-s-the-story-about-conversion-rates-1524357061.html'>the</a> brand Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... or website name is used, a brand name or citation is created. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! <h2>You can optimize keywords with your content</h2>Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. That’s simply not <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/04/152020'>true.</a> But what are some techniques that may help your website move up in the rankings? Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. <h2>Use organic outreach along with sitemaps to make a difference</h2>A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. Developing a comprehensive white-hat strategy is absolutely essential for your business. Even if you have a site already, it is vital to invest significant time
and energy on keyword research before starting your SEO campaign. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> from <a href='https://gazhall.com/seo-york'>SEO York</a>: "When any business goes online, the advertising works best to garner a huge amount of web traffic." <h2>Online marketing changes quickly when it comes to non reciprocal links</h2>It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. A I'm always amazed by the agility of <a href ='http://saveourschools.co.uk'>Save Our Schools</a> on this one. number of <a href='http://stenna.sdbx.jp/index9.html'>challenges</a> have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. What exactly is evergreen content and why does it matter? </p>Establish your position regarding meta tags2018-05-02T12:14:00+02:002018-05-02T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-02:/Establish-your-position-regarding-meta-tags-1525216441.html<p>Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The shift to <a href='http://ww2.karakasa.com/More-traffic-is-a-positive-sign-to-Google-too-1517886661.html'>mobile</a> devices has caused Google to change the methodology behind how it indexes and ranks websites. Write locally oriented content: It’s one of the best things you can do …</p><p>Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The shift to <a href='http://ww2.karakasa.com/More-traffic-is-a-positive-sign-to-Google-too-1517886661.html'>mobile</a> devices has caused Google to change the methodology behind how it indexes and ranks websites. Write locally oriented content: It’s one of the best things you can do to improve local rankings. The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. <h2>Its all about scraping</h2>No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Google started penalizing <a href='https://information.za.org/article.php?id=17521'>mobile</a> unfriendly Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Always Add Value. Add value in every blog post,
blog comment, social media update and web page. Don’t
worry about backlinks or keyword rank. People will read and
share your valuable content, and the rest will take care of itself. <h2>When your use of non reciprocal links becomes obsessive</h2>We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. People visit websites <a href='http://indozine.com/Emphasizing-fast-results-by-using-nofollow-links-1522278061.html'>to</a> find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. <h2>The latest trends in doorway sites</h2>Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. Are they keywords related to my lead-generating content? You never want to leave anyone (especially search bots) guessing what your content is about. That’s why you need to name URL paths using easy to understand language that spells out the content precisely. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Never sell yourself short and never assume anyone knows your business better than you." <h2>Establish your position regarding meta tags</h2>For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely to search for something like “where is the closest coffee shop?” and reap the benefits of effective local SEO. Would Take a butchers at <a href ='http://oxonaa.org.uk'>Oxon AA</a>, for instance. you feel <a href='http://platitude.bigcartel.com/product/luz-ojos'>comfortable</a> providing this website your credit card information? When in doubt, define a term or explain a concept in your content. Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. </p>Useful tips from experts in text links2018-05-01T12:14:00+02:002018-05-01T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-05-01:/Useful-tips-from-experts-in-text-links-1525130041.html<p>Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Links are supposed <a href='http://basic0908.spruz.com/pt/Search-Console-shows-your-average-position.1-5-2018/blog.htm'>to</a> be used for “citation” purposes, like footnotes in your high school essays. But it will …</p><p>Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Links are supposed <a href='http://basic0908.spruz.com/pt/Search-Console-shows-your-average-position.1-5-2018/blog.htm'>to</a> be used for “citation” purposes, like footnotes in your high school essays. But it will not provide you with regular website traffic. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. <h2>One important aspect is rankings</h2>The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Google makes it <a href='http://searchingnow.co.nf/Take-care-when-dealing-with-analytics-1524788101.html'>really</a> hard. Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. <h2>Layout, formatting and comment spam combine to make great SEO</h2>Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. A key lesson <a href='https://sansara2.journoportfolio.com/articles/when-your-use-of-bread-crumbs-becomes-obsessive/'>to</a> apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. <h2>Understand about gateway sites</h2>When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there is new information), unlike news and seasonal articles." <h2>Useful tips from experts in text links</h2>The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Pagerank Take a butchers at <a href ='http://indozine.com'>Indozine</a>, for instance. retention is <a href='http://apple335.doorblog.jp/archives/6417551.html'>a</a> myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. </p>Online marketing changes quickly when it comes to static pages2018-04-30T12:14:00+02:002018-04-30T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-30:/Online-marketing-changes-quickly-when-it-comes-to-static-pages-1525043641.html<p>It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. In fact, Twitter.com <a href='http://icemore.sdbx.jp/index31.html'>rejected</a> hashtags at first. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where …</p><p>It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. In fact, Twitter.com <a href='http://icemore.sdbx.jp/index31.html'>rejected</a> hashtags at first. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. <h2>Hidden facts about web 2.0</h2>Search engine algorithms will continue to become more sophisticated. Keyword density is <a href='http://ww2.atukan.com/High-advertisement-ratio-can-be-mitigated-by-using-SEO-campaigns-1521230540.html'>the</a> percentage Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... of times a keyword is used in the copy. Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. <h2>Lessons I learned about text links</h2>Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. The rapid use <a href='http://intersol.co.uk/SEO-has-a-wide-range-of-other-benefits-for-your-business-1517623681.html'>of</a> smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
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just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. <h2>Why have meta tags been so popular?</h2>Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. Engage with customers <a href='http://archive.is/KMqDv'>over</a> social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. <h2>How do you feel about analysis now?</h2>Do not schedule the republishing of posts. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor." <h2>Use your location in your keywords</h2>Viewing multiple sets of industry data with similar themes like “business to business” plus “technology industry” allows for insights into parallel universes, such as potential upcoming algorithm dips and bumps. If I'm always shocked by <a href ='http://profilebusiness.co.uk'>Profile Business</a>, in this regard. none of <a href='http://indozine.com/Carve-out-time-for-concentrating-on-walled-garden-sites-1521936061.html'>those</a> works for you, then perhaps it’s time to consider that there might be a problem with the recipe. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. </p>Is this the end of forums as we know it?2018-04-28T12:14:00+02:002018-04-28T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-28:/Is-this-the-end-of-forums-as-we-know-it--1524870842.html<p>When people hear about how great you are, they head to Google to discover more. Blog commenting, forum <a href='https://www.dailystrength.org/journals/niche-directories-are-all-the-rage'>posting,</a> article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. A popular practice,
and thought to be best …</p><p>When people hear about how great you are, they head to Google to discover more. Blog commenting, forum <a href='https://www.dailystrength.org/journals/niche-directories-are-all-the-rage'>posting,</a> article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). They try to discover the way each search engine works, and learn the popular keywords people search for. <h2>Consider URLs at the inception</h2>Links to page resources such as images, CSS and JavaScript should all be working. It’s something that <a href='https://ameblo.jp/basic0908/entry-12354624029.html'>is</a> thought Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... about after something has been developed. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. <h2>Make keywords the main focus of your marketing tactics</h2>Narrow down your focus – and you’ll avoid low conversion rates. Old school of <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/nemesis/index4.html'>link</a> building has some improvisations. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. <h2>Establish intuitive information architecture by considering forums</h2>Of course, if you’re willing to pay, you can create a sitemap larger than this 500 page limit. Think about the audience you’re trying to target and create content based around what they would want to read. The algorithms used by search engines can be rather complex and include a number of different factors. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, from <a href='https://gazhall.com/seo-york'>SEO York</a> for his thoughts on the matter: "Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account." <h2>Is this the end of forums as we know it?</h2>When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. You The talk on Facebook is about <a href ='http://newmedianow.co.uk'>New Media Now</a> at the moment. should always <a href='http://ww2.zatunen.com/Rate-of-new-link-growth-may-signal-freshness-1517799421.html'>Google</a> keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. </p>Make a good use of trust rank2018-04-27T12:14:00+02:002018-04-27T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-27:/Make-a-good-use-of-trust-rank-1524784441.html<p>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. The day may <a href='http://indozine.com/Check-which-of-your-keywords-are-already-used--1517191502.html'>come</a> when links are less important to rankings, but that day hasn’t arrived yet. An …</p><p>Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. The day may <a href='http://indozine.com/Check-which-of-your-keywords-are-already-used--1517191502.html'>come</a> when links are less important to rankings, but that day hasn’t arrived yet. An important guideline for using Anchor texts for internal links is that the same link texts are always used for a URL. Each listing on the SERP has three core components, which include the page title, page description, and page URL. <h2>What your mum didn't tell you about bread crumbs</h2>In practice, an SEO consultant generally looks after other areas of digital marketing. Link exchanges, link <a href='http://buyalise.onlinewebshop.net/There-s-more-to-online-marketing-than-just-SEO-and-content-1519691461.html'>outreach,</a> blog Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. You know how sometimes people hide content on the mobile version of their page? The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. <h2>It’s time to revolutionize our approach to keyword generation</h2>This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Don't make the <a href='http://ww22.publog.jp/archives/7832693.html'>mistake</a> like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. <h2>Never underestimate the influence of javascript</h2>Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. That’s simply not true. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well." <h2>Make a good use of trust rank</h2>Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Trust A great example that I like to use is <a href ='http://intersol.co.uk'>Marketing Beverley</a>. your gut <a href='http://alfied.1apps.com/index13.html'>where</a> you see signs of growth. This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. </p>High advertisement ratio can be mitigated by using local search2018-04-26T12:14:00+02:002018-04-26T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-26:/High-advertisement-ratio-can-be-mitigated-by-using-local-search-1524698041.html<p>You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. Basically, you are <a href='http://satre.host-sc.com/2018/02/19/check-the-content-of-the-web-page/'>creating</a> a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Great …</p><p>You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. Basically, you are <a href='http://satre.host-sc.com/2018/02/19/check-the-content-of-the-web-page/'>creating</a> a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. <h2>Unconventional knowledge about LSI that you won't find in books</h2>If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. In other words, <a href='http://elisea.blogfa.com/post/29'>they</a> rely Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... heavily on search results when looking for a new business. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. <h2>Identify What’s Working and What Isn’t with regards to SEM</h2>Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. When you are <a href='http://highlife.sdbx.jp//index6.html'>brought</a> on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Integrate selected keywords into your website source code and existing content on designated pages. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. <h2>How to survive your first encounter with doorway sites</h2>Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. " <h2>High advertisement ratio can be mitigated by using local search</h2>Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Search Have you ever dreamed about <a href ='http://indozine.com'>Indozine</a> for this? engines often <a href='http://ww2.kasajizo.com/Unexpected-ways-javascript-can-help-with-getting-your-website-noticed-1524007261.html'>reward</a> you for updating old content. But remember, you only get a reward for actually making the content more relevant! Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. </p>My thoughts on gateway sites2018-04-25T12:14:00+02:002018-04-25T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-25:/My-thoughts-on-gateway-sites-1524611642.html<p>You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …</p><p>You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Block segment analysis <a href='http://profilebusiness.co.uk/Aim-to-be-in-the-top-3-positions-not-just-in-the-first-page-1518141721.html'>dictates</a> the value of weight / ranking factors a web page is given for a set portion of the page. Always give your own website the edge when it comes to content. But there are many other things in play that are much less well known. <h2>Storytelling is truly the original marketing campaign</h2>It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. While there’s no <a href='http://basic0908.mihanblog.com/post/25'>denying</a> the Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Search optimization is not only reading and research, but also dabbling. <h2>Tell me more about authority sites</h2>But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. While backlinks in <a href='http://ww2.himegimi.jp/Define-your-goals-with-regards-to-bounce-rates-1523231041.html'>and</a> of themselves are simple, understanding how to build backlinks the right way is not. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. <h2>When someone mentions analytics do you think about search engine optimisation?</h2>Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. The blog posts that we build links to ranked very well and drove a ton of traffic for clients. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall from <a href='https://gazhall.com/seo-hull'>SEO Hull</a> : "As there is a caption, would setting the alt to null be better in this case from an accessibility point of view?" <h2>My thoughts on gateway sites</h2>If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. The Have you ever dreamed about <a href ='http://tapassess.co.uk'>TAP Assess</a> for this? easiest way <a href='https://seotipsandtricks.neocities.org/index23.html'>to</a> find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? </p>Making Changes Early and Often2018-04-24T12:14:00+02:002018-04-24T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-24:/Making-Changes-Early-and-Often-1524525242.html<p>What’s more, these keywords can really help you to understand your customers’ intentions. You absolutely should <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/balanced/index11.html'>not</a> use underscores. Matt Cutts
has confirmed on his blog that Google does not recognize underscores
as equivalent to spaces between words. By determining the meaning of each word, it disambiguates the other …</p><p>What’s more, these keywords can really help you to understand your customers’ intentions. You absolutely should <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/balanced/index11.html'>not</a> use underscores. Matt Cutts
has confirmed on his blog that Google does not recognize underscores
as equivalent to spaces between words. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. <h2>The steps needed for putting static pages into action</h2>If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. A lot of <a href='http://sansaraevens.postach.io/post/make-sure-you-have-a-responsive-design'>people</a> think Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may identify a content provider who is contributing stolen content. <h2>Adjust your appearance in search by utilising SEO</h2>I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. I think that <a href='http://available.edoblog.net/toxic%20links/engage%20with%20influencers'>another</a> thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. To have a sound SEO system you must have a good SEO strategy in place. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. <h2>The Broken Link-Building Method</h2>While the first reason is less malicious (though clearly ethically wrong), the latter can destroy your SEO when your content is repeatedly stolen to discredit your work. Often, the content is spread across link farms to confuse search engines further and convince Google that your content should be punished. If a site is using fancier services like Rackspace or Akamai, then they’re probably serious about their performance. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Guru from the UK, said: "Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. " <h2>Making Changes Early and Often</h2>Google shifted its focus to the understanding phase of searches, paying more attention to the context in which the query is entered and how these concepts relate to each other in relevant documents. With Take a butchers at <a href ='http://osoo.co.uk'>osoo</a>, for instance. the rise <a href='https://seotipsandtricks.neocities.org/index12.html'>in</a> the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services don’t rank, then you’re missing out on business. Keyword density is the percentage of times a keyword is used in the copy. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. </p>Your marketing strategy could use a facelift - consider including SEO campaigns to adhere to best practise SEO principles2018-04-23T12:14:00+02:002018-04-23T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-23:/Your-marketing-strategy-could-use-a-facelift---consider-including-SEO-campaigns-to-adhere-to-best-practise-SEO-principles-1524438841.html<p>It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Make sure to <a href='http://sandra.sdbx.jp/index22.html'>compile</a> a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business …</p><p>It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Make sure to <a href='http://sandra.sdbx.jp/index22.html'>compile</a> a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. A search term can be generic, broad, specific and long tail. <h2>Write a 1000+ words article about keyword density</h2>Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Thin content, however, <a href='http://sansara12.freeasphost.net/level4/index6.html'>will</a> do Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... the exact opposite and should be avoided at all costs. Also think about your own use of search engines. As a general rule, a high bounce rate reflects thin content. <h2>Let's follow domain authority best practise</h2>Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. If you go <a href='http://seohull.strikingly.com/blog/is-your-content-suitable-for-2018'>down</a> the route of creating individual product pages for the same product but in every available size – you’re going to have duplication issues or a great number of blank pages. Businesses consider social media a key element of their SEO strategies. If you create high-quality pieces of informative content on your website page-to-page, you will rank. <h2>Quick tips regarding analytics</h2>Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords." <h2>Your marketing strategy could use a facelift - consider including SEO campaigns to adhere to best practise SEO principles</h2>Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. People A great example that I like to use is <a href ='http://indozine.com'>Indozine</a>. who embark <a href='http://saveourschools.co.uk/Long-Tail-Traffic-Is-Hiding-In-Long-Form-Content-1517883361.html'>on</a> black hat SEO tactics have to operate in the darkness (to some extent). If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. </p>No matter how well-laid your plans are, the only certainty is that things won’t go as planned2018-04-22T12:14:00+02:002018-04-22T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-22:/No-matter-how-well-laid-your-plans-are-the-only-certainty-is-that-things-won-t-go-as-planned-1524352441.html<p>Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If your site <a href='http://basic0908.eklablog.com/trustworthy-sites-tend-to-link-to-other-trusted-sites-a134545236'>structure</a> is something you’re not really able to change (easily) then …</p><p>Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If your site <a href='http://basic0908.eklablog.com/trustworthy-sites-tend-to-link-to-other-trusted-sites-a134545236'>structure</a> is something you’re not really able to change (easily) then you need to look at the number of pages. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. <h2>Find out more about javascript</h2>Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Black hat methods <a href='http://www.bibsonomy.org/user/seohull'>include</a> knowingly Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... violating the terms of service for any engine, tool, or platform. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. <h2>Myths and misconceptions about SEM</h2>Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. A suitable namesake <a href='http://gaz.cu.ma/seostrategy/index39.html'>of</a> the colour, evergreen content embodies freshness and sustainability of articles posted on websites. It mainly consists of basic information about a certain topic, which would be improved by writing in a style customized to your niche. Some websites are great and are ideally search engine-friendly, but many we come across are not. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking on your blog from search engine results pages, and changes to these metrics that have occurred over time. <h2>You can’t just write a great headline and trust that the clicks will come rolling in</h2>Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. A “link” is when another website talks about yours and “links” to you as attribution. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics." <h2>No matter how well-laid your plans are, the only certainty is that things won’t go as planned</h2>Google wants to provide information-rich search results to its users so obviously it doesn’t like it when valueless content appears at the top of the search results. After The talk on Facebook is about <a href ='http://osoo.co.uk'>osoo</a> at the moment. choosing a <a href='http://zeus.zatunen.com/Things-to-avoid-when-dealing-with-conversion-rates-1523920381.html'>domain</a> name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher. </p>Pay particular attention to mobile search when performing an audit2018-04-21T12:14:00+02:002018-04-21T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-21:/Pay-particular-attention-to-mobile-search-when-performing-an-audit-1524266041.html<p>Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. If the link <a href='http://altisidora.guhaw.com/anchors/how%20do%20you%20make%20a%20google%20f'>to</a> your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a …</p><p>Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. If the link <a href='http://altisidora.guhaw.com/anchors/how%20do%20you%20make%20a%20google%20f'>to</a> your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. I have long believed in the power of organic SEO (organic meaning natural
and not paid). I’ve been using it for well over a decade and I’ve been
screaming it from the rooftop for over five years. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. <h2>Snippet Optimization (Also Known as a Meta Description)</h2>Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. Write great title <a href='http://ww2.sarashi.com/Web-page-optimization-1518404821.html'>tags.</a> Good Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... title tags should be like an interesting newspaper headline but with relevant keywords included. There are many different kinds of images which can complement your written content. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. <h2>Random musings on rankings</h2>The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. You’ll even be <a href='https://medium.com/@similerufus/responsive-design-for-human-approval-f60a03fc61a'>able</a> to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. When pursuing a link, which is more important, relevance or authority? <h2>Using traffic estimation tools in conjunction with link bait</h2>Before you begin to use your keywords for real, it is important to narrow
down your long list of keyphrases yet further; to use them more efficiently
in combination with one another; and to ensure that the end
result is not unreadable garbage. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them." <h2>Pay particular attention to mobile search when performing an audit</h2>Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Earning Take a butchers at <a href ='http://newmedianow.co.uk'>New Media Now</a>, for instance. links is <a href='http://searchmarketing.strikingly.com/blog/taxonomy-and-post-type-needs'>not</a> about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. </p>Measuring Content Quality and User Engagement2018-04-20T12:14:00+02:002018-04-20T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-20:/Measuring-Content-Quality-and-User-Engagement-1524179641.html<p>The sheer apparent complexity of SEO is enough to turn some people away entirely. Nowadays, everyone’s in <a href='http://trash.eu3.org/Everything-you-need-to-know-about-web-2-0-1522625881.html'>a</a> hurry, and the online world is no different. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most …</p><p>The sheer apparent complexity of SEO is enough to turn some people away entirely. Nowadays, everyone’s in <a href='http://trash.eu3.org/Everything-you-need-to-know-about-web-2-0-1522625881.html'>a</a> hurry, and the online world is no different. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. <h2>Adopy a monetisation first approach before putting efforts into link building</h2>Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. The first step <a href='http://www.geocities.jp/basic0908/queen/index25.html'>in</a> a Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is understanding the client’s reason for search engine optimization. If you have the exact match domain name, search engines will give your domain priority. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. <h2>Reasons why you cannot fully understand link bait</h2>The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. There is no <a href='http://intersol.co.uk/Brands-who-have-implemented-SEO-strategies-successfully-boast-higher-rates-of-organic-traffic-1518228541.html'>one-size-fits-all</a> solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). <h2>Google ranking factors can be affected by link building</h2>External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Many growth hackers started out as developers. Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your business requires a search engine optimisation service, capable of producing copy of both a high-quality and a high-quantity. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: " If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. " <h2>Measuring Content Quality and User Engagement</h2>You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Links The talk on Facebook is about <a href ='http://profilebusiness.co.uk'>Profile Business</a> at the moment. are how <a href='http://hughes.sportsontheweb.net/Make-a-list-of-the-problems-you-solve-for-ideal-clients-1519330474.html'>search</a> engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. </p>Let's talk about rankings2018-04-19T12:14:00+02:002018-04-19T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-19:/Let-s-talk-about-rankings-1524093242.html<p>There are many facets of outbound communications to consider. What’s the first <a href='http://seotip.seesaa.net/article/456442809.html'>thing</a> you do when you have a question? A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion …</p><p>There are many facets of outbound communications to consider. What’s the first <a href='http://seotip.seesaa.net/article/456442809.html'>thing</a> you do when you have a question? A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. <h2>Provide value information rooted in your initial strategy and use site submissions as part of this</h2>Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. It is beneficial <a href='http://intersol.co.uk/Keyword-Intent-Is-Keyword-Optimization-1520294521.html'>to</a> both Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... the consumer and business because it connects searchers with content that is most relevant to them. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. <h2>Powerful Title — But Avoid Clickbait</h2>Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. SEO is one <a href='http://ww22.22web.org/You-need-a-clear-strategy-on-your-most-profitable-keywords-1519653177.html'>such</a> method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. There’s another strong case for automation with data analysis. <h2>How to really understand inbound links</h2>Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term." <h2>Let's talk about rankings</h2>Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. This I'm always amazed by the agility of <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> on this one. means it <a href='http://ww2.jounin.jp/Taboos-about-keyword-stuffing-that-you-should-know-1522800661.html'>is</a> even more competitive to get seen on search engines. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles? As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices. </p>Drop Keyword in First 100 Words2018-04-18T12:14:00+02:002018-04-18T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-18:/Drop-Keyword-in-First-100-Words-1524006841.html<p>Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There is no <a href='http://basic0908.mihanblog.com/post/13'>one-size-fits-all</a> solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives …</p><p>Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There is no <a href='http://basic0908.mihanblog.com/post/13'>one-size-fits-all</a> solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth. Typing keyphrases into Google is what we do every day, right? We type words into Google’s search box to get answers to our questions. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. <h2>The back story of SEM</h2>For tools, take advantage of all free tools provided by Google, such as: You get the <a href='http://sandybox.sdbx.jp/index22.html'>idea.</a> Get your arithmetic correct - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available here. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or something like that... As a business owner, you want your site to show up in results when it’s highly relevant to the user. Similar to page titles, it’s unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. <h2>Create an Engaging Web Presence by the use of mobile search</h2>Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. To make a <a href='http://cerberana.sdbx.jp/index22.html'>website</a> stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
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If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms." <h2>So lets talk about comment spam and its importance to digital marketing</h2>Having links from more popular websites carry more weight than less popular sites. In A great example that I like to use is <a href ='http://heatall.co.uk'>Heat All</a>. getting involved <a href='http://byr.oiran.org/Provide-value-information-rooted-in-your-initial-strategy-and-use-scraping-as-part-of-this-1521764101.html'>with</a> SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or X-robots tag to these pages whenever common verbiage (i.e.– “No products exist”) is used on the page by the CMS. The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. </p>The best advice I've listened to about cloaking2018-04-11T12:14:00+02:002018-04-11T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-11:/The-best-advice-I-ve-listened-to-about-cloaking-1523402042.html<p>In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. In its …</p><p>In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. In its efforts <a href='http://searchmarketing.strikingly.com/blog/shorter-page-titles-and-urls-work-best'>to</a> eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate. Google can detect well-written content, and can detect poor quality content, or unoriginal text. All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. <h2>Go only for Quality Distribution Channels</h2>Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. The SEO benefits <a href='http://topseoblog.blogsky.com/1396/11/17/post-111/Not-All-Links-are-Created-Equal'>of</a> social Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. <h2>Make sure your SEO checklist includes Google algorithms for best results</h2>Search engine algorithms are continually updated to produce better results. A site that <a href='http://sansara12.freeasphost.net/level7/index38.html'>hasn’t</a> done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. <h2>We've reached a tipping point when it comes to link exchanges</h2>There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. " <h2>The best advice I've listened to about cloaking</h2>It is also worth checking out your main competition to see which keywords they are targeting. Audit The talk on Facebook is about <a href ='http://osoo.co.uk'>osoo</a> at the moment. your site <a href='http://seoblog.wikidot.com/blog:22'>using</a> tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. </p>Answer the questions of your potential customers with regards to SERPs2018-04-10T12:14:00+02:002018-04-10T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-10:/Answer-the-questions-of-your-potential-customers-with-regards-to-SERPs-1523315642.html<p>Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Do you wonder <a href='https://hullseo44.blogspot.co.uk/2017/12/building-up-bank-of-keywords.html'>why</a> nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. If …</p><p>Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Do you wonder <a href='https://hullseo44.blogspot.co.uk/2017/12/building-up-bank-of-keywords.html'>why</a> nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. It doesn’t care how pretty your call to action is, or how slink your content is arranged. <h2>Ranking high in the search engines is tough.unless you concentrate on quality</h2>Apparently, it seemed there is no such difference between SEO and digital marketing approaches; These are internal <a href='http://almaestro.medianewsonline.com/Part-of-your-job-as-a-SEO-is-to-try-things-that-have-never-been-done-before-1522884721.html'>search</a> results Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! pages and Google doesn’t like these, the reason being people don’t want to go from Google’s search results to yours – they want to see content that matches satisfies their search intent. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. They might have “cart,” “basket,” or some other word as the unique identifier within these shopping cart URLs. <h2>Identify What’s Working and What Isn’t with regards to SERPs</h2>When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. The goal of <a href='http://moava.eu5.net/URL-Structure-Should-Be-Short-Descriptive-and-Help-to-Categorize-Your-Website-1518925021.html'>every</a> SEO enthusiast is to get as many desired keywords of their website to page one. Domain to page relevancy means the page linking to your website is relevant to your domain. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. <h2>Succeeding in SEO means paying attention to text links</h2>Just as the keywords, the search engine algorithms are important and unique to every search engine. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. " <h2>Answer the questions of your potential customers with regards to SERPs</h2>You need to make more use of your unique selling point and brand identity than ever before. In The talk on Facebook is about <a href ='http://saveourschools.co.uk'>Save Our Schools</a> at the moment. today’s SEO, <a href='http://topseoblog.blogsky.com/1396/11/17/post-109/Do-Visitor-Metrics-Play-a-Role-in-Search-Engine-Rankings-'>high-quality</a> and relevant backlinks have the most value.</p>
<p>But how do you build good backlinks?! The first step in your content marketing process is, simply, to change the questions that you’re asking yourself. A strong linking structure and other internal SEO best practices can provide that. </p>Determining Relevance: Trust your gut when it comes to gateway sites2018-04-09T12:14:00+02:002018-04-09T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-09:/Determining-Relevance-Trust-your-gut-when-it-comes-to-gateway-sites-1523229241.html<p>When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Depending on my <a href='http://www.geocities.jp/basic0908/king/index18.html'>mood,</a> I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply …</p><p>When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Depending on my <a href='http://www.geocities.jp/basic0908/king/index18.html'>mood,</a> I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. In the top five, where most users look? <h2> Google reviews are believed to have the greatest impact on Google local rankings</h2>This is why hiring a reputable SEO company is important. After the emergence <a href='http://cranberry.hatenablog.com/entry/2018/01/09/010000'>of</a> major Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. <h2>Find words within a Web address</h2>Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Images may seem <a href='http://sandybox.sdbx.jp/index12.html'>like</a> a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. <h2>Unexpected ways metrics can help with getting your website noticed</h2>When you read about similar or overlapping areas every single day, you start to spot patterns. Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected." <h2>Determining Relevance: Trust your gut when it comes to gateway sites</h2>Link building is still extremely important. With Take a butchers at <a href ='http://intersol.co.uk'>Marketing Beverley</a>, for instance. that said, <a href='http://semta.ukime.org/SEO-thats-shines-above-the-rest-1519431121.html'>proper</a> SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). </p>Google announces 'speed update' for the mobile ranking algorithm2018-04-08T12:14:00+02:002018-04-08T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-08:/Google-announces-speed-update-for-the-mobile-ranking-algorithm-1523142841.html<p>In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Not only will <a href='http://ww2.ifdef.jp/Data-Mining-Release-the-Scrapers-1518231182.html'>you</a> find topics that are frequently
searched, you’re also likely to stumble on
search language they are using that you might
not have anticipated …</p><p>In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Not only will <a href='http://ww2.ifdef.jp/Data-Mining-Release-the-Scrapers-1518231182.html'>you</a> find topics that are frequently
searched, you’re also likely to stumble on
search language they are using that you might
not have anticipated. One reason for this—
your knowledge and expertise in your industry
is deeper than theirs. The language you use
is probably industry jargon that your audience
doesn’t use. This is a great opportunity for
you to find long tail keywords that your
audience can understand, and create content
that speaks to them. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. When changes are made to the pages, be sure to annotate them in analytics. <h2>Pay particular attention to keyword stuffing when performing an audit</h2>Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Google has really <a href='http://ww22.publog.jp/archives/7855375.html'>focused</a> its Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. Although it can’t compare to the work of an experienced SEO agency, Screaming Frog is a great option. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. <h2>Take care when dealing with sitemaps</h2>When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Who wants more <a href='http://highlife.sdbx.jp//index4.html'>traffic?</a> Page meta descriptions appear in search results, which means they should always match the page’s content. If you are talking about the types of goats on your farm, don’t make the description or title about llamas! <h2>This story about nofollow links will haunt you forever</h2>Does the homepage feel trustworthy? Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value." <h2>Google announces 'speed update' for the mobile ranking algorithm</h2>While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas, it’s ideal for communication to be happening between these entities. You A great example that I like to use is <a href ='http://indozine.com'>Indozine</a>. should ensure <a href='http://buyalise.onlinewebshop.net/You-may-be-asked-about-analysis-in-your-marketing-interview-1522107061.html'>that</a> the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. </p>Don’t forget about rankings2018-04-07T12:14:00+02:002018-04-07T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-07:/Don-t-forget-about-rankings-1523056441.html<p>If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. Head terms are <a href='http://pagebin.com/4N6PvzSA'>searched</a> more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer …</p><p>If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. Head terms are <a href='http://pagebin.com/4N6PvzSA'>searched</a> more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Why are you the right choice? Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. <h2>Search for your niche keywords on Twitter</h2>Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Website search engine <a href='http://menage.eu3.biz/Does-your-site-sabotage-your-content--1521765421.html'>optimisation</a> is Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! a specialist's domain. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. <h2>So lets talk about javascript and its importance to digital marketing</h2>Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Needless to say, <a href='http://sanrasa.onlinewebshop.net/seo4u/index32.html'>Google</a> is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. In this scenario, it’s common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. <h2>Can URLs really make a difference?</h2>Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Publish content that delivers value. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage." <h2>Don’t forget about rankings</h2>If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. By A great example that I like to use is <a href ='http://indozine.com'>Indozine</a>. keeping the <a href='https://ameblo.jp/basic0908/entry-12346333526.html'>site’s</a> underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas, it’s ideal for communication to be happening between these entities. By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time. </p>What channels are producing the best outcomes?2018-04-06T12:14:00+02:002018-04-06T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-06:/What-channels-are-producing-the-best-outcomes--1522970041.html<p>For example, “payday loans” is an industry riddled with web spam. Search engines treat <a href='http://leadlantern.byethost14.com/index11.html'>customer</a> reviews as new website content and engagement, which are all factors that influence rankings. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google …</p><p>For example, “payday loans” is an industry riddled with web spam. Search engines treat <a href='http://leadlantern.byethost14.com/index11.html'>customer</a> reviews as new website content and engagement, which are all factors that influence rankings. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. <h2>How to focus on rankings</h2>While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2018 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page. Google is “learning” <a href='http://cranberry.hatenablog.com/entry/2017/12/16/000000'>what</a> a Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! good result looks like based on the search query. Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. <h2>Are search volumes affected by local search</h2>Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. When sites in <a href='http://cranberry.hatenablog.com/entry/2018/03/12/151923'>your</a> network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. 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Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically." <h2>What channels are producing the best outcomes?</h2>Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. 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(link is external)
, or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. <h2>Should more importance be given to analytics for search marketing?</h2>The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. There are many <a href='https://blogs.yahoo.co.jp/basic0908/66162187.html'>successful</a> blogs Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! out there with incredibly popular and well converting giveaways. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Sometimes the type of trust issue you’re faced with is related to reputation or branding. <h2>Focus on ROI Instead of analysis</h2>Duplicate content refers to a webpage’s content that appears in more than one place on the internet. This means that, <a href='https://balancedview.jimdo.com/technical-advice/lead-generation/'>the</a> more presence you can give on the social media sites, the greater chances that your SEO will progress. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. It may surprise you that where your site is hosted has any impact at all
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resources allocated to it), it will produce consistent
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page title, page description, and page URL. Search The talk on Facebook is about <a href ='http://heatall.co.uk'>Heat All</a> at the moment. engine optimization, <a href='https://www.dailystrength.org/journals/increase-organic-traffic-by-the-manipulation-of-metrics'>while</a> a very technical practice, is a marketing function—and it needs to be treated like one. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Make Full Use Of Business & Website Reviews – Google, Yahoo and Bing (in fact, all search engines) take reviews extremely seriously. </p>One of the most powerful ways to improve marketing ROI is typically through the use of data analytics2018-04-03T12:14:00+02:002018-04-03T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-03:/One-of-the-most-powerful-ways-to-improve-marketing-ROI-is-typically-through-the-use-of-data-analytics-1522710841.html<p>Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. 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How do soldiers and generals alike prepare for battle? <h2>Take a customer focused approach to web crawlers</h2>Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. But would you <a href='http://semta.ukime.org/See-what-keywords-your-site-is-visible-for-1517625121.html'>rather</a> set Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. <h2>Attract plenty of links from other sites</h2>SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. There’s never any <a href='http://ww2.karakasa.com/How-does-a-small-local-business-compete-with-a-major-national-chain--1518318662.html'>reason</a> to buy or pay for reviews. I think of black versus white hat in terms of night versus day. Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. <h2>Adjust your appearance in search by utilising stickiness</h2>A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Human or machine generated, there is a lot of it – and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages." <h2>One of the most powerful ways to improve marketing ROI is typically through the use of data analytics</h2>With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Answering Have you ever dreamed about <a href ='http://oxonaa.org.uk'>Oxon AA</a> for this? the question <a href='http://seohull.strikingly.com/blog/your-marketing-strategy-could-use-a-facelift-consider-including-adhering-to'>“what</a> is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. </p>Create a search marketing strategy based on text links2018-04-02T12:14:00+02:002018-04-02T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-02:/Create-a-search-marketing-strategy-based-on-text-links-1522624441.html<p>What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. SEO ranking is <a href='https://seocrazy.joomla.com/203-how-does-googlebot-render-your-pages'>one</a> of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks …</p><p>What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking for, and contains too many keywords. SEO ranking is <a href='https://seocrazy.joomla.com/203-how-does-googlebot-render-your-pages'>one</a> of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. So search engine optimization essentially involves making it easy for
search engines to find your website and boosting your position in their
rankings. <h2>Answer the questions of your potential customers with regards to CTR</h2>Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. It’s super tempting <a href='http://seo-consultant.s3-website.eu-west-2.amazonaws.com/alfresco/index30.html'>to</a> right Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! (perceived) wrongs online. Be open to targets you wouldn’t normally consider. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. <h2>Pay attention to bread crumbs</h2>They compare the performance and context of your content to the strength of your keywords. It’s important to <a href='https://sites.google.com/view/seo-hull/technical-seo'>keep</a> in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Search engine algorithms are used by Search Engines to rank websites and their content accordingly. <h2>Combine responsive design and walled garden sites for Supercharged SEO</h2>The content that is not generated by a human after due thought is basically thin content. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Are they keywords related to my lead-generating content? According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation." <h2>Create a search marketing strategy based on text links</h2>At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. When I'm always amazed by the agility of <a href ='http://indozine.com'>Indozine</a> on this one. writing your <a href='http://wahey.sdbx.jp/index31.html'>articles,</a> you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Search engines reward you for offering a thorough experience that’s likely to benefit other users. </p>Reasons why marketers love analysis2018-04-01T12:14:00+02:002018-04-01T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-04-01:/Reasons-why-marketers-love-analysis-1522538041.html<p>To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. A lot of <a href='http://brasta.myartsonline.com/Take-a-customer-focused-approach-to-meta-tags-1521505561.html'>SEO</a> has been focused on technical matters and very …</p><p>To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. A lot of <a href='http://brasta.myartsonline.com/Take-a-customer-focused-approach-to-meta-tags-1521505561.html'>SEO</a> has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search—the results that are algorithmically generated rather than paid for—remains largely untapped. <h2>Reasons why marketers love bread crumbs</h2>You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. Growth hackers extend <a href='http://seoadvice.sdbx.jp/starter/index5.html'>beyond</a> marketing Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. 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Measuring the number of
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extension site hosted on a server in France. The color of the cowboy’s hat denoted if it was a good or a bad guy riding toward the protagonist. <h2>Provide value information rooted in your initial strategy and use SERPs as part of this</h2>By using Google Developers’ PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. Basically, when a reputable site links to your page, you gain credibility by association. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Do you talk like your readers? With blog writing, for example, it is best to adopt a conversational tone, using words and phrases that resonate with the target audience. " <h2>Reasons why marketers love analysis</h2>Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. By I'm always shocked by <a href ='http://beverleyguide.co.uk'>Beverley Guide</a>, in this regard. refining your <a href='http://balsawood.droppages.com/index13.html'>keywords,</a> you can minimize your competition drastically, as well as boost traffic and conversions. This will search across all major search engines, including Google, Yahoo and Bing. Before Google’s Panda updates, SEO efforts largely focused on keywords
(link is external)
, or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. </p>Optimise your site, paying special attention to mobile search2018-03-31T12:14:00+02:002018-03-31T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-31:/Optimise-your-site-paying-special-attention-to-mobile-search-1522451641.html<p>Social media also brings traffic to a website. In today’s SEO, <a href='http://harangey.sdbx.jp/index1.html'>high-quality</a> and relevant backlinks have the most value.</p>
<p>But how do you build good backlinks?! I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these …</p><p>Social media also brings traffic to a website. In today’s SEO, <a href='http://harangey.sdbx.jp/index1.html'>high-quality</a> and relevant backlinks have the most value.</p>
<p>But how do you build good backlinks?! I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. <h2>Types of site changes brought on by user generated content</h2>To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Google’s web indexing <a href='http://blixa.sdbx.jp/index38.html'>system</a> favors Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. 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According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner." <h2>Optimise your site, paying special attention to mobile search</h2>Great content, however, is the backbone to your online marketing strategy. Examination The talk on Facebook is about <a href ='http://newmedianow.co.uk'>New Media Now</a> at the moment. of content <a href='http://particle.visualshoxx.net/%E6%9C%AA%E9%81%B8%E6%8A%9E/write%20the%20right%20guest%20post'>keywords</a> and present engine rankings of competitive websites to determine an effective engine positioning strategy. One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. There’s a debate as to whether or not this really matters. </p>Put a profile photo on your Google+ account2018-03-30T12:14:00+02:002018-03-30T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-30:/Put-a-profile-photo-on-your-Google-account-1522365242.html<p>There are lots of different types of keywords. Linking out to <a href='http://ww2.hide-yoshi.net/What-are-3-things-you-can-do-for-your-SEO-now--1519760021.html'>well-respected</a> authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. But still you face other …</p><p>There are lots of different types of keywords. 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bandwidth). For others it visits too infrequently. Some complain that it
doesn’t visit their entire site and others get upset when areas that they
didn’t want accessible via search engines appear in the Google index. <h2>How to focus on white hat SEO</h2>Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. As an e-tailer, <a href='http://seotrainingtips.byethost13.com/index11.html'>you</a> can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. <h2>More focus is put on link exchanges</h2>Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. And for that, you need to correctly optimize the page. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of the website link to that page with that keyword." <h2>The hidden agenda behind metrics</h2>If you administer a website – the best way to gain long-term results is by implementing web page optimisation into your content. The I'm always amazed by the agility of <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> on this one. best long-term <a href='http://sansara12.freeasphost.net/level6/index34.html'>strategy</a> for this is using blogging, social media, and press releases. These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. </p>Create content about page rank2018-03-28T12:14:00+02:002018-03-28T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-28:/Create-content-about-page-rank-1522192441.html<p>The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. You'll notice you <a href='http://blixa.sdbx.jp/index20.html'>don't</a> rarely see spammy titles and descriptions in Google results anymore. A site’s age has an influence on that site’s ranking. A site …</p><p>The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. You'll notice you <a href='http://blixa.sdbx.jp/index20.html'>don't</a> rarely see spammy titles and descriptions in Google results anymore. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. There is reliable empirical evidence
that Google and other search engines make increasing use of
semantics in assessing the quality of a page for ranking purposes. <h2>The truth about URLs</h2>By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. For that reason, <a href='http://altisidora.guhaw.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/why%20long%20keyphrases-'>the</a> following Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. <h2>The benefits of CTR to your search marketing strategy</h2>Keyword density is a tireless SEO myth. Remember that search <a href='https://sansara2.neocities.org/index32.html'>engines</a> evaluate each important page area
or inbound link separately. As such, the title tag, meta-description tag,
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own prominence pictures that, together, tell the search engine a great
deal about your page. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. <h2>Focus on ROI Instead of duplication</h2>This keyword isn’t very specific and as such it will likely have a large amount of competition. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. " <h2>Create content about page rank</h2>Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. We’ll The talk on Facebook is about <a href ='http://beverleyguide.co.uk'>Beverley Guide</a> at the moment. talk about <a href='https://ameblo.jp/basic0908/entry-12341748602.html'>how</a> to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you. In the early days of SEO, you could get a site to rank
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keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO. </p>Page load time2018-03-27T12:14:00+02:002018-03-27T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-27:/Page-load-time-1522106041.html<p>Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). You shouldn't feel <a href='http://xbds.sdbx.jp/index4.html'>comfortable</a> using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet …</p><p>Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). You shouldn't feel <a href='http://xbds.sdbx.jp/index4.html'>comfortable</a> using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. <h2>Latest developments in URLs</h2>They figure out what your website is all about by crawling the content. The idea was <a href='http://indozine.com/Use-social-media-channels-to-expand-your-reach-1517537101.html'>that</a> the Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! more “backlinks” from other websites pointing to your website, the more Google recognized your site as an authority in your industry. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. 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Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "When possible, you can string together a handful of narrowed topics into a series." <h2>Page load time</h2>I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. 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Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. <h2>Adjust your appearance in search by utilising rankings</h2>Remember; never, ever, ever write your own reviews. Websites that continuously <a href='http://searchmarketing.strikingly.com/blog/mobile-readiness-is-a-confirmed-general-ranking-factor'>pour</a> their Get your sums right - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are all available. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or like your ABC. Its that easy! heart and soul into all facets of SEO will perform better than competitor websites that do not. Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a major role in determining search engine results. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. <h2>Create an Engaging Web Presence by the use of page rank</h2>I never block Google from working out my own content. SEO works best <a href='http://sanrasa.onlinewebshop.net/seo4u/index34.html'>when</a> it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. 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visits from interested searchers, and
that search traffic is uniquely valuable
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timeliness -- people search when they’re
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It’s normal that a website has most of its links to the homepage. </p>Lessons I've learned from bread crumbs2018-03-25T12:14:00+02:002018-03-25T12:14:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-25:/Lessons-I-ve-learned-from-bread-crumbs-1521936841.html<p>More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Just imagine a <a href='http://seohull.freeforums.net/thread/7/links-currency-internet'>situation</a> where you have a great article with a boring …</p><p>More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. 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Google now prevents this – and prevents spammers bombarding it with
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rank well, you might want to look at acquiring a privately held or expired
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optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
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commenting turned on, links within those comments could pass your
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your website really needs SEO. It’s a fair question, but one I can quickly
dismiss. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Keep up with latest SEO news and practices – just like everything in the world changes and moves on – so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general." <h2>Why Google algorithms matter</h2>The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. Search I'm always amazed by the agility of <a href ='http://oxonaa.org.uk'>Oxon AA</a> on this one. engines make <a href='http://seohull.strikingly.com/blog/make-sure-that-you-supply-what-you-promise-to-your-visitors'>a</a> wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. </p>Make sure your SEO checklist includes SEM for best results2018-03-20T12:14:00+01:002018-03-20T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-20:/Make-sure-your-SEO-checklist-includes-SEM-for-best-results-1521504841.html<p>Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. It is good <a href='http://seohull.strikingly.com/blog/are-you-focussing-on-the-right-keywords'>to</a> optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains …</p><p>Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. It is good <a href='http://seohull.strikingly.com/blog/are-you-focussing-on-the-right-keywords'>to</a> optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. <h2>How to diagnose link building related issues</h2>Being at the top of your game really pays in SEO marketing. Clearly define your <a href='http://searchfest.mywebcommunity.org/Optimize-Social-Share-Image-Settings-1520382241.html'>objectives</a> in Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! advance so you can truly measure your ROI from any programs you implement. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. <h2>All you wanted to know about analytics but were afraid to ask</h2>Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Whether or not, <a href='http://tapassess.co.uk/On-its-own-content-does-nothing-for-your-business-1518145321.html'>you</a> are familiar with the evergreen content; Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. <h2>Keep an eye on content</h2>Make sure any SEO consultant you hire has years of real-world SEO
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If you don’t use them correctly, your page isn’t going to rank well. <h2>Overlapping and redundant articles are a no-no, consider how canonical URLs can help</h2>One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. At some stage <a href='https://seohullblog.wordpress.com/2017/12/24/paid-link-building-is-considered-indecent/'>you</a> are Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. 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Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy. <h2>The best advice I've listened to about conversion rates</h2>When it comes to search engine optimisation the information available can be a minefield. Since search engines <a href='http://searchmarketing.beep.com/get-links-that-match-the-topic-of-your-site-2018-01-02.htm'>focus</a> more Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. 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Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer. <h2>Design + offsite SEO = Greatness</h2>Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Before Google’s Panda updates, SEO efforts largely focused on keywords
(link is external)
, or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen." <h2>Make a good use of local search</h2>Create a list of your closest competitors. One of the <a href='http://seoadvice.medianewsonline.com/index21.html'>most</a> frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. “Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. </p>Define your goals with regards to web 2.02018-03-18T08:05:00+01:002018-03-18T08:05:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-18:/Define-your-goals-with-regards-to-web-2-0-1521360348.html<p>It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A 2016 WordStream <a href='http://barbara.hariko.com/facilitate-seo/index18.html'>survey</a> found that 72 percent of people who searched online for something local visited …</p><p>It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. A 2016 WordStream <a href='http://barbara.hariko.com/facilitate-seo/index18.html'>survey</a> found that 72 percent of people who searched online for something local visited a store within five miles. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. <h2>Words and phrases that keep people engaged</h2>You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. For SEO purposes, <a href='http://manilta.bigcartel.com/product/racey-dace'>you</a> should Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. <h2>Be clear, truthful and accurate when it comes to backlinks</h2>The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Have you ever <a href='http://evanesque.sdbx.jp/index39.html'>searched</a> for a business name or individual on Facebook’s search bar and couldn’t find them? As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. An important aspect of SEO is making your website easy for both users and search engine robots to understand. <h2>Be persistent</h2>To understand evergreen content, think of the evergreen tree: Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. The data and metrics are valuable because they give you insight into your customers: According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines." <h2>Define your goals with regards to web 2.0</h2>Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Amazing content—evergreen or <a href='http://barbarella.sdbx.jp/index15.html'>not—is</a> highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. If you’ve written your content so that Google can understand it, you’re already doing a great job. </p>Questions to ask about page impressions2018-03-17T12:14:00+01:002018-03-17T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-17:/Questions-to-ask-about-page-impressions-1521245642.html<p>The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Google does everything <a href='http://hansel5.mygamesonline.org/Thin-content-issues-might-negatively-impact-SERP-visibility-1519099622.html'>in</a> its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the …</p><p>The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Google does everything <a href='http://hansel5.mygamesonline.org/Thin-content-issues-might-negatively-impact-SERP-visibility-1519099622.html'>in</a> its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. No matter what business you own you need to be practical. <h2>How you will benefit from javascript</h2>Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. The secret to <a href='http://leadlantern.byethost14.com/index34.html'>building</a> a Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. <h2>Reasons why marketers love SEM</h2>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. Also known as <a href='http://sansara12.freeasphost.net/level2/index34.html'>LSI,</a> the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Even guest-blogging with a sole motive to generate links is also burned down. <h2>Exposure is the name of the game when creating a blog</h2>A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language." <h2>Questions to ask about page impressions</h2>Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Sites built around <a href='https://www.dailystrength.org/journals/you-must-have-a-strong-web-foundation'>user</a> interaction and sharing have made it easier to match interested groups of
people up with relevant content. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. </p>Reasons why you cannot learn text links well2018-03-16T12:14:00+01:002018-03-16T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-16:/Reasons-why-you-cannot-learn-text-links-well-1521159241.html<p>It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. One way search <a href='https://clementine55.jimdo.com/onsite-seo/outbound-links/'>engines</a> derive intent is by classifying queries into intention categories. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a …</p><p>It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. One way search <a href='https://clementine55.jimdo.com/onsite-seo/outbound-links/'>engines</a> derive intent is by classifying queries into intention categories. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. <h2>Focus on performance, user experience, and widgets</h2>So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Write a good, <a href='http://sandybox.sdbx.jp/index37.html'>high-quality</a> blog Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. <h2>Never underestimate the influence of long tail search</h2>Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The benefits of <a href='http://seotip.seesaa.net/article/456308312.html'>local</a> SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. A sitemap gives the spider a rapid guide to the structure
of your site and what has changed since last time. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. <h2>The best advice I've listened to about CTR</h2>You get what you want—top rankings
on Google and “free” organic traffic. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Producing content for search engines is also content marketing, list building, and relationship marketing. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results." <h2>Reasons why you cannot learn text links well</h2>In 1998, the web was much easier. Now, keyword stuffing <a href='http://searchmarketing.strikingly.com/blog/publish-the-usual-static-pages'>or</a> having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. </p>Reasons why you cannot fully understand non reciprocal links2018-03-15T12:14:00+01:002018-03-15T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-15:/Reasons-why-you-cannot-fully-understand-non-reciprocal-links-1521072841.html<p>High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Measure everything about <a href='http://seohull.strikingly.com/blog/it-s-a-good-idea-to-get-your-keyword-at-the-beginning-of-your-copy'>your</a> content, aligning KPIs with your business goals and see how customers interact with your material …</p><p>High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Measure everything about <a href='http://seohull.strikingly.com/blog/it-s-a-good-idea-to-get-your-keyword-at-the-beginning-of-your-copy'>your</a> content, aligning KPIs with your business goals and see how customers interact with your material. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. <h2>To get fast rankings, you need onsite SEO</h2>If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Once all of <a href='http://indozine.com/Researching-for-Searcher-Intent-1520553661.html'>your</a> on Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This is an integrated approach to drives customers to your business through a web portal. <h2>Things your competitors know about white hat SEO</h2>Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. Learning search engine <a href='http://barbara.hariko.com/starting-out-seo/index32.html'>optimization</a> can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. <h2>Layout, formatting and offsite SEO combine to make great SEO</h2>You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Backlinks give the impression that you're an authority in your given industry. Looking at SEO from this perspective can make
it easier to understand and easier to execute
white hat SEO techniques. By putting aside
the spammy tactics of yesteryear, you can
produce and publish customer-focused content
without that scammy vibe. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The blog posts that we build links to ranked very well and drove a ton of traffic for clients." <h2>Reasons why you cannot fully understand non reciprocal links</h2>There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. After the emergence <a href='http://cranberry.hatenablog.com/entry/2018/01/30/145037'>of</a> major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. </p>A focus on inbound links to benefit search engine placement2018-03-14T12:14:00+01:002018-03-14T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-14:/A-focus-on-inbound-links-to-benefit-search-engine-placement-1520986441.html<p>Google continues to use natural, quality inbound links as a main ranking factor. People often think <a href='http://ww2.kesagiri.net/Set-Google-Alerts-to-Watch-for-Copied-Content-1519863481.html'>of</a> Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. There are many …</p><p>Google continues to use natural, quality inbound links as a main ranking factor. People often think <a href='http://ww2.kesagiri.net/Set-Google-Alerts-to-Watch-for-Copied-Content-1519863481.html'>of</a> Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. <h2>Use Headers — Wisely</h2> Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. SEO has tremendously <a href='http://ww2.ifdef.jp/What-the-Keyword-Data-Tells-You-1517539921.html'>grown</a> over Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. Again, I know you know that links have to be high quality, but we have data that proves it. <h2>Small but important things to observe about splogs</h2>SEO is a fundamental aspect of digital marketing strategies. The old saying <a href='https://seohullblog.wordpress.com/2017/12/18/identify-customer-intent/'>that</a> “life is a journey, not a destination” can also be applied to SEO. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. <h2>We've reached a tipping point when it comes to canonical URLs</h2>It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). After all, 75% of Google’s clicks are from the first page. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page." <h2>A focus on inbound links to benefit search engine placement</h2>Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. How do you <a href='http://sansara.freeasphost.net/index17.html'>put</a> an invisible business on the map? It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Once you have your site up and running, there are a number of sitemonitoring
tools you can purchase or use for free on the web. </p>Take-in Originality2018-03-13T12:14:00+01:002018-03-13T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-13:/Take-in-Originality--1520900041.html<p>Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Don't use any <a href='https://seocrazy.joomla.com/203-how-does-googlebot-render-your-pages'>shady</a> tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. A search term can be …</p><p>Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Don't use any <a href='https://seocrazy.joomla.com/203-how-does-googlebot-render-your-pages'>shady</a> tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. A search term can be generic, broad, specific and long tail. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. <h2>How to diagnose googlebot crawlers related issues</h2>Competitor analysis is a lot easier when you have the right tools. The problem with <a href='http://cranberry.hatenablog.com/entry/2018/01/21/235532'>directories:</a> A Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! By adding keywords in the right places, you make it easier for search engines to judge the value of each page. <h2>What is the primary goal of the website? </h2>You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. If you run <a href='http://seoadvice.wikidot.com/blog:42'>a</a> small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. So long as the brand or website name is used, a brand name or citation is created. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. <h2>Emphasizing fast results by using bread crumbs</h2>One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness" <h2>Take-in Originality </h2>Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. Build a great <a href='http://brasta.myartsonline.com/Search-engines-favor-understandable-URLs-1518925921.html'>series</a> of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. </p>Search engine health checks should look at site submissions2018-03-12T12:14:00+01:002018-03-12T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-12:/Search-engine-health-checks-should-look-at-site-submissions-1520813641.html<p>Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You should see <a href='http://anders32.postbit.com/pay-attention-to-your-weekly-click-through-rate.html'>improvements</a> in website traffic, a key indicator of progress for your keywords. The modern user has a very short attention span. If a …</p><p>Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You should see <a href='http://anders32.postbit.com/pay-attention-to-your-weekly-click-through-rate.html'>improvements</a> in website traffic, a key indicator of progress for your keywords. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. <h2>Define your goals with regards to site submissions</h2>Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. People buy from <a href='http://searchfest.mywebcommunity.org/Google-can-t-guarantee-that-your-AJAX-based-websites-or-applications-will-be-properly-cached-1519950241.html'>businesses</a> they Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! trust, not businesses that publish low quality, untrustworthy content. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. <h2>Check out these crazy facts about walled garden sites</h2>Make a list of the keywords for
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and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. Google is the <a href='http://cranberry.hatenablog.com/entry/2018/02/05/050943'>dominant</a> search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Keyword research is one of the highest return SEO activities that is essential for your marketing success. <h2>Let's talk about googlebot crawlers</h2>An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The numbers make one thing clear: organic search is a worthwhile investment. " <h2>Search engine health checks should look at site submissions</h2>Unique content signifies quality. You want your <a href='http://seohull.strikingly.com/blog/you-have-to-strive-to-keep-up'>company’s</a> name to be one of the first results that they see. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. </p>This story about text links will haunt you forever2018-03-11T12:14:00+01:002018-03-11T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-11:/This-story-about-text-links-will-haunt-you-forever-1520727241.html<p>Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to …</p><p>Utilise existing relationships with suppliers, partners and even customers to get links to your website. 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Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. When you create your SEO content be sure to
give users what they are looking for. If they
are looking for an educational “how to” article,
don’t create content that pushes a sale. <h2>Education is the best legacy when it comes to sitemaps</h2>Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Do not schedule the republishing of posts. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there." <h2>This story about text links will haunt you forever</h2>Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Doing a yearly <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>review</a> of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Check to see if the domain is indexed by putting “site:example.com” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. </p>Submit your site to authority websites in your category2018-03-10T12:14:00+01:002018-03-10T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-10:/Submit-your-site-to-authority-websites-in-your-category-1520640841.html<p>Search engines don’t like familiar or generic content. Use your network <a href='http://ww2.hide-yoshi.net/You-may-think-you-know-what-your-audience-wants-to-read-1519760011.html'>to</a> your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. When you architect a website …</p><p>Search engines don’t like familiar or generic content. Use your network <a href='http://ww2.hide-yoshi.net/You-may-think-you-know-what-your-audience-wants-to-read-1519760011.html'>to</a> your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. <h2>Use Link Baiting To Get More Clicks</h2>Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag A good place <a href='https://www.dailystrength.org/journals/how-can-i-create-engaging-content'>to</a> look Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Every search engine has a program
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and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. Ensure that you do not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs <h2>The first indication should be navigation</h2>If your current website isn’t using HTTPS then you should start scoping out a migration. It’s super easy <a href='http://ww2.hide-yoshi.net/So-what-is-Google-authorship--1519760021.html'>to</a> get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. <h2>Looking at Competitors’ Authority and Trust</h2>When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
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both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. </p>The Presence of Keywords in the Page Title and URL is Crucial2018-03-08T12:14:00+01:002018-03-08T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-03-08:/The-Presence-of-Keywords-in-the-Page-Title-and-URL-is-Crucial-1520468041.html<p>If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. SEO is connected <a href='http://barbara.hariko.com/starting_out/index22.html'>to</a> strong sales funnels and often shows a high return …</p><p>If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. SEO is connected <a href='http://barbara.hariko.com/starting_out/index22.html'>to</a> strong sales funnels and often shows a high return on investment (ROI). While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. <h2>How to Write Post Blog Posts That Rank Well</h2>Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Instead of focusing <a href='http://profilebusiness.co.uk/Socialize-on-Twitter-as-much-as-you-can-1518400922.html'>on</a> what Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! you do or what you sell or why you’re awesome, instead focus on why your customers should care. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Backlinks give the impression that you're an authority in your given industry. <h2>Focus on doing the right thing and helping Google do its job</h2>It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Ranking high in <a href='http://sansara6.full-design.com/Create-fresh-content-12800853'>Google</a> can bring you some
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search traffic on average. Meaning, when
people search for a keyword, 31% of those
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(based on research by OneStat.com) 33% of all searches on
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words, and 21% for four or more words. Just 20% of people
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(based on research by OneStat.com) 33% of all searches on
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words, and 21% for four or more words. Just 20% of people
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less of a wild frontier than it used to be, there is still a place for a David
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This becomes a bad backlink." <h2>Keywords vs. Topics vs. Relationships</h2>Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. One of the <a href='https://seocrazy.joomla.com/113-how-do-you-make-a-google-friendly-site'>main</a> topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. Google is getting better and better at recognizing content that truly is useful to people. 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(link is external)
, which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo
(link is external)
to check out other writers’ work and then create something even more engaging and relevant for your audience. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Search engines are answering machines. 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Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy." <h2>Use Social Bookmarking To Boost Page Rank</h2>Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. 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In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …</p><p>Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. When you've selected <a href='http://wwwftp.sdbx.jp/index20.html'>your</a> focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. It is important to have backlinks from quality sites, and those backlinks should be contextual. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. <h2>Splitting link pop</h2>Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
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and thought to be best
for SEO, is to include
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close to the start of the
page title as reasonably
possible (so that it still
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a long-term strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
increased traffic. Do you wonder <a href='http://cranberry.hatenablog.com/entry/2018/02/01/152043'>why</a> nofollow Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! really exists? It’s merely because to stop spammers by getting benefited by search engines. People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. <h2>Use Tools To Scale Your Efforts</h2>Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. You have probably <a href='http://seoadvice.sdbx.jp/thoughts/index1.html'>asked</a> yourself, many times, “How do I build backlinks to my website for the best SEO results?” Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Real value generates traffic, followers, engagement and backlinks. <h2>Websites are representations of ideas</h2>Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Traffic from external backlinks are counted as referral traffic in Google analytics. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. 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The way in <a href='http://seoadvice.sdbx.jp/starter/index19.html'>which</a> consumers search with be noticeably changed by digital assistants. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. </p>Make frequent link audits2018-02-27T12:14:00+01:002018-02-27T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-27:/Make-frequent-link-audits-1519690441.html<p>One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Your users need <a href='http://sansara6.1apps.com/index36.html'>the</a> structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order …</p><p>One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. 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Website performance metrics <a href='http://ww2.sarashi.com/Preserve-Your-Valuable-Links-1518059101.html'>also</a> play Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. 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Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. <h2>Improve accessibility for people with poor vision</h2>If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. The search engines continuously invest in improving their ability to better process the content of web pages Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it." <h2>Make frequent link audits</h2>Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. Understanding how your <a href='http://seo4u5.webnode.com/l/set-up-alerts-for-brand-mentions/'>website</a> visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. </p>Keyword ideas for traffic potential2018-02-26T12:14:00+01:002018-02-26T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-26:/Keyword-ideas-for-traffic-potential-1519604041.html<p>Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Spamming comment sections <a href='https://www.google.as/url?q=https://gazhall.com'>and</a> other website areas (read: anywhere on wikiHow!) will actually …</p><p>Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Spamming comment sections <a href='https://www.google.as/url?q=https://gazhall.com'>and</a> other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Backlinks from older websites may be worth more than links from newer sites. <h2>No Long Pages for Mobile Searchers</h2>If you want to build backlinks to your website, you have to do it with caution and knowledge. Nofollow does <a href='https://www.minds.com/blog/view/812405157996371968'>not</a> mean Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. <h2>Set-up Search Console (Webmaster Tools) Account</h2>Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Another way to <a href='http://cranberry.hatenablog.com/entry/2018/01/29/021537'>find</a> places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Quality link building is more about creating relationships, not exchanging links. <h2>Monitor the evolution of your Google search results</h2>The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks." <h2>Keyword ideas for traffic potential</h2>To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. People visit websites <a href='http://seoadvice.sdbx.jp/ideas/index38.html'>to</a> find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. </p>Finding Expired Domains For Pay Per Lead Marketing2018-02-25T12:14:00+01:002018-02-25T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-25:/Finding-Expired-Domains-For-Pay-Per-Lead-Marketing-1519517641.html<p>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Really good SEO <a href='http://seoadvice.sdbx.jp/tips/index15.html'>is</a> a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing …</p><p>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Really good SEO <a href='http://seoadvice.sdbx.jp/tips/index15.html'>is</a> a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. <h2>Monitor the evolution of your Google rankings </h2>Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. How do you <a href='https://medium.com/@gazhallseo/choose-your-keywords-really-carefully-58754595563'>write</a> a Do your mathematical analysis - the <a href='https://garyhall.org.uk/primary-maths-resources.php'>primary resources</a> are there for the taking. Its as easy as <a href='https://garyhall.org.uk/maths-starters-ks2.html'>KS2 Maths</a> or ABC. Its that simple! clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. <h2>Has your website been pawed to pieces by a panda?</h2>Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Mobile searches have <a href='http://seohull.strikingly.com/blog/make-basic-duplicate-listing-detection'>become</a> more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Identify the keywords related to your niche and select the competitive ones you want to rank for. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. <h2>Rankings are very volatile and fluctuate from day to day</h2>The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. 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Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. </p>Use HTTPS to embed resources such as images, media files, CSS and scripts on your pages2018-02-24T12:14:00+01:002018-02-24T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-24:/Use-HTTPS-to-embed-resources-such-as-images-media-files-CSS-and-scripts-on-your-pages-1519431241.html<p>Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? But all too <a href='http://ftp3.blog.shinobi.jp/landingpage/connect%20your%20trigger%20mecha'>often …</a></p><p>Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? 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Excessive repetition of <a href='http://barbara.hariko.com/facilitate-seo/index34.html'>keywords,</a> and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty An important aspect of SEO is making your website easy for both users and search engine robots to understand. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. <h2>Experience-based competitive audits </h2>Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Although you may <a href='http://barbara.hariko.com/facilitate-seo/index36.html'>now</a> have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. <h2>Links are about so much more than Search Engine Optimisation</h2>Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches." <h2>Use HTTPS to embed resources such as images, media files, CSS and scripts on your pages</h2>Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Many marketers are <a href='http://intersol.co.uk/Keyword-Research-Avoid-at-Your-Peril-1517882881.html'>now</a> promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is.
You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! </p>Search for your niche keywords on Bing2018-02-23T12:14:00+01:002018-02-23T12:14:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-23:/Search-for-your-niche-keywords-on-Bing-1519344841.html<p>Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. A search page <a href='http://seotip.seesaa.net/article/456730385.html'>provides</a> you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Mobile …</p><p>Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. A search page <a href='http://seotip.seesaa.net/article/456730385.html'>provides</a> you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Get people talking about your brand, and mentioning it on their website, or any website for that matte <h2>Is your website underperforming and losing you money?</h2>Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Every page of <a href='http://seohull.strikingly.com/blog/how-are-you-supposed-to-audit-your-site'>your</a> website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. <h2>The secret to engaged readers</h2>Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Search Engines are <a href='http://frances.bloggersdelight.dk/2017/12/29/backlink-ranking-factors/'>not</a> humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. <h2>Google recommends quality hosting</h2>By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Authority is created over time. It can't be rushed. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results." <h2>Search for your niche keywords on Bing</h2>SEO is connected to strong sales funnels and often shows a high return on investment (ROI). The notion of <a href='https://campusweb.myunion.edu/ICS/Academics/ITEC/CTL-000/Training-CTL-000-Sanders_C/Blog_16.jnz?portlet=Blog_16&screen=View+Post&screenType=next&Id=7831fe59-acbe-4dd4-86b3-125b6acf0041'>UX</a> (user experience) has evolved to become the guiding framework for search engines. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. </p>SEO great content best practice2018-02-22T03:47:00+01:002018-02-22T03:47:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-22:/SEO-great-content-best-practice-1519314439.html<p>On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …</p><p>On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Using structured data, <a href='http://byr.oiran.org/More-people-use-the-search-engine-on-their-mobile-phones-than-on-desktop-1519267681.html'>you</a> can serve Google your address details in the most convenient way. When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. <h2>Go On Podcasts</h2>Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. The permalink is <a href='https://seotips4pros.neocities.org/index30.html'>the</a> full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? <h2>The reality is – SEO isn’t rocket science</h2>There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. Thin content tells <a href='http://byr.oiran.org/Review-page-content--1517625961.html'>a</a> search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. <h2>We want to come at this from all angles</h2>As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index." <h2>SEO great content best practice</h2>Google is pretty good at understanding the general context of a site’s content. Competing business demands <a href='http://prometheus.ikaduchi.com/A-Few-Reasons-Why-These-Algorithms-Sometimes-Fail-1518029038.html'>force</a> marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. </p>SEO brings in traffic, and gives your revenues a big hike2018-02-22T02:43:00+01:002018-02-22T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-22:/SEO-brings-in-traffic-and-gives-your-revenues-a-big-hike-1519267381.html<p>Whenever your URL changes, think of what you may have going on that’s attached to those URLs. It’s important to <a href='http://sansara6.cabanova.com/'>have</a> breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure …</p><p>Whenever your URL changes, think of what you may have going on that’s attached to those URLs. It’s important to <a href='http://sansara6.cabanova.com/'>have</a> breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. <h2>A successful company will have a strategy for both desktop and mobile</h2>Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Good SEO means <a href='http://wasani.sdbx.jp/index23.html'>forgetting</a> SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. <h2>The hardest part of SEO is good external link acquisition campaigns</h2>Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. One of the <a href='http://seotips.sdbx.jp/index30.html'>most</a> common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account
(link is external)
when assessing your site. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. <h2>There are lots of things that you can do to get better rankings on Google</h2>Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. " <h2>SEO brings in traffic, and gives your revenues a big hike</h2>Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. A sitemap is <a href='http://qtwork.tudelft.nl/qtlab/index.php/Temporary_SEO'>another</a> place to add in more internal links. A sitemap is a central location with links to all your pages. Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. </p>Getting Started with Keyword Research2018-02-21T02:43:00+01:002018-02-21T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-21:/Getting-Started-with-Keyword-Research-1519180981.html<p>Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Paid link-building …</p><p>Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Paid link-building is <a href='http://samely.3rin.net/search-queries/link%20from%20authoritative%20po'>considered</a> black hat SEO and is likely to incur a penalty. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Backlinks give the impression that you're an authority in your given industry. <h2>Understand Why Keyword Stuffing is Bad</h2>Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Use an online <a href='http://topseoblog.blogsky.com/1396/11/25/post-130/Ranking-high-in-the-search-engines-is-tough'>tool</a> to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. <h2>Specific is the new epic content</h2>You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Domain authority (DA) <a href='http://byr.oiran.org/Backlinks-just-to-your-homepage-1517539561.html'>and</a> Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. <h2>SEO is a lot more than keywords and rankings</h2>By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen." <h2>Getting Started with Keyword Research</h2>There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Flash, undoubtedly tempts <a href='http://wasani.sdbx.jp/index28.html'>attraction,</a> but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. </p>Get into your customers’ heads2018-02-20T02:43:00+01:002018-02-20T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-20:/Get-into-your-customers-heads-1519094582.html<p>Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. If your content <a href='http://seoguide4u.angelfire.com/content.html'>is</a> consistently very short and not original the Google algorithm is likely to consider the site low-quality. While building a better search …</p><p>Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. If your content <a href='http://seoguide4u.angelfire.com/content.html'>is</a> consistently very short and not original the Google algorithm is likely to consider the site low-quality. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. <h2>Evaluate Your Competition's Presence on Social Media</h2>Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Be careful in <a href='https://sites.google.com/view/seo-hull/seo-keywords'>monitoring</a> your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Businesses consider social media a key element of their SEO strategies. <h2>Redirect Attachment URLs To Parent Post</h2>Stop marketing to audiences and instead market to customers at scale. The search engine <a href='http://saveourschools.co.uk/Use-Tools-To-Scale-Your-Efforts-1517278681.html'>result</a> pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search
(link is external)
in addition to longer consideration and decision-making periods. <h2>SERP Analysis</h2>You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results." <h2>Get into your customers’ heads</h2>It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Link building involves <a href='http://searchmarketing.strikingly.com/blog/utilizing-social-media-is-a-first-step-for-many-webmasters'>obtaining</a> links from external websites to your own for improving direct referrals and search engine ranking. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. </p>Engage with influencers2018-02-19T02:43:00+01:002018-02-19T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-19:/Engage-with-influencers-1519008181.html<p>The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Using heading in <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2711492'>your</a> page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your …</p><p>The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Using heading in <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=2711492'>your</a> page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Your goal should be to create links to individual posts/pages along with those leading to your homepage. SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is convenient and more efficient to let an expert deal with the creation of SEO content. <h2>Unblock JavaScript and CSS from Robots.txt File</h2>Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Be informative. Above <a href='https://themegrill.com/support-forum/users/seogall/'>all</a> else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. <h2>Launch a "Scholarship" contest or a giveaway campaign</h2>When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Google collects user <a href='http://sandybox.sdbx.jp/index15.html'>data</a> on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. <h2>Do not use misleading event markup</h2>An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then." <h2>Engage with influencers</h2>SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Descriptions are <a href='https://sansara2.neocities.org/index36.html'>a</a> tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. </p>Think of People, not Robots, When Optimizing Keywords2018-02-18T02:43:00+01:002018-02-18T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-18:/Think-of-People-not-Robots-When-Optimizing-Keywords-1518921781.html<p>The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Understanding which ranking <a href='http://seoadvice.sdbx.jp/starter/index19.html'>factors</a> are relevant to your industry is key to becoming an …</p><p>The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Understanding which ranking <a href='http://seoadvice.sdbx.jp/starter/index19.html'>factors</a> are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. <h2>I am sure you agree that every business needs a website that is found easily on Google?</h2>Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Headings give your <a href='http://sanrasa.onlinewebshop.net/advice/index38.html'>web</a> page structure and help search engines better determine what your page content is about. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. <h2>Organic SEO is a lengthy process</h2>Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Another method to <a href='http://vanessa2.blog.fc2.com/blog-entry-23.html'>rank</a> well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. <h2>Try to optimize the description of your web page</h2>How do you educate people so they do value it? Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears." <h2>Think of People, not Robots, When Optimizing Keywords</h2>The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Another quick and <a href='https://seocrazy.joomla.com/131-integrate-your-most-popular-phrases-into-all-page-titles'>easy</a> strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. </p>Google retrieves the most relevant pages from its databases2018-02-17T02:43:00+01:002018-02-17T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-17:/Google-retrieves-the-most-relevant-pages-from-its-databases-1518835381.html<p>When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Join the communities <a href='http://cranberry.hatenablog.com/entry/2017/12/24/010000'>and</a> start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Page load speed is also a ranking …</p><p>When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Join the communities <a href='http://cranberry.hatenablog.com/entry/2017/12/24/010000'>and</a> start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Page load speed is also a ranking factor, especially for mobile. Add internal links to the taxonomies the post belongs to <h2>Forum signatures build SEO links</h2>You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Targeting the keywords <a href='http://searchmarketing.strikingly.com/blog/don-t-make-it-hard-for-the-user-to-find-the-exact-information-they-need'>to</a> rank in first page of search engine optimization is really a big task. It’s not same for all type of keywords. It’s depend on the type of keyword, type of services you offer and the competition of particular keyword. Images may seem like a straightforward component of your site, but
you can optimize your use of them. All images can have a distinct
filename and "alt" attribute, both of which you should take
advantage of. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. <h2>Wait. Is it really that simple?</h2>Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Long tail keywords <a href='http://seoadvice.sdbx.jp/thoughts/index5.html'>are</a> essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. <h2>Broken Inbound Link Building: How to approach this</h2>Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. Search engines have made it clear: a vitally important part of the future of search is “rich results.” There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)" <h2>Google retrieves the most relevant pages from its databases</h2>Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Efficient content organization <a href='http://seohull.fr.gd/More-backlinks.htm'>seeks</a> to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. </p>If you use up-to-date SEO methods that play by the rules, you'll get results that last2018-02-16T02:43:00+01:002018-02-16T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-16:/If-you-use-up-to-date-SEO-methods-that-play-by-the-rules-you-ll-get-results-that-last-1518748981.html<p>Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you …</p><p>Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. The biggest SEO <a href='http://barbara.hariko.com/starting_out/index23.html'>mistake</a> you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. If you have different sections of your site, or domains for each country, enter
each one in the relevant directories: Google Places, Bing Business Portal, or
any other directory that’s relevant to your region. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. <h2>Getting Started with the SEO Competitive Analysis</h2>Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. A smart keyword <a href='http://profilebusiness.co.uk/Use-Google-s-Disavow-Tool-To-Improve-Ranking-1518573721.html'>strategy</a> tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. <h2>Planning is a crucial part of any SEO campaign</h2>It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. When you've selected <a href='http://seoadvice.sdbx.jp/thoughts/index15.html'>your</a> focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance <h2>Have a category description paragraph</h2>The world is always changing, and you have to keep up. If you do, the rewards can be great. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Google is getting better and better at recognizing content that truly is useful to people. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "While you can’t always control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it." <h2>If you use up-to-date SEO methods that play by the rules, you'll get results that last</h2>One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Search Engine Optimization <a href='https://seotipsandtricks.neocities.org/index12.html'>requires</a> the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. </p>Track Desktop and Mobile Analytics and Metrics Separately2018-02-15T02:43:00+01:002018-02-15T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-15:/Track-Desktop-and-Mobile-Analytics-and-Metrics-Separately-1518662581.html<p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Some directories cost <a href='http://seotip.seesaa.net/article/456232978.html'>money</a> in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money …</p><p>Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Some directories cost <a href='http://seotip.seesaa.net/article/456232978.html'>money</a> in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. <h2>The more content you produce, the more organic traffic and inbound links you will receive</h2>Another tip is to make sure you do your research and examine which terms to target before you set out. Know your audience <a href='http://lastingsearcher.byethost12.com/index38.html'>–</a> surveys and your analytics software can help you get a better picture of your typical visitor or client. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. Get contextual links to your site that’ll boost your organic performance on search engines. <h2>Easy internal linking</h2>When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. The internal links <a href='https://seocrazy.joomla.com/57-nobody-likes-dirty-urls'>of</a> your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. <h2>Create an Expert Roundup Post</h2>If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it!" <h2>Track Desktop and Mobile Analytics and Metrics Separately</h2>Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Schema.org is a <a href='http://barbara.hariko.com/seo-basics/index8.html'>code</a> protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. </p>Use Hashtags (Wisely) and Categorize Your Boards2018-02-14T02:43:00+01:002018-02-14T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-14:/Use-Hashtags-Wisely-and-Categorize-Your-Boards-1518576181.html<p>Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The best way <a href='http://basic0908.mihanblog.com/post/54'>to</a> create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Browse your …</p><p>Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The best way <a href='http://basic0908.mihanblog.com/post/54'>to</a> create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Keyword research can be time-consuming, but rewarding when done properly. <h2>Buying Your Way To the Top With Pay Per Click Advertising</h2>To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Don't use any <a href='http://intersol.co.uk/Links-from-other-website-increase-your-total-ranking-potential-1517969401.html'>shady</a> tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. <h2>Search engine penalties are much rarer than people think</h2>Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Search is very, <a href='https://seotips4pros.neocities.org/index29.html'>very</a> popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. <h2>The Problem: SEO and content marketing are not integrate</h2>Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not." <h2>Use Hashtags (Wisely) and Categorize Your Boards</h2>If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Although you may <a href='http://tapassess.co.uk/Brands-who-have-implemented-SEO-strategies-successfully-boast-better-conversion-rates-1518231781.html'>outsource</a> some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. </p>All Attention is Good Attention Isn't It?2018-02-14T02:42:00+01:002018-02-14T02:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-14:/All-Attention-is-Good-Attention-Isn-t-It--1518576121.html<p>In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …</p><p>In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Make sure that <a href='http://100bravert.main.jp/public_html/wiki/index.php?Searching-for-that-next-level'>your</a> website’s main menu only features the most important categories. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>Use Cases</h2>Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site We know that <a href='http://searchmarketing.strikingly.com/blog/mobile-search-implications-for-seo'>we</a> need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Machines are writing stories and that is often something Google is not a fan of. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). <h2>Gather social media accounts and email addresses for each influencer</h2>Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. <a href='https://modernvb.com/entry.php?9549-Is-poor-spelling-a-negative-ranking-factor'>A</a> page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. <h2>Make sure your website is indexed in Yahoo</h2>Measure and monitor what is working and update your strategy on the fly. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If the wrong people are hitting your website, it's all for nothing" <h2>All Attention is Good Attention Isn't It?</h2>Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Technical SEO lays <a href='http://peargreen.byethost15.com/index14.html'>a</a> solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. </p>Writing a headline to reach out to multiple audiences may seem like a smart move2018-02-14T02:41:00+01:002018-02-14T02:41:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-14:/Writing-a-headline-to-reach-out-to-multiple-audiences-may-seem-like-a-smart-move--1518576061.html<p>Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …</p><p>Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. Stop using keywords <a href='https://sansara2.neocities.org/index15.html'>in</a> your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. <h2>Merry-go-rounds</h2>Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Development of a <a href='http://basic0908.mihanblog.com/post/32'>prioritized</a> list of targeted search terms related to your customer base and market segment. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. <h2>Basic on-page SEO factors to look for</h2>There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Backlinks are commonly <a href='http://newmedianow.co.uk/Asking-your-suppliers-to-provide-a-link-to-your-site-using-local-chambers-of-commerce-and-guest-posting-on-industry-relevant-blogs-are-all-strategies-that-we-d-recommend-if-you-re-looking-to-gain-more-backlinks-for-your-business--1517278321.html'>referred</a> to as one of the top
factors Google uses in deciding what sites to show in a
search result. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Doing so will dramatically bias outcomes in your favor. <h2>Don’t let flowery language get in the way of a clear message</h2>Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Successful SEO requires a thorough understanding of the business itself." <h2>Writing a headline to reach out to multiple audiences may seem like a smart move </h2>Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. The first thing <a href='https://hullseo44.blogspot.co.uk/2017/12/the-importance-of-keyword-reviews.html'>that</a> has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. </p>What makes up authoritative content?2018-02-13T02:43:00+01:002018-02-13T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-13:/What-makes-up-authoritative-content--1518489781.html<p>If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Many SEO experts <a href='http://seoadvice.sdbx.jp/advice/index27.html'>agree</a> that a website's inbound links will be crucial this year, with many contending that …</p><p>If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. Many SEO experts <a href='http://seoadvice.sdbx.jp/advice/index27.html'>agree</a> that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. <h2>Link internally when possible</h2>Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Search drives the <a href='http://oksone.new21.org/xe/?mid=flash_ict&document_srl=91381'>web</a> -- roughly two-thirds of website visitors originate from organic search. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. <h2>Splitting link pop</h2>First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Mobile does not <a href='https://seohullblog.wordpress.com/'>necessarily</a> mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. <h2>Set goals for desirable links to obtain</h2>Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles." <h2>What makes up authoritative content?</h2>There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. Writing blog content <a href='http://searchmarketing.strikingly.com/blog/domain-to-page-relevance'>is</a> one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. </p>Track Desktop and Mobile Analytics and Metrics Separately2018-02-13T02:42:00+01:002018-02-13T02:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-13:/Track-Desktop-and-Mobile-Analytics-and-Metrics-Separately-1518489721.html<p>There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. It is better <a href='https://www.dailystrength.org/journals/bear-in-mind-that-you-re-after-quality-when-it-comes-to-local-li'>to</a> create a content that is user-friendly than exhaustive. Content should be easy and simple to read. The …</p><p>There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. It is better <a href='https://www.dailystrength.org/journals/bear-in-mind-that-you-re-after-quality-when-it-comes-to-local-li'>to</a> create a content that is user-friendly than exhaustive. Content should be easy and simple to read. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. <h2>Move as much programming code as possible to external files</h2>Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. If you perform <a href='http://seoadvice.sdbx.jp/starter/index10.html'>an</a> SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. <h2>Just take care of the Penguin consequences</h2>There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Aside from offering <a href='http://basic0908.mihanblog.com/post/20'>users</a> the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Make the content flow easily to keep people intrigued and reading. <h2>Each piece of content targets a single keyword</h2>On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots." <h2>Track Desktop and Mobile Analytics and Metrics Separately</h2> Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. The absence of <a href='http://indozine.com/write-compelling-content/'>a</a> hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. </p>Every SEO Plan Is Custom2018-02-13T02:41:00+01:002018-02-13T02:41:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-13:/Every-SEO-Plan-Is-Custom-1518489661.html<p>According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or …</p><p>According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. Google automatically detects <a href='http://pagebin.com/yviPu8YM'>which</a> pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. <h2>Keep your link building strategy diversified</h2>If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. A very common <a href='http://intersol.co.uk/Find-Keywords-People-Already-Use-for-Your-Business-1517537341.html'>approach</a> for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. <h2>Have a Fast Load Time</h2>Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Google has built <a href='http://topseoblog.blogsky.com/1396/10/25/post-54/Web-2-0-indexing-is-great-for-backlinks'>a</a> giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. <h2>What do you understand by On page optimization?</h2>You need to understand where you are now in order to accurately assess your future rankings. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority." <h2>Every SEO Plan Is Custom</h2>Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Over the past <a href='http://seohull.strikingly.com/blog/do-keyword-research-before-you-write'>10</a> years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. </p>What are Google's rules when it comes to link building?2018-02-12T02:43:00+01:002018-02-12T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-12:/What-are-Google-s-rules-when-it-comes-to-link-building--1518403381.html<p>Contextual link building is the quickest way to boost your site’s search performance. Don’t duplicate title <a href='https://sansara2.neocities.org/index25.html'>tags</a> across your website, as this can negatively impact your visibility Google will follow your links, the post and pages that have the most internal links will be most likely to rank …</p><p>Contextual link building is the quickest way to boost your site’s search performance. Don’t duplicate title <a href='https://sansara2.neocities.org/index25.html'>tags</a> across your website, as this can negatively impact your visibility Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. <h2>The title tag is a visitor's first exposure to your site</h2>Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. While meta descriptions <a href='http://gpra.jpn.org/gunpra/yybbs/read.cgi?list=tree&no=4201319&top=4201314'>are</a> not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. <h2>SEO can be a frustrating activity</h2> If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. If your content <a href='http://samely.3rin.net/social/social%20media%20signals%20have'>fails</a> to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Historically, traffic from search engines has been about a very singular
pursuit -- that of rankings. <h2>Get an indirect backlink from your competitor</h2>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Post regularly and build the trust of your users with content marketing. The anchor text you use for a link should provide at least a basic idea of what the page linked to is
about. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags." <h2>What are Google's rules when it comes to link building?</h2>Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. The three main <a href='http://gaz.cu.ma/seostrategy/index9.html'>pillars</a> of Search Engine Optimization; content, links and site architecture will remain for years to come. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. </p>Never back down from a challenge2018-02-12T02:42:00+01:002018-02-12T02:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-12:/Never-back-down-from-a-challenge-1518403321.html<p>95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. Though you can <a href='https://mootools.net/forge/profile/freya'>simply</a> just add a tracking code to your web pages for website analytics tools to start …</p><p>95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. Though you can <a href='https://mootools.net/forge/profile/freya'>simply</a> just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) <h2>Get included in local search engines</h2>By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. A title tag <a href='http://seotip.seesaa.net/article/456773784.html'>tells</a> both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. <h2>implementing Schema is a vital step in the online marketing process</h2>Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Errors record page <a href='https://seo4u.joomla.com/13-nail-down-the-art-of-quality-content'>requests</a> that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. <h2>SEO is about marketing</h2>Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals." <h2>Never back down from a challenge</h2>Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. From its earliest <a href='http://apple335.doorblog.jp/archives/6441421.html'>days,</a> Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. </p>Google updates have ensured that low-quality content is no longer enough to secure favorable rankings2018-02-12T02:41:00+01:002018-02-12T02:41:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-12:/Google-updates-have-ensured-that-low-quality-content-is-no-longer-enough-to-secure-favorable-rankings-1518403261.html<p>Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Content marketing can <a href='http://seotactics.mywebcommunity.org/index22.html'>be</a> very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google uses your …</p><p>Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Content marketing can <a href='http://seotactics.mywebcommunity.org/index22.html'>be</a> very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. <h2>What have you tried that doesn’t work?</h2>Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. The best directories <a href='http://barbara.hariko.com/starting-out-seo/index16.html'>are</a> the ones that also provide useful information for your potential customers. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. <h2>Offer useful information presented in an engaging format to human readers</h2>A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. If you are <a href='https://www.minds.com/blog/view/792294139079962624'>putting</a> content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. What factors do you need to bear in mind? Does keyword usage still apply? Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. <h2>A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts</h2>Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Make sure that your website’s main menu only features the most important categories. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother." <h2>Google updates have ensured that low-quality content is no longer enough to secure favorable rankings</h2>Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. The readability of <a href='http://seoblog.wikidot.com/blog:7'>your</a> content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Now, this is an important issue to be addressed. </p>The reality is that blogging is a medium2018-02-11T02:43:00+01:002018-02-11T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-11:/The-reality-is-that-blogging-is-a-medium-1518316982.html<p>Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. If you aren't <a href='http://www.kaaq.org/index.php?document_srl=2898916'>talking</a> about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on …</p><p>Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. If you aren't <a href='http://www.kaaq.org/index.php?document_srl=2898916'>talking</a> about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. <h2>Hummingbird also impacts long-tailed search queries</h2>This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. The safest way <a href='http://martina32.blog2learn.com/9676305/seo-is-one-of-the-most-significant-marketing-activity-for-modern-marketers'>to</a> ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. <h2>Local map results showing up may make your result less appealing</h2>There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. While there’s no <a href='http://topseoblog.blogsky.com/1396/11/02/post-75/Linking-out-to-relevant-external-websites'>denying</a> the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. <h2>Low-quality content just isn’t going to cut it</h2>Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load." <h2>The reality is that blogging is a medium</h2>A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. You should definitely <a href='http://gaz.cu.ma/seostrategy/index34.html'>be</a> using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. </p>Think With the SERP In Mind2018-02-11T02:42:00+01:002018-02-11T02:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-11:/Think-With-the-SERP-In-Mind-1518316921.html<p>You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Link building is <a href='http://ww2.sarashi.com/The-web-is-the-new-Yellow-Pages-1517886361.html'>definitely</a> one of the most important aspects of …</p><p>You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Link building is <a href='http://ww2.sarashi.com/The-web-is-the-new-Yellow-Pages-1517886361.html'>definitely</a> one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. <h2>Rank Content in Google's Featured Snippet</h2>Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Local sponsorships can <a href='http://leadlantern.byethost14.com/index18.html'>be</a> another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. <h2>Great content and backlinks are still the most powerful tools in your kit</h2>Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. All business websites <a href='http://seohull.strikingly.com/blog/what-should-be-your-strategy-for-those-long-keywords'>are</a> different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. <h2>Review your goal keywords</h2>Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO success relies heavily on the keywords you choose to target." <h2>Think With the SERP In Mind</h2>Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. The website should <a href='http://basic0908.mihanblog.com/post/93'>be</a> easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Meta description tags can influence click-throughs but aren't directly used for rankings. </p>Gather Referring Domains for your website2018-02-11T02:41:00+01:002018-02-11T02:41:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-11:/Gather-Referring-Domains-for-your-website-1518316862.html<p>So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …</p><p>So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying to find websites just like yours, that is why it’s so important to optimize your site so they can easily find you. Search engines have <a href='http://barbara.hariko.com/beginners-seo/index14.html'>been</a> tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. <h2>We're searching in different ways already</h2>If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. An effective link <a href='http://indozine.com/Getting-Started-with-SEO-Keyword-Research-1517364361.html'>building</a> strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. Modern SEO is about so much more than keywords and meta tags. <h2>So how do you come up with a list of keywords you can use?</h2>A good trick is to dig into your Google Analytics to see the top visited pages on your site. SEO is the <a href='https://seotipsandtricks.neocities.org/index21.html'>process</a> that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? <h2>Build local relationships with businesses</h2>You can stop improving certain pages, but the site as a whole can always be improved. Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement." <h2>Gather Referring Domains for your website</h2>Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. The backlinks you <a href='https://seocrazy.joomla.com/95-setting-up-301-redirects-for-fun'>want</a> pointing to your site are natural, authentic, industry-related and authoritative. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. </p>Do not use dashes in the domain name itself2018-02-10T02:43:00+01:002018-02-10T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-10:/Do-not-use-dashes-in-the-domain-name-itself-1518230581.html<p>Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Keep an eye <a href='https://seo4u.joomla.com/21-don-t-forget-to-keep-a-record-of-all-seo-expenses'>on</a> organic search …</p><p>Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Keep an eye <a href='https://seo4u.joomla.com/21-don-t-forget-to-keep-a-record-of-all-seo-expenses'>on</a> organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. <h2>How to optimize your website</h2>Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Although the top-level <a href='http://byr.oiran.org/Find-Questions-That-Your-Buyer-Persona-is-Asking-1517971681.html'>domain</a> isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Anyone with a site that provides useful content and has the right network can now drive organic traffic. <h2>When you need lots of traffic in a short period of time</h2>According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. For brands that <a href='http://lastingsearcher.byethost12.com/index35.html'>can’t</a> afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. <h2>Be inspired by the David vs.Goliath battle</h2>Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales." <h2>Do not use dashes in the domain name itself</h2>Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. It is recommended <a href='http://searchmarketing.strikingly.com/blog/what-is-your-unique-selling-point-usp'>to</a> take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Use it before it ceases to be an enabler of competitive advantage. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. </p>Include these 1–2 keywords in specific parts of your post2018-02-10T02:42:00+01:002018-02-10T02:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-10:/Include-these-1-2-keywords-in-specific-parts-of-your-post-1518230521.html<p>If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. DA/PA and CT/TF <a href='https://seohullblog.wordpress.com/2017/12/15/what-is-real-seo/'>are</a> all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank …</p><p>If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. DA/PA and CT/TF <a href='https://seohullblog.wordpress.com/2017/12/15/what-is-real-seo/'>are</a> all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. <h2>SEO for Reputation Management</h2>Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Google collects user <a href='http://byr.oiran.org/Analysing-The-Data-1517798821.html'>data</a> on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. <h2>Be clear, truthful and accurate</h2>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Website crawl-ability and <a href='http://unicornwings.jugem.jp/?eid=1'>making</a> a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. <h2>Search engine optimization tips</h2>Links with longevity suggests that your site is an established voice for whatever topic it covers. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove." <h2>Include these 1–2 keywords in specific parts of your post</h2>I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Remember, there is <a href='http://apple335.doorblog.jp/archives/6441445.html'>no</a> such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. </p>Removing unnecessary plugins from Wordpress2018-02-10T02:41:00+01:002018-02-10T02:41:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-10:/Removing-unnecessary-plugins-from-Wordpress-1518230462.html<p>By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …</p><p>By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. Even though keyword <a href='http://basic0908.inube.com/blog/7164712/examine-your-existing-content/'>research</a> is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. <h2>Creating relevant, useful, valuable content</h2>Webpages on HTTPS had positive correlation with higher rankings. There are many <a href='http://cranberry.hatenablog.com/entry/2018/01/26/153546'>on-page</a> elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. <h2>Add analytics tracking to your site</h2>By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Getting your business <a href='http://topseoblog.blogsky.com/1396/10/28/post-64/The-issue-of-full-posts-on-archive-pages'>included</a> in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. <h2>Use Capital Letters To Highlight Keywords</h2>You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP)." <h2>Removing unnecessary plugins from Wordpress</h2>There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Scraping feeds to <a href='http://www.open-web.info/gazhall.com/'>create</a> automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. Meta description tags can influence click-throughs but aren't directly used for rankings. Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. </p>Make sure that the links you build are natural2018-02-09T02:43:00+01:002018-02-09T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-09:/Make-sure-that-the-links-you-build-are-natural-1518144182.html<p>There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Do the main <a href='http://barbara.hariko.com/more-information/index39.html'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making …</p><p>There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Do the main <a href='http://barbara.hariko.com/more-information/index39.html'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. <h2>Using page speed in mobile search ranking</h2>Use internal links with clear and informative anchor text. Unfortunately, there is <a href='https://seocrazy.joomla.com/105-what-is-seo-really-about-2'>only</a> so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. <h2>Great designers seldom make great advertising men</h2>If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Internal backlinks connect <a href='http://intersol.co.uk/SEO-and-SEM-can-work-together-beautifully-1517191682.html'>different</a> assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Even though it seems logical, initially, to strive for
a ranking using high-traffic keywords and terms,
this will most likely result in a lot of frustration and
wasted resources. Moreover, the traffic that you
will get from a highly competitive keyword, will
probably be of poor quality. <h2>It’s time to revolutionize our approach to 301 redirects</h2>Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points." <h2>Make sure that the links you build are natural</h2>Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Content "machines" used <a href='http://seoadvice.medianewsonline.com/index37.html'>to</a> develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. </p>Free SEO and paid SEM complement each other brilliantly2018-02-09T02:42:00+01:002018-02-09T02:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-09:/Free-SEO-and-paid-SEM-complement-each-other-brilliantly-1518144121.html<p>No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Search engines have <a href='http://barbara.hariko.com/seo-basics/index4.html'>been</a> tailored to predict the intent of customers, which explains why some …</p><p>No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Search engines have <a href='http://barbara.hariko.com/seo-basics/index4.html'>been</a> tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. <h2>Once you have someone click on your site, usability becomes your most vital factor</h2>Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Build a unique <a href='http://seotactics.mywebcommunity.org/index30.html'>contact</a> page for each location that you operate and mark up your location information in Schema.org. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. <h2>Its true content is the reality of optimisation</h2>Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). A Google research <a href='https://ameblo.jp/basic0908/entry-12345482097.html'>recently</a> revealed that four out of five users trust search engines for local searches When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Get contextual links to your site that’ll boost your organic performance on search engines. <h2>The most important part of SEO is creating content</h2>Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content." <h2>Free SEO and paid SEM complement each other brilliantly</h2>For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Spam links often <a href='http://seoadvice.wikidot.com/blog:5'>go</a> both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. </p>SEO Errors and How to Remedy Them2018-02-09T02:41:00+01:002018-02-09T02:41:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-09:/SEO-Errors-and-How-to-Remedy-Them-1518144061.html<p>Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google Analytics allows <a href='http://ww2.ifdef.jp/On-page-optimization-is-an-important-component-of-SEO-1517453461.html'>you</a> to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very …</p><p>Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google Analytics allows <a href='http://ww2.ifdef.jp/On-page-optimization-is-an-important-component-of-SEO-1517453461.html'>you</a> to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. <h2>Use anchor text</h2>Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Keyword research represents <a href='http://seoadvice.medianewsonline.com/index37.html'>the</a> very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to become an authority and earn a lot of backlinks, you will have to show facts and stats. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. <h2>The best way to escape Google’s Penguin penalty</h2>You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Building link popularity <a href='http://seotips.sdbx.jp/index2.html'>of</a> a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. The key to quality SEO is all about research research research. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. <h2>A service that does what you're looking for</h2>Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank." <h2>SEO Errors and How to Remedy Them</h2>Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. In link analysis, <a href='http://alton.mee.nu/searchtips/index30.html'>search</a> engines measure who is linking to a site or page and what they are saying about that site/page. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. </p>Relevance, not quality2018-02-08T02:43:00+01:002018-02-08T02:43:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-08:/Relevance-not-quality-1518057781.html<p>SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. SEO tools are <a href='http://cranberry.hatenablog.com/entry/2018/01/01/011552'>a</a> necessity to any SEO campaign. They can …</p><p>SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. SEO tools are <a href='http://cranberry.hatenablog.com/entry/2018/01/01/011552'>a</a> necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. <h2>Offer relevant, useful and original content</h2> If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. For years, we’ve <a href='http://intersol.co.uk/Set-a-bare-minimum-expectation-for-repurposed-content-1517796481.html'>viewed</a> off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. <h2>Social is important as an indirect factor</h2>Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! The reason social <a href='http://samely.3rin.net/search-queries/use%20responsive%20design%20for'>is</a> such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. <h2>What's the difference between SEO and paid Google ads?</h2>Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Links at the top of a page carry more weight than those further down. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks." <h2>Relevance, not quality</h2>If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Measuring the number <a href='http://seotrainingtips.byethost13.com/index22.html'>of
search</a> engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Domain to page relevancy means the page linking to your website is relevant to your domain. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. </p>Get inside the heads of your customers2018-02-08T02:42:00+01:002018-02-08T02:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-08:/Get-inside-the-heads-of-your-customers-1518057721.html<p>Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. One of the <a href='http://unicornwings.jugem.jp/?eid=14'>most</a> common problems that …</p><p>Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. One of the <a href='http://unicornwings.jugem.jp/?eid=14'>most</a> common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. As recommendations from peers become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. <h2>Useful, high quality, relevant content</h2>Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. It’s totally understandable <a href='http://blog.goo.ne.jp/basic0908/e/ca8b4a5a566b1674deaf983634e0f545'>that</a> Google takes user behavior into account in their assessment of which result to rank highest. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. <h2>Strategic partnerships are already available that can easily triple your monthly retainers</h2>Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. What if I <a href='http://seohull.strikingly.com/blog/developing-an-seo-plan-prior-to-site-development'>was</a> to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. <h2>Focus on conversions, not rankings</h2>You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Another tip is to make sure you do your research and examine which terms to target before you set out. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile is, the higher you will rank. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered." <h2>Get inside the heads of your customers</h2>Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Each listing on <a href='http://barbara.hariko.com/more-information/index32.html'>the</a> SERP has three core components, which include the page title, page description, and page URL. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. </p>Getting Started with the SEO Competitive Analysis2018-02-08T02:41:00+01:002018-02-08T02:41:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-08:/Getting-Started-with-the-SEO-Competitive-Analysis-1518057661.html<p>A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Linking to authority …</p><p>A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Linking to authority <a href='http://seoadvice.sdbx.jp/starter/index14.html'>sites</a> helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Google tends to prefer Featured Snippet content that begin logically as an answer would. <h2>Reduce Redirects: Beneficial to SEO</h2>Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. A common way <a href='http://seohull.buffalo.io/drop-keyword-in-first-100-words'>to</a> judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. <h2>Competitor Link Analysis for SEO</h2>Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Real SEO is <a href='http://gaz.cu.ma/seostrategy/index38.html'>all</a> about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. <h2>Backlinks (inbound links) affect rankings more than anything else</h2>Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely." <h2>Getting Started with the SEO Competitive Analysis</h2>Adjusting your keyword distribution gives you power to change your campaign over time. On powerful social <a href='http://ww2.sarashi.com/Closing-the-Loop-1517886301.html'>media</a> sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. </p>Use Google Adwords & PPC Ad Campaigns2018-02-07T06:44:00+01:002018-02-07T06:44:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-07:/Use-Google-Adwords-PPC-Ad-Campaigns-1518029072.html<p>SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Websites that continuously <a href='http://basic0908.mihanblog.com/post/59'>pour</a> their heart and soul into all facets of SEO will perform better than competitor websites that do not …</p><p>SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Websites that continuously <a href='http://basic0908.mihanblog.com/post/59'>pour</a> their heart and soul into all facets of SEO will perform better than competitor websites that do not. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. <h2>LSI is a bit like search engines using word association</h2>Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Google’s SEO Starter <a href='http://topseoblog.blogsky.com/1396/11/08/post-91/Some-of-the-issues-with-CRO'>Guide</a> states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. <h2>Make Use Of Bullets & Numbers While Writing</h2>Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. A Dofollow is <a href='http://cranberry.hatenablog.com/entry/2018/02/06/153114'>any</a> link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. <h2>Monitor your backlink profile and do proactive disavows</h2>SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site." <h2>Use Google Adwords & PPC Ad Campaigns</h2>Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Link building is <a href='http://searchmarketing.beep.com/types-of-site-changes-that-can-affect-seo-2017-12-17.htm'>still</a> an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. </p>How Much is a Website Worth?2018-02-07T06:42:00+01:002018-02-07T06:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-07:/How-Much-is-a-Website-Worth--1518028975.html<p>Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …</p><p>Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). ou should always <a href='http://blog.goo.ne.jp/basic0908/e/f153ec4e72c5aea5209387ad42f641dd'>do</a> your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. <h2>Think long and hard before deciding to take a multi-website approach</h2>A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Does having keywords <a href='http://stenna.sdbx.jp/index39.html'>in</a> your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>Finding the 'Low-Hanging Fruit'</h2>Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Over the past <a href='http://topseoblog.blogsky.com/1396/11/13/post-104/Learn-more-about-Page-speed-and-SEO'>few</a> years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. <h2>Is your code too bulky?</h2>A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? " <h2>How Much is a Website Worth?</h2>In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Important elements of <a href='http://seoadvice.medianewsonline.com/index17.html'>a</a> website redesign oftentimes get
pushed to the side when timeframes are constrained. One of
the most important components of a new design project is to
take time at the beginning to analyze current traffic to ensure
current visitors are not lost. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). You can stop improving certain pages, but the site as a whole can always be improved. </p>Intrigue your audience to stick around2018-02-07T06:42:00+01:002018-02-07T06:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-07:/Intrigue-your-audience-to-stick-around-1518028970.html<p>Integrate selected keywords into your website source code and existing content on designated pages. An SEO strategy <a href='http://steam.obunko.com/Authority-flows-through-the-links-on-your-website-as-well-1517884021.html'>that</a> builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for …</p><p>Integrate selected keywords into your website source code and existing content on designated pages. An SEO strategy <a href='http://steam.obunko.com/Authority-flows-through-the-links-on-your-website-as-well-1517884021.html'>that</a> builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). <h2>Are you getting enough regular inquiries and sales?</h2>Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. It appears that <a href='https://cyber.harvard.edu/designsforprivacy/SearchForYou'>when</a> attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. <h2>Get traffic, get conversions</h2>People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) Make sure the <a href='http://sansaraevens.postach.io/post/dynamic-vs-static-which-is-preferred'>article</a> is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. The canonical URL tells you / Google what the source of a page is. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. <h2>Site owners should always research an SEO consultant or SEO agency before hiring</h2>Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas." <h2>Intrigue your audience to stick around</h2>The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Google has stated <a href='http://seoadvice.wikidot.com/blog:52'>that</a> meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the back button and chooses another result; Google and Bing are not looking kindly at you. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. </p>Localize your content for better customer experience2018-02-07T06:42:00+01:002018-02-07T06:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-07:/Localize-your-content-for-better-customer-experience-1518028974.html<p>Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. We’ve all experienced <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>the</a> frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life …</p><p>Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. We’ve all experienced <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>the</a> frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. <h2>Optimization ensures the Website publishes unique, valuable content</h2>Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Building backlinks is <a href='http://ww2.karakasa.com/Use-Capital-Letters-To-Highlight-Keywords-1517973121.html'>not</a> enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Keyword research can help you discover new content opportunities, while it can also improve your existing content. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. <h2>Promote transparency and foster trustworthiness on your site</h2>Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. SEO is all <a href='http://barbara.hariko.com/beginners-seo/index4.html'>about</a> ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
website. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. <h2>Make sure your byline name matches your Google+ name</h2>SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Rankings in SEO refers to a website’s position in the search engine results page." <h2>Localize your content for better customer experience</h2>A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). Ranking high on <a href='http://sansaraevens.postach.io/post/design-a-link-earning-strategy'>Google</a> is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. </p>When you need lots of traffic in a short period of time2018-02-07T06:42:00+01:002018-02-07T06:42:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-07:/When-you-need-lots-of-traffic-in-a-short-period-of-time-1518028977.html<p>Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …</p><p>Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Standard results, however, <a href='http://seohull.strikingly.com/blog/signal-of-quality-content-to-search-engines'>are</a> certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. <h2>Conversions are Truly the Only Thing that Matters</h2>Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Follow links are <a href='http://indozine.com/Are-Keywords-and-Keyword-Research-Dead--1517191441.html'>links</a> that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. <h2>Page load speed</h2>Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. The easiest way <a href='http://peargreen.byethost15.com/index14.html'>to</a> build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. <h2>It takes time to build up search authority</h2>Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there." <h2>When you need lots of traffic in a short period of time</h2>One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Imagine what a <a href='http://seoadvice.sdbx.jp/advice/index3.html'>one-second</a> increase in website load time could do for Amazon? More importantly, what could it do for you? is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. </p>Contribute to the conversation2018-02-05T00:00:00+01:002018-02-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-05:/Contribute-to-the-conversation-1518029034.html<p>Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Like desktop content, <a href='http://searchmarketing.strikingly.com/blog/focus-on-quality-and-visibility'>mobile</a> pages need to load fast. Slow loading pages rank lower in Google …</p><p>Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Like desktop content, <a href='http://searchmarketing.strikingly.com/blog/focus-on-quality-and-visibility'>mobile</a> pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. <h2>Real Websites index faster</h2>Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. External, or outbound, <a href='http://topseoblog.blogsky.com/1396/09/26/post-10/Tailor-to-shoppers-not-search-engines'>links</a> indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. <h2>Toxic links and their cure</h2>When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Figuring out which <a href='http://indozine.com/get-ahead-social-media/'>keywords</a> you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. There was a time when “keyword density” meant something for SEO content. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. <h2>Is your content marketing strategy consistent with your traffic and conversion goal?</h2>Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: " In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks." <h2>Contribute to the conversation</h2>The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. Domain to page <a href='http://barbara.hariko.com/seo-basics/index.html'>relevancy</a> means the page linking to your website is relevant to your domain. Content quality, content amount, and website information are all factors in your Page Quality Rating. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. </p>Internal linking is a really effective SEO technique2018-02-05T00:00:00+01:002018-02-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-05:/Internal-linking-is-a-really-effective-SEO-technique-1518029035.html<p>Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Audit links back <a href='https://www.google.bf/url?q=https://gazhall.com'>to</a> your website and make sure they’re primarily from trustworthy, reputable …</p><p>Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Audit links back <a href='https://www.google.bf/url?q=https://gazhall.com'>to</a> your website and make sure they’re primarily from trustworthy, reputable websites. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. Keywords or key phrases are simply the search terms someone types
into a search engine, such as Google or Bing, when they are looking for
certain information. People are constantly using keywords: whether they
are in search for a specific product or just browsing to conduct personal
research. <h2>What Is a Keyword Worth Targeting?</h2>By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Google is better <a href='http://barbara.hariko.com/next-stage/index4.html'>at</a> working out what a page is about, and what it should be about to satisfy the intent of a searcher. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. <h2>Let the world know you are creating fabulous content</h2>With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? If your content <a href='http://seotips.sdbx.jp/index22.html'>is</a> hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. <h2>Each piece of copy has an individual purpose</h2>People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links." <h2>Internal linking is a really effective SEO technique</h2>The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Search is the <a href='http://basic0908.mihanblog.com/post/47'>#1</a> driver of traffic to content sites, beating social media by more than 300% Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Quality and visibility. This is truly the great secret to SEO and content. </p>Block bad URLs with robot.txt2018-02-04T00:00:00+01:002018-02-04T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-04:/Block-bad-URLs-with-robot-txt-1518029037.html<p>The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Most marketers focusing <a href='http://barbara.hariko.com/starting_out/index9.html'>on</a> SEO break down SEO into onpage
efforts and off-page efforts …</p><p>The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. Most marketers focusing <a href='http://barbara.hariko.com/starting_out/index9.html'>on</a> SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. When done well, content marketing can contribute to boosting a site’s position in search rankings. <h2>Use social sharing buttons as a matter of course</h2>Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. You need images <a href='http://www.wikidot.com/user:info/seohull'>not</a> only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to simply have images on a website, though. To help with your Google search ranking, come up with creative file names and alt tags which describe what the image is. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). <h2>Don;t leave shady backlinks in place</h2>Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. There’s little worse <a href='http://barbara.hariko.com/facilitate-seo/index11.html'>than</a> being notified your website has spam or seeing an alert in search results that your website might have been hacked. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. <h2>Heading structure for your single posts / single pages</h2>Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site." <h2>Block bad URLs with robot.txt</h2>Local SEO is, inarguably, the best bet for local businesses to grow big. Link building helps <a href='https://ameblo.jp/basic0908/entry-12344951591.html'>your</a> content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. : Article marketing involves writing
one unique article, and then rearranging the words to transform that one
article into multiple versions. This rearranged article will then be placed
on different, usually low-quality article sites with highly optimized anchor
text links. </p>Refocus your marketing message on problems, not solutions2018-02-04T00:00:00+01:002018-02-04T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-04:/Refocus-your-marketing-message-on-problems-not-solutions-1518029047.html<p>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Stick to these <a href='http://topseoblog.blogsky.com/1396/10/24/post-51/Compare-duplicate-content-to-being-on-a-crossing'>good</a> practices and you’ll …</p><p>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Stick to these <a href='http://topseoblog.blogsky.com/1396/10/24/post-51/Compare-duplicate-content-to-being-on-a-crossing'>good</a> practices and you’ll be on your way to free traffic. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. <h2>Community Hijacking</h2>Including your target keyword within your page title positively correlated with higher search rankings. How do you <a href='http://barbarella.sdbx.jp/index40.html'>find</a> people who value SEO enough to pay your prices? While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. <h2>Make sure contact forms and contact information are current</h2>So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Whether it's your <a href='http://seohull.strikingly.com/blog/you-have-to-strive-to-keep-up'>friends,</a> relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. <h2>What effect does SEO have?</h2>The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "SEO is something that is constantly evolving and changing." <h2>Refocus your marketing message on problems, not solutions</h2>Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Content marketers can <a href='https://seocrazy.joomla.com/35-the-major-elements-of-planning-your-seo-campaign'>harness</a> the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. </p>Send the link to your profile to your friends, coworkers, and acquaintances2018-02-03T00:00:00+01:002018-02-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-03:/Send-the-link-to-your-profile-to-your-friends-coworkers-and-acquaintances-1518029047.html<p>First, stop assuming SEO is dead because the rules changed. Besides looking for <a href='http://barbarella.sdbx.jp/index37.html'>established</a> companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Google counts links from other …</p><p>First, stop assuming SEO is dead because the rules changed. Besides looking for <a href='http://barbarella.sdbx.jp/index37.html'>established</a> companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. <h2>Picking Geo Modifiers</h2>Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Backlinks are the <a href='http://martina32.blog2learn.com/9676305/seo-is-one-of-the-most-significant-marketing-activity-for-modern-marketers'>foundation</a> to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. <h2>Use co-occurring words from pages that are highly ranked</h2>If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. SEO practitioners, before <a href='http://seoadvice.wikidot.com/blog:75'>deploying</a> any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. <h2>Make it More Visual</h2>Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research." <h2>Send the link to your profile to your friends, coworkers, and acquaintances</h2>SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, High Flesch-Kincaid readability <a href='http://seotips.sdbx.jp/index36.html'>score</a> (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. </p>Use different keyword suggestion tools2018-02-03T00:00:00+01:002018-02-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-03:/Use-different-keyword-suggestion-tools--1518029049.html<p>SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Google has always <a href='http://seotips.sdbx.jp/index34.html'>encouraged</a> webmasters to …</p><p>SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Google has always <a href='http://seotips.sdbx.jp/index34.html'>encouraged</a> webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. <h2>Enhance your CTR and user experience</h2>User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Ensure your website <a href='http://contactup.io/_u3891/'>is</a> crawlable with the site:yourdomain.com search. Note the number of results. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. <h2>Be sure to use your long-tail terms</h2>Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. If your already-designed <a href='http://searchmarketing.strikingly.com/blog/make-use-of-bullets-numbers-while-writing'>website</a> is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. <h2>Paginated URLs for SEO</h2>SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. " <h2>Use different keyword suggestion tools
</h2>In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Google will bring <a href='http://basic0908.spruz.com/pt/What-search-terms-are-your-customers-using.1-11-2018/blog.htm'>people</a> to your website, but engagement can help return visitors and for instance sales promotions. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. </p>Are you fully aware of all of your website’s issues?2018-02-02T00:00:00+01:002018-02-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-02:/Are-you-fully-aware-of-all-of-your-website-s-issues--1518029033.html<p>The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source While your company <a href='http://glossary.ibrae.ac.ru/index.php/SEO-Advice'>may</a> have a budget too small to implement a broad range of …</p><p>The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source While your company <a href='http://glossary.ibrae.ac.ru/index.php/SEO-Advice'>may</a> have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. <h2>Get Social</h2>What Google wants to see is authoritative and relatable links talking about your site. A large chunk <a href='http://alton.mee.nu/searchtips/index24.html'>of</a> my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. <h2>The more engaging your content, the better</h2>Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. How recently your <a href='http://barbara.hariko.com/more-information/index6.html'>webpage</a> was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? On-site optimization is all about publishing awesome stuff in the first place. <h2>Backlinks – Another Important SEO Item</h2>Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Stick to these good practices and you’ll be on your way to free traffic. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you." <h2>Are you fully aware of all of your website’s issues? </h2>Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. Speed is a <a href='http://seotips.sdbx.jp/index37.html'>ranking</a> factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. </p>I am sure you agree that every business needs a website that is found easily on Google?2018-02-02T00:00:00+01:002018-02-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-02:/I-am-sure-you-agree-that-every-business-needs-a-website-that-is-found-easily-on-Google--1518029031.html<p>A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. How the pages <a href='https://sansara2.neocities.org/index31.html'>on</a> your site are organized and structured affects your search engine rankings …</p><p>A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. How the pages <a href='https://sansara2.neocities.org/index31.html'>on</a> your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords <h2>Single-keyword SEO has been a staple for a long time</h2>A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. By properly using <a href='http://cranberry.hatenablog.com/entry/2017/12/25/033000'>HTML</a> tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. <h2>You should be making a concerted effort to keep up with backlink analysis</h2>Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. SEO isn’t magic <a href='http://gaz.cu.ma/marketingtips/index9.html'>or</a> voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. <h2>Providing value in your market depends on finding connections nobody else is looking for</h2>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post." <h2>I am sure you agree that every business needs a website that is found easily on Google?</h2>Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. The small businesses <a href='https://ameblo.jp/basic0908/entry-12348401464.html'>with</a> a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Now, this is an important issue to be addressed. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. </p>No-follow all backlinks2018-02-02T00:00:00+01:002018-02-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-02:/No-follow-all-backlinks-1518029049.html<p>Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Having keywords in <a href='http://seoblog.wikidot.com/blog:5'>your</a> domain URL can also give you a small SEO boost. The length of search phrases continues to grow. Back when the Internet …</p><p>Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Having keywords in <a href='http://seoblog.wikidot.com/blog:5'>your</a> domain URL can also give you a small SEO boost. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. <h2>Sprinkle LSI keywords liberally</h2>Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). It's not actually <a href='https://www.dailystrength.org/journals/start-by-creating-true-10x-content'>that</a> difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. <h2>Keyword research is the practice of finding the terms that people enter into search engines</h2>You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Any link to <a href='http://seoadvice.wikidot.com/blog:33'>another</a> part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. <h2>Talk to your customers</h2>When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. " <h2>No-follow all backlinks</h2>Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. The day may <a href='http://searchmarketing.strikingly.com/blog/crawling-and-indexing-web-pages'>come</a> when links are less important to rankings, but that day hasn’t arrived yet. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. </p>How Can I Create Engaging, Trustworthy Content?2018-02-01T00:00:00+01:002018-02-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-01:/How-Can-I-Create-Engaging-Trustworthy-Content--1518029035.html<p>If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Whenever possible, avoid <a href='http://gaz.cu.ma/seostrategy/index15.html'>changing</a> URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first …</p><p>If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Whenever possible, avoid <a href='http://gaz.cu.ma/seostrategy/index15.html'>changing</a> URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. <h2>Post Good Content</h2>A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. You already know <a href='http://seotip.seesaa.net/article/456442809.html'>that</a> a considerable amount of Internet traffic these days comes from mobile operating systems. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. <h2>Low hanging linkbait fruit</h2>Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. Finding a good <a href='http://seoadvice.sdbx.jp/starter/index22.html'>balance</a> between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. <h2>Links, links, links!</h2>Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Strategically written website copy includes well-thought-out internal links and calls to action. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability." <h2>How Can I Create Engaging, Trustworthy Content?</h2>If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. The direction that <a href='https://ameblo.jp/basic0908/entry-12349229107.html'>you</a> take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. </p>How are you supposed to audit your site?2018-02-01T00:00:00+01:002018-02-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-01:/How-are-you-supposed-to-audit-your-site--1518029048.html<p>SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The absence of <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801050000/'>a</a> hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos …</p><p>SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The absence of <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801050000/'>a</a> hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. <h2>It’s time to revolutionize our approach to backlinks</h2>The number and quality of links to your website are quite important to Google
and other search engines for your rank on different terms. You should aim to
increase inbound links from sites of the same country. Get sites in the UK to
link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. Colorful images, funny <a href='http://www.tc.faa.gov/content/leaving.asp?extlink=http%3A//gazhall.com'>pictures</a> and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. <h2>Your meta description is meant to give search engines and readers information about your blog post's content</h2>SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Would you like <a href='http://basic0908.mihanblog.com/post/63'>to</a> make it easier for search engines to understand what keyword(s) your blog should rank for? Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages <h2>Set Up Alerts For Brand Mentions</h2>Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!" <h2>How are you supposed to audit your site?</h2>Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? If you get <a href='http://leadlantern.byethost14.com/index26.html'>too</a> far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. </p>Increase the level of security on the site2018-02-01T00:00:00+01:002018-02-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-01:/Increase-the-level-of-security-on-the-site-1518029049.html<p>The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …</p><p>The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. Anyone with a <a href='https://ameblo.jp/basic0908/entry-12346979149.html'>site</a> that provides useful content and has the right network can now drive organic traffic. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. <h2>Let the world know you are creating content</h2>Review competitive lists and other pertinent industry sources. The cleaner the <a href='https://seogall.wixsite.com/blog/single-post/2017/12/10/Avoid-thin-content'>code</a> on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. <h2>Measure and Improve</h2>Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Technical search engine <a href='http://sandra.sdbx.jp/index39.html'>optimization</a> consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. <h2>Librarians to marketers</h2>For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Post regularly and build the trust of your users with content marketing. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good." <h2>Increase the level of security on the site</h2>A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Catering your search <a href='http://wasani.sdbx.jp/index31.html'>engine</a> optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. </p>Talk to your customers2018-02-01T00:00:00+01:002018-02-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-01:/Talk-to-your-customers-1518029034.html<p>Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …</p><p>Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine Marketing comes in handy! One of the <a href='http://sandra.sdbx.jp/index24.html'>main</a> reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. <h2> Make a good use of your competitors’ keywords</h2>People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Google’s Keyword Planner <a href='http://searchmarketing.strikingly.com/blog/ensure-each-page-has-a-unique-target-keyword'>is</a> a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. <h2>Get inside the heads of your customers</h2>Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. Pay close attention <a href='http://basic0908.mihanblog.com/post/46'>to</a> how your results develop over time, and don’t be afraid to make changes when you need to. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. <h2>Turn your mentions into backlinks</h2> If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition." <h2>Talk to your customers</h2>Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. If you have <a href='http://indozine.com/What-is-the-number-of-domains-that-link-to-your-target-page--1517969101.html'>covered</a> the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website. </p>Understanding the rationale behind subheadings2018-02-01T00:00:00+01:002018-02-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-01:/Understanding-the-rationale-behind-subheadings-1518029049.html<p>You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Aside from on-site <a href='http://basic0908.mihanblog.com/post/52'>optimization</a> and content marketing, the most important element of your strategy is your link …</p><p>You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Aside from on-site <a href='http://basic0908.mihanblog.com/post/52'>optimization</a> and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. <h2>Distribute page authority and ranking power throughout the site</h2>Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Google has worked <a href='http://zeus.zatunen.com/Get-into-Local-Directories-Local-Resource-Lists-Review-Sites-1517539081.html'>to</a> smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. <h2>Understand and implement entities</h2>Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Ensure the number <a href='http://floraseo.simplesite.com/438382914'>of</a> visits and new visitors from within your target market is increasing. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. <h2>Be very sure of what you are writing</h2>Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content." <h2>Understanding the rationale behind subheadings</h2>Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Every website has <a href='https://seo4u5.webnode.com/l/great-images-compliment-great-website-copy/'>a</a> robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. </p>Use Headers — Wisely2018-02-01T00:00:00+01:002018-02-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-02-01:/Use-Headers-Wisely-1518029032.html<p>Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …</p><p>Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Giving readers relevant <a href='https://searchmarketeer.jimdo.com/services/content/'>information</a> and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. <h2>Writing a headline to reach out to multiple audiences may seem like a smart move </h2>We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) If you have <a href='http://www.magcloud.com/user/bartyw'>plans</a> to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. <h2>Getting SEO to take off can take time and patience</h2>The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. When building your <a href='http://seoadvice.sdbx.jp/starter/index18.html'>content,</a> it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines <h2>How To Rank in Google NOW: Google Ranking Factors</h2>When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore." <h2>Use Headers — Wisely</h2> Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The benefits of <a href='http://seoadvice.sdbx.jp/thoughts/index25.html'>guest</a> blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. Make it easier for search engines to index your website. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. </p>All Attention is Good Attention Isn't It?2018-01-31T00:00:00+01:002018-01-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-31:/All-Attention-is-Good-Attention-Isn-t-It--1518029036.html<p>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Having quality inbound <a href='http://niconicowiki.ckwng.com/wiki/User:Seoadvisor'>links</a> is thus, a crucial SEO technique that only increases the authority and credibility of your website. Fundamentally …</p><p>Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Having quality inbound <a href='http://niconicowiki.ckwng.com/wiki/User:Seoadvisor'>links</a> is thus, a crucial SEO technique that only increases the authority and credibility of your website. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. <h2>It’s time to revolutionize our approach to link reporting</h2>In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Sometimes the best <a href='http://91en.com/?407373'>way</a> to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. <h2>Find out who is linking to your site</h2>Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. One common SEO <a href='http://takeposo.sakura.ne.jp/wiki/index.php?Search_Matters'>issue</a> that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. <h2>Missing Alt Tags and Broken Images</h2>With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign." <h2>All Attention is Good Attention Isn't It?</h2>To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. Cross linking is <a href='http://seotips.sdbx.jp/index31.html'>a</a> great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. </p>Google and the rest of the search engines rank webpages, not websites2018-01-31T00:00:00+01:002018-01-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-31:/Google-and-the-rest-of-the-search-engines-rank-webpages-not-websites-1518029046.html<p>There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Don’t be scared <a href='http://anders32.postbit.com/how-do-you-make-a-google-friendly-heading.html'>by</a> the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. With …</p><p>There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Don’t be scared <a href='http://anders32.postbit.com/how-do-you-make-a-google-friendly-heading.html'>by</a> the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. <h2>SEO for lead generation: Pros and cons</h2>Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Increase visibility to <a href='http://stenna.sdbx.jp/index39.html'>your</a> optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. <h2>Connect your trigger mechanism to the copy that’s on your landing page</h2>You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. The functionality of <a href='http://cranberry.hatenablog.com/entry/2018/01/30/154230'>your</a> site should not surprise site visitors or interfere with a user’s ability to navigate. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Link outreach is a bit “old school” but can still be quite powerful. <h2>Why Relevancy Matters in Building Real Links</h2>Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Optimizing page titles for search is best done finding a balance between volume and intent." <h2>Google and the rest of the search engines rank webpages, not websites</h2>Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Including a Contact <a href='http://barbara.hariko.com/facilitate-seo/index39.html'>Us</a> page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. </p>Learn all the various on-page ranking factors2018-01-31T00:00:00+01:002018-01-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-31:/Learn-all-the-various-on-page-ranking-factors-1518029048.html<p>Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. While there are <a href='https://sansara2.neocities.org/index9.html'>a</a> ton of great …</p><p>Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. While there are <a href='https://sansara2.neocities.org/index9.html'>a</a> ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. <h2>Boost your site speed indefinitely</h2>Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Cross linking is <a href='http://seoguide4u.angelfire.com/keywords.html'>a</a> great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. <h2>Set a bare minimum expectation for what SEO can achieve</h2>ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Importance and relevance <a href='http://stm-wiki.cz/index.php/U%C5%BEivatel:Seoadvice'>aren’t</a> determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. <h2>The key is to find the keywords in our niches which have low competition</h2>For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site." <h2>Learn all the various on-page ranking factors</h2>A natural link profile has variety. The links come from different domains and links will have different strengths. We all know <a href='http://harvey.sdbx.jp/index37.html'>that</a> search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. What Google wants to see is authoritative and relatable links talking about your site. </p>The issue of full posts on archive pages2018-01-31T00:00:00+01:002018-01-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-31:/The-issue-of-full-posts-on-archive-pages-1518029048.html<p>Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Researching your audience <a href='https://medium.com/@gazhallseo/include-bios-of-different-staff-at-different-locations-a7a9388bf8aa'>will</a> give you an idea of their interests, wants, needs and how …</p><p>Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Researching your audience <a href='https://medium.com/@gazhallseo/include-bios-of-different-staff-at-different-locations-a7a9388bf8aa'>will</a> give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. <h2>Understanding Your Competitive Landscape</h2>SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. Inbound link-building is <a href='http://basic0908.spruz.com/pt/Drop-Keyword-in-First-100-Words/blog.htm'>an</a> important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! <h2>Add valuable insight to the content you create</h2>An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Don’t duplicate title <a href='http://stenna.sdbx.jp/index6.html'>tags</a> across your website, as this can negatively impact your visibility A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. <h2>Boost Your Popularity in the SERPS</h2>High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. " <h2>The issue of full posts on archive pages</h2>Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. When choosing anchor <a href='http://tony.buzama.com/When-to-Consolidate-Content-for-Maximum-Impact-1517192461.html'>text,</a> select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. </p>Why do backlinks matter?2018-01-31T00:00:00+01:002018-01-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-31:/Why-do-backlinks-matter--1518029049.html<p>Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of <a href='http://publish.lycos.com/gretels/2017/12/15/landing-page-experience/'>search</a> is a big one; even if you serve a niche industry, there are hundreds -- or …</p><p>Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of <a href='http://publish.lycos.com/gretels/2017/12/15/landing-page-experience/'>search</a> is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. Organizations should take many factors into account when pursuing an SEO strategy. <h2>You may get penalized by search engines for having duplicate content</h2>Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. The key is <a href='https://clementine55.jimdo.com/'>creating</a> content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. <h2>Go only for Quality Distribution Channels</h2>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. At some stage <a href='https://ameblo.jp/basic0908/entry-12347349591.html'>you</a> are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Link building is also spreading brand awareness and capturing referral traffic. <h2>SEO content generation best practice</h2> Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. " <h2>Why do backlinks matter?</h2>Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Keyword selection requires <a href='http://myfolio.com/hullseo'>its</a> due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. Any discrepancies might cause Google to NOT show your business' information on a search result page. </p>A Few Reasons Why These Algorithms Sometimes Fail2018-01-30T00:00:00+01:002018-01-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-30:/A-Few-Reasons-Why-These-Algorithms-Sometimes-Fail-1518029038.html<p>Links are integral for connecting each piece of content, ultimately leading to a potential sale. Internal page linking <a href='http://seohull.strikingly.com/blog/the-most-time-consuming-aspect-is-link-building'>is</a> an important part of on page SEO. These can be interpreted as binding your website together. Using heading in your page structure can have a big impact on searchability. Search engines …</p><p>Links are integral for connecting each piece of content, ultimately leading to a potential sale. Internal page linking <a href='http://seohull.strikingly.com/blog/the-most-time-consuming-aspect-is-link-building'>is</a> an important part of on page SEO. These can be interpreted as binding your website together. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. <h2>Analyze the competitors</h2>Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. The reason social <a href='https://sites.google.com/view/seo-hull/seo-backlinks'>is</a> such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Many blogging software packages automatically nofollow user
comments, but those that don't can most likely be manually edited to
do this. <h2>50% of search queries are four words or longer </h2>While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. As of now, <a href='http://barbara.hariko.com/facilitate-seo/index36.html'>less</a> than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. <h2>Benchmarking Current Indexing Status</h2>Remember, Google doesn’t like content written for SEO purposes. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’." <h2>A Few Reasons Why These Algorithms Sometimes Fail</h2>A Google research recently revealed that four out of five users trust search engines for local searches Make sure your <a href='http://gaz.cu.ma/marketingtips/index9.html'>website</a> is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. </p>Does your site sabotage your content?2018-01-30T00:00:00+01:002018-01-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-30:/Does-your-site-sabotage-your-content--1518029045.html<p>User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Information Snippets are <a href='https://www.google.co.uk/url?q=https://gazhall.com'>the</a> block of text found under the main title of a …</p><p>User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Information Snippets are <a href='https://www.google.co.uk/url?q=https://gazhall.com'>the</a> block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. <h2>Optimize all your images to gain new opportunities for search ranking.</h2>The key to boosting visibility and SEO is staying active. Page load speed <a href='http://barbara.hariko.com/starting_out/index.html'>is</a> also a ranking factor, especially for mobile. Search drives the web -- roughly two-thirds of website visitors originate from organic search. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: <h2>Fix all Broken links</h2>So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. A good trick <a href='http://barbara.hariko.com/beginners-seo/index19.html'>is</a> to dig into your Google Analytics to see the top visited pages on your site. It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. <h2>Follow SEO best-practices</h2>The structure of your URL can affect both your page’s ranking, but also the user experience. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Organizations should take many factors into account when pursuing an SEO strategy. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance." <h2>Does your site sabotage your content?</h2>Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Your target keywords <a href='http://cranberry.hatenablog.com/entry/2017/12/21/152622'>should</a> also be in the H1 tag, but your H1 can differ from your title tag If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. </p>Single-keyword SEO has been a staple for a long time2018-01-30T00:00:00+01:002018-01-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-30:/Single-keyword-SEO-has-been-a-staple-for-a-long-time-1518029048.html<p>Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …</p><p>Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. The easiest way <a href='https://www.bonanza.com/users/29302328/profile'>to</a> build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. <h2>How To Start A Local Lead Generation Business</h2>Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Monitor the keywords, <a href='http://peargreen.byethost15.com/index29.html'>the</a> site’s stats, the levels of engagement on each topic and find what users really expect from your page. Many people still think that having a high volume of crawlable and indexable pages is <em>always</em> better. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. <h2>Removing the need to manually edit your website’s code</h2>If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. If you’re hesitant <a href='http://capturedinaflashphotography.com.clove.arvixe.com/UserProfile/tabid/61/userId/1365985/Default.aspx'>about</a> the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. <h2>SEO + design = greatness</h2> When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "For experienced marketing teams, the content creation process has become a high-level assembly line." <h2>Single-keyword SEO has been a staple for a long time</h2>Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. The age of <a href='http://ww2.ifdef.jp/SEO-quality-best-practice-1517799181.html'>backlinks</a> matter. Links that have existed for a long time weigh more heavily in your website’s link graph. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. </p>Analysing The Data2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/Analysing-The-Data-1518029032.html<p>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keywords must be <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3150347'>used</a> at least three …</p><p>Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keywords must be <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=3150347'>used</a> at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. <h2>Keep your Anchor texts natural</h2>Ensure the number of visits and new visitors from within your target market is increasing. Boilerplate content is <a href='https://seo4u.joomla.com/13-nail-down-the-art-of-quality-content'>a</a> fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. The structure of your URL can affect both your page’s ranking, but also the user experience. To a search engine, relevance means more than finding a page with the right words. <h2>Advanced detection of Google duplicates requires special efforts</h2>Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. When you are <a href='http://basic0908.mihanblog.com/post/61'>creating</a> text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. Stick to these good practices and you’ll be on your way to free traffic. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. <h2>Review your links — but don’t stress out</h2>There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked." <h2>Analysing The Data</h2>Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. Remember, there is <a href='http://evanesque.sdbx.jp/index21.html'>no</a> such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. </p>Evaluate the credibility of a website using a simple approach2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/Evaluate-the-credibility-of-a-website-using-a-simple-approach-1518029037.html<p>Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Make sure that <a href='http://indozine.com/get-ahead-social-media/'>your</a> website is structured in a way that is friendly to search engines. If it’s tough for a …</p><p>Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Make sure that <a href='http://indozine.com/get-ahead-social-media/'>your</a> website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. <h2>Easy steps you can take to evaluate the credibility of a website</h2>To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Did you migrate <a href='http://pagebin.com/Qx8EGwrp'>from</a> HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. <h2>Keep in mind that the purpose is to get your visitors to read the next sentence</h2>A natural link profile has variety. The links come from different domains and links will have different strengths. The higher quality <a href='http://196.43.133.60/wiki/index.php/UserWiki:SEO_Advice'>your</a> content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. <h2>Gather Referring Domains for your website</h2>Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. " <h2>Evaluate the credibility of a website using a simple approach</h2>Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. CRO is a <a href='http://samely.3rin.net/backlinks/sign%20up%20for%20press%20request'>process</a> that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. </p>Invest in SEO2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/Invest-in-SEO-1518029039.html<p>It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. Another tip is <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801180000/'>to</a> make sure you do your research and examine which terms to target before you set …</p><p>It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. Another tip is <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801180000/'>to</a> make sure you do your research and examine which terms to target before you set out. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. <h2>Front-load it with the keyword you are trying to rank for</h2>The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. SEO’s need <a href='http://sansaraevens.postach.io/post/submit-to-google-local-listing'>to</a> have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. <h2>Link reclamation</h2>Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. Markup logos, images, <a href='http://barbara.hariko.com/starting_out/index18.html'>addresses,</a> phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. <h2>Still have questions about SEO, or did I leave something out?</h2>SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. " <h2>Invest in SEO</h2>Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors Links pointing to <a href='http://seoadvice.sdbx.jp/tips/index35.html'>your</a> site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. </p>The myth of free and fast traffic2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/The-myth-of-free-and-fast-traffic-1518029033.html<p>For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit …</p><p>For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Do you review <a href='http://saveourschools.co.uk/Have-you-thought-about-optimizing-your-TF-IDF-scores--1517883481.html'>and</a> analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. <h2>The bottom line is, the SEO effects of a +1 are very indirect</h2>Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. A 301 redirect <a href='http://blog.goo.ne.jp/basic0908/e/b143098f703ff218af06680eff5ca41f'>is</a> a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs. Make the content flow easily to keep people intrigued and reading. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. <h2>Don’t Stuff Your Content with Keywords</h2>Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Excessive repetition of <a href='http://seotactics.mywebcommunity.org/index6.html'>keywords,</a> and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. <h2>The Most Important Things You Can Do to Get Future Customers to Your Website</h2>It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the content doesn’t fit their needs. " <h2>The myth of free and fast traffic</h2>Get people talking about your brand, and mentioning it on their website, or any website for that matte If you website <a href='http://seoadvice.sdbx.jp/starter/index31.html'>is</a> new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. </p>Tips to Make the Most Out of Pinterest for the Benefit of Your Business2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/Tips-to-Make-the-Most-Out-of-Pinterest-for-the-Benefit-of-Your-Business-1518029048.html<p>Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …</p><p>Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Even after all <a href='http://serveis.gandia.org/forum/member.php?action=profile&uid=914'>of</a> the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. <h2>Drop in a relevant link or two</h2>Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. The page title <a href='http://seohull.strikingly.com/blog/don-t-forget-to-check-plurals'>and</a> URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. <h2>The Most Important Things You Can Do to Get Future Customers to Your Website</h2>Ensure that your site loads quickly, not just where you're located, but from around the world. A strong linking <a href='http://seohull.strikingly.com/blog/seo-still-has-a-steep-learning-curve'>structure</a> and other internal SEO best practices can provide that. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). <h2>Join Google Plus/Become Active</h2>To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines." <h2>Tips to Make the Most Out of Pinterest for the Benefit of Your Business</h2>Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. If you’re an <a href='http://saveourschools.co.uk/With-Meta-tags-focus-on-the-top-most-important-pages-first-1517537821.html'>SEO-newbie</a> you’ll probably hear lots of new and complicated terms. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? </p>Use an SEO Service for Link Building2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/Use-an-SEO-Service-for-Link-Building-1518029039.html<p>Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Paid links are <a href='http://basic0908.inube.com/blog/7147235/identify-and-track-your-best-prospects/'>another</a> no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Have …</p><p>Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Paid links are <a href='http://basic0908.inube.com/blog/7147235/identify-and-track-your-best-prospects/'>another</a> no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Have An Effective, Personalize Outreach Template Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. <h2>Direct the users to other interesting assets</h2>The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. I do not <a href='http://papyrus19.soup.io/post/640284034/SEO-idealism'>think</a> Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. <h2>Panda 4.2 as core ranking algorithm</h2>The convergence of SEO and content has been a driving force in marketing for the past few years. Creating infographics <a href='http://seotip.seesaa.net/article/456265046.html'>that</a> give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. <h2>Forum signatures build SEO links</h2>Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. " <h2>Use an SEO Service for Link Building</h2>Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. If your target <a href='https://ameblo.jp/basic0908/entry-12343105096.html'>is</a> international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. </p>Videos and images are page content too2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/Videos-and-images-are-page-content-too-1518029031.html<p>Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Websites that are <a href='http://peters.sdbx.jp/index23.html'>popular</a> and have a lot of links …</p><p>Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Websites that are <a href='http://peters.sdbx.jp/index23.html'>popular</a> and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. <h2>Look at all the extra places you can put those keyphrases so you get the extra bumps you need</h2>Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Share your good <a href='http://peters.sdbx.jp/index6.html'>posts.</a> Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. <h2>Technical aspects of building links</h2>The key to quality SEO is all about research research research. Another important factor <a href='http://wikiweb.parcerianet.com.br/index.php?title=User:Gazhall'>is</a> the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. <h2>Why is Social Media important for Local Businesses?</h2>Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable." <h2>Videos and images are page content too</h2>When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. t’s not necessarily <a href='http://barbara.hariko.com/facilitate-seo/index19.html'>bad</a> to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. The key to a successful list post is no more complicated than including a large number of quality items. </p>Word count is a complicated SEO metric2018-01-29T00:00:00+01:002018-01-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-29:/Word-count-is-a-complicated-SEO-metric-1518029048.html<p>Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If you website <a href='http://topseoblog.blogsky.com/1396/11/16/post-107/SEO-tactics-that-are-workable'>is</a> new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. If Google and the …</p><p>Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If you website <a href='http://topseoblog.blogsky.com/1396/11/16/post-107/SEO-tactics-that-are-workable'>is</a> new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. <h2>Removing unnecessary plugins from Wordpress</h2>Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. If you optimize <a href='https://clementine55.jimdo.com/onsite-seo/content-curation/'>your</a> meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. <h2>Lessons Learned from Crummy SEO</h2>Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong. If you're a <a href='http://evanesque.sdbx.jp/index3.html'>relatively</a> new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. <h2>Ensure that you get language declaration right</h2>Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource." <h2>Word count is a complicated SEO metric</h2>Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. On-page optimization is <a href='http://leadlantern.byethost14.com/index18.html'>one</a> part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about. Think long term rather than short term. Short term will get you nowhere with SEO. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. </p>Do you have lots of External Media2018-01-24T00:00:00+01:002018-01-24T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-24:/Do-you-have-lots-of-External-Media-1517293678.html<p>Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Duplicate content is <a href='http://sansara2.soup.io/post/640283822/How-to-prevent-duplicate-content'>your</a> website’s worst enemy. Google is very serious about penalizing websites with duplicate …</p><p>Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Duplicate content is <a href='http://sansara2.soup.io/post/640283822/How-to-prevent-duplicate-content'>your</a> website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. <h2>Keyword clustering examples</h2>Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Google doesn ’t <a href='https://ameblo.jp/basic0908/entry-12343895735.html'>want</a> a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. <h2>Build authority to enhance search visibility</h2>If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Every Search Engines <a href='http://seotips.sdbx.jp/index8.html'>use</a> different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results <h2>Structure your content to meet your SEO needs</h2>Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. " <h2>Do you have lots of External Media</h2>A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. On Page, optimisation <a href='https://www.dailystrength.org/journals/use-a-content-delivery-network-for-seo-benefits'>is</a> the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. Which keywords are the fastest to page 1? Fastest to the top 5? If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results. </p>How are you supposed to audit your content?2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-22:/How-are-you-supposed-to-audit-your-content--1517293653.html<p>It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Web users <a href='http://alicia22.loxblog.com/post/2/Create%20great%20content%20that%20people%20want%20to%20link%20to.htm'>are …</a></p><p>It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Web users <a href='http://alicia22.loxblog.com/post/2/Create%20great%20content%20that%20people%20want%20to%20link%20to.htm'>are</a> busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. <h2>Check the top 5 results</h2>Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Understanding the current <a href='http://apple335.doorblog.jp/archives/6467011.html'>health</a> of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. <h2>The first indication should be reporting</h2>Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. SEO means Search <a href='http://strawberry9697.blog.shinobi.jp/analytics/social%20shares%20play%20a%20huge'>Engine</a> Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. <h2>Look for scraped content on your competitors' site</h2>Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories." <h2>How are you supposed to audit your content?</h2>As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. To a larger <a href='http://searchmarketing.strikingly.com/blog/fundamental-search-engine-optimization-never-changes'>degree,</a> your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. </p>Write Powerful & Captivating Headlines2018-01-22T00:00:00+01:002018-01-22T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-22:/Write-Powerful-Captivating-Headlines-1517293646.html<p>At a bare minimum, include social sharing buttons on your content. For advanced users, <a href='https://www.dailystrength.org/journals/competing-for-specific-words'>the</a> information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use …</p><p>At a bare minimum, include social sharing buttons on your content. For advanced users, <a href='https://www.dailystrength.org/journals/competing-for-specific-words'>the</a> information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. <h2>You are a secret waiting to be discovered</h2>Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. If you don’t <a href='http://greendoorseo.byethost5.com/index17.html'>want</a> to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. <h2>Analyze the competitors</h2>If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. A web page <a href='http://basic0908.mihanblog.com/post/8'>can</a> be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. <h2>The web is the new Yellow Pages</h2>Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Successful SEO requires a thorough understanding of the business itself. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure." <h2>Write Powerful & Captivating Headlines</h2>It helps the search engines quickly determine what the page is about. Optimise your website <a href='https://www.yumpu.com/xx/document/view/59677208/backlink-indexing'>content</a> for the best organic reach possible. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. </p>Have a Unique Domain Name To Create a Brand2018-01-21T00:00:00+01:002018-01-21T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-21:/Have-a-Unique-Domain-Name-To-Create-a-Brand-1517293650.html<p>Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Cross linking is <a href='https://www.dailystrength.org/journals/link-reclamation'>a</a> great technique to get a better user …</p><p>Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Cross linking is <a href='https://www.dailystrength.org/journals/link-reclamation'>a</a> great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . You can speed up the process of getting useful links by connecting with content curators. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. <h2>Low hanging backlink fruit</h2>In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Generally speaking you <a href='http://gaz.cu.ma/marketingtips/index28.html'>want</a> to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. <h2>Review your website’s design</h2>It’s also important to know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). A site’s age <a href='https://seo4u.joomla.com/3-thin-pages'>has</a> an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. <h2>Choose a more relevant snippet of copy directly from your web page</h2>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies." <h2>Have a Unique Domain Name To Create a Brand</h2>It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Undoubtedly, mobile SEO <a href='http://seoadvice.medianewsonline.com/index7.html'>is</a> distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. </p>Build an on-site blog2018-01-20T00:00:00+01:002018-01-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-20:/Build-an-on-site-blog-1517293673.html<p>Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Limit each paragraph <a href='http://www.alicia22.loxblog.com/post/9/SEO%20is%20a%20fast-changing%20marketing%20activity.htm'>to</a> 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog …</p><p>Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Limit each paragraph <a href='http://www.alicia22.loxblog.com/post/9/SEO%20is%20a%20fast-changing%20marketing%20activity.htm'>to</a> 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. <h2>SEO thats shines above the rest</h2>Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. The readability of <a href='http://seotips.sdbx.jp/index37.html'>your</a> content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Google is an endless stream of free organic traffic and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. <h2>Domain name – make it brandable</h2>Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. If you think <a href='http://www.magcloud.com/user/bartyw'>about</a> it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. <h2>Dumb Mistakes That'll Wreck Your Meta Descriptions</h2>Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages." <h2>Build an on-site blog</h2>Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Progressive SEO means <a href='http://apple335.doorblog.jp/archives/6294431.html'>technical,</a> analytical and traditional marketing all rolled into one. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. </p>Leverage the work your competitors have already done in link building2018-01-19T00:00:00+01:002018-01-19T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-19:/Leverage-the-work-your-competitors-have-already-done-in-link-building-1517293676.html<p>Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are …</p><p>Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? It’s not enough <a href='https://seotipsandtricks.neocities.org/index37.html'>to</a> just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. The rise of social media on the Web has created a host of new signals that search engines can consider. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. <h2>Expand as necessary.</h2>You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Content marketing can <a href='http://seohull.strikingly.com/blog/search-engine-optimization-is-a-marketing-function'>be</a> very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! A Google research recently revealed that four out of five users trust search engines for local searches <h2>Check the top 5 results</h2>Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. SEO is important <a href='http://seotips.myblog.de/seotips/art/10967971/Make-Mobile-SEO-A-Priority'>for</a> every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. <h2>Why Your Content Strategy Should Center Around Evergreen Content</h2>If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. SEO is technical, complicated, time-consuming and potentially dangerous. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better." <h2>Leverage the work your competitors have already done in link building</h2>Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Search engines scan <a href='https://ameblo.jp/basic0908/entry-12346825416.html'>captions</a> and metadata separately, so remember to think about how you have tagged and named your original media files too. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. </p>It’s time to revolutionize our approach to link reporting2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-18:/It-s-time-to-revolutionize-our-approach-to-link-reporting-1517293686.html<p>Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ask other sites <a href='https://ameblo.jp/basic0908/entry-12345744669.html'>who</a> link to your major competitors to link to you as well. You can find who these are through a search engine such …</p><p>Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ask other sites <a href='https://ameblo.jp/basic0908/entry-12345744669.html'>who</a> link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. <h2>Monitor the evolution of your search rankings </h2>People spend very little time engaging with content. Before you publish, <a href='https://ameblo.jp/basic0908/entry-12347624662.html'>please</a> proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). For experienced marketing teams, the content creation process has become a high-level assembly line. <h2>The first indication should be reporting</h2>Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Link building helps <a href='http://topseoblog.blogsky.com/1396/10/15/post-25/SEO-advice-was-to-get-as-many-links-as-possible'>your</a> content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. <h2>How to Make Time for Social Media Marketing</h2>Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. " <h2>It’s time to revolutionize our approach to link reporting</h2>Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. You should not <a href='http://seoadvice.sdbx.jp/starter/index27.html'>only</a> use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Keyword-based titles help establish page theme and direction for your keywords. </p>Keep URLs short2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-18:/Keep-URLs-short-1517293671.html<p>Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Links at <a href='https://mootools.net/forge/profile/argebanton'>the</a> top of a page carry more weight than those …</p><p>Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Links at <a href='https://mootools.net/forge/profile/argebanton'>the</a> top of a page carry more weight than those further down. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. <h2>SEO headings best practice</h2>Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. If you’re struggling <a href='http://seohull.freeforums.net/thread/8/why-doesn-seo-work'>to</a> rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. <h2>How do you consistently create engaging content that people will actually want to read?</h2>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. If you’re new <a href='http://searchmarketing.beep.com/be-clear-truthful-and-accurate-2017-12-16.htm'>to</a> the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! <h2>Wait. Is it really that simple?</h2>The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Search engines have a limited ability to recognize images, animation, video and audio. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others." <h2>Keep URLs short</h2>Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. When it comes <a href='http://basic0908.mihanblog.com/post/25'>to</a> long-term SEO strategies, there are so many tactics to consider. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. </p>Minimize broken links2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-18:/Minimize-broken-links-1517293629.html<p>Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. The ability to <a href='http://sandra.sdbx.jp/index15.html'>measure</a> the success of your SEO efforts is crucial. Tracking and managing your …</p><p>Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. The ability to <a href='http://sandra.sdbx.jp/index15.html'>measure</a> the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. <h2>Understanding the rationale behind site structure</h2>ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. An effective link <a href='https://ameblo.jp/basic0908/entry-12341252034.html'>building</a> strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. <h2>Ensure that you get language declaration right</h2>Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. When you maintain <a href='https://seotipsandtricks.neocities.org/index11.html'>a</a> blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. <h2>The Broken Link-Building Method</h2>Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Ensure that your site loads quickly, not just where you're located, but from around the world. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog." <h2>Minimize broken links</h2>Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. Make sure that <a href='http://seotips.sdbx.jp/index13.html'>every</a> page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. </p>Optimize all content through SEO best practices2018-01-18T00:00:00+01:002018-01-18T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-18:/Optimize-all-content-through-SEO-best-practices-1517293640.html<p>A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. One of the <a href='http://searchmarketing.strikingly.com/blog/meaningful-content-is-really-king'>most</a> common problems for webmasters who run
both mobile and desktop versions …</p><p>A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. One of the <a href='http://searchmarketing.strikingly.com/blog/meaningful-content-is-really-king'>most</a> common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. <h2>Run Co-Marketing Campaigns Alongside SEO</h2>You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Unique content signifies <a href='http://pagebin.com/GhazENHo'>quality.</a> The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. <h2>Some keywords don’t deserve their own page</h2>Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Not all links <a href='http://barbara.hariko.com/next-stage/index2.html'>are</a> equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. <h2>The value of Google authorship</h2>Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. " <h2>Optimize all content through SEO best practices</h2>Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. How SEO works <a href='http://seohull.freeforums.net/thread/4/incorporate-relevant-keywords'>for</a> a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. </p>Create an Engaging Web Presence2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-17:/Create-an-Engaging-Web-Presence-1517293650.html<p>Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. As much as <a href='http://topseoblog.blogsky.com/1396/10/29/post-68/Reduce-Redirects-Beneficial-to-SEO'>it's</a> important to try …</p><p>Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. As much as <a href='http://topseoblog.blogsky.com/1396/10/29/post-68/Reduce-Redirects-Beneficial-to-SEO'>it's</a> important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. <h2>What search terms are your customers using?</h2>Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Take an aspect <a href='http://searchmarketing.strikingly.com/blog/keep-outbound-links-to-a-minimum'>of</a> your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
<h2>See how your site looks to Google</h2>Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. Reaching an international <a href='http://searchmarketing.beep.com/why-not-use-the-w3c-validator-2018-01-10.htm'>audience</a> is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Higher rankings in the first few results are critical to visibility. <h2>Start Blog Title With Keyword</h2>Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run." <h2>Create an Engaging Web Presence</h2>Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. It’s important to <a href='https://basic0908.jimdo.com/2017/12/15/write-a-1000-words-article-forget-500/'>keep</a> in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords </p>The most important part of SEO is creating quality content2018-01-17T00:00:00+01:002018-01-17T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-17:/The-most-important-part-of-SEO-is-creating-quality-content-1517293660.html<p>SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Clearly, keywords are <a href='https://www.dailystrength.org/journals/get-social-you-crazy-cookie'>important.</a> They always have been and they always will be. Search engines like …</p><p>SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Clearly, keywords are <a href='https://www.dailystrength.org/journals/get-social-you-crazy-cookie'>important.</a> They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. <h2>AJAX and Single Page Applications (SPAs)</h2>Guest articles are a good way
of improving your branding
and getting high-quality
backlinks. This area of offpage
optimization has more
to do with editing and PR. So
you should look for publication
channels that would be a good
fit for you to write guest posts. Although SEO marketing <a href='http://seoadvice.sdbx.jp/starter/index13.html'>tactics</a> take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. <h2>Localize your content for better customer experience</h2> SEO is
a long-term strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
increased traffic. When a website <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801270000/'>wants</a> a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. <h2>Domain to Page Relevance</h2>How do you find people who value SEO enough to pay your prices? Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site." <h2>The most important part of SEO is creating quality content</h2>Learn which industry ranking factors are important to your business and how to improve your online rankings. SEO is a <a href='https://seohullblog.wordpress.com/2017/12/18/build-on-the-trust-of-existing-content/'>many-headed</a> beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Most marketers focusing on SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. </p>What worked a few years ago is now irrelevant.2018-01-16T00:00:00+01:002018-01-16T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-16:/What-worked-a-few-years-ago-is-now-irrelevant--1517293654.html<p>On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Integrate selected keywords <a href='https://seocrazy.joomla.com/105-what-is-seo-really-about-2'>into</a> your website source code and existing content on designated pages. Alt attributes are the text alternatives to your image which will appear if your image …</p><p>On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Integrate selected keywords <a href='https://seocrazy.joomla.com/105-what-is-seo-really-about-2'>into</a> your website source code and existing content on designated pages. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. <h2> It’s tough to track what’s working if you don’t have a consistent flow of online visitors</h2>Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Get specific by <a href='http://searchmarketing.strikingly.com/blog/the-myth-of-free-and-fast-traffic'>taking</a> a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. <h2>The first choice should hosting location</h2>One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Helping search engines <a href='http://sansaraevens.postach.io/post/never-back-down-from-a-challenge'>know</a> what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. <h2>Use Visual Storytelling for Effective SEO</h2>It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site." <h2>What worked a few years ago is now irrelevant.</h2>If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. A lot of <a href='http://seoadvice.sdbx.jp/ideas/index1.html'>people</a> and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. </p>The best practices in SEO change very little from year to year2018-01-15T00:00:00+01:002018-01-15T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-15:/The-best-practices-in-SEO-change-very-little-from-year-to-year-1517293621.html<p>In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Using tools such <a href='http://basic0908.mihanblog.com/post/73'>as</a> Copyscape will help you find if someone has plagiarised your content. If …</p><p>In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Using tools such <a href='http://basic0908.mihanblog.com/post/73'>as</a> Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. <h2> Install CDN To Enhance Page Load Time</h2>The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. A lot of <a href='http://cranberry.hatenablog.com/entry/2018/01/14/010000_1'>SEO</a> has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. <h2>The Value of a Keyword</h2>Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. Earning a link <a href='http://basil4325.karou.jp/index35.html'>from</a> a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. <h2>How should I take care of this?</h2>There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "You should search your favourite search engines for search terms such as:
“add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website." <h2>The best practices in SEO change very little from year to year</h2>Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. In the past, <a href='https://ameblo.jp/basic0908/entry-12345744669.html'>Google’s</a> algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? </p>Over-optimization Exists2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-13:/Over-optimization-Exists-1517293624.html<p>With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Technical SEO is <a href='https://seocrazy.joomla.com/114-seo-stands-for-search-engine-optimization'>an</a> often misunderstood discipline that many find difficult to pin down in …</p><p>With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Technical SEO is <a href='https://seocrazy.joomla.com/114-seo-stands-for-search-engine-optimization'>an</a> often misunderstood discipline that many find difficult to pin down in exact terms. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. <h2>Link Reclamation</h2>Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Think of SEO <a href='https://seotipsandtricks.neocities.org/index26.html'>as</a> one small part of a much more cohesive marketing strategy. Successful search engine optimization does
not consist of short-term actions to achieve
good rankings rapidly. Rather, SEO is a constant
process, in which you are continually changing
your website. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. <h2>Creativity can take courage</h2>A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. PageSpeed Insights is <a href='http://barbara.hariko.com/starting_out/index17.html'>a</a> powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. More and more, search engines have begun to incorporate social context
into their search results. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. <h2>Personalization counts</h2>The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Despite all the changes, the fundamentals of search engines remain the same." <h2>Over-optimization Exists</h2>When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Search engine guidelines <a href='http://barbara.hariko.com/facilitate-seo/index10.html'>help</a> us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. </p>Use unique testimonials from customers2018-01-13T00:00:00+01:002018-01-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-13:/Use-unique-testimonials-from-customers-1517293644.html<p>Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The majority of <a href='http://searchmarketing.beep.com/keyword-research-is-the-basis-of-all-search-marketing-2017-12-18.htm'>web</a> traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of …</p><p>Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The majority of <a href='http://searchmarketing.beep.com/keyword-research-is-the-basis-of-all-search-marketing-2017-12-18.htm'>web</a> traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. <h2>Linking Out To Relevant & Authority Sites</h2>It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Pick your permalink <a href='http://norstan.overblog.com'>structure</a> wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Organizations should take many factors into account when pursuing an SEO strategy. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. <h2>Do users like my content?</h2>We know consumers want personal interactions with brands, but they also want them in real time Anyone who is <a href='http://barbara.hariko.com/facilitate-seo/index16.html'>commenting</a> on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Search engines simply want to deliver the most relevant results to their users based on search queries. <h2>The first indication should be keyword research</h2>Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content." <h2>Use unique testimonials from customers</h2>Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Just like writing <a href='http://www.kaaq.org/index.php?document_srl=2943258'>any</a> great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. 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Links aren’t the <a href='http://sablink.disconnected-by-peer.at/index.php/User:Seoadvisor'>only</a> factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword …</p><p>Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Links aren’t the <a href='http://sablink.disconnected-by-peer.at/index.php/User:Seoadvisor'>only</a> factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. 95% of the U.S. Internet browsing population accesses search engines
each month. Furthermore, the U.S. online population makes an average of
37 search engine visits per person per month. <h2>Focus on user intent</h2>Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. People continually say <a href='http://leadlantern.byethost14.com/index7.html'>that</a> SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. <h2>User Experience and SEO</h2>Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Google knows that <a href='http://barbara.hariko.com/facilitate-seo/index34.html'>if</a> a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Link-building can also come from building a targeted and involved
community. The more regular visitors a site has, and the more passionate
those fans are, the more likely webpages will be read, shared, and linked
to. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. <h2>The Broken Link-Building Method</h2>Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: " Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken." <h2>Your description tag will not assist in getting your page ranked highly on Google</h2>Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Another quick and <a href='http://blog.goo.ne.jp/basic0908/e/b143098f703ff218af06680eff5ca41f'>easy</a> strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. </p>Add BreadCrumbs To Improve Navigation2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-11:/Add-BreadCrumbs-To-Improve-Navigation-1517293686.html<p>When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Research other business <a href='http://anders32.postbit.com/keyword-research-is-the-basis-of-all-search-marketing.html'>websites</a> and encourage …</p><p>When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Research other business <a href='http://anders32.postbit.com/keyword-research-is-the-basis-of-all-search-marketing.html'>websites</a> and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. <h2>Good Content Will Still Need ‘Optimised</h2>Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. One of the <a href='http://seoadvice.sdbx.jp/starter/index20.html'>recommendations</a> I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. <h2>Don't allow the most rewarding business opportunities to fall right through your hands</h2>Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Anyone with a <a href='http://seotactics.mywebcommunity.org/index33.html'>site</a> that provides useful content and has the right network can now drive organic traffic. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. <h2>Set a bare minimum expectation for what SEO can achieve</h2>Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember." <h2>Add BreadCrumbs To Improve Navigation</h2>Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content.
Search Engine has <a href='http://seoadvice.sdbx.jp/starter/index24.html'>become</a> more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. </p>Find out what keywords are already bringing traffic to your website2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-11:/Find-out-what-keywords-are-already-bringing-traffic-to-your-website-1517293679.html<p>Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. To prove your <a href='http://seoadvice.sdbx.jp/ideas/index31.html'>value</a> and make the most of your SEO knowledge, you need to sell management on the idea of investing in it …</p><p>Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. To prove your <a href='http://seoadvice.sdbx.jp/ideas/index31.html'>value</a> and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. <h2>Focus on producing content that is relevant and engaging </h2>If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Modern link-building focuses <a href='http://barbara.hariko.com/facilitate-seo/index7.html'>on</a> high-quality, original content that provides
value to users and incorporates an involved audience. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. <h2>Mobile and SEO</h2>Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. Video content is <a href='http://seoadvice.sdbx.jp/ideas/index27.html'>a</a> great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. <h2>Do Forum Posting To Increase Brand Awareness</h2>Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material." <h2>Find out what keywords are already bringing traffic to your website</h2>As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Browser caching is <a href='http://seohull.freeforums.net/'>about</a> how a browser remembers / stores your website for faster visiting the next time you come to that website. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. </p>Where are people coming from to get to your site2018-01-11T00:00:00+01:002018-01-11T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-11:/Where-are-people-coming-from-to-get-to-your-site-1517293641.html<p>When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Many marketers are <a href='https://seotipsandtricks.neocities.org/index23.html'>so</a> focused on building out site hierarchy,
wireframing and design of the site that they lose site of content …</p><p>When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Many marketers are <a href='https://seotipsandtricks.neocities.org/index23.html'>so</a> focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. <h2>Look at underperforming but related posts on your site</h2>Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Monitor the keywords, <a href='http://seoadvice.sdbx.jp/tips/index4.html'>the</a> site’s stats, the levels of engagement on each topic and find what users really expect from your page. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. <h2>Check which of your keywords are already used </h2>Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Write proper page <a href='http://seotip.seesaa.net/article/456441986.html'>titles.</a> Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. <h2>Does more traffic directly imply more revenue?</h2>If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things." <h2>Where are people coming from to get to your site</h2>Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Using hot keywords <a href='http://topseoblog.blogsky.com/1396/10/25/post-54/Web-2-0-indexing-is-great-for-backlinks'>and</a> search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Rankings in SEO refers to a website’s position in the search engine results page. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. </p>Focus on conversions, not rankings2018-01-10T00:00:00+01:002018-01-10T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-10:/Focus-on-conversions-not-rankings-1517293637.html<p>Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …</p><p>Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Google has spent <a href='http://www.cherokeecounty-nc.gov/redirect.aspx?url=https:/gazhall.com/seo-hull'>millions</a> of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. <h2>It’s time to revolutionize our approach to 301 redirects</h2>You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Many details are <a href='http://www.toolsmyweb.com/domain/gazhall.com'>involved</a> in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. The structure of your URL can affect both your page’s ranking, but also the user experience. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. <h2>Personalization counts</h2>Search engines want publishers to show the same content to the search engine as is shown to users If you have <a href='http://topseoblog.blogsky.com/1396/10/22/post-44/People-buy-from-businesses-they-trust'>two</a> domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there.
Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. <h2>The number of keyword phrases</h2>Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed." <h2>Focus on conversions, not rankings</h2>SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Without considering a <a href='http://basic0908.mihanblog.com/post/26'>search</a> engine user's intent, you will attract too much unqualified traffic. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. </p>Use Headers — Wisely2018-01-10T00:00:00+01:002018-01-10T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-10:/Use-Headers-Wisely-1517293608.html<p>In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …</p><p>In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. It’s hard to <a href='http://seoadvice.medianewsonline.com/index11.html'>imagine</a> that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. To
achieve and maintain good placements on result pages
(SERPs) over the long term, you should follow the search
engine’s guidelines and focus on your target visitors
(this approach is called “White Hat SEO”). Google and
other search engines very quickly identify non-permitted,
manipulative techniques and your website could be
penalized. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) <h2>Actively seeking links can and should penalize your website</h2>The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Many moons have <a href='http://barbara.hariko.com/starting-out-seo/index23.html'>passed</a> since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. <h2>Understand the different hosting options available</h2>To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Producing content that <a href='http://seotactics.mywebcommunity.org/index6.html'>ranks</a> well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. <h2>How can you find out, whether your domain has been penalized by Google and why? </h2>Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well." <h2>Use Headers — Wisely</h2>Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. If you make <a href='http://www.bibsonomy.org/user/seohull'>a</a> website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. </p>Keep in mind that the purpose is to get your visitors to read the next sentence2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-09:/Keep-in-mind-that-the-purpose-is-to-get-your-visitors-to-read-the-next-sentence-1517293635.html<p>Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. Which articles and <a href='http://papyrus19.soup.io/post/640284012/Freelance-SEO-Consultant'>posts</a> get the most …</p><p>Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. Which articles and <a href='http://papyrus19.soup.io/post/640284012/Freelance-SEO-Consultant'>posts</a> get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. <h2>Draft content for each target keyword</h2>Links back to your site from elsewhere online are an important way to improve your search ranking; Understanding and recognizing <a href='http://seoadvice.sdbx.jp/ideas/index17.html'>how</a> PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. <h2>Let the world know you are creating excellent content</h2>The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. If you think <a href='https://seotips4pros.neocities.org/index3.html'>about</a> it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Although there are many different "recipes" for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. <h2>Make it more likely that other websites will link to you</h2>Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website." <h2>Keep in mind that the purpose is to get your visitors to read the next sentence</h2>All too often, when we’re brought in for SEO work on a redesign,
it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably
have the SEO guy take a look at this before we launch,” but by
then, it’s too late. Keeping track of <a href='https://information.za.org/article.php?id=25274'>your</a> backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. </p>SEO for lead generation: Pros and cons2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-09:/SEO-for-lead-generation-Pros-and-cons-1517293688.html<p>In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? While we all <a href='http://gaz.cu.ma/marketingtips/index19.html'>enjoy</a> seeing the …</p><p>In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? While we all <a href='http://gaz.cu.ma/marketingtips/index19.html'>enjoy</a> seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. <h2>SEO Remains Keyword Driven & LSI Keywords Are Important</h2>Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. If you create <a href='http://seotactics.mywebcommunity.org/index24.html'>high-quality</a> pieces of informative content on your website page-to-page, you will rank. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. <h2>Dumb Mistakes That'll Wreck Your Meta Descriptions</h2>Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Use a directory <a href='http://seotrainingtips.byethost13.com/index3.html'>structure</a> that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years. <h2>Optimize images with your key term</h2>Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms." <h2>SEO for lead generation: Pros and cons</h2>A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Get specific by <a href='http://www.wikidot.com/user:info/seohull'>taking</a> a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. </p>Technical aspects of creating site content2018-01-09T00:00:00+01:002018-01-09T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-09:/Technical-aspects-of-creating-site-content-1517293672.html<p>Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Optimizing your images <a href='http://seoadvice.medianewsonline.com/index33.html'>gives</a> your website an additional chance to be found via image search. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe …</p><p>Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. Optimizing your images <a href='http://seoadvice.medianewsonline.com/index33.html'>gives</a> your website an additional chance to be found via image search. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. <h2>See which keywords send traffic to your site</h2>In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. Search engines also <a href='http://publish.lycos.com/gretels/2017/12/15/landing-page-experience/'>take</a> into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. <h2>It’s time to revolutionize our approach to organic SEO</h2>To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Do not even <a href='http://www.kaaq.org/?mid=Queenskoreatown&page=34&listStyle=list&sort_index=readed_count&order_type=desc&document_srl=2882494'>expect</a> to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. <h2>Find posts that aren’t linked to</h2>Stick to these good practices and you’ll be on your way to free traffic. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO." <h2>Technical aspects of creating site content</h2>Now's the time for any local business to raise its game. There are two <a href='https://www.dailystrength.org/journals/what-are-sitelinks-and-why-are-they-important'>types</a> of backlinks, and they are internal backlinks and external backlinks. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. </p>Broken Internal and External Links2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-08:/Broken-Internal-and-External-Links-1517293622.html<p>There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …</p><p>There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Engagement with a <a href='http://barbara.hariko.com/next-stage/index8.html'>website</a> began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). <h2>Recycle existing content</h2>Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. The best way <a href='http://seohull.strikingly.com/blog/people-buy-from-businesses-they-trust'>to</a> get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement. <h2>Understanding the rationale behind link intersects</h2>Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. While the worldwide <a href='http://basic0908.mihanblog.com/post/50'>average</a> is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? <h2>Understand your website to generate your keyword goal</h2>In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever." <h2>Broken Internal and External Links</h2>Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. To gain visibility <a href='http://barbara.hariko.com/starting_out/index37.html'>across</a> search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. </p>Claim and finetune your Google My Business listing2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-08:/Claim-and-finetune-your-Google-My-Business-listing-1517293684.html<p>Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. t’s not necessarily <a href='https://medium.com/@Sansara2Sam/dissecting-your-seo-competitors-d28526ac9bc'>bad</a> to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable …</p><p>Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. t’s not necessarily <a href='https://medium.com/@Sansara2Sam/dissecting-your-seo-competitors-d28526ac9bc'>bad</a> to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. <h2>It’s when you don’t have enough leads that when the troubles start</h2>Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Search engines also <a href='http://seoadvice.sdbx.jp/starter/index22.html'>assess,</a> in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort <h2>Local SEO vs traditional advertising – which is better?</h2>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Ensure that you <a href='http://topseoblog.blogsky.com/1396/10/27/post-62/Set-up-Search-Console-Webmaster-Tools-Account'>do</a> not optimize your text by
just adding the keyword to your text as much as
possible. Instead, try to base the content on the term
frequency of the top 10 sites in the SERPs As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. <h2>Overlapping and redundant articles</h2>The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for." <h2>Claim and finetune your Google My Business listing</h2>Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Readability has never <a href='http://seoadvice.sdbx.jp/starter/index17.html'>been</a> more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Search engines have made it clear: a vitally important part of the future of search is “rich results.” With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. </p>Social shares play a huge role in content trustfulness2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-08:/Social-shares-play-a-huge-role-in-content-trustfulness-1517293640.html<p>Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. If a site, <a href='http://unicornwings.jugem.jp/?eid=18'>or</a> specific page, has …</p><p>Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. If a site, <a href='http://unicornwings.jugem.jp/?eid=18'>or</a> specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. <h2>Don't over-do a particular element</h2>Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Generally speaking, the <a href='http://greendoorseo.byethost5.com/index37.html'>more</a> QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. <h2>Regularly backup your website</h2>In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. There are far <a href='http://searchmarketing.beep.com/user-generated-content-can-increase-the-relevance-and-freshness-of-a-website-2017-12-22.htm'>more</a> unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. <h2>Internal linking is a secret weapon for search optimisation</h2>It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…" <h2>Social shares play a huge role in content trustfulness</h2>Some mobile sites refuse access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Make sure you <a href='https://medium.com/@timmy_ranger/include-internal-and-external-links-4db71430f79'>optimize</a> your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. </p>Write Meta Data for Real People2018-01-08T00:00:00+01:002018-01-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-08:/Write-Meta-Data-for-Real-People-1517293679.html<p>Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Strategically written website <a href='http://stenna.sdbx.jp/index10.html'>copy</a> includes well-thought-out internal links and calls to action. Google follows links. Links are important. So …</p><p>Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Strategically written website <a href='http://stenna.sdbx.jp/index10.html'>copy</a> includes well-thought-out internal links and calls to action. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. <h2>Block bad URLs with robot.txt</h2>With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. There are many <a href='http://sandra.sdbx.jp/index25.html'>theories,</a> some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. <h2>Use Schema markup of your location data</h2>Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Make an account <a href='http://nerdgaming.net/index.php?title=SEOZine'>with</a> both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. <h2>Authorship may be the future of search</h2>Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible." <h2>Write Meta Data for Real People</h2>Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. The biggest mistake <a href='http://platitude.bigcartel.com/product/honey-raisins'>I</a> find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. </p>Engage with influencers2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-07:/Engage-with-influencers-1517293638.html<p>The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Google delivers results <a href='https://ameblo.jp/basic0908/entry-12343626925.html'>based</a> on the geographic location of the searcher, which is determined …</p><p>The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Google delivers results <a href='https://ameblo.jp/basic0908/entry-12343626925.html'>based</a> on the geographic location of the searcher, which is determined by the IP address of the user. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. <h2>How to get Google authorship</h2>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link Besides studying your <a href='http://cranberry.hatenablog.com/entry/2017/12/17/000000'>web</a> analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. <h2>Localize your content for a better experience</h2>No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. By continuing to <a href='http://publish.lycos.com/gretels/2017/12/15/canonical-urls-in-the-wild/'>create</a> quality content that provides
immense value to the searcher and satisfies their original
search (whether that’s answering a question, listing
ideas, educating the reader, etc.), you’ll be well on your
way to creating content that search engines want to see
and provide to searchers. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. <h2>Headings and SEO</h2>The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. If you're anything like me, then you're looking to understand why certain things work the way they do. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "When you’re looking at a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords." <h2>Engage with influencers</h2>In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Links pointing to <a href='http://seoadvice.sdbx.jp/starter/index30.html'>your</a> site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Make the content flow easily to keep people intrigued and reading. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. </p>Start mapping out a plan for action2018-01-07T00:00:00+01:002018-01-07T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-07:/Start-mapping-out-a-plan-for-action-1517293676.html<p>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …</p><p>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. The “title tags”, <a href='http://blog.goo.ne.jp/basic0908/e/ce7a7d438a3721ae98d9492fc500850d'>or</a> the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. How do you find people who value SEO enough to pay your prices? Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? <h2>Make sure any new content links to appropriate other pages</h2>Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. A page that <a href='http://leadlantern.byethost14.com/index9.html'>doesn’t</a> meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. <h2>Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.</h2> Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. There was a <a href='http://seotip.seesaa.net/article/456373071.html'>time</a> when “keyword density” meant something for SEO content. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to
1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural. <h2>Types of Site Changes That Can Affect SEO</h2>Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right." <h2>Start mapping out a plan for action</h2>If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Understanding your audience <a href='http://seotrainingtips.byethost13.com/index36.html'>and</a> the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. </p>Assessing Historical Progress2018-01-06T00:00:00+01:002018-01-06T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-06:/Assessing-Historical-Progress-1517293667.html<p>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Diving straight into <a href='http://seohull.buffalo.io/networking-with-results-in-mind'>the</a> internet without any …</p><p>Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Diving straight into <a href='http://seohull.buffalo.io/networking-with-results-in-mind'>the</a> internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. <h2>Hummingbird also impacts long-tailed search queries</h2>If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. If you make <a href='http://sansaraevens.postach.io/post/do-not-duplicate-meta-descriptions'>sure</a> people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. <h2> Link Intersect for SEO</h2>In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Consider writing a <a href='http://seohull.strikingly.com/blog/high-quality-links-matter-and-make-a-huge-difference'>piece</a> of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. <h2>Talk to your customers</h2>SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. A title tag tells both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches." <h2>Assessing Historical Progress</h2>Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. You can hire <a href='https://seocrazy.joomla.com/84-planning-is-a-crucial-part-of-any-seo-campaign'>good</a> writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. </p>Content repurposing does what content alone fails to do2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-05:/Content-repurposing-does-what-content-alone-fails-to-do-1517293634.html<p>Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. On average, the <a href='http://www.kaaq.org/index.php?document_srl=2937398'>higher</a> up page 1 the result is …</p><p>Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. On average, the <a href='http://www.kaaq.org/index.php?document_srl=2937398'>higher</a> up page 1 the result is, the greater the number of linking domains that the webpage has. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! <h2>Auditing an Existing Site to Identify SEO Problems</h2>If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Designing your website <a href='http://searchmarketing.strikingly.com/blog/take-a-monetisation-first-approach-to-seo'>with</a> mobile users in mind will give you the best chance at converting the traffic that search engines bring in. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 <h2>Brushing up the basics</h2>Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Use Fetch as <a href='http://basic0908.mihanblog.com/post/35'>Google</a> to test whether Google can crawl and index important pages within your site. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. <h2>Analyze your current website</h2>Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "When it comes to marketing strategies for your small business, local SEO is the first avenue on that road." <h2>Content repurposing does what content alone fails to do</h2>The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. External links are <a href='https://modernvb.com/entry.php?12058-Content-Resources-for-sustained-SEO'>links</a> from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. The key to quality SEO is all about research research research. </p>Don't scrape content from other websites2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-05:/Don-t-scrape-content-from-other-websites-1517293608.html<p>Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Search engines are <a href='http://lastingsearcher.byethost12.com/index28.html'>the</a> primary method of navigation for …</p><p>Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Search engines are <a href='http://lastingsearcher.byethost12.com/index28.html'>the</a> primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. <h2>More about the pros and cons of curated content
</h2>Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Google normally takes <a href='http://searchmarketing.strikingly.com/blog/mobile-does-not-necessarily-mean-on-the-go'>into</a> account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. <h2>Exhibit altruistic behaviour to build trust</h2>There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If you want <a href='http://blog.goo.ne.jp/basic0908/e/42cc7a65a3a27d2bec9a226865ff4bde'>to</a> get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Google is famously secretive about how it ranks local businesses. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. <h2>Benchmarking Current Indexing Status</h2>Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts." <h2>Don't scrape content from other websites</h2>The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Most of the <a href='https://www.accountingweb.co.uk/profile/basic0908'>“solid</a> information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. </p>Link internal pages in your content2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-05:/Link-internal-pages-in-your-content-1517293623.html<p>There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Vertical search …</p><p>There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Vertical search is <a href='http://seoadvice.medianewsonline.com/index31.html'>the</a> term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. <h2>Optimize for Yahoo, Bing, and Others</h2>Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. Google has access <a href='http://seoadvice.sdbx.jp/ideas/index3.html'>to</a> all this incredible data about where people go on the Internet through Chrome and through Android. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. <h2>Stop changing your domain name</h2>The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
One of the <a href='http://seotrainingtips.byethost13.com/index10.html'>first</a> steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. <h2>Group your target keywords into 3 different buckets</h2>The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page)." <h2>Link internal pages in your content</h2>Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. The more <a href='http://topseoblog.blogsky.com/1396/11/08/post-91/Some-of-the-issues-with-CRO'>relationships</a> you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. </p>SEO is a lot more than keywords and rankings2018-01-05T00:00:00+01:002018-01-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-05:/SEO-is-a-lot-more-than-keywords-and-rankings-1517293656.html<p>If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Backlinks are links <a href='http://seoadvice.sdbx.jp/thoughts/index31.html'>from</a> other websites to yours, and are incredibly …</p><p>If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Backlinks are links <a href='http://seoadvice.sdbx.jp/thoughts/index31.html'>from</a> other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. <h2>The length of your title tag matters because it affects how much of your title is visible in search results</h2>t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. While meta descriptions <a href='http://cranberry.hatenablog.com/entry/2018/01/20/172639'>are</a> not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. <h2>Proper HTML and CSS Validation</h2>While most of the links to your site will be gained gradually, as people
discover your content through search or other ways and link to it,
Google understands that you'd like to let others know about the hard
work you've put into your content. Integrate selected keywords <a href='http://blog.goo.ne.jp/basic0908/e/37f5eacbe822c1aeb564b90dd6ae2c78'>into</a> your website source code and existing content on designated pages. Heading tags (not to be confused with the head HTML tag or HTTP
headers) are used to present structure on the page to users. There are
six sizes of heading tags, beginning with h1, the most important, and
ending with h6, the least important. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. <h2>Headings and HTML5</h2>The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage." <h2>SEO is a lot more than keywords and rankings</h2>Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. After you complete <a href='http://seoadvice.sdbx.jp/ideas/index13.html'>your</a> Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. A major consideration when creating internal backlinks is how you link different assets together. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness </p>Powerful Link Building Strategies For Small Businesses2018-01-04T00:00:00+01:002018-01-04T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-04:/Powerful-Link-Building-Strategies-For-Small-Businesses-1517293665.html<p>One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …</p><p>One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. One thing’s for <a href='http://barbara.hariko.com/starting_out/index16.html'>sure</a> though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. <h2>Head Section Order</h2>There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Be aware of <a href='http://altisidora.guhaw.com/content/focus%20on%20topics%20instead%20of'>the</a> keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. <h2>Build local relationships with site owners</h2>For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Assess your existing <a href='http://basic0908.spruz.com/pt/Dont-Quit-Your-Day-Job.1-6-2018/blog.htm'>link</a> profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. <h2>Focus on one website first</h2>‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "We know consumers want personal interactions with brands, but they also want them in real time" <h2>Powerful Link Building Strategies For Small Businesses</h2>The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! Google doesn ’t <a href='http://cranberry.hatenablog.com/entry/2017/12/20/124000'>want</a> a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. </p>URL Structure Should Be Short, Descriptive and Help to Categorize Your Website2018-01-04T00:00:00+01:002018-01-04T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-04:/URL-Structure-Should-Be-Short-Descriptive-and-Help-to-Categorize-Your-Website-1517293626.html<p>Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Nofollow does <a href='http://apple335.doorblog.jp/archives/6323581.html'>not</a> mean that the search engine bot will not follow the link …</p><p>Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Nofollow does <a href='http://apple335.doorblog.jp/archives/6323581.html'>not</a> mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
<h2>The first indication should be keyword research</h2>Give the search engines some time to do their thing (a couple days, or even
weeks) and then keep checking your rank to see what happened and track
your progress. Once Google goes <a href='http://seoadvice.sdbx.jp/starter/index11.html'>mobile-first</a> they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. <h2>SEO 301 redirect best practice</h2>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. The problem with <a href='http://seotip.seesaa.net/article/456395465.html'>directories:</a> A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. <h2>Make sure your website is indexed in Yahoo</h2>Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page." <h2>URL Structure Should Be Short, Descriptive and Help to Categorize Your Website</h2>Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Over time, you’ll <a href='https://sites.google.com/view/seo-hull/'>gather</a> data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. </p>Are Keywords – and Keyword Research – Dead?2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-03:/Are-Keywords-and-Keyword-Research-Dead--1517293679.html<p>Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. By keeping the <a href='http://barbara.hariko.com/more-information/index8.html'>site’s</a> underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can …</p><p>Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. By keeping the <a href='http://barbara.hariko.com/more-information/index8.html'>site’s</a> underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Progressive SEO means technical, analytical and traditional marketing all rolled into one. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. <h2>Navigation affects traffic</h2>One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Expect increased conversions, <a href='http://gaz.cu.ma/marketingtips/index30.html'>particularly</a> those from visitors who arrived via organic search. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. <h2>Keep your title tag under 55 characters</h2>Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Link building is <a href='http://seohull.strikingly.com/blog/increase-visibility-to-new-content-you-create'>often</a> referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. <h2>Use Heading Tags (H Tags) To Get More Traffic</h2>In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Search engine algorithms will continue to become more sophisticated. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field." <h2>Are Keywords – and Keyword Research – Dead?</h2>SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. Long form <a href='https://ccswrm.kku.ac.th/wiki/index.php/User:SEO_Advice'>content</a> is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. A Google research recently revealed that four out of five users trust search engines for local searches A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. </p>Back links from other website increase your total ranking potential2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-03:/Back-links-from-other-website-increase-your-total-ranking-potential-1517293678.html<p>Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Opening paragraphs shouldn’t <a href='http://publish.lycos.com/gretels/2018/01/23/google-always-prefers-the-website-that-loads-quickly/'>be</a> longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the …</p><p>Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Opening paragraphs shouldn’t <a href='http://publish.lycos.com/gretels/2018/01/23/google-always-prefers-the-website-that-loads-quickly/'>be</a> longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. <h2>Interlink your web pages</h2>Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Link building happens <a href='http://pek-sem.com/wiki/index.php/User:Gazhall'>when</a> you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. <h2>Ensure that you get language declaration right</h2>Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Natural, relevant links <a href='https://ameblo.jp/basic0908/entry-12343355339.html'>to</a> your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. <h2>Collaborate and filter</h2>Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain." <h2>Back links from other website increase your total ranking potential</h2>Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. SEO helps to <a href='http://peargreen.byethost15.com/index36.html'>ensure</a> that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. </p>SEO long term best practice2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-03:/SEO-long-term-best-practice-1517293657.html<p>As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …</p><p>As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. Google is getting <a href='http://www.alicia22.loxblog.com/post/9/SEO%20is%20a%20fast-changing%20marketing%20activity.htm'>better</a> and better at recognizing content that truly is useful to people. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. <h2>Go ahead and call to action</h2>Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. If you’re an <a href='https://ameblo.jp/basic0908/entry-12346003829.html'>SEO-newbie</a> you’ll probably hear lots of new and complicated terms. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. <h2>Link reclamation</h2> Links at the top of a page carry more weight than those further down. It becomes a <a href='http://basic0908.mihanblog.com/post/10'>nightmare</a> for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. <h2>Steer clear of old-school SEO methods</h2>Adjusting your keyword distribution gives you power to change your campaign over time. Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain." <h2>SEO long term best practice</h2>Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Some sites have <a href='http://barbara.hariko.com/starting-out-seo/index27.html'>the</a> same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. </p>Stay Away From Established Markets2018-01-03T00:00:00+01:002018-01-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-03:/Stay-Away-From-Established-Markets-1517293626.html<p>Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. A fantastic …</p><p>Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. A fantastic and <a href='http://seotips.sdbx.jp/index35.html'>free</a> way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. <h2>Cost should not be your only consideration</h2>Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. The Internet a <a href='http://topseoblog.blogsky.com/1396/11/05/post-86/Why-Do-SEOs-Use-Keyword-Phrases'>crowded</a> and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. <h2>Deliver sustainable traffic to your website</h2>Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Search volume refers <a href='http://seoblog.wikidot.com/blog:10'>to</a> how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. <h2>Go long-tail and forget keyword stuffing</h2>Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images." <h2>Stay Away From Established Markets</h2>If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google. Links from longer <a href='https://www.dailystrength.org/journals/include-your-target-keyword'>form,</a> evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. </p>Run search traffic reports on your main keywords2018-01-02T00:00:00+01:002018-01-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-02:/Run-search-traffic-reports-on-your-main-keywords-1517293639.html<p>Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …</p><p>Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Google has become <a href='http://barbara.hariko.com/facilitate-seo/index16.html'>tremendously</a> more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Sites that aren’t optimized for user intent and mobile SEO will fail. <h2>How to Never Run Out of Content Ideas Again</h2>In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Pay attention to <a href='https://medium.com/@gazhall/google-prefers-fresh-content-d8e008b15836'>how</a> and where you’re linking in your content. There’s a balance here that might take some practice to nail down. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Any discrepancies might cause Google to NOT show your business' information on a search result page. <h2>SEO for Mindshare/Branding</h2>Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. A local business <a href='http://searchmarketing.strikingly.com/blog/what-online-marketing-tools-do-you-use'>competitor</a> might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 <h2>SEO can be overwhelming for any number of reasons</h2>Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. " <h2>Run search traffic reports on your main keywords</h2>As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Reviews tell what <a href='http://barbara.hariko.com/seo-basics/index26.html'>other</a> people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Google regularly refreshes its
search engine algorithms. These
are called “Google updates.”
These updates improve search
results by gradually optimizing the
specifications for website quality
and relevance. At the same time,
they counter web spam. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. </p>Exhibit altruistic behaviour to build trust2018-01-01T00:00:00+01:002018-01-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2018-01-01:/Exhibit-altruistic-behaviour-to-build-trust-1517293627.html<p>Most companies use SEO to increase website traffic, which in turn, increases revenue. In establishing domain <a href='http://sansaraevens.postach.io/post/test-different-keywords-with-different-pages'>names,</a> you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice …</p><p>Most companies use SEO to increase website traffic, which in turn, increases revenue. In establishing domain <a href='http://sansaraevens.postach.io/post/test-different-keywords-with-different-pages'>names,</a> you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly. <h2>SEO starts when you create the title tag</h2>The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. The days of <a href='http://seoadvice.sdbx.jp/advice/index10.html'>self-serving,</a> scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. <h2>It’s time to revolutionize our approach to 301 redirects</h2>Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Join popular online <a href='http://basic0908.eklablog.com/what-is-link-juice-a133894448'>forums</a> and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. <h2>Keep an eye on what other firms are doing</h2>TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps." <h2>Exhibit altruistic behaviour to build trust</h2>Keyword research can help you discover new content opportunities, while it can also improve your existing content. People spend very <a href='https://seotips4pros.neocities.org/index10.html'>little</a> time engaging with content. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. </p>Create great content consistently2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-31:/Create-great-content-consistently-1517293638.html<p>Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. To fully make <a href='http://cranberry.hatenablog.com/entry/2018/01/19/152239'>the</a> most of local SEO, you need to ensure that all of your content is …</p><p>Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. To fully make <a href='http://cranberry.hatenablog.com/entry/2018/01/19/152239'>the</a> most of local SEO, you need to ensure that all of your content is pointing to your target areas. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. <h2>Connect your trigger mechanism to the copy that’s on your landing page</h2>If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Although lead generation <a href='https://sansara2.neocities.org/index30.html'>via</a> the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. <h2>Most Common On-Site SEO Mistakes</h2> Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. While it's true <a href='http://seotips.zohosites.eu/canonization.html'>that</a> keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Spend a little time thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. <h2>Create local search accounts</h2>Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. " <h2>Create great content consistently</h2>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Plan your Search <a href='http://searchmarketing.strikingly.com'>Engine</a> Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. </p>How To Sell Leads To Companies2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-31:/How-To-Sell-Leads-To-Companies-1517293626.html<p>The search engines will act rapidly to penalize sites that contain viruses or trojans. Keep your descriptions <a href='https://ameblo.jp/basic0908/entry-12345216497.html'>under</a> 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised …</p><p>The search engines will act rapidly to penalize sites that contain viruses or trojans. Keep your descriptions <a href='https://ameblo.jp/basic0908/entry-12345216497.html'>under</a> 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. <h2>Optimize your content around a topic, not around a single keyword</h2>After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Educational content can <a href='http://blog.goo.ne.jp/basic0908/e/d404dcf1e8b6e3e7dabfa3982360bfec'>be</a> described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. <h2>Make a concerted effort to keep up with content analysis</h2>Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Good ways to <a href='http://seohull.buffalo.io/seo-for-lead-generation-and-direct-marketing'>boost</a> readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. <h2>Include relevant keywords into your site headings</h2>I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Search engines also take into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. " <h2>How To Sell Leads To Companies</h2>Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. The strategies used <a href='https://hullseo44.blogspot.co.uk/2017/12/use-your-outreach-skills.html'>to</a> drive traffic to an ecommerce website can differ based on the type of product you sell. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. </p>Press Releases and Backlinks2017-12-31T00:00:00+01:002017-12-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-31:/Press-Releases-and-Backlinks-1517293685.html<p>The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Provide high-quality content <a href='http://vanessa2.blog.fc2.com/blog-entry-14.html'>on</a> your …</p><p>The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Provide high-quality content <a href='http://vanessa2.blog.fc2.com/blog-entry-14.html'>on</a> your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. <h2>Write Good Title Tags</h2>First, stop assuming SEO is dead because the rules changed. It’s hard to <a href='http://www.kaaq.org/index.php?document_srl=2882494'>imagine</a> that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Exact match Domains (EMD) Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. <h2>Keep your link building strategy diversified</h2>One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Write unique descriptions <a href='https://searchmarketeer.jimdo.com/services/marketing/'>for</a> every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. <h2>Arm yourselves with an SEO strategy</h2>Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers." <h2>Press Releases and Backlinks</h2>On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. As you know, <a href='http://seesaawiki.jp/basic0908/'>back</a> in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. </p>Head Section Order2017-12-30T00:00:00+01:002017-12-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-30:/Head-Section-Order-1517293644.html<p>Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. Keyword page density <a href='https://hullseo44.blogspot.co.uk/2017/12/links-are-primary-concern-of-most-seo.html'>is</a> a measure of the relative frequency of the …</p><p>Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. Keyword page density <a href='https://hullseo44.blogspot.co.uk/2017/12/links-are-primary-concern-of-most-seo.html'>is</a> a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. <h2>What promise do you make?</h2>Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. There are a <a href='http://searchmarketing.strikingly.com/blog/focus-on-quality-and-visibility'>number</a> of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. <h2>Create Better Content</h2>User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Look at how <a href='http://pagebin.com/Mo8l9BTa'>your</a> landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. <h2>Focus on topics instead of keywords</h2>An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: " While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. " <h2>Head Section Order</h2>Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Links and more <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/seo-beverley/'>commonly</a> known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. </p>Pages are designed so that search algorithms can parse them2017-12-30T00:00:00+01:002017-12-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-30:/Pages-are-designed-so-that-search-algorithms-can-parse-them-1517293622.html<p>Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …</p><p>Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Search Engine Optimization <a href='http://alton.mee.nu/searchtips/index22.html'>requires</a> the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. <h2>Strategic partnerships are already available that can easily triple your monthly retainers</h2>In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Google started penalizing <a href='http://basic0908.spruz.com/pt/A-Few-Reasons-Why-Algorithms-Sometimes-Fail.1-9-2018/blog.htm'>mobile</a> unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online. <h2>Strategic Thinking and Tactics for SEO</h2>The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Build your site <a href='https://seotips4pros.neocities.org/index32.html'>with</a> a logical link structure. Every page should be reachable from at least one static text link. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. <h2>Google is trying to better understand the semantic meanings of words</h2>It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Links on your page maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence." <h2>Pages are designed so that search algorithms can parse them</h2>The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. If you want <a href='http://searchmarketing.strikingly.com/blog/seo-for-ideological-influence'>to</a> generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. </p>Strive to create 10x content2017-12-30T00:00:00+01:002017-12-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-30:/Strive-to-create-10x-content-1517293652.html<p>You can stop improving certain pages, but the site as a whole can always be improved. The SERP landscape <a href='http://cranberry.hatenablog.com/entry/2018/01/23/143923'>is</a> constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much …</p><p>You can stop improving certain pages, but the site as a whole can always be improved. The SERP landscape <a href='http://cranberry.hatenablog.com/entry/2018/01/23/143923'>is</a> constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. <h2>The most important part of SEO is link building</h2>Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. One of <a href='http://searchmarketing.strikingly.com/blog/your-creativity-takes-courage'>the</a> great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. <h2>Domain Age Is More Important For Backlinks</h2>SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. f someone is <a href='http://seohull.strikingly.com/blog/increase-visibility-to-new-content-you-create'>more</a> actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. <h2>More about the pros and cons of backlink indexing</h2>Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! You should see improvements in website traffic, a key indicator of progress for your keywords. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it." <h2>Strive to create 10x content</h2>Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines So one of <a href='https://seocrazy.joomla.com/107-understanding-the-long-tail-of-search'>the</a> best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. </p>Use co-occurring words from pages that are highly ranked2017-12-30T00:00:00+01:002017-12-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-30:/Use-co-occurring-words-from-pages-that-are-highly-ranked-1517293645.html<p>Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. For advanced users, <a href='http://saveourschools.co.uk/Use-Tools-To-Scale-Your-Efforts-1517278681.html'>the</a> information an analytics package provides …</p><p>Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. For advanced users, <a href='http://saveourschools.co.uk/Use-Tools-To-Scale-Your-Efforts-1517278681.html'>the</a> information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. <h2>Use social media channels to expand your reach</h2>Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Performing regular audits <a href='http://seo4u5.webnode.com/l/improve-engagement-to-improve-rankings/'>on</a> your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. <h2>Do you run A/B testing on a regular basis?</h2>Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. The first thing <a href='http://seoadvice.sdbx.jp/tips/index10.html'>that</a> has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” SEO is something that is constantly evolving and changing. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. <h2>Search Engines- Helping us since ages!</h2>The Google Search Console is an important basis for website
monitoring. Not only is the sitemap.xml uploaded to the
Search Console, you also obtain important data about the
most common keywords used to find the website on Google.
In addition, the Search Console also informs you about
hacked websites and warnings to unnatural links. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Review competitive lists and other pertinent industry sources. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain." <h2>Use co-occurring words from pages that are highly ranked</h2>SEOs constantly work to get new links connecting to their sites that are from sources of high authority. You can hire <a href='http://alton.mee.nu/searchtips/index2.html'>good</a> writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. </p>Learn SEO the hard way2017-12-29T00:00:00+01:002017-12-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-29:/Learn-SEO-the-hard-way-1517293603.html<p>You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. In organic search, <a href='http://www.kaaq.org/index.php?document_srl=2967847'>you</a> don’t have
to …</p><p>You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. In organic search, <a href='http://www.kaaq.org/index.php?document_srl=2967847'>you</a> don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. <h2>Monitor the evolution of your rankings </h2>Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Google’s Penguin 4.0 <a href='https://ameblo.jp/basic0908/entry-12341251881.html'>is</a> now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. <h2>Redirect checks</h2>Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. A proximity search <a href='http://seoadvice.wikidot.com/blog:23'>uses</a> the order of the search phrase to find related documents. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. <h2>Opting for Effective Search Engine Optimization</h2>As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "People spend very little time engaging with content." <h2>Learn SEO the hard way</h2>There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Mobile-first. It’s coming. <a href='https://modernvb.com/entry.php?7293-Why-is-content-creation-important-for-SEO'>And</a> I still feel that a responsive website, in addition to all the AMP and so, is essential. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. </p>Use, but don’t overuse your popular phrases2017-12-29T00:00:00+01:002017-12-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-29:/Use-but-don-t-overuse-your-popular-phrases-1517293649.html<p>Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Competitor analysis is <a href='http://seohull.strikingly.com/blog/review-your-links-but-don-t-stress-out'>nothing</a> new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing …</p><p>Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Competitor analysis is <a href='http://seohull.strikingly.com/blog/review-your-links-but-don-t-stress-out'>nothing</a> new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. <h2>How do you make a Google friendly heading?</h2>Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. Google wants to <a href='http://seohull.strikingly.com/blog/how-do-i-get-traffic-to-my-website'>ensure</a> that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. <h2>Interview experts within your company</h2>Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. Unlike links on <a href='http://sansaraevens.postach.io/post/make-sure-you-have-a-responsive-design'>your</a> website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. <h2>Check which of your keywords are already used </h2>Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it." <h2>Use, but don’t overuse your popular phrases</h2>For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Technical search engine <a href='http://greendoorseo.byethost5.com/index1.html'>optimization</a> consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. </p>Work Hard and Success Will Come2017-12-29T00:00:00+01:002017-12-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-29:/Work-Hard-and-Success-Will-Come-1517293637.html<p>Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …</p><p>Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. Imagine for a <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801250002/'>moment,</a> a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. It may not be a good idea to link to the website from footers or sidebars. <h2>Fixing an Internal Linking Problem</h2>The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Get people talking <a href='http://searchmarketing.strikingly.com/blog/fundamental-search-engine-optimization-never-changes'>about</a> your brand, and mentioning it on their website, or any website for that matte Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. <h2>Build a Linkable Asset</h2>The appearance of search engine results pages is constantly in flux due to changes in the algorithm. The key to <a href='https://sansara2.neocities.org/index37.html'>a</a> successful list post is no more complicated than including a large number of quality items. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. <h2>Too much of content</h2>Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. " <h2>Work Hard and Success Will Come</h2>In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Review your blog <a href='http://gaz.cu.ma/seostrategy/index7.html'>content</a> to make sure articles are more than 300 words and are highly valuable to your visitors A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. </p>Publish The Usual Static Pages2017-12-28T00:00:00+01:002017-12-28T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-28:/Publish-The-Usual-Static-Pages-1517293628.html<p>Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is …</p><p>Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. The problem with <a href='http://barbara.hariko.com/more-information/index4.html'>directories:</a> A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. <h2>Localize your content for better customer experience</h2>If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Another tip for <a href='http://barbara.hariko.com/starting_out/index15.html'>making</a> long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. <h2>Removing the need to manually edit your website’s code</h2>Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Paid links are <a href='http://blog.goo.ne.jp/basic0908/e/2f25e8389a028f9d5cf3bc47571f47c8'>another</a> no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. <h2>Understanding the rationale behind outbound links</h2>If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages." <h2>Publish The Usual Static Pages</h2>More and more, search engines have begun to incorporate social context
into their search results. You might think <a href='http://cranberry.hatenablog.com/entry/2017/12/23/013000'>that</a> it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. </p>Use an SEO Service for Link Building2017-12-26T00:00:00+01:002017-12-26T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-26:/Use-an-SEO-Service-for-Link-Building-1517293670.html<p>Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …</p><p>Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. SEO closely aligns <a href='http://pagebin.com/vfA5HSQc'>with</a> so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Paid link-building is considered black hat SEO and is likely to incur a penalty. <h2>How are you supposed to audit your website?</h2>Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. You may not <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/User:Seoadvisor'>want</a> certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. The search engines will act rapidly to penalize sites that contain viruses or trojans. <h2>Drop Keyword in First 100 Words</h2>The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Rankings in SEO <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801250000/'>refers</a> to a website’s position in the search engine results page. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. <h2>Include bios of different staff at different locations</h2>Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value." <h2>Use an SEO Service for Link Building</h2>For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Although SEO is <a href='http://sandra.sdbx.jp/index38.html'>not</a> a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. </p>Become a source of qoutes to boost SEO2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-25:/Become-a-source-of-qoutes-to-boost-SEO-1517293651.html<p>One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Imagine for a <a href='https://sites.google.com/view/seo-hull/'>moment,</a> a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below …</p><p>One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Imagine for a <a href='https://sites.google.com/view/seo-hull/'>moment,</a> a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. <h2>Google loves speed and so should you</h2>Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Visual content is <a href='http://searchmarketing.strikingly.com/blog/is-link-reclamation-a-good-strategy'>more</a> important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. <h2>Understanding the rationale behind XML sitemaps</h2>As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. SEO can be <a href='http://unicornwings.jugem.jp/?eid=17'>a</a> fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. <h2>Accelerated Mobile Pages (AMP)</h2>Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered." <h2>Become a source of qoutes to boost SEO</h2>Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Once you have <a href='http://searchmarketing.strikingly.com/blog/backlink-ranking-factors-for-2018'>exceptional</a> content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. </p>If I stop doing SEO will my rankings drop?2017-12-25T00:00:00+01:002017-12-25T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-25:/If-I-stop-doing-SEO-will-my-rankings-drop--1517293629.html<p>Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. How bad hosting <a href='http://blog.goo.ne.jp/basic0908/e/b178df5a88f9d2f8688481762874bae8'>can</a> lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Results driven, intelligent search engine …</p><p>Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. How bad hosting <a href='http://blog.goo.ne.jp/basic0908/e/b178df5a88f9d2f8688481762874bae8'>can</a> lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. <h2>Create great content that people want to link to</h2>Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. With that said, <a href='http://basic0908.bravesites.com/'>proper</a> SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. <h2>Take advantage of rich snippets</h2>When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. While developing your <a href='https://www.dailystrength.org/journals/the-first-indication-should-be-hosting-location'>mobile</a> site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! Having keywords in your domain URL can also give you a small SEO boost. <h2>When it comes to website traffic, more is not always better</h2>SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short." <h2>If I stop doing SEO will my rankings drop?</h2>SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Brands are generally <a href='http://sandra.sdbx.jp/index34.html'>most</a> interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. </p>More content equals better rankings and more links2017-12-24T00:00:00+01:002017-12-24T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-24:/More-content-equals-better-rankings-and-more-links-1517293652.html<p>The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. SEO takes promotion. <a href='http://seotips.sdbx.jp/index28.html'>Backlinks</a> are a huge part of ranking in Google and in order to attract backlinks (and even …</p><p>The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. SEO takes promotion. <a href='http://seotips.sdbx.jp/index28.html'>Backlinks</a> are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. <h2>It’s time to revolutionize our approach to meta tags</h2>SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. In your SEO <a href='http://seotips.sdbx.jp/index37.html'>audit,</a> a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. <h2>Understanding the rationale behind subheadings</h2>Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. In the era <a href='http://altisidora.guhaw.com/blogs/20180125'>of</a> internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. <h2>Google recommends nofollow links
</h2>An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine." <h2>More content equals better rankings and more links</h2>In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Employ keyword targeting. <a href='https://www.dailystrength.org/journals/use-strategic-link-building-tactics'>This</a> is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. </p>Arm yourselves with an SEO strategy2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-23:/Arm-yourselves-with-an-SEO-strategy-1517293643.html<p>Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …</p><p>Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. No follow links <a href='http://strawberry9697.blog.shinobi.jp/markup/use%20some%20of%20your%20best%20keyw'>are</a> defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. <h2>Research semantically related keywords</h2>Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Keep in mind <a href='http://pagebin.com/ryZHlbny'>that</a> you don’t need to think of Google as your audience. You write for your visitors and not for Google. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. <h2>Content builds brand awareness, your subject authority and expertise</h2>Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Record any results <a href='http://basic0908.inube.com/blog/7147235/identify-and-track-your-best-prospects/'>that</a> appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. <h2>Use Strong, Active Wording</h2>The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs." <h2>Arm yourselves with an SEO strategy</h2>You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. We all know <a href='http://seohull.strikingly.com/blog/seo-still-has-a-steep-learning-curve'>that</a> search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. Anyone with a site that provides useful content and has the right network can now drive organic traffic. </p>Determining Searcher Intent and Delivering Relevant, Fresh Content2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-23:/Determining-Searcher-Intent-and-Delivering-Relevant-Fresh-Content-1517293658.html<p>Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Having keywords in <a href='https://seocrazy.joomla.com/32-people-have-become-more-dependent-on-the-internet-2'>your</a> domain URL can also give you a small SEO boost. Use a directory structure that organizes your content …</p><p>Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Having keywords in <a href='https://seocrazy.joomla.com/32-people-have-become-more-dependent-on-the-internet-2'>your</a> domain URL can also give you a small SEO boost. Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. <h2>This is the first impression that your site visitors will have</h2>The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. But here’s the <a href='http://seotactics.mywebcommunity.org/index3.html'>thing:</a> it takes time for search engines to discover (and index) new websites. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. <h2>Perform a content review </h2>Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
Do you publish <a href='http://seoadvice.wikidot.com/blog:53'>new</a> content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. <h2>Think long and hard before deciding to take a multi-website approach</h2>ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind." <h2>Determining Searcher Intent and Delivering Relevant, Fresh Content</h2>People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Building backlinks involves <a href='https://seocrazy.joomla.com/83-the-cleanup-process'>great</a> time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links.
Just remember do not link to bad sites or else all your pains will go waste. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? </p>Monitor Brand Mentions2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-23:/Monitor-Brand-Mentions-1517293641.html<p>Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. f you are <a href='https://seocrazy.joomla.com/83-the-cleanup-process'>familiar</a> with Google’s algorithm, you are aware that it is predicated based off …</p><p>Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. f you are <a href='https://seocrazy.joomla.com/83-the-cleanup-process'>familiar</a> with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. <h2>AJAX and Single Page Applications (SPAs)</h2>Local businesses can’t be fully evaluated on the basis of links. The problem is, <a href='http://gaz.cu.ma/seostrategy/index10.html'>not</a> all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. <h2>Make sure your website is indexed in Duck Duck Go</h2>When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Over the past <a href='http://basic0908.spruz.com/pt/Write-with-your-audiences-questions-in-mind.12-12-2017/blog.htm'>10</a> years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. <h2>Get into Local Directories/Local Resource Lists/Review Sites</h2>Authority is created over time. It can't be rushed. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. A Google research recently revealed that four out of five users trust search engines for local searches We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market." <h2>Monitor Brand Mentions</h2>Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. But here’s the <a href='https://seocrazy.joomla.com/75-defining-your-site-s-audience-for-seo'>thing:</a> it takes time for search engines to discover (and index) new websites. For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. </p>More Targeted And Relevant Traffic2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-23:/More-Targeted-And-Relevant-Traffic-1517293684.html<p>Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Google cares …</p><p>Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Google cares deeply <a href='http://publish.lycos.com/gretels/2017/12/15/landing-page-experience/'>about</a> the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. <h2>Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web</h2> Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. If you are <a href='http://norstan.overblog.com'>trying</a> to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. <h2>SEO can be a frustrating activity</h2>It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Today, smartphone usage <a href='http://seohull.freeforums.net/thread/12/keyword-research-first-most-important'>is</a> so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. <h2>Make the website about one thing</h2>Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph." <h2>More Targeted And Relevant Traffic</h2>It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Every business needs <a href='http://darcy.qsite.dk/'>a</a> marketing strategy and so does a website. The best strategy to market any website is through SEO management. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. </p>Use relevant search terms in prominent places2017-12-23T00:00:00+01:002017-12-23T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-23:/Use-relevant-search-terms-in-prominent-places-1517293670.html<p>If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Go out of <a href='http://barbara.hariko.com/beginners-seo/index38.html'>your</a> way to consistently create detailed content that brings enormous value to the …</p><p>If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Go out of <a href='http://barbara.hariko.com/beginners-seo/index38.html'>your</a> way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Post regularly and build the trust of your users with content marketing. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. <h2>What are the best guides for learning SEO myself?</h2>SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. Whether it's your <a href='http://seohull.strikingly.com/blog/make-basic-duplicate-listing-detection'>friends,</a> relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. <h2>Try, test, repeat</h2>Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Add structured data <a href='http://basic0908.spruz.com/pt/Drop-Keyword-in-First-100-Words/blog.htm'>markup</a> in your website's code to include vital business information for Google to find and showcase. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. <h2>Links are like glue</h2>Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Each listing on the SERP has three core components, which include the page title, page description, and page URL." <h2>Use relevant search terms in prominent places</h2>If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. What would you <a href='http://alton.mee.nu/searchtips/index32.html'>type</a> into a search engine to find your business website or page? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. </p>Relevance is the key issue for SEO2017-12-21T00:00:00+01:002017-12-21T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-21:/Relevance-is-the-key-issue-for-SEO-1517293685.html<p>The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. While you should <a href='http://barbara.hariko.com/beginners-seo/index3.html'>not</a> hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding …</p><p>The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. While you should <a href='http://barbara.hariko.com/beginners-seo/index3.html'>not</a> hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. <h2>What should you look for?</h2>Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Ranking in the <a href='https://www.google.al/url?q=https://gazhall.com'>search</a> engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. <h2>Link Out To Diverse Sources</h2>On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It doesn’t take <a href='http://seoadvice.sdbx.jp/starter/index4.html'>hundreds</a> to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. <h2>Snappy results and SEO</h2>If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. " <h2>Relevance is the key issue for SEO</h2>Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Sitelinks are additional <a href='http://papyrus19.soup.io/post/640284012/Freelance-SEO-Consultant'>links</a> which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. There are two types of backlinks, and they are internal backlinks and external backlinks. </p>Use outbound link strategies2017-12-21T00:00:00+01:002017-12-21T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-21:/Use-outbound-link-strategies-1517293668.html<p>Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Development of a <a href='http://barbara.hariko.com/'>prioritized</a> list of targeted search terms related to your customer base and market segment. Not all links are equal. The Google determines the …</p><p>Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Development of a <a href='http://barbara.hariko.com/'>prioritized</a> list of targeted search terms related to your customer base and market segment. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. <h2>Links coming from a website which is not ranking on any keyword</h2>Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. Adjusting your keyword <a href='https://medium.com/@timmy_ranger/main-keywords-and-sub-keywords-3146b0889512'>distribution</a> gives you power to change your campaign over time. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. <h2>Evaluate Your Site Speed</h2>Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Inbound links pointing <a href='http://seotips.zohosites.eu/white-hat.html'>from</a> other websites to your website are critical to establish the credibility of your business in Google’s eyes. The entire mentality of a search engine is to provide the
best possible result to the searcher that satisfies their
original search query. They do this by evaluating a site’s
content in reference to the search and the quality of the
site and its content. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. <h2>Be Active On Quora To Improve Ranking</h2>Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.)" <h2>Use outbound link strategies</h2>The semantic analysis of a link’s value does go deeper than just the anchor text One of the <a href='http://91en.com/?407373'>primary</a> triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. </p>Check navigation and UX factors2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-20:/Check-navigation-and-UX-factors-1517293661.html<p>Search engines have made it clear: a vitally important part of the future of search is “rich results.” Social media networks <a href='https://www.kiwibox.com/basic0908/blog/entry/142849661/google-wants-to-see-that-people-are-spending-time-on-your/?pPage=0'>can</a> help you to give your content the initial boost it requires before the media and other interested users find it. An authority website doesn’t necessarily have to …</p><p>Search engines have made it clear: a vitally important part of the future of search is “rich results.” Social media networks <a href='https://www.kiwibox.com/basic0908/blog/entry/142849661/google-wants-to-see-that-people-are-spending-time-on-your/?pPage=0'>can</a> help you to give your content the initial boost it requires before the media and other interested users find it. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Google may penalize specific tactics, but they will never penalize quality. <h2>Google recommends quality hosting</h2>Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Search engines are <a href='https://www.minds.com/seohull'>the</a> primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. <h2>You need a clear strategy on your most profitable keywords</h2>Think of outreach as a brand awareness campaign for your most authoritative audience. When you’re looking <a href='http://gaz.cu.ma/seostrategy/index37.html'>at</a> a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. Search engines like aged domains, and give them more authority over newer sites. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. <h2>Extremely low-quality content tended to rank due to sheer volume</h2>The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. " <h2>Check navigation and UX factors</h2>Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Google/Bing Webmaster Tools <a href='http://seotip.seesaa.net/article/456243081.html'>allows</a> you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. </p>It’s time to revolutionize our approach to relevant fresh content2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-20:/It-s-time-to-revolutionize-our-approach-to-relevant-fresh-content-1517293639.html<p>Use Fetch as Google to test whether Google can crawl and index important pages within your site. One of the <a href='http://seoblog.wikidot.com/blog:10'>most</a> time-consuming parts about link-building is actually finding places that will give you links. By regularly auditing your – or your client’s – sites, you can get a good feel for …</p><p>Use Fetch as Google to test whether Google can crawl and index important pages within your site. One of the <a href='http://seoblog.wikidot.com/blog:10'>most</a> time-consuming parts about link-building is actually finding places that will give you links. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. <h2>Create Keyword Evaluation Models</h2>Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. The page title <a href='http://searchmarketing.strikingly.com/blog/fundamental-search-engine-optimization-never-changes'>is</a> one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month
on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to
see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these
changes are not usually due just to normal changes and search engine updates. <h2>Google recommends quality hosting</h2>SEO is something that is constantly evolving and changing. As we all <a href='https://archive.org/details/FingersOnDesk'>know,</a> Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. <h2>Competitor Analysis</h2>Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. What Google wants to see is authoritative and relatable links talking about your site. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links." <h2>It’s time to revolutionize our approach to relevant fresh content</h2>Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Much of the <a href='http://barbara.hariko.com/starting_out/index23.html'>time,</a> it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. </p>Leverage the work your competitors have already done in SEO2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-20:/Leverage-the-work-your-competitors-have-already-done-in-SEO-1517293632.html<p>The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword …</p><p>The header text, or H1 text, is usually the title of an article or some larger
bold text at the top of your page. Google and the smaller search engines can
see this and they put extra importance on the words in the H1 text. Make sure
your target keyword or phrase is there. f you are <a href='https://plus.google.com/+GaryHall66'>familiar</a> with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. <h2>SEO demands keywords. Content marketing means using keywords.</h2>Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. For those who <a href='http://seoadvice.medianewsonline.com/index20.html'>can’t</a> find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Rankings matter. But they’re not the metric you should be focusing on. <h2>Shorter Page Titles and URLs Work Best</h2>9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. SEO-friendly content doesn’t <a href='https://dannycraig.typeform.com/to/LEiFO4'>have</a> to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. <h2>Draft content for each target keyword</h2>A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website!" <h2>Leverage the work your competitors have already done in SEO</h2>Sometimes knowing why you’re doing something can make all the difference. It does not <a href='http://gaz.cu.ma/marketingtips/index3.html'>matter</a> if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. </p>Reach out to influencers known for your topic2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-20:/Reach-out-to-influencers-known-for-your-topic-1517293651.html<p>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. If over time <a href='http://seotips.myblog.de/seotips/art/10949959/Doorway-pages-are-they-the-answer-'>your</a> site has acquired an average of 5 links per day, and then the links suddenly start …</p><p>Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. If over time <a href='http://seotips.myblog.de/seotips/art/10949959/Doorway-pages-are-they-the-answer-'>your</a> site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. <h2>Build Your Content in Topic Clusters</h2>Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. There is a <a href='http://barbara.hariko.com/more-information/index35.html'>massive</a> amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). So how do you determine your competition? What should you be looking for? Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. <h2>Create link-worthy content</h2>One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. SEO ranking improves <a href='http://blog.goo.ne.jp/basic0908/e/8724e68aa1b30d617b1424e137754bfb'>when</a> visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. <h2>Domain name – make it brandable</h2>Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better." <h2>Reach out to influencers known for your topic</h2>Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. To best understand <a href='https://seocrazy.joomla.com/116-you-need-to-go-back-to-your-market-research'>your</a> backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. </p>Usability benefits of an optimized URL2017-12-20T00:00:00+01:002017-12-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-20:/Usability-benefits-of-an-optimized-URL-1517293634.html<p>HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Choose three <a href='http://barbara.hariko.com/seo-basics/index34.html'>primary</a> keywords and …</p><p>HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Choose three <a href='http://barbara.hariko.com/seo-basics/index34.html'>primary</a> keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. <h2>Always endeavour to gain the trust of Google</h2>The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Thin content tells <a href='http://basic0908.eklablog.com/links-are-still-the-currency-of-the-internet-a134877876'>a</a> search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. <h2>Organic search leads have a high close rate</h2>A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. As a rule <a href='http://basic0908.eklablog.com/affiliate-links-and-auto-generated-content-a135483728'>of</a> thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. <h2>Backlinks matter</h2>Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation." <h2>Usability benefits of an optimized URL</h2>Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. In short, Google <a href='https://sansara2.neocities.org/index39.html'>is</a> looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. </p>Blog Commenting Is More Powerful Than You Think2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-19:/Blog-Commenting-Is-More-Powerful-Than-You-Think-1517293675.html<p>Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. There are issues <a href='http://publish.lycos.com/gretels/2018/01/23/google-always-prefers-the-website-that-loads-quickly/'>like …</a></p><p>Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. There are issues <a href='http://publish.lycos.com/gretels/2018/01/23/google-always-prefers-the-website-that-loads-quickly/'>like</a> helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. <h2>Removing unnecessary plugins from Wordpress</h2>Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. When you've selected <a href='http://www.kaaq.org/index.php?document_srl=2924669'>your</a> focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. <h2>Add Content Expiry Headers</h2>The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Make your descriptive <a href='http://barbara.hariko.com/more-information/index18.html'>tag</a> engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? <h2>Study your competitors’ linking profile</h2>Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. We know consumers want personal interactions with brands, but they also want them in real time ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO." <h2>Blog Commenting Is More Powerful Than You Think</h2>SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Great content never <a href='http://available.edoblog.net/toxic%20links/engage%20with%20influencers'>sleeps,</a> never needs a lunch break and is adored by search engines and customers alike. Use it before it ceases to be an enabler of competitive advantage. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. </p>Creating and Establishing Quality2017-12-19T00:00:00+01:002017-12-19T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-19:/Creating-and-Establishing-Quality-1517293633.html<p>Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …</p><p>Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. Using SEO best <a href='http://topseoblog.blogsky.com/1396/11/09/post-94/SERP-Analysis'>practices</a> should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. <h2>The story behind Google authorship</h2>With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. The direction that <a href='http://sansaraevens.postach.io/post/have-a-unique-domain-name-to-create-a-brand'>you</a> take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. <h2>What is Keyword Research?</h2>Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. The length of <a href='http://publish.lycos.com/gretels/2018/01/23/google-always-prefers-the-website-that-loads-quickly/'>search</a> phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. <h2>Focus on turning opportunities into paying customers</h2>A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic." <h2>Creating and Establishing Quality</h2>Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Be careful not <a href='http://anders32.postbit.com/developing-an-seo-plan-prior-to-site-development.html'>to</a> focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. </p>Learn SEO the hard way2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-18:/Learn-SEO-the-hard-way-1517293655.html<p>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …</p><p>Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Most of the <a href='https://seotips4pros.neocities.org/index19.html'>“solid</a> information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). <h2>IncludE benefits in your subheadings</h2> Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Experience-based competitive audits <a href='https://medium.com/@gazhall/how-do-backlinks-help-seo-53d1f1e52ec9'>analyze</a> variables that would affect the experience someone has on your website compared to that of your competitors. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. <h2>Anchor text links from a variety of different domains correlate with higher rankings in Google </h2>Your site navigation should be present and easily identifiable. Visitors
should be able to navigate your site with ease, and ideally, be able to
get to any page on your site with no more than 3 clicks. This provides a
quick and easy user experience and ensures visitors don’t have to spend
an eternity trying to find what they’re looking for. People continually say <a href='http://lastingsearcher.byethost12.com/index19.html'>that</a> SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). <h2>Steps to Get Your Website Crawled Faster</h2>Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated." <h2>Learn SEO the hard way</h2>SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Contrary to popular <a href='http://basil4325.karou.jp/index11.html'>belief,</a> linking out to relevant external websites does not directly impact your search rankings. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. </p>Link Building (Off-Page SEO) For Local SEO Affiliate Marketing2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-18:/Link-Building-Off-Page-SEO-For-Local-SEO-Affiliate-Marketing-1517293687.html<p>f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Remember how people <a href='http://basic0908.mihanblog.com/post/73'>say,</a> "it's not about what you know, it's about who you know"? The …</p><p>f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Remember how people <a href='http://basic0908.mihanblog.com/post/73'>say,</a> "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. <h2>Creating a Website on Your Domain</h2>Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. You should also <a href='http://cranberry.hatenablog.com/entry/2017/12/19/000000'>be</a> looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. <h2>Build on the trust of existing content</h2>Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Pay attention to <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>how</a> and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? <h2>Focus keywords and focus keyphrases</h2>Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Competitor analysis is a lot easier when you have the right tools." <h2>Link Building (Off-Page SEO) For Local SEO Affiliate Marketing</h2>Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. It is recommended <a href='http://adops.morrisdigitalworks.com/w/index.php/SearchWorks'>to</a> take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. </p>Structure your content2017-12-18T00:00:00+01:002017-12-18T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-18:/Structure-your-content-1517293628.html<p>“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Mobile SEO is <a href='http://seoadvice.sdbx.jp/ideas/index30.html'>a</a> challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of …</p><p>“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Mobile SEO is <a href='http://seoadvice.sdbx.jp/ideas/index30.html'>a</a> challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. <h2>Optimization ensures the Website is organized efficiently and succinctly</h2>Think of SEO as one small part of a much more cohesive marketing strategy. In a nut <a href='http://pagebin.com/IteD9YrL'>shell,</a> if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). <h2>Ranking high in the search engines is tough.</h2>Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. The small businesses <a href='https://seocrazy.joomla.com/95-setting-up-301-redirects-for-fun'>with</a> a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. <h2>Write Powerful & Captivating Headlines</h2>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust." <h2>Structure your content</h2>SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Competitor analysis is <a href='http://seoadvice.sdbx.jp/starter/index17.html'>nothing</a> new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. </p>Moms use search engines twice as much as non-moms2017-12-16T00:00:00+01:002017-12-16T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-16:/Moms-use-search-engines-twice-as-much-as-non-moms-1517293641.html<p>To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find …</p><p>To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. .The concept of <a href='http://www.soleermetico.com/inclusiveyouthwork/index.php?title=SEO-Advice'>searcher’s</a> intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. <h2>Beauty is important and usability is even more critical</h2>It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Most SEO consultants <a href='http://blog.goo.ne.jp/basic0908/e/0562048ba9605bca567833935c2b28af'>have</a> said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. There was a time when “keyword density” meant something for SEO content. To a search engine, relevance means more than finding a page with the right words. <h2>Think long and hard before deciding to take a multi-website approach</h2>SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, One of the <a href='https://issuu.com/gazhall6/docs/catchyheadlines'>best</a> ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. <h2>Be sure your business is properly listed on the main review platforms</h2>Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers." <h2>Moms use search engines twice as much as non-moms</h2>The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Do the main <a href='http://martina32.blog2learn.com/9655935/consumers-want-to-feel-like-they-re-always-interacting-with-something-natural-and-real'>pages</a> of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? </p>Local SEO vs traditional advertising – which is better?2017-12-15T00:00:00+01:002017-12-15T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-15:/Local-SEO-vs-traditional-advertising-which-is-better--1517293642.html<p>You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. The best way <a href='http://blog.goo.ne.jp/basic0908/e/75bd023dd10fc1c6cfed4fe8b8f9f6cc'>to</a> get backlinks from other blogs and from social media sites is to …</p><p>You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. The best way <a href='http://blog.goo.ne.jp/basic0908/e/75bd023dd10fc1c6cfed4fe8b8f9f6cc'>to</a> get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. <h2>It can be a great strategy to focus on long tail keywords</h2>Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Measuring the number <a href='http://alton.mee.nu/searchtips/index38.html'>of
search</a> engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. <h2>It’s time to revolutionize our approach to link reporting</h2>User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Backlinks are a <a href='https://basic0908.yolasite.com/contact-us.php'>vote</a> of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. <h2>The outreach process for SEO</h2>One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The main text content on the page must be unique to avoid Google’s page quality algorithms." <h2>Local SEO vs traditional advertising – which is better?</h2>Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. If you focus <a href='http://seotrainingtips.byethost13.com/index29.html'>on</a> providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. </p>Search engines will read whatever you put in your title tag2017-12-15T00:00:00+01:002017-12-15T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-15:/Search-engines-will-read-whatever-you-put-in-your-title-tag-1517293657.html<p>SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. User experience is <a href='http://unicornwings.jugem.jp/?eid=33'>critical</a> to SEO, so it may be a good idea to test how it affects the traffic to your …</p><p>SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. User experience is <a href='http://unicornwings.jugem.jp/?eid=33'>critical</a> to SEO, so it may be a good idea to test how it affects the traffic to your site. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. If the wrong people are hitting your website, it's all for nothing <h2>Make sure your business categories are accurate in directories</h2>Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Always remember that <a href='https://www.dailystrength.org/journals/audit-your-site-to-improve-it-s-performance'>the</a> success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Where appropriate, you should add localization. This is extremely important
to businesses who offer products and services to a specific geographic
region. <h2>When to Consolidate Content for Maximum Impact</h2>By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Like titles, search <a href='http://sandra.sdbx.jp/index35.html'>engines</a> typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. <h2>Search Console shows your average position for each keyword</h2>Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup." <h2>Search engines will read whatever you put in your title tag</h2>So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. Search engine optimization, <a href='http://seoadvice.sdbx.jp/advice/index36.html'>while</a> a very technical practice, is a marketing function—and it needs to be treated like one. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? </p>Check your website’s loading speed2017-12-14T00:00:00+01:002017-12-14T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-14:/Check-your-website-s-loading-speed-1517293645.html<p>While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …</p><p>While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. SEO works by <a href='https://medium.com/@gazhall/you-hear-a-lot-of-hot-air-about-content-4333b10e7b26'>modifying</a> elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. <h2>Understanding the rationale behind responsive design</h2>Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Enter one of <a href='https://seocrazy.joomla.com/28-study-your-niche'>your</a> keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! <h2>Meaty meta descriptions</h2>To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Remember that keywords <a href='http://searchmarketing.strikingly.com/blog/backlinks-matter-don-t-they'>or</a> phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. <h2>The issue of full posts on archive pages</h2>One of the biggest lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In doing so, we can more easily provide
value to our viewers. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal." <h2>Check your website’s loading speed</h2>The semantic analysis of a link’s value does go deeper than just the anchor text The first step <a href='http://barbara.hariko.com/beginners-seo/index27.html'>once</a> you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. </p>Google recommends quality content2017-12-14T00:00:00+01:002017-12-14T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-14:/Google-recommends-quality-content-1517293648.html<p>Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of …</p><p>Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. When you run <a href='https://www.kiwibox.com/basic0908/blog/entry/142602577/rank-higher-on-the-serps/?pPage=0'>the</a> same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. <h2>Use Social Bookmarking To Boost Page Rank</h2>Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Without considering a <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?document_srl=4136546'>search</a> engine user's intent, you will attract too much unqualified traffic. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. <h2>You are a secret waiting to be discovered</h2>To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. From an SEO <a href='http://seotactics.mywebcommunity.org/index16.html'>perspective,</a> I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. <h2>Create great content people want to read</h2>Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most." <h2>Google recommends quality content</h2>Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. SEO takes time, <a href='https://basic0908.jimdo.com/2017/12/01/get-some-paid-social-media-promotion/'>resources,</a> and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Both Google and Bing take page-loading speed into account in their website ranking algorithm. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. </p>Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-13:/-Local-link-building-is-an-artform-unto-itself-and-you-ll-need-to-tackle-it-in-isolation-for-the-best-results-1517293640.html<p>After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …</p><p>After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. In the search <a href='http://seotrainingtips.byethost13.com/index27.html'>marketing</a> field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. <h2>Be personal in a way that big businesses can’t be</h2>It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Many marketers will <a href='http://gaz.cu.ma/seostrategy/index25.html'>have</a> seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success. <h2>A Few Reasons Why These Algorithms Sometimes Fail</h2>The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Offsite references, reviews, <a href='http://seohull.buffalo.io/creating-keyword-rich-anchor-text-used-to-be-considered-an-effective-strategy'>and</a> social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Make the content flow easily to keep people intrigued and reading. <h2>Google values the languages consumers use.</h2>You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user." <h2> Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results</h2>The day may come when links are less important to rankings, but that day hasn’t arrived yet. An important aspect <a href='http://pagebin.com/YNfltFpf'>of</a> SEO is making your website easy for both users and search engine robots to understand. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. </p>Blog Commenting Is More Powerful Than You Think2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-13:/Blog-Commenting-Is-More-Powerful-Than-You-Think-1517293684.html<p>Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. It’s not just <a href='http://seohull.buffalo.io/how-important-is-layout-and-formatting-for-seo'>about</a> creating quality content, but also about knowing your audience, to the …</p><p>Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. It’s not just <a href='http://seohull.buffalo.io/how-important-is-layout-and-formatting-for-seo'>about</a> creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. <h2>This is your opportunity to write something and rank</h2>If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. I’d rather have <a href='http://seotips.zohosites.eu/marketing.html'>a</a> more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered. Make the content flow easily to keep people intrigued and reading. <h2>Voice Searching Matters</h2>Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. Title tags and <a href='http://joerg-fauser.de/mw2/index.php?title=User:SEO_Advice'>meta</a> descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. <h2>Localize your content for a better experience</h2>Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Mobile is becoming more popular every year. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website." <h2>Blog Commenting Is More Powerful Than You Think</h2>The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Search has penetrated <a href='http://searchmarketing.strikingly.com/blog/attaining-a-list-of-keywords-is-easier-than-knowing-what-to-do-with-them'>the</a> very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Domain to page relevancy means the page linking to your website is relevant to your domain. </p>Does it change the way people will live their day?2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-13:/Does-it-change-the-way-people-will-live-their-day--1517293607.html<p>The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …</p><p>The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? Trustworthy sites tend <a href='http://barbara.hariko.com/more-information/index16.html'>to</a> link to other trusted sites, while spammy sites receive very few links from trusted sources. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. <h2>Recurring Links</h2>Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Do some keyword <a href='http://seoadvice.sdbx.jp/advice/index29.html'>research</a> and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. <h2>Make it More Visual</h2>User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Local SEO refers <a href='http://basic0908.eklablog.com/powerful-title-but-avoid-clickbait-a134353688'>to</a> making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Choose your keywords carefully, and keep user intent as your primary goal. Anchor text has been a huge talking point within SEO for many years now. <h2>Just take care of the Penguin consequences</h2> Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "How do you find people who value SEO enough to pay your prices?" <h2>Does it change the way people will live their day? </h2>SEO success relies heavily on the keywords you choose to target. Use description meta <a href='https://medium.com/@similerufus/responsive-design-for-human-approval-f60a03fc61a'>tags</a> to
provide both search engines
and users with a summary of
what your page is about!
The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. </p>Identify niche blogs, forums and newsletters2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-13:/Identify-niche-blogs-forums-and-newsletters-1517293677.html<p>Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. f someone is <a href='http://nunu2.pointblog.net/Having-keywords-in-your-domain-URL-can-also-give-you-a-small-SEO-boost-11483010'>more</a> actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people …</p><p>Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. f someone is <a href='http://nunu2.pointblog.net/Having-keywords-in-your-domain-URL-can-also-give-you-a-small-SEO-boost-11483010'>more</a> actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. <h2>Authority metrics are only barometers</h2>You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Search Engine Optimization <a href='http://martina32.blog2learn.com/9655935/consumers-want-to-feel-like-they-re-always-interacting-with-something-natural-and-real'>requires</a> the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. <h2>What makes up authoritative content?</h2>Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Take an aspect <a href='http://gaz.cu.ma/seostrategy/index1.html'>of</a> your niche that people find difficult and create the most comprehensive tutorial there is on the subject. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. <h2>Not enough data to tell</h2>Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation." <h2>Identify niche blogs, forums and newsletters</h2>If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. SEOs have tried <a href='http://alton.mee.nu/searchtips/index6.html'>many</a> ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. </p>Is the content ranking well for other keywords?2017-12-13T00:00:00+01:002017-12-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-13:/Is-the-content-ranking-well-for-other-keywords--1517293662.html<p>All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Think of yourself <a href='http://intersol.co.uk/Incoming-links-from-other-website-increase-your-total-ranking-potential-1517278141.html'>as</a> an asset portfolio manager, because that’s what you are. In …</p><p>All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Think of yourself <a href='http://intersol.co.uk/Incoming-links-from-other-website-increase-your-total-ranking-potential-1517278141.html'>as</a> an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). <h2>High ROI</h2>Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Look <a href='http://searchmarketing.strikingly.com/blog/boost-your-site-speed'>for</a> resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. <h2>Important aspects of seo that are essential for a website</h2>In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. When SEO isn’t <a href='http://basic0908.mihanblog.com/post/57'>done</a> right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. <h2>If you find something effective, keep doing it with Linking & SEO</h2>Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines." <h2>Is the content ranking well for other keywords?</h2>If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Seed keywords are <a href='http://profilebusiness.co.uk/Don-t-blindly-follow-every-advice-about-website-traffic-you-can-find-online-1517277721.html'>the</a> foundation of your keyword research. They define your niche and help you identify your competitors. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. </p>Blog Commenting in SEO and it’s need2017-12-12T00:00:00+01:002017-12-12T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-12:/Blog-Commenting-in-SEO-and-it-s-need-1517293623.html<p>One of the most time-consuming parts about link-building is actually finding places that will give you links. Analytics tools such <a href='http://seohull.strikingly.com/blog/seo-still-has-a-steep-learning-curve'>as</a> Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which …</p><p>One of the most time-consuming parts about link-building is actually finding places that will give you links. Analytics tools such <a href='http://seohull.strikingly.com/blog/seo-still-has-a-steep-learning-curve'>as</a> Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. <h2>What does your audience expect from you?</h2>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. A site’s age <a href='http://basic0908.bravesites.com/entries/general/establish-the-credibility-of-your-business-in-google-s-eyes'>has</a> an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. <h2>Be consistent and follow a well-documented plan</h2>Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. SEO isn’t something <a href='http://seoblog.wikidot.com/blog:6'>you</a> learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Ensure that your site loads quickly, not just where you're located, but from around the world. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. <h2>Use relevant search terms in prominent places</h2>There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power." <h2>Blog Commenting in SEO and it’s need</h2>Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Understanding and recognizing <a href='https://issuu.com/gazhall6/docs/quality-webpage'>how</a> PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Quality and visibility. This is truly the great secret to SEO and content. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. </p>More backlinks = Higher rankings2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-11:/More-backlinks-Higher-rankings-1517293631.html<p>Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …</p><p>Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. There is still <a href='http://seoadvice.wikidot.com/blog:11'>a</a> correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. <h2>Technology Choices</h2>Headings give your web page structure and help search engines better determine what your page content is about. Internal links help <a href='http://pagebin.com/yj9FwI14'>Google</a> establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. <h2>Data Mining – Release the Scrapers</h2>Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: Strive to incorporate <a href='http://seoadvice.sdbx.jp/ideas/index5.html'>a</a> small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. <h2>There are over 1.4 billion searches conducted every hour</h2>When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. A title tag tells both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary." <h2>More backlinks = Higher rankings</h2>The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Long Tail Keywords <a href='https://basic0908.yolasite.com/'>are</a> long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. </p>Use Responsive Design2017-12-11T00:00:00+01:002017-12-11T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-11:/Use-Responsive-Design-1517293655.html<p>For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Use long tail <a href='http://cranberry.hatenablog.com/entry/2017/12/21/152540'>keywords</a> that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without …</p><p>For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Use long tail <a href='http://cranberry.hatenablog.com/entry/2017/12/21/152540'>keywords</a> that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. <h2>Remember that quality is more important than quantity</h2>If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Build a unique <a href='http://greendoorseo.byethost5.com/index20.html'>contact</a> page for each location that you operate and mark up your location information in Schema.org. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. <h2>Use social media to find content creators in your niche</h2>One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Community hijacking involves <a href='http://hashala.co.il/UserProfile/tabid/57/userId/5087011/Default.aspx'>finding</a> online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. <h2>How to promote your local business online</h2>Ensure that your site loads quickly, not just where you're located, but from around the world. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile." <h2>Use Responsive Design</h2>Headings give your web page structure and help search engines better determine what your page content is about. Other best practices <a href='http://vanessa2.blog.fc2.com/'>that</a> we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. </p>Adapting for the long tail of search2017-12-10T00:00:00+01:002017-12-10T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-10:/Adapting-for-the-long-tail-of-search-1517293663.html<p>It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …</p><p>It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! Producing content for <a href='https://seocrazy.joomla.com/80-making-sense-of-all-this-keyword-data'>search</a> engines is also content marketing, list building, and relationship marketing. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. <h2>Brushing up the basics</h2>Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. There are far <a href='https://issuu.com/gazhall6/docs/catchyheadlines'>more</a> unique search queries than
generic ones. If you added up the search engine
traffic of the most popular keywords, the number
would not even come close to the amount of
unique, niche keywords. This concept is known
as “long-tail theory”. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. <h2>Understanding the rationale behind site structure</h2>Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Before you accept <a href='http://altisidora.guhaw.com/anchors/keep%20your%20anchor%20texts%20natural'>posts</a> from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. <h2>Have direct links from your homepage to your most important pages</h2>Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as suggestions for finding others. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page." <h2>Adapting for the long tail of search</h2>Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Outliers are the <a href='http://apple335.doorblog.jp/archives/6533998.html'>actual</a> reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. SEO is something that is constantly evolving and changing. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. </p>How to Choose a Domain Name for Maximum SEO2017-12-10T00:00:00+01:002017-12-10T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-10:/How-to-Choose-a-Domain-Name-for-Maximum-SEO-1517293604.html<p>So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …</p><p>So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! It is essential <a href='http://barbara.hariko.com/starting_out/index12.html'>that</a> you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. <h2>Google owns roughly 70% of the search engine market share</h2>As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Google wants to <a href='http://searchmarketing.strikingly.com/blog/create-images-that-attract-inbound-links'>ensure</a> that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. <h2>Take all the data you get</h2>Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. The most important <a href='http://gaz.cu.ma/seostrategy/index32.html'>user</a> signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. <h2>Is the traffic converting into leads?</h2>Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. When it comes to long-term SEO strategies, there are so many tactics to consider. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Now's the time for any local business to raise its game." <h2>How to Choose a Domain Name for Maximum SEO</h2>While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Meta tags are <a href='http://topseoblog.blogsky.com/1396/10/06/post-20/A-proximity-search-uses-the-order-of-the-search-phrase-to-find-related-documents'>the</a> HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. </p>Distribute page authority and ranking power throughout the site2017-12-09T00:00:00+01:002017-12-09T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-09:/Distribute-page-authority-and-ranking-power-throughout-the-site-1517293656.html<p>Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …</p><p>Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. If you're anything <a href='https://www.dailystrength.org/journals/planning-is-a-crucial-part-of-any-seo-campaign'>like</a> me, then you're looking to understand why certain things work the way they do. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. <h2>Make that list bigger!</h2>Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. While the page <a href='http://topseoblog.blogsky.com/1396/11/03/post-81/Headings-and-SEO'>meta</a> data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. <h2>PageRank of the page</h2>Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Every week, you <a href='http://seohull.strikingly.com/blog/understanding-your-audience-in-today-s-world'>should</a> study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. <h2>Regular Linkers</h2>Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s)." <h2>Distribute page authority and ranking power throughout the site</h2>Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Just typing in <a href='http://alton.mee.nu/searchtips/index8.html'>an</a> incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. </p>SEO specificity best practice2017-12-09T00:00:00+01:002017-12-09T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-09:/SEO-specificity-best-practice-1517293669.html<p>In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …</p><p>In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. Get reputable websites <a href='http://seoadvice.sdbx.jp/tips/index39.html'>to</a> link to you. You can achieve this by gaining a good following and reputation among your customers. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. <h2>The number of keyword phrases</h2>Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Do a thorough <a href='http://peargreen.byethost15.com/index11.html'>check</a> of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. <h2>Don’t Quit Your Day Job</h2>The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. Google will be <a href='http://seohull.freeforums.net/thread/5/keyword-research'>looking</a> to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. <h2>Use relevant search terms in prominent places</h2>Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice." <h2>SEO specificity best practice</h2>The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Back in 2011, <a href='https://seoadvice.shutterfly.com/'>you</a> could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. </p>Leverage the work your competitors have already done in SEO2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-08:/Leverage-the-work-your-competitors-have-already-done-in-SEO-1517293602.html<p>Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If everybody is <a href='http://seoadvice.sdbx.jp/starter/index16.html'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer …</p><p>Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If everybody is <a href='http://seoadvice.sdbx.jp/starter/index16.html'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. <h2>Keep your site updated and full of very useful content</h2>Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. You should ensure <a href='http://basic0908.inube.com/blog/7126860/why-should-you-invest-time-effort-and-resources-on-seo/'>that</a> the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. <h2>The title should be true to the content found on the page</h2>The search engines must execute multiple tasks very well to provide relevant search results. In the past, <a href='http://topseoblog.blogsky.com/1396/10/21/post-43/Check-for-301-and-302-redirects'>commenting</a> on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Learn which industry ranking factors are important to your business and how to improve your online rankings. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? <h2>Create an Expert Roundup Post</h2>A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google." <h2>Leverage the work your competitors have already done in SEO</h2>Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. The small businesses <a href='http://barbara.hariko.com/facilitate-seo/index3.html'>with</a> a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. </p>Link Out To Diverse Sources2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-08:/Link-Out-To-Diverse-Sources-1517293665.html<p>If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Spend a little <a href='http://searchmarketing.strikingly.com/blog/words-and-phrases-that-keep-people-engaged'>time</a> thinking about how you can get …</p><p>If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Spend a little <a href='http://searchmarketing.strikingly.com/blog/words-and-phrases-that-keep-people-engaged'>time</a> thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. <h2>Competitor Analysis</h2>A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. Before you accept <a href='http://barbara.hariko.com/starting_out/index3.html'>posts</a> from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. <h2>Navigation affects conversions</h2>Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Your Title Tags <a href='http://cranberry.hatenablog.com/entry/2018/01/19/152239'>are</a> far-and-away the most important places to put your keywords. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. How do you work out the price of SEO packages? <h2>Google might discount irrelevant links</h2>Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. But here’s the thing: it takes time for search engines to discover (and index) new websites. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant." <h2>Link Out To Diverse Sources</h2>Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Panda and Penguin <a href='http://seohull.strikingly.com/blog/modern-seo-is-about-so-much-more-than-keywords-and-meta-tags'>are</a> algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. </p>Optimize all your images to gain new opportunities for search ranking.2017-12-08T00:00:00+01:002017-12-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-08:/Optimize-all-your-images-to-gain-new-opportunities-for-search-ranking--1517293674.html<p>If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. When writing an <a href='http://basic0908.mihanblog.com/post/71'>article</a> or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way …</p><p>If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. When writing an <a href='http://basic0908.mihanblog.com/post/71'>article</a> or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. <h2>Evaluate the credibility of a website using a hands on approach</h2>On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Search engine results <a href='http://seoadvice.sdbx.jp/thoughts/index19.html'>are</a> in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. <h2>Be sure your business is properly listed on the main review platforms</h2>To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. While building backlinks, <a href='http://barbara.hariko.com/starting_out/index8.html'>developing</a> your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. <h2>Focus on turning opportunities into paying customers</h2>Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google." <h2>Optimize all your images to gain new opportunities for search ranking.</h2>Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Seek out industry-relevant <a href='http://seotactics.mywebcommunity.org/index5.html'>and</a> locally-relevant links from groups and websites with which you already have an offline relationship. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. </p>Great content and backlinks are still the most powerful tools in your toolbox2017-12-07T00:00:00+01:002017-12-07T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-07:/Great-content-and-backlinks-are-still-the-most-powerful-tools-in-your-toolbox-1517293663.html<p>Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Social signals - <a href='https://seocrazy.joomla.com/48-social-signals-impact-search-engine-rankings'>how</a> many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content …</p><p>Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Social signals - <a href='https://seocrazy.joomla.com/48-social-signals-impact-search-engine-rankings'>how</a> many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. <h2>Remove anything that slows down your website</h2>Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Wouldn’t it be <a href='http://seoadvice.sdbx.jp/tips/index15.html'>cool</a> if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. <h2>
Identify keyword opportunities </h2>Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Search engine optimization <a href='https://www.dailystrength.org/journals/the-main-aim-of-your-content-is-humans'>(SEO)</a> is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. <h2>SEO specificity best practice</h2>People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it." <h2>Great content and backlinks are still the most powerful tools in your toolbox</h2>Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. If you're not <a href='https://medium.com/@timmy_ranger/is-cross-linking-bad-you-tell-me-a5672ef3b5e7'>adding</a> value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? </p>Page load time2017-12-07T00:00:00+01:002017-12-07T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-07:/Page-load-time-1517293670.html<p>SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. If the content <a href='http://altisidora.guhaw.com/anchors/how%20do%20you%20make%20a%20google%20f'>isn’t</a> right, it’ll be hard to promote it effectively. It’s like creating a …</p><p>SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. If the content <a href='http://altisidora.guhaw.com/anchors/how%20do%20you%20make%20a%20google%20f'>isn’t</a> right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Search engine algorithms will continue to become more sophisticated. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. <h2>It’s time to revolutionize our approach to Google algorithm updates</h2>On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. If a search <a href='http://mrsite.co.uk/uforum/Default.aspx?siteid=eumfccom&domain=pagebin.com/3p5EOEgH&isblack=&hurl=&sec=showthread&id=235327'>engine</a> recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. <h2>Start mapping out a plan for action</h2>The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. SEO’s journey to <a href='https://www.dailystrength.org/journals/start-with-fundamental-seo-tactics'>a</a> technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. <h2>How to search engine optimize your website</h2>Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on." <h2>Page load time</h2>Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. Guest Blogging simply <a href='http://barbara.hariko.com/starting_out/index33.html'>means</a> writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. SEO is about providing value, not tricking search engines into ranking you higher. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors </p>What are 3 things you can do for your SEO now?2017-12-06T00:00:00+01:002017-12-06T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-06:/What-are-3-things-you-can-do-for-your-SEO-now--1517293666.html<p>Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. There are domains <a href='http://leadlantern.byethost14.com/index30.html'>which</a> are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Include the right …</p><p>Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. There are domains <a href='http://leadlantern.byethost14.com/index30.html'>which</a> are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? <h2>Be specific when the user wants a particular thing</h2>Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. When dealing with <a href='https://modernvb.com/entry.php?11184-Will-you-be-mentioned-throughout-a-variety-of-platforms'>search</a> engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. The search engines must execute multiple tasks very well to provide relevant search results. <h2>Increase the likelihood of visitors to your site returning again</h2>If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Title tags and <a href='https://medium.com/@gazhall/build-on-the-trust-of-existing-content-5573aa81adf6'>meta</a> descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. <h2>Great images compliment great website copy</h2>Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content." <h2>What are 3 things you can do for your SEO now?</h2>It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. Include any keywords <a href='http://basic0908.spruz.com/pt/Analysing-The-Data-with-Analytics.1-10-2018/blog.htm'>you</a> want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. </p>Identify niche blogs, forums and newsletters2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-05:/Identify-niche-blogs-forums-and-newsletters-1517293683.html<p>Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. It is worth <a href='http://barbara.hariko.com/starting_out/index10.html'>noting</a> that when it comes to link building, it is very difficult to find a site owner willing to give you a …</p><p>Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. It is worth <a href='http://barbara.hariko.com/starting_out/index10.html'>noting</a> that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. <h2>How do search engines determine relevance and popularity amongst such a large number of results?</h2>If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. For those seeking <a href='https://seo4u.joomla.com/5-enhance-user-experience'>to</a> sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. <h2>Enhance Your Outreach Strategy</h2>Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Google prioritizes meta <a href='http://unicornwings.jugem.jp/?eid=30'>information</a> and headers first, then body copy, and finally sidebars and footers Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. <h2>Maximize Organic CTR</h2>To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages." <h2>Identify niche blogs, forums and newsletters</h2>It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Google is increasingly <a href='http://www.kaaq.org/index.php?document_srl=2882385'>understanding</a> what content actually means, rather than just what it says You should not try to‘trick’ Google. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. </p>Making Sense of All This Keyword Data2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-05:/Making-Sense-of-All-This-Keyword-Data-1517293658.html<p>A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no …</p><p>A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. Google is looking <a href='http://seoadvice.medianewsonline.com/index22.html'>for</a> authoritative sites that are actual businesses that are getting legitimate visitors to their site. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. If your current website isn’t using HTTPS then you should start scoping out a migration. <h2>On-page SEO principles</h2>Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. SEO closely aligns <a href='http://cranberry.hatenablog.com/entry/2018/01/17/151324'>with</a> so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. <h2>Use dynamically generated page titles for database-driven websites</h2>Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. While building backlinks, <a href='http://sansaraevens.postach.io/post/seo-is-under-our-skin'>developing</a> your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. <h2>Understanding the rationale behind search marketing</h2>Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "SEOs constantly work to get new links connecting to their sites that are from sources of high authority." <h2>Making Sense of All This Keyword Data</h2>The reason social is such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Before the Google <a href='http://basic0908.wikidot.com/seo-advice'>Penguin</a> and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. </p>Why are backlinks important?2017-12-05T00:00:00+01:002017-12-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-05:/Why-are-backlinks-important--1517293627.html<p>A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. The biggest SEO <a href='https://seocrazy.joomla.com/18-empty-content-pages-which-exist-simply-to-link-to-other-pages'>mistake</a> you can …</p><p>A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. The biggest SEO <a href='https://seocrazy.joomla.com/18-empty-content-pages-which-exist-simply-to-link-to-other-pages'>mistake</a> you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build. So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. <h2>SEO off-page best practice</h2>The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. A small dip <a href='https://clementine55.jimdo.com/technical-seo/link-analysis/'>in</a> search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. <h2>Crawling and Indexing</h2>Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. A simple site <a href='http://apple335.doorblog.jp/archives/6441445.html'>map</a> page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. <h2>Pay attention to your monthly click-through rate</h2>A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes?" <h2>Why are backlinks important?</h2> After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. When you maintain <a href='https://medium.com/@gazhall/google-prefers-fresh-content-d8e008b15836'>a</a> blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. </p>A successful company will have a strategy for both desktop and mobile2017-12-03T00:00:00+01:002017-12-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-03:/A-successful-company-will-have-a-strategy-for-both-desktop-and-mobile-1517293637.html<p>Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Before you publish, <a href='http://blog.goo.ne.jp/basic0908/e/912a4c46b4d80d9ae8d5d4ea5f1ee88d'>please</a> proofread! Google doesn’t like spelling or grammar errors …</p><p>Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Before you publish, <a href='http://blog.goo.ne.jp/basic0908/e/912a4c46b4d80d9ae8d5d4ea5f1ee88d'>please</a> proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals. <h2>Informative Content is the Best Content</h2>Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. For anyone monitoring <a href='http://barbara.hariko.com/beginners-seo/index9.html'>their</a> traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. <h2>Earning backlinks from multiple domains is invaluable</h2>When it comes to choosing keywords, it’s important that they are not too specific or too broad. Keyword research is <a href='http://vanessa2.blog.fc2.com/blog-entry-11.html'>one</a> of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. <h2>Use your website to build trust:</h2>After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. " <h2>A successful company will have a strategy for both desktop and mobile</h2>Expect increased conversions, particularly those from visitors who arrived via organic search. While meta descriptions <a href='https://seotipsandtricks.neocities.org/index35.html'>are</a> not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. </p>If you lose your site data then you lose your rankings too2017-12-02T00:00:00+01:002017-12-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-02:/If-you-lose-your-site-data-then-you-lose-your-rankings-too-1517293681.html<p>On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. A great way <a href='http://peargreen.byethost15.com/index39.html'>to</a> incorporate all those valuable local keywords into your website is to create …</p><p>On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. A great way <a href='http://peargreen.byethost15.com/index39.html'>to</a> incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. <h2>Get into Local Directories/Local Resource Lists/Review Sites</h2>You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. Putting your individuality <a href='http://seoadvice.wikidot.com/blog:59'>and</a> personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. <h2>Google and long keyphrases</h2>There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Each year more <a href='https://www.dailystrength.org/journals/start-with-fundamental-seo-tactics'>than</a> 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. <h2>SEO Writing is Not Just About Using Words to Get Rankings</h2>Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings." <h2>If you lose your site data then you lose your rankings too</h2>Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. After the work <a href='http://seohull.strikingly.com/blog/optimize-from-tail-to-head'>to</a> check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. Higher rankings in the first few results are critical to visibility. </p>Promote transparency and foster trustworthiness on your site2017-12-02T00:00:00+01:002017-12-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-02:/Promote-transparency-and-foster-trustworthiness-on-your-site-1517293649.html<p>This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Before you start <a href='http://seoadvice.sdbx.jp/ideas/index18.html'>with</a> mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. Efficient content organization seeks to reduce, minimize, or …</p><p>This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Before you start <a href='http://seoadvice.sdbx.jp/ideas/index18.html'>with</a> mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. <h2>How To Spot DoFollow Links</h2>A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. One of the <a href='http://blog.goo.ne.jp/basic0908/e/06786a5532cc3c1c622e6270a387c439'>best</a> ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site <h2>Search Engines- Helping us since ages!</h2>Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. We know that <a href='http://seotip.seesaa.net/article/456418205.html'>we</a> need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Another tip is to make sure you do your research and examine which terms to target before you set out. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. <h2>SEO for Lead Generation and Direct Marketing</h2>If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control." <h2>Promote transparency and foster trustworthiness on your site</h2>An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Diving straight into <a href='https://www.dailystrength.org/journals/isn-t-it-stranfe'>the</a> internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! </p>Understanding the rationale behind XML sitemaps2017-12-02T00:00:00+01:002017-12-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-02:/Understanding-the-rationale-behind-XML-sitemaps-1517293627.html<p>The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. When SEO isn’t <a href='http://pagebin.com/yj9FwI14'>done</a> right it can be the cause …</p><p>The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. When SEO isn’t <a href='http://pagebin.com/yj9FwI14'>done</a> right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. <h2>Manual temporary redirects may not affect your rankings as severely as other on-page issues</h2>SEO is something that is constantly evolving and changing. Paid
links are links <a href='http://unicornwings.jugem.jp/?eid=7'>garnered</a> in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories. <h2>Optimize images with your key term</h2>Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. At the end <a href='http://pagebin.com/U6bBPaFt'>of</a> the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. The basic premise is that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. <h2>Monitor the evolution of your Google rankings </h2>Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms." <h2>Understanding the rationale behind XML sitemaps</h2>Optimise your website content for the best organic reach possible. SEO offers incredible <a href='http://barbara.hariko.com/beginners-seo/index1.html'>opportunity</a> and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. </p>Use Headers — Wisely2017-12-02T00:00:00+01:002017-12-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-02:/Use-Headers-Wisely-1517293680.html<p>Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Through links, engines <a href='http://sandra.sdbx.jp/index17.html'>can</a> not only analyze the popularity websites and pages based on the number and popularity of pages …</p><p>Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Through links, engines <a href='http://sandra.sdbx.jp/index17.html'>can</a> not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. <h2>Make a concerted effort to keep up with Google Updates</h2>In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. A proximity search <a href='https://www.dailystrength.org/journals/boost-dwell-time'>uses</a> the order of the search phrase to find related documents. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. <h2>Be funny. Humor is great if you can do it.</h2>The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. For anyone monitoring <a href='https://www.dailystrength.org/journals/adjust-your-appearance-in-search'>their</a> traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. <h2>How SEO and Content Marketing Come Together</h2>Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone." <h2>Use Headers — Wisely</h2>Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. In milliseconds, search <a href='http://peargreen.byethost15.com/index37.html'>engines</a> assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. </p>Analyze your current website2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-01:/Analyze-your-current-website-1517293649.html<p>Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. As you gather <a href='http://basic0908.eklablog.com/seo-is-not-about-one-time-actions-a135355206'>intel</a> on your website’s audience, the competition and commonly …</p><p>Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. As you gather <a href='http://basic0908.eklablog.com/seo-is-not-about-one-time-actions-a135355206'>intel</a> on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Creating incredible content that people will want to share is still the best way to earn links. <h2>Make it more likely that other websites will link to you</h2>Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. Many beginner bloggers <a href='http://searchmarketing.strikingly.com/blog/be-mindful-of-site-structure'>and</a> webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search. <h2>Use Link Baiting To Get More Inbound Links</h2>On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Change the titles <a href='http://greendoorseo.byethost5.com/index9.html'>on</a> your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. <h2>Check & Review Google Analytics Account</h2>There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Ideally page titles should include the search term for which the website has been optimized. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step." <h2>Analyze your current website</h2>Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. You can’t master <a href='http://barbara.hariko.com/seo-basics/index18.html'>SEO</a> in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. </p>Analyzing search engine indexing reports2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-01:/Analyzing-search-engine-indexing-reports-1517293635.html<p>The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engine crawlers <a href='http://cranberry.hatenablog.com/entry/2018/01/21/235532'>and</a> indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …</p><p>The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engine crawlers <a href='http://cranberry.hatenablog.com/entry/2018/01/21/235532'>and</a> indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Google is constantly evolving to better understand the context and intent of user behaviour. <h2>Extremely low-quality content tended to rank due to sheer volume</h2>Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Make sure you <a href='http://sitiweb.targnet.it/?your_URL=http://www.wikipowell.org/Usuario:Gazhall'>have</a> clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. <h2>Make Sure Redirects Persist</h2>Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Pagerank retention is <a href='https://medium.com/@gazhall/you-hear-a-lot-of-hot-air-about-content-4333b10e7b26'>a</a> myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. <h2>Add valuable insight</h2>You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011" <h2>Analyzing search engine indexing reports</h2>High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Any way of <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/3-reasons-seo-important-part-marketing-strategy/'>getting</a> more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. </p>It’s time to revolutionize our approach to specifics2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-01:/It-s-time-to-revolutionize-our-approach-to-specifics-1517293654.html<p>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …</p><p>If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Positive reviews are <a href='http://seo4u5.webnode.com/l/gathering-your-social-profile-linking-domains/'>an</a> important local SEO ranking factor that improves your business visibility on Google. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these tips and advice are sure to help you get the results that your sites need a bit quicker than you would accomplish it otherwise. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. <h2>Create an e-book or guide every two months</h2>When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Consider writing a <a href='http://seotips.sdbx.jp/index21.html'>piece</a> of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. <h2>Snippet Optimization (Also Known as a Meta Description)</h2>Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. In the era <a href='https://balancedview.jimdo.com/advanced-advice/canonization/'>of</a> internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. <h2>Everybody sees comfort online!</h2> You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site." <h2>It’s time to revolutionize our approach to specifics</h2>Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. People make use <a href='https://ameblo.jp/basic0908/entry-12347768122.html'>of</a> search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. With responsive design, the only thing that changes across devices is the styling
(which is controlled by CSS). This configuration makes it easier for Google to crawl
your pages and retrieve your content. To quote Google, “This improvement in
crawling efficiency can indirectly help Google index more of the site’s contents
and keep it appropriately fresh. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. </p>Rate of new link growth may signal freshness2017-12-01T00:00:00+01:002017-12-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-12-01:/Rate-of-new-link-growth-may-signal-freshness-1517293605.html<p>Make sure that your website’s main menu only features the most important categories. If you want <a href='http://seoadvice.wikidot.com/blog:40'>people</a> to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might …</p><p>Make sure that your website’s main menu only features the most important categories. If you want <a href='http://seoadvice.wikidot.com/blog:40'>people</a> to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little JavaScript to generate the HTML at the end of each article or post. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. <h2>Picking Profitable Local SEO Lead Generation Niches</h2>Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Duplicate content is <a href='http://searchmarketing.strikingly.com/blog/looking-through-google-s-eyes'>your</a> website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. <h2>Backlinks, backlinks, backlinks!</h2> Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Writing blog content <a href='https://seo4u.joomla.com/19-figure-out-your-audience-and-message'>is</a> one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Your SEO strategy might include links to other websites or pages within your own website. Sometimes pages are no longer available and content is permanently removed from a website. When that happens, website visitors land on a 404 error page. Double-check the links on your website to ensure pages haven’t been taken down without your knowledge. The day may come when links are less important to rankings, but that day hasn’t arrived yet. <h2>Look for bloggers with no end product </h2>We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at." <h2>Rate of new link growth may signal freshness</h2>Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Does the content <a href='http://seoadvice.sdbx.jp/starter/index13.html'>add</a> an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. </p>Writing tags is the starting point of the entire flow of your SEO copywriting2017-11-30T00:00:00+01:002017-11-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-30:/Writing-tags-is-the-starting-point-of-the-entire-flow-of-your-SEO-copywriting-1517293643.html<p>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Optimizing your <a href='http://seoadvice.jouwweb.nl/230311_add-your-target-keyword-to-your-title-page'>website</a> will invariably lead to more organic traffic later on in the life …</p><p>If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Optimizing your <a href='http://seoadvice.jouwweb.nl/230311_add-your-target-keyword-to-your-title-page'>website</a> will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. <h2>What does a good Backlink Profile look like?</h2>In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Search engine do <a href='http://pagebin.com/juzldbBp'>not</a> give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term. <h2>Mix the methods up</h2>Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. When building your <a href='https://sansara2.neocities.org/index18.html'>content,</a> it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. <h2>Engage with influencers</h2>If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Another tip is to make sure you do your research and examine which terms to target before you set out." <h2>Writing tags is the starting point of the entire flow of your SEO copywriting</h2>The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. One good way <a href='http://seoadvice.sdbx.jp/starter/index20.html'>to</a> know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. </p>Ensure that you get language declaration right2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-29:/Ensure-that-you-get-language-declaration-right-1517293673.html<p>Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Content that empathizes <a href='http://seohull.freeforums.net/thread/17/backlinks-why-important-seo'>with</a> prospective customers’ emotions can guide them through their journey as a buyer. Efficient content …</p><p>Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Content that empathizes <a href='http://seohull.freeforums.net/thread/17/backlinks-why-important-seo'>with</a> prospective customers’ emotions can guide them through their journey as a buyer. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Links on your page maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about. <h2>Do Homework on Your Mobile Device Keywords</h2>SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Principally, technical SEO <a href='http://unicornwings.jugem.jp/?eid=28'>is</a> concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. <h2>What effect does backlink indexing have?</h2>You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site. Don't fill your <a href='http://basic0908.mihanblog.com/post/42'>page</a> with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. <h2>Boost Dwell Time</h2>SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom." <h2>Ensure that you get language declaration right</h2>Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Whether it is <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801240001/'>writing</a> the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. When building your content, it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. </p>Garner high-quality backlinks2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-29:/Garner-high-quality-backlinks-1517293606.html<p>One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. A big part <a href='http://seotrainingtips.byethost13.com/index40.html'>of</a> effectively …</p><p>One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. A big part <a href='http://seotrainingtips.byethost13.com/index40.html'>of</a> effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? <h2>Use each keyword carefully</h2>Most companies use SEO to increase website traffic, which in turn, increases revenue. SEO is not <a href='http://seotip.seesaa.net/article/456308312.html'>the</a> techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. <h2>SEO can help you with your offline sales</h2>Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Currently more than <a href='http://seoadvice.wikidot.com/blog:1'>half</a> of searches account for mobile devices. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. Stop marketing to audiences and instead market to customers at scale. <h2>Keep Your Content Simple</h2>Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. Sometimes knowing why you’re doing something can make all the difference. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection)." <h2>Garner high-quality backlinks</h2>The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? My suggestion would <a href='https://seotipsandtricks.neocities.org/index32.html'>be</a> not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. </p>Local SEO understands changing attention spans2017-11-29T00:00:00+01:002017-11-29T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-29:/Local-SEO-understands-changing-attention-spans-1517293656.html<p>Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Content marketing is <a href='https://medium.com/@gazhall/the-presence-of-keywords-916634c22fe8'>really</a> a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The main aim of your content should still be to provide …</p><p>Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Content marketing is <a href='https://medium.com/@gazhall/the-presence-of-keywords-916634c22fe8'>really</a> a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. <h2>Get Mobile</h2>Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. In your SEO <a href='http://basic0908.mihanblog.com/post/59'>audit,</a> a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. <h2>Self-publishing Parasite SEO</h2>The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. When it comes <a href='https://information.za.org/article.php?id=15016'>to</a> SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. <h2>Its important to look at the big picture</h2>Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. To be a part of the party, make sure your business website uses structured data markup. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics." <h2>Local SEO understands changing attention spans</h2>If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. Have you ever <a href='http://www.cse.iitb.ac.in/panda/node/10015'>wondered</a> why Google.com delivers different results for a user in the US than for a user in Germany? Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website. </p>Accessibility/spiderability2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-27:/Accessibility-spiderability-1517293631.html<p>Organic traffic is free, which is why it is best if you focus on attaining it for your web page. First, stop assuming <a href='http://seoadvice.sdbx.jp/starter/index11.html'>SEO</a> is dead because the rules changed. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google …</p><p>Organic traffic is free, which is why it is best if you focus on attaining it for your web page. First, stop assuming <a href='http://seoadvice.sdbx.jp/starter/index11.html'>SEO</a> is dead because the rules changed. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. <h2>Why Do SEOs Use Keyword Phrases?</h2>Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Whereas a
page's <a href='http://peargreen.byethost15.com/index27.html'>title</a> may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. <h2>Validate The Big Opportunities</h2>Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Google won’t penalise <a href='http://topseoblog.blogsky.com/1396/09/28/post-13/What-worked-a-few-years-ago-is-now-irrelevant'>duplicate</a> content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. <h2>Identify and target the best keyword</h2>Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Link building isn’t dead. Not by a long shot. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile." <h2>Accessibility/spiderability</h2>To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Before you decide <a href='http://alicia22.loxblog.com/post/2/Create%20great%20content%20that%20people%20want%20to%20link%20to.htm'>which</a> keywords are right for your brand, spend some time thinking about what your SEO goals are. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. </p>Add valuable insight2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-27:/Add-valuable-insight-1517293638.html<p>External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. SEO doesn’t have <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801170000/'>to</a> be especially difficult, but it does need to be well-planned and given plenty of attention …</p><p>External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. SEO doesn’t have <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801170000/'>to</a> be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. <h2>Use Visual Storytelling for Effective SEO</h2> Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Businesses that stick <a href='https://larshanson.typeform.com/to/OWxef9'>to</a> the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. <h2>How should I take care of this?</h2>Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Fundamentally, SEO is <a href='http://pagebin.com/pDFKTV6H'>a</a> marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. <h2>Experience-based competitive audits </h2>What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically." <h2>Add valuable insight</h2> Spend some time to get to know the people
who consistently share your content. Pull together a list of contacts
with more than a thousand followers and a history of engagement in
your content. Knowing your social media influencers will help you
expand your reach online and ultimately increase the rate at which
your content gets found online. Never start writing <a href='http://cranberry.hatenablog.com/entry/2018/01/25/153302'>an</a> article without performing a keyword research. The best tool to use is the free Google Keyword Tool. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. </p>Anatomy of a Keyword2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-27:/Anatomy-of-a-Keyword-1517293681.html<p>Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Your website must <a href='https://issuu.com/gazhall6'>be</a> easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe …</p><p>Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Your website must <a href='https://issuu.com/gazhall6'>be</a> easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. <h2>Quality over Quantity</h2>In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. An HTML sitemap <a href='https://modernvb.com/entry.php?11185-Search-engines-interpreted-information-solely-on-simple-information'>(as</a> opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. <h2>The Role of Anchor Text</h2>Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Once you are <a href='https://seocrazy.joomla.com/33-get-to-know-technical-seo'>done</a> with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. <h2>Recycle existing content</h2>Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers." <h2>Anatomy of a Keyword</h2>RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Most SEO consultants <a href='https://www.google.ba/url?q=https://gazhall.com'>have</a> said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. </p>Remember that quality is more important than quantity2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-27:/Remember-that-quality-is-more-important-than-quantity-1517293653.html<p>Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …</p><p>Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Content creation and <a href='https://sansara2.neocities.org/index2.html'>distribution</a> is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. <h2>A few tips how to create engaging conten</h2>If you are focused on a local market, it is also important to get connected with local businesses and organizations. Progressive SEO means <a href='https://modernvb.com/entry.php?9551-Get-mentioned-throughout-a-variety-of-platforms'>technical,</a> analytical and traditional marketing all rolled into one. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. <h2>implementing Schema is a vital step in the online marketing process</h2>I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Dealing with a <a href='http://vanessa2.blog.fc2.com/blog-entry-7.html'>Google</a> algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results <h2>Every web page is an opportunity to capture a customer.</h2>First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword." <h2>Remember that quality is more important than quantity</h2>Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. People spend very <a href='http://nerdgaming.net/index.php?title=SEOtranslate'>little</a> time engaging with content. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. </p>The most important part of SEO is link building2017-11-27T00:00:00+01:002017-11-27T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-27:/The-most-important-part-of-SEO-is-link-building-1517293687.html<p>Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. With the vastly <a href='https://sansara2.neocities.org/index16.html'>reduced</a> price of …</p><p>Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. With the vastly <a href='https://sansara2.neocities.org/index16.html'>reduced</a> price of international communication and shipping, a logical next step is to launch a multilingual website. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. <h2>Quality pages are what Google wants to rank</h2>Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Google’s web indexing <a href='http://barbara.hariko.com/beginners-seo/index17.html'>system</a> favors recently updated content, especially for time-sensitive searches. Don’t try to improve your website’s reputation by buying
links or deliberately sharing links. Google has become very good at
detecting these types of manipulative measures. It means that you
risk falling heavily down in the rankings and it can destroy much of
what you have spent time and money on creating. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. <h2>Big Brands Burst to the Top</h2>Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links When creating an <a href='https://wallinside.com/post-63118790-your-initial-plan-should-be-to-build-links-directly.html'>asset,</a> it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. <h2>You’re not a content marketer, unless you’re also an SEO</h2>A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would." <h2>The most important part of SEO is link building</h2>Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. Google’s algorithm takes <a href='http://www.kaaq.org/index.php?mid=Queenskoreatown&listStyle=list&sort_index=readed_count&order_type=desc&page=8469&act=dispMemberInfo'>into</a> account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. </p>All Attention is Good Attention2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-26:/All-Attention-is-Good-Attention-1517293643.html<p>A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. In a …</p><p>A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. In a nutshell, <a href='http://martina32.blog2learn.com/9655962/go-ahead-and-call-to-action'>the</a> combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. <h2>Perform an inbound linking campaign with very targeted pages and keywords</h2>Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Google has spent <a href='http://stenna.sdbx.jp/index32.html'>millions</a> of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. <h2>Add more meta data</h2>Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Important elements of <a href='https://modernvb.com/entry.php?9927-SEO-Makes-Dollars-amp-Sense'>a</a> website redesign oftentimes get
pushed to the side when timeframes are constrained. One of
the most important components of a new design project is to
take time at the beginning to analyze current traffic to ensure
current visitors are not lost. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. <h2>What do you understand by On page optimization?</h2>The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google prefers fresh content. An older page that’s regularly updated may outperform a newer page." <h2>All Attention is Good Attention</h2>Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. SEO and content <a href='http://seotips.zohosites.eu/optimising.html'>marketing</a> both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). </p>Why Doesn’t SEO Always Work?2017-11-26T00:00:00+01:002017-11-26T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-26:/Why-Doesn-t-SEO-Always-Work--1517293634.html<p>Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …</p><p>Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Domain to page <a href='http://greendoorseo.byethost5.com/index35.html'>relevancy</a> means the page linking to your website is relevant to your domain. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Despite all the changes, the fundamentals of search engines remain the same. <h2>Don’t Forget About a Sitemap</h2>Machines are writing stories and that is often something Google is not a fan of. A number of <a href='http://seohull.strikingly.com/blog/keeping-readers-on-the-page'>challenges</a> have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. <h2> Keyword at the Beginning of URL</h2>Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. In order to <a href='http://cranberry.hatenablog.com/entry/2018/01/21/212400'>please</a> both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. <h2>Long Tail Traffic Is Hiding In Long Form Content</h2>Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords." <h2>Why Doesn’t SEO Always Work?</h2>The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Essentially, try to <a href='https://medium.com/@gazhall'>keep</a> in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. </p>Can Images Help Improve My Website’s Search Engine Placement?2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-25:/Can-Images-Help-Improve-My-Website-s-Search-Engine-Placement--1517293680.html<p>Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Keywords are usually <a href='https://www.dailystrength.org/journals/more-importance-is-given-to-mobile'>broken</a> up and grouped based on …</p><p>Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Keywords are usually <a href='https://www.dailystrength.org/journals/more-importance-is-given-to-mobile'>broken</a> up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. <h2>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack</h2>User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. In getting involved <a href='http://seotips.sdbx.jp/index24.html'>with</a> SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. <h2>Pair complementary businesses together to provide more value for readers</h2>The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. A site’s age <a href='http://basic0908.eklablog.com/optimize-your-site-page-around-one-keyword-or-topic-a134615964'>has</a> an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page <h2>Focus on ‘Things’, Not ‘Strings’</h2>Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for." <h2>Can Images Help Improve My Website’s Search Engine Placement?</h2>Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Cascading style sheets <a href='http://seotactics.mywebcommunity.org/index36.html'>are</a> external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. </p>Refresh your website to match your message2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-25:/Refresh-your-website-to-match-your-message-1517293682.html<p>On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Writing blog content <a href='http://seotrainingtips.byethost13.com/index37.html'>is</a> one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …</p><p>On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Writing blog content <a href='http://seotrainingtips.byethost13.com/index37.html'>is</a> one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. <h2>The bottom line is, the SEO effects of a +1 are very indirect</h2>Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Check the readability <a href='http://basic0908.mihanblog.com/post/6'>score</a> of your content with the Flesch reading ease test, and aim to get above 60% The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. <h2>SEO for Lead Generation and Direct Marketing</h2>. If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. If you’re not <a href='https://wiki.pillarproject.io/index.php/User:Gazhall'>blessed</a> with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. <h2>Stay Focused on the Long-Term</h2>Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them." <h2>Refresh your website to match your message</h2>Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Search engines use <a href='http://seotrainingtips.byethost13.com/index30.html'>alt</a> text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. A strong linking structure and other internal SEO best practices can provide that. </p>What is Off page optimisation?2017-11-25T00:00:00+01:002017-11-25T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-25:/What-is-Off-page-optimisation--1517293677.html<p>Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …</p><p>Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. The prospect of <a href='http://anders32.postbit.com/structure-your-content-to-meet-your-seo-needs.html'>Google</a> penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. <h2>Optimization ensures the Website complies with search engine guidelines</h2>Google is showing Context is King when it comes to indexing people in Google's Index. Include the right <a href='http://indozine.com/life-all-appears/'>rich</a> snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. <h2>Keys for long-term success.</h2>There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Google recognizes that <a href='https://sansara2.neocities.org/index9.html'>a</a> site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. <h2>Offsite SEO Strategies</h2>TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things." <h2>What is Off page optimisation?</h2>The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. Though you can <a href='https://ameblo.jp/basic0908/entry-12344187053.html'>simply</a> just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back. User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! </p>Find out which tools will give you easy, intuitive, and accurate insights2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-24:/Find-out-which-tools-will-give-you-easy-intuitive-and-accurate-insights-1517293671.html<p>In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …</p><p>In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. The type of <a href='http://seoadvice.medianewsonline.com/index23.html'>permalink</a> you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. <h2>Use unique page titles on all pages throughout your website</h2>Google is constantly evolving to better understand the context and intent of user behaviour. Make sure that <a href='http://basic0908.mihanblog.com/post/62'>your</a> website’s main menu only features the most important categories. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Make the content flow easily to keep people intrigued and reading. <h2>A Google +1 can indirectly lead to a better page rank</h2>But here’s the thing: it takes time for search engines to discover (and index) new websites. There are increasing <a href='http://seoadvice.sdbx.jp/advice/index4.html'>opportunities</a> to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! <h2>Use unique page titles on all pages throughout your website</h2>You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding." <h2>Find out which tools will give you easy, intuitive, and accurate insights</h2> Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. Mobile does not <a href='http://seoguide4u.angelfire.com/inbound-links.html'>necessarily</a> mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. </p>Use Google Keyword Planner To Find Untapped Keywords2017-11-24T00:00:00+01:002017-11-24T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-24:/Use-Google-Keyword-Planner-To-Find-Untapped-Keywords-1517293625.html<p>All too often, when we’re brought in for SEO work on a redesign,
it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably
have the SEO guy take a look at this before we launch,” but …</p><p>All too often, when we’re brought in for SEO work on a redesign,
it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably
have the SEO guy take a look at this before we launch,” but by
then, it’s too late. Right now, using <a href='http://seohull.strikingly.com/blog/what-promise-do-you-make-to-your-customers'>structured</a> data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. <h2>How to Choose a Domain Name for Maximum SEO</h2>If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Your website loading <a href='http://topseoblog.blogsky.com/1396/11/03/post-81/Headings-and-SEO'>speed</a> is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. SEO success relies heavily on the keywords you choose to target. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. <h2>Social Signals Impact Search Engine Rankings</h2>Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Like many of <a href='https://seogall.wixsite.com/blog/single-post/2017/12/11/Mobile-optimization'>the</a> other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results <h2>Track the Results and Scale It</h2>Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site." <h2>Use Google Keyword Planner To Find Untapped Keywords</h2>As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Mobile SEO is <a href='https://seocrazy.joomla.com/49-benchmarking-current-traffic-sources-and-volume'>–</a> just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. </p>Penguin deals solely with link quality and nothing else2017-11-23T00:00:00+01:002017-11-23T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-23:/Penguin-deals-solely-with-link-quality-and-nothing-else-1517293647.html<p>The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content …</p><p>The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. There is a <a href='http://leadlantern.byethost14.com/index35.html'>massive</a> amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. <h2>SEO specificity best practice</h2>The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Some sites have <a href='https://issuu.com/gazhall6/docs/offsite-seo'>the</a> same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in a succinct manner. Formatting your HTML and providing content that clearly answers the question will help you rank well. <h2>Woo your audience</h2>Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. At the same <a href='http://steam.obunko.com/Keyword-mapping-1517192881.html'>time,</a> you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. <h2>Opting for Effective Search Engine Optimization</h2>Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs." <h2>Penguin deals solely with link quality and nothing else</h2>To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Remember: Google wants <a href='http://gaz.cu.ma/seostrategy/index40.html'>to</a> see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. </p>Is the content on different pages original?2017-11-22T00:00:00+01:002017-11-22T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-22:/Is-the-content-on-different-pages-original--1517293625.html<p>One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Long tail keywords <a href='https://seo4u.joomla.com/27-reduce-popups-or-distracting-ads-for-seo'>are</a> essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce …</p><p>One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Long tail keywords <a href='https://seo4u.joomla.com/27-reduce-popups-or-distracting-ads-for-seo'>are</a> essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. <h2>When are you supposed to do it?</h2>SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Use social media <a href='http://basic0908.mihanblog.com/post/23'>networks</a> to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. <h2>Perform keyword discovery prior to writing content and website launch</h2>Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. As you know, <a href='http://seoadvice.sdbx.jp/thoughts/index3.html'>back</a> in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. <h2>If you lose your site data then you lose your rankings too</h2>Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results." <h2>Is the content on different pages original?</h2>The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Setting the value <a href='http://indozine.com/keywords-header-tags/'>of</a> the "rel" attribute of a link to "nofollow" will
tell Google that certain links on your site shouldn't be followed
or pass your page's reputation to the pages linked to.
Nofollowing a link is adding rel="nofollow" inside of the link's anchor
tag. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. </p>Add Facebook “Like” and “Share” buttons2017-11-21T00:00:00+01:002017-11-21T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-21:/Add-Facebook-Like-and-Share-buttons-1517293636.html<p>Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …</p><p>Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. Search Engines are <a href='http://blog.goo.ne.jp/basic0908/e/ce7a7d438a3721ae98d9492fc500850d'>not</a> humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. You may not have the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). <h2>Why is it important to know user intent and how can we identify it?</h2>Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. If you're not <a href='http://sandra.sdbx.jp/index13.html'>adding</a> value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. <h2>Submit your website to legitimate award sites</h2>SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Thin content tells <a href='http://sansaraevens.postach.io/post/quality-plus-visibility-is-the-key'>a</a> search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Guest posts can still be valuable from
a PR/community-building perspective,
but only if we approach those guest
blogging opportunities with the right
intentions. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! <h2>Target keywords</h2>If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. " <h2>Add Facebook “Like” and “Share” buttons</h2>In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Catering your search <a href='https://cyber.harvard.edu/designsforprivacy/User:SEO_Advice'>engine</a> optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. </p>Use discretion with hashtags2017-11-21T00:00:00+01:002017-11-21T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-21:/Use-discretion-with-hashtags-1517293664.html<p>As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …</p><p>As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. As you begin <a href='http://barbara.hariko.com/beginners-seo/index35.html'>using</a> proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. <h2>What effect does backlink indexing have?</h2>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. SEO is not <a href='http://barbara.hariko.com/facilitate-seo/index16.html'>the</a> techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. <h2>How SEO and Content Marketing Come Together</h2>Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. URLs and links <a href='http://www.kaaq.org/index.php?document_srl=2970459'>are</a> building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. <h2>Make sure that you supply what you promise to the visitors</h2>Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout." <h2>Use discretion with hashtags</h2>Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. If you want <a href='https://www.dailystrength.org/journals/real-search-results-you-say'>to</a> get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. </p>High ROI2017-11-20T00:00:00+01:002017-11-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-20:/High-ROI-1517293591.html<p>Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Keywords should never <a href='http://cranberry.hatenablog.com/entry/2018/01/12/145646'>be</a> used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of …</p><p>Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. Keywords should never <a href='http://cranberry.hatenablog.com/entry/2018/01/12/145646'>be</a> used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. <h2>What pain-points will your website or services solve? </h2>Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! Visual content has <a href='https://ragnarokofzodiac.com/wiki/index.php/User:Gazhall'>become</a> very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. <h2>How to optimize your website</h2>Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. People tend to <a href='http://barbara.hariko.com/facilitate-seo/index14.html'>avoid</a> advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. <h2>Google recommends customer focused content</h2>Never sell yourself short and never assume anyone knows your business better than you. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites." <h2>High ROI</h2>With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Google wants to <a href='https://www.google.com.ai/url?q=https://gazhall.com'>see</a> a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Expect increased conversions, particularly those from visitors who arrived via organic search. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. </p>You can rank new pages with SEO and content2017-11-20T00:00:00+01:002017-11-20T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-20:/You-can-rank-new-pages-with-SEO-and-content-1517293608.html<p>The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. By starting …</p><p>The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. By starting a <a href='http://seoadvice.sdbx.jp/thoughts/index3.html'>blog</a> — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. <h2>Use different keyword suggestion tools
</h2>If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Yes, contextual link <a href='https://seocrazy.joomla.com/9-get-inside-the-heads-of-your-customers'>building</a> is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. <h2>Create a roadmap for linking between your own articles</h2>Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Including your target <a href='http://leadlantern.byethost14.com/index28.html'>keyword</a> within your page title positively correlated with higher search rankings. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. <h2>Web 2.0 indexing works wonders</h2>It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Which keywords are the fastest to page 1? Fastest to the top 5?" <h2>You can rank new pages with SEO and content</h2>Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. Focus on your <a href='https://ameblo.jp/seotips4u/entry-12343771482.html'>customers,</a> and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. </p>How long does SEO take?2017-11-19T00:00:00+01:002017-11-19T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-19:/How-long-does-SEO-take--1517293666.html<p>A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Google has come <a href='http://leadlantern.byethost14.com/index27.html'>out</a> and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually …</p><p>A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Google has come <a href='http://leadlantern.byethost14.com/index27.html'>out</a> and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers. Including your target keyword within your page title positively correlated with higher search rankings. <h2>Site owners should always research an SEO consultant or SEO agency before hiring</h2>“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. SEO’s need <a href='http://leadlantern.byethost14.com/index32.html'>to</a> have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. <h2>Removing the guesswork from SEO</h2>Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. Having no website <a href='http://alicia22.loxblog.com/post/7/This%20is%20completely%20wrong%20-%20don't%20you%20think?.htm'>presence</a> can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users have an eye for acting on quicker, to-the-point information information which is provided by the Search Engines through their SERPs (Search Engine Result Page). If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. <h2>Establish intuitive information architecture</h2>The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
" <h2>How long does SEO take?</h2>Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Every site-owner needs <a href='https://erlangcentral.org/wiki/User:Gazhall'>to</a> gather links and local business owners would probably benefit even more for good links. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. </p>Try out core ranking algorithms2017-11-19T00:00:00+01:002017-11-19T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-19:/Try-out-core-ranking-algorithms-1517293647.html<p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The greatest selling <a href='http://seohull.fr.gd/SEO-Tips.htm'>point</a> of SEO is …</p><p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The greatest selling <a href='http://seohull.fr.gd/SEO-Tips.htm'>point</a> of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. <h2>Make your keywords as specific as possible</h2>One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. To ensure that <a href='http://martina32.blog2learn.com/9655886/adding-endless-pages-of-irrelevant-content-to-your-website-won-t-increase-traffic'>your</a> website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. All sites have a home or "root" page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content. <h2>Optimize page titles</h2>Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Is your article <a href='http://seoadvice.medianewsonline.com/index11.html'>hiding</a> among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. <h2>Lessons Learned from Crummy SEO</h2>Use internal links with clear and informative anchor text. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "A marketer who dives deep on this topic can find dozens of opportunities
to enhance their listing and earn more traffic. Because these days, it’s not
enough to rank. " <h2>Try out core ranking algorithms</h2>Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. Cloaking refers to <a href='https://seotipsandtricks.neocities.org/index21.html'>an</a> attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of
competing pages and the competitor businesses behind them. </p>Relevance is the key issue2017-11-17T00:00:00+01:002017-11-17T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-17:/Relevance-is-the-key-issue-1517293624.html<p>Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). In document analysis, <a href='http://seotip.seesaa.net/article/456519663.html'>search</a> engines look at whether they …</p><p>Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). In document analysis, <a href='http://seotip.seesaa.net/article/456519663.html'>search</a> engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. <h2>Your authorship byline will get you noticed</h2>Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. SEOs constantly work <a href='http://seotip.seesaa.net/article/456395465.html'>to</a> get new links connecting to their sites that are from sources of high authority. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. <h2>See what keywords your site is visible for</h2>Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. If everyone’s mobile <a href='https://seohullblog.wordpress.com/2017/12/16/writing-quality-content-means-writing-original-content/'>device</a> had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. <h2>Start with seed keywords</h2>Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Google is showing Context is King when it comes to indexing people in Google's Index. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it." <h2>Relevance is the key issue</h2>The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. Search-based competitive audits <a href='http://available.edoblog.net/brands/big%20brands%20burst%20to%20the%20top'>uncover</a> the competitive landscape within the search results for a defined set of high-value topics. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. </p>The most important part of SEO is relationships2017-11-17T00:00:00+01:002017-11-17T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-17:/The-most-important-part-of-SEO-is-relationships-1517293662.html<p>Use Fetch as Google to test whether Google can crawl and index important pages within your site. There’s been some <a href='http://anders32.postbit.com/don-t-give-up-too-soon-on-seo.html'>debate</a> in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly …</p><p>Use Fetch as Google to test whether Google can crawl and index important pages within your site. There’s been some <a href='http://anders32.postbit.com/don-t-give-up-too-soon-on-seo.html'>debate</a> in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. <h2>Leverage the work your competitors have already done in landing links</h2>Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. If a URL <a href='http://blog.goo.ne.jp/basic0908/e/6670a1a9f863c541c9c6b470abaa19e8'>is</a> too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. <h2>Track it!</h2>When you delete one or more posts or pages from your site, there’s often collateral damage. Do some keyword <a href='http://maps.google.com.au/url?q=https://gazhall.com'>research</a> and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. <h2>Check what’s happening in your streams</h2>Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site." <h2>The most important part of SEO is relationships</h2>Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. There are various <a href='http://seoadvice.sdbx.jp/ideas/index12.html'>ranking</a> factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. </p>Recycle existing content2017-11-16T00:00:00+01:002017-11-16T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-16:/Recycle-existing-content-1517293676.html<p>Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Google’s shifts and <a href='http://seotips.zohosites.eu/google.html'>tweaks</a> on …</p><p>Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Google’s shifts and <a href='http://seotips.zohosites.eu/google.html'>tweaks</a> on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers <h2>How to make writing SEO-friendly copy almost kind of tolerable</h2>Links are still a critical element to Google’s algorithm and their value needs to be protected. To rank locally <a href='http://cranberry.hatenablog.com/entry/2018/01/01/011552'>it</a> is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. <h2>Wrap Subheadings in H2 Tags</h2>Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways It should be <a href='http://topseoblog.blogsky.com/1396/11/02/post-78/%E2%80%9CMonetisation-first%E2%80%9D-approach'>clearly</a> understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. <h2>Do Visitor Metrics Play a Role in Search Engine Rankings?</h2>If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Without considering a search engine user's intent, you will attract too much unqualified traffic. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially." <h2>Recycle existing content</h2>Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. People tend to <a href='https://seocrazy.joomla.com/21-keyword-driven-anchor-text-reigns-supreme'>avoid</a> advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. </p>Keyword driven anchor text reigns supreme2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-14:/Keyword-driven-anchor-text-reigns-supreme-1517293667.html<p>Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Enter one of <a href='http://barbara.hariko.com/beginners-seo/index26.html'>your</a> keywords into the search box of the search engine …</p><p>Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Enter one of <a href='http://barbara.hariko.com/beginners-seo/index26.html'>your</a> keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. <h2>You need more diversity on your pages</h2>Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. While producing incredible <a href='http://gaz.cu.ma/seostrategy/index22.html'>content</a> may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. <h2>Review your most important content on your site</h2>Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? The Internet is <a href='http://wiki.typhoon.gov.cn/index.php?title=User_talk:Dani32'>all</a> about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.
Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. <h2>What is real SEO?</h2>I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website." <h2>Keyword driven anchor text reigns supreme</h2>Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Professional search marketers <a href='http://leadlantern.byethost14.com/index4.html'>don’t</a> submit the URL to the major search engines, but it’s possible to do so. Use it before it ceases to be an enabler of competitive advantage. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results. </p>SEO is Seriously Effortful Optimization2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-14:/SEO-is-Seriously-Effortful-Optimization-1517293663.html<p>Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. With so many <a href='http://publish.lycos.com/gretels/2018/01/23/seo-errors-and-how-to-remedy-them/'>people</a> using smartphones and tablet for their Internet search, it is imperative that you have a plan ready …</p><p>Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. With so many <a href='http://publish.lycos.com/gretels/2018/01/23/seo-errors-and-how-to-remedy-them/'>people</a> using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. <h2>How to Optimize for Voice Search</h2>Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” The total number <a href='https://ameblo.jp/basic0908/entry-12342024797.html'>of</a> backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. <h2>SEO thin content best practice</h2>Quality and visibility. This is truly the great secret to SEO and content. SEO basically works <a href='http://seohull.strikingly.com/blog/why-are-backlinks-important-for-search-engine-rankings'>by</a> predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. <h2>Go On Podcasts</h2>Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully." <h2>SEO is Seriously Effortful Optimization</h2>Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. If you are <a href='http://blog.goo.ne.jp/basic0908/e/ca8b4a5a566b1674deaf983634e0f545'>taking</a> the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. </p>Website Traffic2017-11-14T00:00:00+01:002017-11-14T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-14:/Website-Traffic-1517293628.html<p>Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. Creating content that <a href='http://cranberry.hatenablog.com/entry/2018/01/21/212400'>consistently</a> drives traffic to your site is a win; however, not all …</p><p>Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. Creating content that <a href='http://cranberry.hatenablog.com/entry/2018/01/21/212400'>consistently</a> drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. Including your target keyword within your page title positively correlated with higher search rankings. Search engines simply want to deliver the most relevant results to their users based on search queries. <h2>Number of outbound links</h2>Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. Many marketers talk <a href='http://basic0908.mihanblog.com/post/34'>about</a> the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. <h2>On the web, our audience is global</h2>When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Assessing which keywords <a href='http://altisidora.guhaw.com/%E6%9C%AA%E9%81%B8%E6%8A%9E/why%20long%20keyphrases-'>to</a> go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. <h2>Stick to Your Plan</h2>To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. When you’re looking at a competitor’s web page source code, you’ll see the <title> tag near the top of the page, along with a bunch of <meta> tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages." <h2>Website Traffic</h2>Guest articles are a good way
of improving your branding
and getting high-quality
backlinks. This area of offpage
optimization has more
to do with editing and PR. So
you should look for publication
channels that would be a good
fit for you to write guest posts. If you want <a href='http://gaz.cu.ma/marketingtips/index2.html'>to</a> earn high rankings in Google search results, you first need to understand how Google ranks its search results. While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. </p>Build a dashboard in Google Analytics for tracking2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-13:/Build-a-dashboard-in-Google-Analytics-for-tracking-1517293644.html<p>Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 SEO is very <a href='http://strawberry9697.blog.shinobi.jp/content/create%20strong%20content%20for'>simple,</a> and unless you’re a very large company it’s probably not worth hiring somebody else to do. It is worth noting …</p><p>Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 SEO is very <a href='http://strawberry9697.blog.shinobi.jp/content/create%20strong%20content%20for'>simple,</a> and unless you’re a very large company it’s probably not worth hiring somebody else to do. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. <h2>The first choice should be analytics</h2>Any discrepancies might cause Google to NOT show your business' information on a search result page. Both Google and <a href='https://basic0908.jimdo.com/2017/12/13/the-importance-of-keyword-reviews/'>Bing</a> take page-loading speed into account in their website ranking algorithm. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. <h2>The reason you want natural, helpful, informative links</h2>With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. High authority links <a href='http://seoadvice.sdbx.jp/advice/index3.html'>are</a> great, but in my opinion, relevant links win the game every time. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. <h2>Pick a Keyword to Target</h2>Choose your keywords carefully, and keep user intent as your primary goal. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages." <h2>Build a dashboard in Google Analytics for tracking</h2>Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. When it comes <a href='https://sansara2.neocities.org/index25.html'>to</a> Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. </p>Move as much programming code as possible to external files2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-13:/Move-as-much-programming-code-as-possible-to-external-files-1517293624.html<p>Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. A few years <a href='http://seohull.buffalo.io/your-content-strategy-could-use-a-facelift'>ago,</a> a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose …</p><p>Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. A few years <a href='http://seohull.buffalo.io/your-content-strategy-could-use-a-facelift'>ago,</a> a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. <h2>SEO can help you with your offline sales</h2>Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. There’s always something <a href='http://seotactics.mywebcommunity.org/index40.html'>written</a> somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. <h2>Looking at Competitors’ Authority and Trust</h2>Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Mobile has changed <a href='http://seoadvice.wikidot.com/blog:48'>our</a> lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. <h2>Make sure you know exactly who you will target with your content</h2> Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product." <h2>Move as much programming code as possible to external files</h2>Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Recognizing intent will <a href='http://newmedianow.co.uk/Measure-the-quality-and-uniqueness-1517191981.html'>allow</a> you to improve keyword selection decisions and better serve your target audience. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. </p>The most time consuming aspect is checking statistics2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-13:/The-most-time-consuming-aspect-is-checking-statistics-1517293647.html<p>Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. How do your <a href='http://zeus.zatunen.com/The-first-indication-should-be-structure-1517279821.html'>competitors</a> rank? Pick out a keyword …</p><p>Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. How do your <a href='http://zeus.zatunen.com/The-first-indication-should-be-structure-1517279821.html'>competitors</a> rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. <h2>Authorship may be the future of search</h2>Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. As long as <a href='https://seo4u.joomla.com/8-seo-good-practise'>you</a> provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. Domain to page relevancy means the page linking to your website is relevant to your domain. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. <h2>Revel in constraints (not restraints)</h2>Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Link building is <a href='http://basic0908.eklablog.com/powerful-title-but-avoid-clickbait-a134353688'>still</a> an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. <h2>Technical aspects of search marketing</h2>Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle." <h2>The most time consuming aspect is checking statistics</h2>Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? After you publish <a href='http://topseoblog.blogsky.com/1396/10/19/post-36/Create-fresh-content-for-SEO-purposes'>a</a> blog post, share it on your social networks and then engage when people engage with you. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. </p>The title tag is a visitor's first exposure to your site2017-11-13T00:00:00+01:002017-11-13T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-13:/The-title-tag-is-a-visitor-s-first-exposure-to-your-site-1517293667.html<p>Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Site owners must <a href='http://indozine.com/Is-the-content-on-different-pages-original--1517277841.html'>focus</a> on the quality of …</p><p>Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Site owners must <a href='http://indozine.com/Is-the-content-on-different-pages-original--1517277841.html'>focus</a> on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. <h2>Be authentic</h2>Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. If you want <a href='https://about.me/sansarasmith'>your</a> content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. <h2>The more content you produce, the more organic traffic and inbound links you will receive</h2>Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Another quick, and <a href='http://seotip.seesaa.net/article/456308255.html'>valuable</a> SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. <h2>Optimize all content through SEO best practices</h2>A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "It has long been understood that Google’s ranking algorithm is complex (by design)." <h2>The title tag is a visitor's first exposure to your site</h2>A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. You can use <a href='http://basic0908.eklablog.com/background-information-on-backlinks-a133894164'>some</a> practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. </p>Carve out time for updating and improving older SEO content2017-11-12T00:00:00+01:002017-11-12T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-12:/Carve-out-time-for-updating-and-improving-older-SEO-content-1517293655.html<p>Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Increasing your search <a href='http://apple335.doorblog.jp/archives/6502894.html'>visibility</a> is …</p><p>Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Increasing your search <a href='http://apple335.doorblog.jp/archives/6502894.html'>visibility</a> is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. <h2>SEO keyword research best practice</h2>If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. You may not <a href='http://basic0908.mihanblog.com/post/32'>have</a> the resources to create locale sites for each country or
language you want to target. In that case, add Google Translate to your site to
ensure that your website visitors can see your content in their language (even
if it’s not a perfect translation). The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. <h2>Understand which tools will give you easy, intuitive, and accurate insights</h2>Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. 9 out of <a href='http://seotips.sdbx.jp/index35.html'>10</a> people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Long Tail SEO is a really useful technique to generate organic search traffic for your website. <h2>The Role of Anchor Text</h2>Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Google’s web indexing system favors recently updated content, especially for time-sensitive searches." <h2>Carve out time for updating and improving older SEO content</h2>From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Most people browsing <a href='http://cranberry.hatenablog.com/entry/2017/12/17/000000'>the</a> internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. </p>Meaty meta descriptions2017-11-12T00:00:00+01:002017-11-12T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-12:/Meaty-meta-descriptions-1517293652.html<p>Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When consumers search <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/AnalyticsRuleMe'>vocally,</a> their queries are hugely different from how they write them …</p><p>Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When consumers search <a href='http://proline.physics.iisc.ernet.in/wiki/index.php/AnalyticsRuleMe'>vocally,</a> their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. <h2>Help a particular phrase to pop in the mind of the searcher</h2>If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Link to page <a href='http://basic0908.eklablog.com/background-information-on-backlinks-a133894164'>relevance</a> is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. <h2>Start ranking for these terms</h2>Start focusing on your visitors, on the people that want to buy your product or services. Pay attention to <a href='http://seotips.sdbx.jp/index24.html'>how</a> and where you’re linking in your content. There’s a balance here that might take some practice to nail down. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it right, others are paying someone to do it and nothing is happening. If done correctly, it can have an extremely positive effect on your rankings, gaining you the positions that have always seem impossible. <h2>Are you interlinking properly?</h2>As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Anchor text has been a huge talking point within SEO for many years now." <h2>Meaty meta descriptions</h2>Keywords should be relevant. This means your site should be a satisfactory destination for users. Search engine algorithms <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&page=61&document_srl=4124909'>are</a> designed to detect content that was written for the sole purpose of boosting search engine traffic. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” </p>Perform a link audit and make sure that all links on the page in question really add value2017-11-12T00:00:00+01:002017-11-12T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-12:/Perform-a-link-audit-and-make-sure-that-all-links-on-the-page-in-question-really-add-value-1517293664.html<p>Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you have <a href='http://basil4325.karou.jp/index10.html'>a</a> real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to …</p><p>Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you have <a href='http://basil4325.karou.jp/index10.html'>a</a> real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. <h2>Move inline scripts and styles into separate files</h2>Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. Google counts thousands <a href='https://modernvb.com/entry.php?13449-Link-exchanges-are-all-the-rage'>of</a> PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Links help search engines connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. <h2>Focus on a one keyword per page strategy</h2>You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! In order to <a href='http://niconicowiki.ckwng.com/wiki/User:Seoadvisor'>write</a> the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. <h2>Invest in Great Content</h2>Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety." <h2>Perform a link audit and make sure that all links on the page in question really add value</h2>If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Higher rankings lead <a href='https://ameblo.jp/basic0908/entry-12347877187.html'>to</a> more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. </p>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack2017-11-11T00:00:00+01:002017-11-11T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-11:/Look-at-your-competitors-mobile-responsive-sites-to-figure-out-what-you-need-to-do-to-stand-out-from-the-pack-1517293654.html<p>Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …</p><p>Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. You won’t know <a href='https://www.google.at/url?q=https://gazhall.com'>how</a> well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. <h2>SEO for Ideological Influence</h2>CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Clearly define your <a href='http://seohull.buffalo.io/the-presence-of-keywords-in-the-page-title-and-url-is-crucial'>objectives</a> in advance so you can truly measure your ROI from any programs you implement. Keyword research can be time-consuming, but rewarding when done properly. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. <h2>A few tips how to create engaging conten</h2>You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. Most marketers focusing <a href='http://seoadvice.sdbx.jp/starter/index25.html'>on</a> SEO break down SEO into onpage
efforts and off-page efforts. And when focusing on
off-page efforts, a common SEO mistake marketers make is
believing that their site will receive more SEO traffic if only
they can find enough websites to build links on. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. <h2>SEO states the requirements. Content marketing fulfills them</h2>Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus." <h2>Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack</h2>Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Like desktop content, <a href='http://gaz.cu.ma/seostrategy/index34.html'>mobile</a> pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. Paid
links are links garnered in exchange
for payment. They can come from a
network of link buyers and sellers, and
a network usually consists of a group of
low-quality sites that collectively link to a
specific website in an effort to increase
it’s authority in SERPs. Other times, there
may be a reciprocal linking program, where a group of websites link to
one another. SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. </p>Optimization ensures the Website is easy to crawl2017-11-11T00:00:00+01:002017-11-11T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-11:/Optimization-ensures-the-Website-is-easy-to-crawl-1517293629.html<p>Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Like it or <a href='http://seoadvice.sdbx.jp/starter/index25.html'>not,</a> your business’s Google rankings can have a huge effect on its success, growth, and meeting …</p><p>Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Like it or <a href='http://seoadvice.sdbx.jp/starter/index25.html'>not,</a> your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. <h2>Why do backlinks matter?</h2>Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Unique content signifies <a href='http://vanessa2.blog.fc2.com/blog-entry-9.html'>quality.</a> The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Do
you have enough pages around a specific topic area that it would
make sense to create a page describing these related pages (e.g. root
page -> related topic listing -> specific topic)? Do you have hundreds
of different products that need to be classified under multiple
category and subcategory pages? <h2>Developing an SEO Plan Prior to Site Development</h2>Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. Webpages with their <a href='http://basic0908.mihanblog.com/post/47'>target</a> keyword in their URL tend to rank higher in Google than those that didn’t. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. <h2>You should do anything you can to give your content depth and make it more valuable for readers</h2>Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: " Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back." <h2>Optimization ensures the Website is easy to crawl</h2>You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Rest assured that <a href='https://balancedview.jimdo.com/advanced-advice/backlink-research/'>real</a> SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. </p>33% of clicks from organic search results go to the first listing on Google2017-11-10T00:00:00+01:002017-11-10T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-10:/33-of-clicks-from-organic-search-results-go-to-the-first-listing-on-Google-1517293666.html<p>Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. The reality is <a href='http://seotrainingtips.byethost13.com/index22.html'>that,</a> for many businesses, 10-20 high-quality links will lead to top rankings in short order …</p><p>Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. The reality is <a href='http://seotrainingtips.byethost13.com/index22.html'>that,</a> for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. <h2>Toxic links and their cure</h2>Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. SEO, that is <a href='http://sitiweb.targnet.it/?your_URL=http://stab.st-andrews.ac.uk/wiki/index.php/User:Gazhall'>ethical</a> and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. <h2>A really cool way of writing description tags</h2>The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Keyword research is <a href='https://triberr.com/SEOHull'>still</a> useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. <h2>Get Product Reviews Using Influencer Platforms</h2>While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The search engines continuously invest in improving their ability to better process the content of web pages" <h2>33% of clicks from organic search results go to the first listing on Google</h2>A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Mobile friendliness is <a href='https://seocrazy.joomla.com/62-be-ahead-of-the-game-in-search'>an</a> important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future. </p>Make that list bigger!2017-11-10T00:00:00+01:002017-11-10T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-10:/Make-that-list-bigger--1517293648.html<p>You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Your headline is <a href='http://gaz.cu.ma/marketingtips/index25.html'>among</a> the first things that users will come across when carrying out a search …</p><p>You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Your headline is <a href='http://gaz.cu.ma/marketingtips/index25.html'>among</a> the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. <h2>Be sure your business is properly listed on the main review platforms</h2>At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. A smart keyword <a href='http://leadlantern.byethost14.com/index8.html'>strategy</a> tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. <h2>Do Your Research</h2>In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. You might think <a href='http://seotactics.mywebcommunity.org/index18.html'>that</a> it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. <h2>Does Cross linking works as an SEO strategy?</h2>Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images." <h2>Make that list bigger!</h2>Ensure the number of visits and new visitors from within your target market is increasing. Make sure you <a href='https://seotips4pros.neocities.org/index6.html'>are</a> doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. </p>Understanding searcher intent2017-11-10T00:00:00+01:002017-11-10T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-10:/Understanding-searcher-intent-1517293621.html<p>Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will …</p><p>Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. Do not copy <a href='http://seohull.strikingly.com/blog/how-do-i-get-traffic-to-my-website'>another</a> site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. <h2>Optimising your site for featured snippets</h2>Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Undoubtedly, mobile SEO <a href='http://seoadvice.medianewsonline.com/index7.html'>is</a> distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. <h2>High advertisement ratio</h2>Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. We all know <a href='http://seoadvice.medianewsonline.com/index35.html'>that</a> search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. <h2>Why does backlink indexing matter?</h2>Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Stop marketing to audiences and instead market to customers at scale. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches." <h2>Understanding searcher intent</h2>One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. If you have <a href='http://seohull.strikingly.com/blog/the-most-time-consuming-aspect-is-link-building'>too</a> many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. </p>Find Sites Linking To More Than One Competitor2017-11-09T00:00:00+01:002017-11-09T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-09:/Find-Sites-Linking-To-More-Than-One-Competitor-1517293677.html<p>How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Earning a link …</p><p>How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Earning a link <a href='http://stenna.sdbx.jp/index22.html'>from</a> a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. <h2>A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts</h2> Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Search engine optimization <a href='https://ameblo.jp/basic0908/entry-12341251606.html'>is</a> often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. <h2>Brainstorming and Keyword Generating</h2>Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Parallax design is <a href='https://www.kiwibox.com/basic0908/blog/entry/142909327/search-engines-are-able-to-analyze-the-contents-of-each-p/?pPage=0'>a</a> website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. <h2>Reach out to influencers known for your topic</h2>Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Updating content across a site should be a priority as Google rewards fresher content for certain searches." <h2>Find Sites Linking To More Than One Competitor</h2>Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. To be a <a href='https://seocrazy.joomla.com/120-you-want-to-include-keyword-rich-anchor-text-in-your-body-copy-when-possible'>part</a> of the party, make sure your business website uses structured data markup. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. </p>SEO great content best practice2017-11-09T00:00:00+01:002017-11-09T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-09:/SEO-great-content-best-practice-1517293680.html<p>Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? In the coming <a href='https://www.dailystrength.org/journals/if-it-isn-t-on-google-it-doesn-t-exist'>times,</a> content from …</p><p>Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? In the coming <a href='https://www.dailystrength.org/journals/if-it-isn-t-on-google-it-doesn-t-exist'>times,</a> content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content on both the .com
and .co.uk extensions of your site, and use the canonical link element to
indicate the exact URL of the domain preferred for indexing. This will make
duplicate content a non-issue. Also, keep in mind that this is not required
when using different languages. Google does not consider foreign-language
translations to be duplicate content. But it is something to consider for
multiple locale sites in the same language. Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. <h2>Leverage the work your competitors have already done in link building</h2>Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. As brands across <a href='http://barbara.hariko.com/beginners-seo/index31.html'>industries</a> continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. <h2>Has your website been pawed to pieces by a panda?</h2>Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Just typing in <a href='https://www.bonanza.com/users/29302328/profile'>an</a> incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. <h2>More Targeted And Relevant Traffic</h2>If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : " In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. " <h2>SEO great content best practice</h2>While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Google is the <a href='https://hullseo44.blogspot.co.uk/2017/12/choose-your-keywords-carefully.html'>dominant</a> search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. </p>The Broken Link-Building Method2017-11-08T00:00:00+01:002017-11-08T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-08:/The-Broken-Link-Building-Method-1517293607.html<p>White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. The more popular <a href='https://medium.com/@gazhallseo/choose-your-keywords-really-carefully-58754595563'>and</a> important a site is, the more links from …</p><p>White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. The more popular <a href='https://medium.com/@gazhallseo/choose-your-keywords-really-carefully-58754595563'>and</a> important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. <h2>A successful company will have a strategy for both desktop and mobile</h2>As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” You need to <a href='http://barbara.hariko.com/more-information/index35.html'>produce</a> quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? <h2>See which keywords send traffic to your site</h2>Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Why are links <a href='http://floraseo.simplesite.com/438382914'>so</a> important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines view these citations as a sign of authority. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. <h2>Offer relevant, useful and original content</h2>Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries" <h2>The Broken Link-Building Method</h2>Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Content that empathizes <a href='https://seogall.wixsite.com/seotips/single-post/2018/01/08/Backlinks-Important-ranking-factors'>with</a> prospective customers’ emotions can guide them through their journey as a buyer. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. </p>Backlink Ranking Factors2017-11-07T00:00:00+01:002017-11-07T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-07:/Backlink-Ranking-Factors-1517293630.html<p>For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. SEO will never <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>die!</a> As long as the web is around, people will need to search to find what they want, and some algorithm will control …</p><p>For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. SEO will never <a href='https://ameblo.jp/basic0908/entry-12342443876.html'>die!</a> As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. <h2>Average monthly search volume</h2>There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. Content creation is <a href='http://zeus.zatunen.com/Start-Blog-Title-With-Keyword-1517241647.html'>the</a> most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. When you add a link to your website, you are inviting users to leave your site. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. <h2>Don’t blindly follow every advice about website traffic you can find online</h2>People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. One of the <a href='http://seoadvice.sdbx.jp/ideas/index22.html'>main</a> ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. <h2>Make sure your site is optimized for mobile</h2>Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings." <h2>Backlink Ranking Factors</h2>Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Analyze search engine <a href='http://seotactics.mywebcommunity.org/index22.html'>rankings</a> and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). </p>What online marketing tools do you use?2017-11-07T00:00:00+01:002017-11-07T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-07:/What-online-marketing-tools-do-you-use--1517293682.html<p>What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Your users need <a href='http://basic0908.eklablog.com/how-do-backlinks-help-seo-a134306250'>the</a> structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine …</p><p>What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Your users need <a href='http://basic0908.eklablog.com/how-do-backlinks-help-seo-a134306250'>the</a> structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. <h2>Consistently Keep an Eye on Your Links</h2>If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. Organizations should take <a href='http://www.wikipowell.org/Usuario:Gazhall'>many</a> factors into account when pursuing an SEO strategy. It has long been understood that Google’s ranking algorithm is complex (by design). Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization. <h2>Understanding the rationale behind SERPs</h2>Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Although lead generation <a href='http://searchmarketing.beep.com/be-clear-truthful-and-accurate-2017-12-16.htm'>via</a> the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. <h2>Optimize from tail to head</h2>Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Make it easier for search engines to index your website." <h2>What online marketing tools do you use?</h2>What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content. Because Google likes <a href='http://mihanblog.com/blog/post/index'>sites</a> that link out to good quality content, publishing your own curated content can be a very smart move. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. </p>Wrap Subheadings in H2 Tags2017-11-07T00:00:00+01:002017-11-07T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-07:/Wrap-Subheadings-in-H2-Tags-1517293648.html<p>The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Webpages with their <a href='http://pagebin.com/MLwrN1Yl'>target …</a></p><p>The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Webpages with their <a href='http://pagebin.com/MLwrN1Yl'>target</a> keyword in their URL tend to rank higher in Google than those that didn’t. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. <h2>How does a small local business compete with a major national chain?</h2>Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. There are different <a href='https://seo4u.joomla.com/8-seo-good-practise'>areas</a> of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. <h2>Where to start, I have so many pages?</h2>Make sure that your website’s main menu only features the most important categories. Do not try <a href='https://www.dailystrength.org/journals/find-sites-linking-to-more-than-one-competitor-1'>to</a> avoid no-follow links completely. These links may have value in improving your search rank. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. <h2>User experience is one of the primary factors that determines success or failure</h2>Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. The old saying that “life is a journey, not a destination” can also be applied to SEO. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap." <h2>Wrap Subheadings in H2 Tags</h2>When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Relevance is part <a href='http://seoadvice.sdbx.jp/starter/index.html'>of</a> your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Spend a little time thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. </p>Dynamic vs Static- Which is preferred?2017-11-06T00:00:00+01:002017-11-06T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-06:/Dynamic-vs-Static--Which-is-preferred--1517293661.html<p>Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. You can use <a href='https://hullseo44.blogspot.co.uk/2018/01/monitor-evolution-of-your-search-results.html'>your</a> blog as an informal platform for giving insights into …</p><p>Higher rankings lead to more clicks and
visits from interested searchers, and
that search traffic is uniquely valuable
because of its high relevancy and
timeliness -- people search when they’re
interested or ready to perform an action. You can use <a href='https://hullseo44.blogspot.co.uk/2018/01/monitor-evolution-of-your-search-results.html'>your</a> blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs <h2>What is Keyword Research?</h2>Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. When you write <a href='http://cranberry.hatenablog.com/entry/2018/01/11/043000'>headlines,</a> it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. <h2>Does it change the way people will live their day? </h2>When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. The small businesses <a href='https://issuu.com/gazhall6/docs/anchortext'>with</a> a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. <h2>Search For Broken Link Building Opportunities On Yahoo</h2>Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most." <h2>Dynamic vs Static- Which is preferred?</h2>As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. Whenever a high <a href='https://mootools.net/forge/profile/madgep23'>authority</a> blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. </p>Get Your NAP Accurate & Consistent2017-11-05T00:00:00+01:002017-11-05T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-05:/Get-Your-NAP-Accurate-Consistent-1517293601.html<p>Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …</p><p>Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. If possible, secure <a href='http://seohull.strikingly.com/blog/google-algorithms-target-low-quality-content'>your</a> site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. <h2>What exactly are Search Engines?</h2>In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Head terms are <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/link-building/'>searched</a> more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. <h2>You must have a strong web foundation </h2>SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Does the content <a href='http://seoadvice.sdbx.jp/thoughts/index8.html'>add</a> an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Keep a list of keywords that bring traffic from organic
search queries to your site. Study the organic search
traffic in detail once a month, and analyze which keywords
were responsible for the traffic. Your brand keywords will
normally be responsible for most of it. Try, if possible, to
distinguish between brand keywords and other keywords. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. <h2>Does more traffic directly imply more revenue?</h2>Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Backlinks from older websites may be worth more than links from newer sites. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. " <h2>Get Your NAP Accurate & Consistent</h2>When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Reacting to reviews <a href='http://alton.mee.nu/searchtips/index27.html'>appears</a> to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. </p>Use Engaging Language for Effective SEO2017-11-04T00:00:00+01:002017-11-04T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-04:/Use-Engaging-Language-for-Effective-SEO-1517293639.html<p>One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. The words that <a href='https://www.google.be/url?q=https://gazhall.com'>make</a> up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal …</p><p>One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. The words that <a href='https://www.google.be/url?q=https://gazhall.com'>make</a> up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. <h2>Audit Your Site To Improve It’s Performance</h2>Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. If you are <a href='http://apple335.doorblog.jp/archives/6286627.html'>working</a> out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO.
On-page SEO refers to all the measures you can take effect on your own site. These measures make it
easier for search engines to find your website, index it, and understand and classify your content. Offpage
SEO covers issues which are external to your website and ensure an inflow of high-quality inbound
links. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. <h2>What have you tried that doesn’t work?</h2>Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. If everybody is <a href='https://ameblo.jp/basic0908/entry-12341523185.html'>linking</a> people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. <h2>Links are like glue</h2>One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies." <h2>Use Engaging Language for Effective SEO</h2>Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Keyword research can <a href='https://ello.co/seohullish'>prove</a> to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. </p>Use breadcrumb navigation2017-11-04T00:00:00+01:002017-11-04T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-04:/Use-breadcrumb-navigation-1517293683.html<p>A Google research recently revealed that four out of five users trust search engines for local searches Google has worked <a href='https://sansara2.neocities.org/index27.html'>to</a> smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it …</p><p>A Google research recently revealed that four out of five users trust search engines for local searches Google has worked <a href='https://sansara2.neocities.org/index27.html'>to</a> smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. <h2>Keyword Research for Page Titles</h2> On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site. Higher rankings in <a href='https://sansara2.neocities.org/index35.html'>the</a> first few results are critical to visibility. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. <h2>Use more than one search engine</h2>The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Google is better <a href='http://stenna.sdbx.jp/index15.html'>at</a> working out what a page is about, and what it should be about to satisfy the intent of a searcher. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. <h2>Find personal bloggers who have built up large brands around helping others </h2>Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings." <h2>Use breadcrumb navigation</h2>While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. If you don’t <a href='http://blog.goo.ne.jp/basic0908/e/1c42f8dc6024afdf5463ded65bcc6043'>want</a> to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? Similar to writing an outline for a large paper, put some thought into what the main points and subpoints
of the content on the page will be and decide where to use heading tags appropriately Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. </p>Community Hijacking2017-11-03T00:00:00+01:002017-11-03T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-03:/Community-Hijacking-1517293687.html<p>The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Many blogging software <a href='http://barbara.hariko.com/starting-out-seo/index25.html'>packages</a> automatically nofollow user
comments, but those that don't can most likely be manually edited to
do this. You need to be placing …</p><p>The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Many blogging software <a href='http://barbara.hariko.com/starting-out-seo/index25.html'>packages</a> automatically nofollow user
comments, but those that don't can most likely be manually edited to
do this. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. <h2>Multiply your keyword ideas</h2>Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The first thing <a href='http://basic0908.eklablog.com/use-social-sharing-buttons-a134814128'>you</a> need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. <h2>Look for scraped content on your competitors' site</h2>The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. We use search <a href='http://apple335.doorblog.jp/archives/6468584.html'>engine</a> optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. <h2>How to Find Acquisition Targets</h2>If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously." <h2>Community Hijacking</h2>Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Images improve <a href='http://sansara2.moonfruit.com'>the</a> experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. </p>Choose a host with an excellent uptime track record2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-02:/Choose-a-host-with-an-excellent-uptime-track-record-1517293668.html<p>How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Google will bring <a href='http://seoadvice.sdbx.jp/starter/index39.html'>people</a> to your website …</p><p>How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Google will bring <a href='http://seoadvice.sdbx.jp/starter/index39.html'>people</a> to your website, but engagement can help return visitors and for instance sales promotions. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. <h2>The person with the most useful content that can generate the highest quality links will win</h2>Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. The more pages <a href='http://topseoblog.blogsky.com/1396/10/23/post-50/Don%E2%80%99t-Quit-Your-Day-Job'>you</a> have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. The structure of your URLs can also help search engines to better understand your website content. If
you can alter the URL so that, for example, it includes the name of your website, you should make use
of this. <h2> Make a good use of your competitors’ keywords</h2>If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. The driver of <a href='http://pagebin.com/5jLf1SpZ'>any</a> heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. <h2>SEO content curation best practice</h2>Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites." <h2>Choose a host with an excellent uptime track record</h2>Google tends to prefer Featured Snippet content that begin logically as an answer would. Many blogging software <a href='http://searchmarketing.strikingly.com/blog/is-your-website-too-dynamic-for-seo'>packages</a> automatically nofollow user
comments, but those that don't can most likely be manually edited to
do this. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. </p>Establish yourself as the subject matter expert and authority about your business2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-02:/Establish-yourself-as-the-subject-matter-expert-and-authority-about-your-business-1517293682.html<p>It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. If you do <a href='http://profilebusiness.co.uk/Work-out-an-engagement-strategy-that-is-win-win-for-everyone-1517191201.html'>nothing</a> else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using …</p><p>It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. If you do <a href='http://profilebusiness.co.uk/Work-out-an-engagement-strategy-that-is-win-win-for-everyone-1517191201.html'>nothing</a> else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. <h2>Sign Up for Press Request Alerts for SEO benefits</h2>Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. Local businesses can’t <a href='http://seoadvice.sdbx.jp/advice/index11.html'>be</a> fully evaluated on the basis of links. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. <h2>Link exchange schemes: Good for SEO?</h2>PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Don’t stuff content <a href='http://searchmarketing.strikingly.com/blog/it-takes-more-than-just-continuous-output-to-get-anywhere-with-a-blog'>with</a> keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. <h2>First, your content needs to be on the first page</h2>The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?" <h2>Establish yourself as the subject matter expert and authority about your business</h2>As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. Webpages on HTTPS <a href='https://brainerdham.org/wiki/index.php/User:Gaz_Hall'>had</a> positive correlation with higher rankings. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. </p>Track the Results and Scale It2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-02:/Track-the-Results-and-Scale-It-1517293672.html<p>If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Your website is <a href='http://seotactics.mywebcommunity.org/index10.html'>one</a> of your most important pieces of digital equity, and one of …</p><p>If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Your website is <a href='http://seotactics.mywebcommunity.org/index10.html'>one</a> of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. SEO is something that is constantly evolving and changing. The day may come when links are less important to rankings, but that day hasn’t arrived yet. <h2>SEO demands consistent output. Content marketing requires consistent.</h2>Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. Some SEO professionals <a href='http://basic0908.mihanblog.com/post/68'>have</a> been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Search engines no longer value pages filled with targeted keywords. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. <h2>Set a bare minimum expectation for backlink partners</h2>To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Use long tail <a href='http://basic0908.inube.com/blog/7135087/it-pays-to-be-connected/'>keywords</a> that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. <h2>Web page optimization best practices</h2>If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Don't commit the cardinal sin of letting dots ruin your page descriptions" <h2>Track the Results and Scale It</h2>Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. The relevance of <a href='http://pagebin.com/2pk6gVia'>a</a> website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. There are domains which are better to receive links from than others. These are domains that are “trusted” sources and have higher domain authority. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. </p>Will the methods of SEO change over time?2017-11-02T00:00:00+01:002017-11-02T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-02:/Will-the-methods-of-SEO-change-over-time--1517293606.html<p>There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). A title tag <a href='https://www.kiwibox.com/basic0908/blog/entry/142616237/one-of-google-s-primary-triggers/?pPage=0'>tells</a> both users and search engines what the topic of
a particular page is. The title tag should be placed …</p><p>There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). A title tag <a href='https://www.kiwibox.com/basic0908/blog/entry/142616237/one-of-google-s-primary-triggers/?pPage=0'>tells</a> both users and search engines what the topic of
a particular page is. The title tag should be placed within the
head tag of the HTML document. Ideally, you should create a
unique title for each page on your site. If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. <h2>Strategic Thinking and Tactics for SEO</h2>In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. SEO and user <a href='http://seohull.strikingly.com/blog/there-is-no-universal-page-1'>experience</a> (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” <h2>What are toxic backlinks?</h2>SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. Keyword research must <a href='http://www.technorevelationcentres.org/home/UserProfile/tabid/43/userId/980976/Default.aspx'>be</a> updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Google defines duplicate content as large blocks of text
used across multiple pages, or even other websites, that are
exactly the same or very similar. Simply put, you don’t want
to use large blocks of the same text on more than one page
of your website. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! <h2>Appoint Professionals</h2>Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google answers more
than 88,700 searches worldwide per second.i
In other
words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of
opportunities in which someone might have accessed your
website, viewed your content, and bought your product or
services. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "The world is always changing, and you have to keep up. If you do, the rewards can be great." <h2>Will the methods of SEO change over time?</h2>ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. To be sure, <a href='http://seoadvice.sdbx.jp/thoughts/index5.html'>stealing</a> and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. </p>More value in your subheadings2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-01:/More-value-in-your-subheadings-1517293657.html<p>Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search <a href='http://barbara.hariko.com/facilitate-seo/index7.html'>has</a> evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …</p><p>Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search <a href='http://barbara.hariko.com/facilitate-seo/index7.html'>has</a> evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. <h2>Indexing requirements often conflict with aesthetic requirements</h2>SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Doing so will <a href='http://cranberry.hatenablog.com/entry/2017/12/26/023000'>dramatically</a> bias outcomes in your favor. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. <h2>The number of keyword phrases</h2>Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. It’s important to <a href='http://blog.goo.ne.jp/basic0908/e/fadfd9f3a341568810864ff3dc319a15'>keep</a> in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Start focusing on your visitors, on the people that want to buy your product or services. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. <h2>Voice Searching Matters</h2>. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences." <h2>More value in your subheadings</h2>Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Whenever I speak <a href='http://seoadvice.sdbx.jp/starter/index1.html'>to</a> people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. </p>Off page optimisation techniques for better rankings2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-01:/Off-page-optimisation-techniques-for-better-rankings-1517293659.html<p>For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …</p><p>For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. In the modern <a href='https://hullseo44.blogspot.co.uk/2017/12/link-profile-analysis.html'>search</a> landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. <h2>What promise do you make?</h2>High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. The days of <a href='https://seocrazy.joomla.com/89-seo-still-has-a-steep-learning-curve'>self-serving,</a> scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. <h2>The Truth: SEO and content marketing overlap. A lot.</h2>Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Google is looking <a href='http://stm-wiki.cz/index.php/U%C5%BEivatel:Seoadvice'>for</a> authoritative sites that are actual businesses that are getting legitimate visitors to their site. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. <h2>Keyword groups are ready already</h2>In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet). As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO." <h2>Off page optimisation techniques for better rankings</h2>By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results How powerful is <a href='https://seo4u.joomla.com/4-active-quora'>your</a> domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Currently more than half of searches account for mobile devices. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. </p>Think of copywriting as one cohesive process equal to writing paid search advertisements2017-11-01T00:00:00+01:002017-11-01T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-11-01:/Think-of-copywriting-as-one-cohesive-process-equal-to-writing-paid-search-advertisements-1517293686.html<p>By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Focusing on conversational <a href='http://lastingsearcher.byethost12.com/index38.html'>keywords,</a> or keywords someone might use when speaking out loud, will help you future-proof your website. There …</p><p>By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Focusing on conversational <a href='http://lastingsearcher.byethost12.com/index38.html'>keywords,</a> or keywords someone might use when speaking out loud, will help you future-proof your website. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. <h2>Make Sure Your Website Content is Mobile Friendly</h2>When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. There are many <a href='http://topseoblog.blogsky.com/1396/10/15/post-27/Get-contextual-links-to-your-site'>on-page</a> elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. <h2>What’s the best way to measure the performance of my SEO?</h2>One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Too many links, <a href='http://seoadvice.sdbx.jp/ideas/index13.html'>and</a> it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. <h2>SEO audience targetting best practice</h2> Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website." <h2>Think of copywriting as one cohesive process equal to writing paid search advertisements</h2>Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. It is widely <a href='https://www.dailystrength.org/journals/this-is-not-a-numbers-game'>understood</a> in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. I strongly believe that relevant links have a bigger impact on the algorithm. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. </p>Crawling and Indexing2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-31:/Crawling-and-Indexing-1517293673.html<p>Stick to these good practices and you’ll be on your way to free traffic. Relevance versus authority: <a href='http://sandra.sdbx.jp/index15.html'>these</a> two metrics are always at the forefront of a link builder’s mind. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the …</p><p>Stick to these good practices and you’ll be on your way to free traffic. Relevance versus authority: <a href='http://sandra.sdbx.jp/index15.html'>these</a> two metrics are always at the forefront of a link builder’s mind. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. <h2>Advanced off-page SEO principles</h2>Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. SEOs have a <a href='http://gaz.cu.ma/marketingtips/index27.html'>weird</a> way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. <h2>How to Choose a Domain Name for Maximum SEO</h2>Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Competitor Analysis can <a href='http://seohull.strikingly.com/blog/increase-visibility-to-new-content-you-create'>help</a> you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. <h2>You should be making a concerted effort to keep up with backlink analysis</h2>Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links." <h2>Crawling and Indexing</h2>Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. It seems like <a href='http://barbara.hariko.com/starting-out-seo/index33.html'>content</a> should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. </p>Create an e-book or guide every two months2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-31:/Create-an-e-book-or-guide-every-two-months-1517293630.html<p>For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide <a href='http://basic0908.eklablog.com/url-optimisation-a133894724'>average</a> is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show …</p><p>For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide <a href='http://basic0908.eklablog.com/url-optimisation-a133894724'>average</a> is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 <h2>What Keywords Are Not</h2>The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Schema.org is a <a href='http://seotactics.mywebcommunity.org/index5.html'>code</a> protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. <h2>How To Find Traffic A Website Has</h2>Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. If you’re in <a href='http://searchmarketing.strikingly.com/blog/mobile-search-implications'>an</a> industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. <h2>Voice Searching Matters</h2>When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence." <h2>Create an e-book or guide every two months</h2>Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Which articles and <a href='http://unicornwings.jugem.jp/?eid=20'>posts</a> get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. </p>Monitor Google My Business2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-31:/Monitor-Google-My-Business-1517293646.html<p>Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …</p><p>Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. The key is <a href='http://unicornwings.jugem.jp/?eid=11'>to</a> consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. <h2>How are you supposed to do it?</h2>Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Remember, it takes <a href='http://basic0908.mihanblog.com/post/11'>20</a> years to build a reputation and only five minutes to ruin it. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them <h2> Leverage the power of social media and watch your rankings soar!</h2>Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. t’s not necessarily <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801070000/'>bad</a> to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! <h2>Add valuable insight to your creative content</h2>The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. Stop marketing to audiences and instead market to customers at scale. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results." <h2>Monitor Google My Business</h2>In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Whether you purchase <a href='http://blog.goo.ne.jp/basic0908/e/2f25e8389a028f9d5cf3bc47571f47c8'>a</a> separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. </p>Paying people to link to your site won’t pay off in the long run2017-10-31T00:00:00+01:002017-10-31T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-31:/Paying-people-to-link-to-your-site-won-t-pay-off-in-the-long-run-1517293658.html<p>Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Link building happens <a href='http://searchmarketing.strikingly.com/blog/the-source-of-a-link-still-matters'>when</a> you manage to get more links to your …</p><p>Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Link building happens <a href='http://searchmarketing.strikingly.com/blog/the-source-of-a-link-still-matters'>when</a> you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. <h2>Linking Out To Relevant & Authority Sites</h2>Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Search engines scour <a href='https://seohull2.deviantart.com/'>the</a> Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. <h2>Local SEO understands changing attention spans</h2>There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. The images that <a href='http://seoadvice.wikidot.com/blog:56'>you</a> upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. <h2>Consider your URL structure</h2>There is no minimum amount of words or text to rank in Google. Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect." <h2>Paying people to link to your site won’t pay off in the long run</h2>Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Too many backlinks <a href='https://seotipsandtricks.neocities.org/index23.html'>from</a> many unreliable domains can hinder the authoritative signals of your domain. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. </p>Link Building2017-10-30T00:00:00+01:002017-10-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-30:/Link-Building-1517293604.html<p>Review competitive lists and other pertinent industry sources. Links from a <a href='http://seotips.sdbx.jp/index18.html'>diverse</a> range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Using social media for your business has …</p><p>Review competitive lists and other pertinent industry sources. Links from a <a href='http://seotips.sdbx.jp/index18.html'>diverse</a> range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. <h2>Creating a Website on Your Domain</h2>You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. If you’re in <a href='http://sitiweb.targnet.it/?your_URL=https://gazhall.com/category/seo-advice/'>an</a> industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. <h2>Effect of keyword density on the SERPs</h2>Having keywords in your domain URL can also give you a small SEO boost. The canonical URL <a href='http://publish.lycos.com/gretels/2018/01/19/offer-tips-that-apply-to-specific-geographic-or-demographic-audiences/'>tells</a> you / Google what the source of a page is. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. <h2>More backlinks = Higher rankings</h2>It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all." <h2>Link Building</h2>SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Variables make it <a href='http://cranberry.hatenablog.com/entry/2018/01/10/003000'>possible</a> to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. If you do decide to use an image as a link, filling out its alt text helps Google understand more about
the page you're linking to. Imagine that you're writing anchor text for a text link. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. </p>Main keywords and sub-keywords2017-10-30T00:00:00+01:002017-10-30T00:00:00+01:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-30:/Main-keywords-and-sub-keywords-1517293665.html<p>User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Think about what <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>happens</a> when you type a query into a search engine. The …</p><p>User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Think about what <a href='http://topseoblog.blogsky.com/1396/09/25/post-9/Get-inside-the-heads-of-your-customers'>happens</a> when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. <h2>Websites which are not yet indexed by Google</h2>We know consumers want personal interactions with brands, but they also want them in real time SEO has matured. <a href='http://intersol.co.uk/Keep-up-to-date-with-the-latest-SEO-news-and-trends-1517278201.html'>It</a> is a serious business, and most brands invest a lot of time and effort into it. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. <h2>Use Social Bookmarking To Boost Page Rank</h2>You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Keyword research can <a href='http://greendoorseo.byethost5.com/index34.html'>be</a> time-consuming, but rewarding when done properly. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Quality and visibility. This is truly the great secret to SEO and content. <h2>Offer relevant, useful and original content</h2>One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice." <h2>Main keywords and sub-keywords</h2>A natural link profile has variety. The links come from different domains and links will have different strengths. The key to <a href='https://medium.com/@gazhallseo/carve-out-time-for-updating-and-improving-older-seo-content-26b1ee1c1e1d'>boosting</a> visibility and SEO is staying active. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. </p>Link exchange schemes: Good for SEO?2017-10-29T00:00:00+02:002017-10-29T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-29:/Link-exchange-schemes-Good-for-SEO--1517293675.html<p>Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …</p><p>Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. is of <a href='https://www.dailystrength.org/journals/will-meta-tags-improve-my-rankings'>primary</a> importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. <h2>Make sure your most important information appears before the chop-off point</h2>Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. For many businesses <a href='https://seotipsandtricks.neocities.org/index37.html'>the</a> goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. There are two types of backlinks, and they are internal backlinks and external backlinks. When it comes to choosing keywords, it’s important that they are not too specific or too broad. <h2>Wait. Is it really that simple?</h2>Meta description tags can influence click-throughs but aren't directly used for rankings. Search engine optimisation <a href='https://issuu.com/gazhall6/docs/onsite-seo'>(SEO)</a> refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial! Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. <h2>Basic off-page SEO factors to look for when gaging your competition</h2>Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. The search engines will act rapidly to penalize sites that contain viruses or trojans. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land." <h2>Link exchange schemes: Good for SEO?</h2>Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Know your audience <a href='http://topseoblog.blogsky.com/1396/09/23/post-7/Provide-value-information-rooted'>–</a> surveys and your analytics software can help you get a better picture of your typical visitor or client. Authority is created over time. It can't be rushed. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. </p>Education is the best legacy2017-10-28T00:00:00+02:002017-10-28T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-28:/Education-is-the-best-legacy-1517293642.html<p>Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. The readability of <a href='http://strawberry9697.blog.shinobi.jp/content/keyword%20mapping%20for%20keywor'>your</a> content has to …</p><p>Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. The readability of <a href='http://strawberry9697.blog.shinobi.jp/content/keyword%20mapping%20for%20keywor'>your</a> content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. <h2>You ask what is slow?</h2>Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. You don't <a href='http://gaz.cu.ma/seostrategy/index33.html'>want</a> to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. <h2>Set goals for desirable links to obtain</h2>It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Stay on top <a href='http://seoadvice.sdbx.jp/ideas/index18.html'>of</a> relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. <h2>What to Do?</h2>For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts." <h2>Education is the best legacy</h2>One of the best ways to get links when you’re first starting out is to ask people
you know to link to your site from their site using a target keyword as the
anchor text -- the text being used as the link to your site. Use your network of
customers, partners, vendors, and even friends/family around the world to link
to your site, and ask them to link to the right locale site. When you or <a href='https://mootools.net/forge/profile/freya'>your</a> SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. When you add a link to your website, you are inviting users to leave your site. </p>Find personal bloggers who have built up large brands around helping others2017-10-28T00:00:00+02:002017-10-28T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-28:/Find-personal-bloggers-who-have-built-up-large-brands-around-helping-others--1517293645.html<p>If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. To keep it <a href='http://gaz.cu.ma/marketingtips/index40.html'>simple</a> you can use a link shortener that 301s …</p><p>If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. To keep it <a href='http://gaz.cu.ma/marketingtips/index40.html'>simple</a> you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. <h2>Some of the issues with CRO </h2>When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. A strong linking <a href='https://seocrazy.joomla.com/17-why-your-content-strategy-should-center-around-evergreen-content'>structure</a> and other internal SEO best practices can provide that. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. <h2>Use Google to search within a site</h2>Mobile is becoming more popular every year. The reason social <a href='http://greendoorseo.byethost5.com/index9.html'>is</a> such a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. <h2>A Crackdown on Low Quality Links</h2>Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success." <h2>Find personal bloggers who have built up large brands around helping others </h2>In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. On the internet, <a href='http://peargreen.byethost15.com/index31.html'>you</a> can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). </p>Picking Profitable Local SEO Lead Generation Niches2017-10-28T00:00:00+02:002017-10-28T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-28:/Picking-Profitable-Local-SEO-Lead-Generation-Niches-1517293623.html<p>‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …</p><p>‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. Write “linkbait” articles <a href='https://sansara2.neocities.org/index21.html'>that</a> will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. <h2>Ensure your images are SEO-optimised</h2>Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. You can <a href='https://seocrazy.joomla.com/122-use-an-seo-service-for-link-analysis'>find</a> terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. <h2>SEO is not about stuffing a paragraph full of links and keywords</h2>On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Google will send <a href='https://ccswrm.kku.ac.th/wiki/index.php/SEO-Advice'>people</a> looking for information on a topic to the highest quality, relevant pages it has in its database. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. <h2>SEO for lead generation: Pros and cons</h2>Don't commit the cardinal sin of letting dots ruin your page descriptions ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site." <h2>Picking Profitable Local SEO Lead Generation Niches</h2>All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Most SEO’s (and <a href='https://www.dailystrength.org/journals/the-outreach-process-for-seo'>dare</a> i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords. </p>75% of users never view the second page of search results2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-26:/75-of-users-never-view-the-second-page-of-search-results-1517293685.html<p>Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Besides looking for <a href='http://seoadvice.sdbx.jp/starter/index9.html'>established …</a></p><p>Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Besides looking for <a href='http://seoadvice.sdbx.jp/starter/index9.html'>established</a> companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Important elements of a website redesign oftentimes get
pushed to the side when timeframes are constrained. One of
the most important components of a new design project is to
take time at the beginning to analyze current traffic to ensure
current visitors are not lost. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. <h2>On its own, content does nothing for your business</h2>No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. As we know <a href='http://seotips.sdbx.jp/index13.html'>Google’s</a> algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. <h2>The most obvious SEO tactic
</h2>Google just needs evidence that what is on a particular website is relevant to it’s viewers. Search engines have <a href='http://healthywoman.co/node/749247'>only</a> recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. <h2>SEO is a lot more than keywords and rankings</h2>If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: " Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. " <h2>75% of users never view the second page of search results</h2>Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. People like to <a href='http://seoadvice.sdbx.jp/tips/index17.html'>be</a> engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. </p>Not All Links are Created Equal2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-26:/Not-All-Links-are-Created-Equal-1517293669.html<p>There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …</p><p>There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Post regularly and <a href='https://ameblo.jp/basic0908/entry-12346829279.html'>build</a> the trust of your users with content marketing. Some users might link to your page using the URL of that page as the
anchor text. If your URL contains relevant words, this provides
users and search engines with more information about the page
than an ID or oddly named parameter would. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. <h2>Authorship is an advantage to the little guy</h2>Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Mobile does not <a href='https://seotips4pros.neocities.org/index18.html'>necessarily</a> mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. <h2>It’s about relevancy, and relevancy only</h2>Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. SEO is alive <a href='https://sansara2.neocities.org/index11.html'>and</a> well, and its just as powerful as it ever was. SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness <h2>What factors affect a search?</h2>Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. " <h2>Not All Links are Created Equal</h2>The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. Links aren’t the <a href='http://chinapaper.org/space-uid-485549.html'>only</a> factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. </p>The Presence of Keywords in the Page Title and URL is Crucial2017-10-26T00:00:00+02:002017-10-26T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-26:/The-Presence-of-Keywords-in-the-Page-Title-and-URL-is-Crucial-1517293659.html<p>A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Google, now more <a href='https://seocrazy.joomla.com/33-get-to-know-technical-seo'>than</a> ever, don't just want more content, they want content that they feel is quality …</p><p>A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Google, now more <a href='https://seocrazy.joomla.com/33-get-to-know-technical-seo'>than</a> ever, don't just want more content, they want content that they feel is quality. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. <h2>Behind the SEV curtain</h2>Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. When you delete <a href='http://barbara.hariko.com/facilitate-seo/index1.html'>one</a> or more posts or pages from your site, there’s often collateral damage. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. <h2>Build local relationships with businesses</h2>Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Because they’re so <a href='http://peargreen.byethost15.com/index8.html'>often</a> avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. <h2>Use Headers — Wisely</h2>Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for." <h2>The Presence of Keywords in the Page Title and URL is Crucial</h2>Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. While changing the <a href='http://basil4325.karou.jp/index4.html'>URL</a> and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published. Successful SEO requires a thorough understanding of the business itself. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. </p>Enable broswer caching2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-25:/Enable-broswer-caching-1517293634.html<p>Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. The total number <a href='http://gaz.cu.ma/seostrategy/index18.html'>of</a> backlinks can often include many links from …</p><p>Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. The total number <a href='http://gaz.cu.ma/seostrategy/index18.html'>of</a> backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. <h2>Use discretion with hashtags</h2>Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Follow links are <a href='https://modernvb.com/entry.php?12062-Measure-and-Improve-for-optimum-SEO'>links</a> that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. <h2>The role of SEO</h2>SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. A number of <a href='http://basic0908.eklablog.com/trustworthy-sites-tend-to-link-to-other-trusted-sites-a135290064'>challenges</a> have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. <h2>Do not hesitate to expand your niche area</h2>A common way to judge the reputation of a website is to check its Domain Authority (DA). DA is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. A
site’s DA can grow over time, like a lifelong reputation. A backlink from a high DA website to your own is a strong indicator of your own authority on a topic. For instance, bbc.co.uk, a news site which is trusted the world over has a very high DA of 95. A backlink from a site like this would be powerful for your backlink profile. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand." <h2>Enable broswer caching</h2>SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. The meta description <a href='http://blog.goo.ne.jp/basic0908/e/5e5cdf91afd19233f7c18e60e08288ac'>is</a> not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Google is getting better and better at recognizing content that truly is useful to people. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. </p>Make your existing pages longer2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-25:/Make-your-existing-pages-longer-1517293668.html<p>A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. There’s no point <a href='http://gpra.jpn.org/gunpra/yybbs/read.cgi?list=tree&no=4201391'>in</a> creating new content if it’s not authentic enough to stand out. Even if you come …</p><p>A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. There’s no point <a href='http://gpra.jpn.org/gunpra/yybbs/read.cgi?list=tree&no=4201391'>in</a> creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. <h2>Important aspects of seo that are essential for a website</h2>There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. The rank is <a href='http://stenna.sdbx.jp/index12.html'>the</a> position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. <h2>Compare duplicate content to being on a crossroad</h2>Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. In the early <a href='http://seohull.strikingly.com/blog/go-great-or-go-home'>days</a> of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. <h2>Readability and long keyphrases</h2>Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Authority relates to the link profile of any site. But not just the number of links. That bears little importance." <h2>Make your existing pages longer</h2>Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Many SEO experts <a href='http://mmwg.com/UserProfile/tabid/61/userId/8134147/Default.aspx'>agree</a> that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. </p>The first choice should be reporting2017-10-25T00:00:00+02:002017-10-25T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-25:/The-first-choice-should-be-reporting-1517293671.html<p>Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Links help search <a href='http://sansaraevens.postach.io/post/conversions-are-truly-the-only-thing-that-matters'>engines</a> connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor …</p><p>Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Links help search <a href='http://sansaraevens.postach.io/post/conversions-are-truly-the-only-thing-that-matters'>engines</a> connect the relevancy of a page with
specific keywords -- based on the keywords that are used in a
link’s anchor text. Use Fetch as Google to test whether Google can crawl and index important pages within your site. If search users commonly misspell a keyword, you should identify and use it. <h2>See how your site looks to Google</h2>The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Google’s looking for <a href='http://www.kaaq.org/index.php?document_srl=3021214'>original</a> text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. <h2>Removing unnecessary plugins from Wordpress</h2>Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? If you do <a href='http://searchmarketing.strikingly.com/blog/a-backlink-is-one-of-the-most-important-factors'>nothing</a> else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. <h2>Make keywords more natural</h2>Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites." <h2>The first choice should be reporting</h2>Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. One of the <a href='http://pagebin.com/ryZHlbny'>most</a> time-consuming parts about link-building is actually finding places that will give you links. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. </p>How much time and effort are you putting into an SEO campaign?2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-23:/How-much-time-and-effort-are-you-putting-into-an-SEO-campaign--1517293631.html<p>Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Trends adjusts search <a href='http://seoadvice.sdbx.jp/starter/index.html'>data</a> to make comparisons between terms easier. Each data point …</p><p>Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Trends adjusts search <a href='http://seoadvice.sdbx.jp/starter/index.html'>data</a> to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. <h2>Broken Internal and External Links</h2>If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Now, keyword stuffing <a href='http://barbara.hariko.com/next-stage/index10.html'>or</a> having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. <h2>Feedback driven SEO</h2>How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
competition. Search Engine Marketing <a href='http://searchmarketing.strikingly.com/blog/your-creativity-takes-courage'>can</a> be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. <h2>Actively seeking links can and should penalize your website</h2> Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well." <h2>How much time and effort are you putting into an SEO campaign?</h2>As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. The best practice <a href='http://barbara.hariko.com/starting-out-seo/index3.html'>for</a> internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. </p>Promote transparency and foster trustworthiness on your site2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-23:/Promote-transparency-and-foster-trustworthiness-on-your-site-1517293661.html<p>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …</p><p>SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. While an exact-match <a href='http://gaz.cu.ma/seostrategy/index5.html'>domain</a> can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. <h2>Publish content that has a high potential for shareability</h2>With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Google estimates that <a href='http://pagebin.com/oWs5wBvR'>around</a> 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. <h2>Go On Podcasts</h2>A website redesign presents the perfect opportunity for you to analyze your backlinks
and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual
penalty” appear if Google detects one of these low-quality links. You’ll then have the
option to make such links “no follows” so Google stops paying attention to them. Make sure you <a href='https://www.dailystrength.org/journals/is-the-content-of-each-page-relevant-to-that-seo-term'>add</a> responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. <h2>Don’t shoot yourself in the foot with Technical SEO</h2>Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings." <h2>Promote transparency and foster trustworthiness on your site</h2>Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. Backlinks are the <a href='http://basil4325.karou.jp/index15.html'>foundation</a> of Google's algorithm for determining a site’s page rank. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. </p>Remember that quality is more important than quantity2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-23:/Remember-that-quality-is-more-important-than-quantity-1517293645.html<p>There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. When it comes <a href='http://basic0908.spruz.com/pt/Which-version-is-more-relevant.12-31-2017/blog.htm'>to</a> getting your content to the top of the search rankings there’s a number of …</p><p>There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. When it comes <a href='http://basic0908.spruz.com/pt/Which-version-is-more-relevant.12-31-2017/blog.htm'>to</a> getting your content to the top of the search rankings there’s a number of methods you can employ. But if there’s one constant that runs through them all then that would be the importance of keywords. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. <h2>What industry jargon is common among your buyers? </h2>The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. There have been <a href='http://greendoorseo.byethost5.com/index32.html'>many</a> minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. <h2>Why Not Try It Out?</h2>Another tip is to make sure you do your research and examine which terms to target before you set out. A sitemap is <a href='https://medium.com/@timmy_ranger/define-your-goals-for-ultimate-seo-results-6ab31a689dd8'>a</a> lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. <h2>Buying Your Way To the Top With Pay Per Click Advertising</h2>The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult." <h2>Remember that quality is more important than quantity</h2>A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. Backlinks are commonly <a href='http://gaz.cu.ma/seostrategy/index21.html'>referred</a> to as one of the top
factors Google uses in deciding what sites to show in a
search result. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. </p>The Role of Social Media2017-10-23T00:00:00+02:002017-10-23T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-23:/The-Role-of-Social-Media-1517293651.html<p>Get people talking about your brand, and mentioning it on their website, or any website for that matte The basic thing <a href='https://seotips4pros.neocities.org/index4.html'>you</a> need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult …</p><p>Get people talking about your brand, and mentioning it on their website, or any website for that matte The basic thing <a href='https://seotips4pros.neocities.org/index4.html'>you</a> need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. <h2>More about the pros and cons of curated content
</h2>On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Prioritise content marketing. <a href='http://unicornwings.jugem.jp/?eid=22'>That's</a> publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. <h2>Search For Broken Link Building Opportunities On Pinterest</h2>The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Search engines reward <a href='http://stenna.sdbx.jp/index22.html'>sites</a> that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP). <h2>SEO 301 redirect best practice</h2>Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Top-ranking webpages in Google have shorter URLs. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about." <h2>The Role of Social Media</h2>It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords. This means that your website address is more likely to appear higher up the search engine rankings. Organic traffic refers <a href='http://cranberry.hatenablog.com/entry/2018/01/21/235532'>to</a> visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits
are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. </p>Leverage the work your competitors have already done in identifying opportunities2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-22:/Leverage-the-work-your-competitors-have-already-done-in-identifying-opportunities-1517293632.html<p>Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Either a piece <a href='http://peargreen.byethost15.com'>of</a> content can help your website’s search engine rankings or it can hurt your rankings. Local SEO is, inarguably, the best bet for local businesses to grow …</p><p>Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Either a piece <a href='http://peargreen.byethost15.com'>of</a> content can help your website’s search engine rankings or it can hurt your rankings. Local SEO is, inarguably, the best bet for local businesses to grow big. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. <h2>Who links back to my site?</h2>Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. If your niche <a href='https://ameblo.jp/basic0908/entry-12346816681.html'>is</a> very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. <h2>It’s time to revolutionize our approach to content analysis</h2>Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Choose three <a href='http://seoadvice.sdbx.jp/thoughts/index28.html'>primary</a> keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. <h2>Add valuable insight to your repurposed content</h2>Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself." <h2>Leverage the work your competitors have already done in identifying opportunities</h2>Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Cloaking refers to <a href='http://searchmarketing.strikingly.com/blog/boost-your-site-speed'>an</a> attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. </p>Write Meta Data for Real People2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-22:/Write-Meta-Data-for-Real-People-1517293636.html<p>Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …</p><p>Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. RankBrain analyzes keywords <a href='http://pagebin.com/4l9hXusb'>against</a> searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. <h2>Find a word on a Web page</h2>Search drives an incredible amount of both online and offline economic activity. Instead of looking <a href='http://cranberry.hatenablog.com/entry/2017/12/25/033000'>for</a> one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience, you'll send a bit of traffic through those links too. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. <h2>Help create content (that builds links)</h2>If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Google’s featured snippets, <a href='https://www.dailystrength.org/journals/keyword-placement-matters-not-frequency'>also</a> known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. <h2>You have an opportunity to write something and rank highly for it</h2>The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine." <h2>Write Meta Data for Real People</h2>There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Educational content can <a href='https://basic0908.jimdo.com/2018/01/02/let-s-not-forget-the-speed-of-your-site/'>be</a> described as content that teaches people
something or helps answer one of their questions. Having a blog is a great
way to consistently provide your readers (and search engine surfers) with
new, informative content. The articles are typically short and have key
takeaways or downloadable resources attached to them. These types of
resources make great pages for other sites to link to. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). </p>reating quality content is the surest path to sustainable web traffic2017-10-22T00:00:00+02:002017-10-22T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-22:/reating-quality-content-is-the-surest-path-to-sustainable-web-traffic-1517293672.html<p>Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. A shallow, highly <a href='https://www.kiwibox.com/basic0908/blog/entry/142876099/it-isn-t-just-about-the-number-of-links/?pPage=0'>crawlable</a> link structure is critical to getting all of your content indexed—follow good information architecture practices. Putting effort into the …</p><p>Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. A shallow, highly <a href='https://www.kiwibox.com/basic0908/blog/entry/142876099/it-isn-t-just-about-the-number-of-links/?pPage=0'>crawlable</a> link structure is critical to getting all of your content indexed—follow good information architecture practices. Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. <h2>Google retrieves the most relevant pages from its databases</h2>The structure of your URL can affect both your page’s ranking, but also the user experience. Meta description tags <a href='https://ameblo.jp/basic0908/entry-12347624662.html'>can</a> influence click-throughs but aren't directly used for rankings. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Start focusing on your visitors, on the people that want to buy your product or services. <h2>Google is looking at more than keyword usage</h2>Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). User experience factors <a href='http://searchmarketing.strikingly.com/blog/a-backlink-is-one-of-the-most-important-factors'>that</a> improve mobile sites are related to better SEO rankings; external links continue to decline in importance There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. <h2>What online marketing tools do you use?</h2>Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text." <h2>reating quality content is the surest path to sustainable web traffic</h2>Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Alt attributes are <a href='http://barbara.hariko.com/next-stage/index7.html'>the</a> text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. </p>SEO demands linkbacks. Content marketing introduces linkbacks.2017-10-21T00:00:00+02:002017-10-21T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-21:/SEO-demands-linkbacks-Content-marketing-introduces-linkbacks--1517293633.html<p>The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Long form content <a href='http://searchmarketing.strikingly.com/blog/empty-content-pages-which-exist-simply-to-link-to-other-pages'>is</a> an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend …</p><p>The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Long form content <a href='http://searchmarketing.strikingly.com/blog/empty-content-pages-which-exist-simply-to-link-to-other-pages'>is</a> an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. <h2>Search For Broken Link Building Opportunities On Yahoo</h2>Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. If you don’t <a href='http://intersol.co.uk/Backlinks-backlinks-backlinks--1517191801.html'>know</a> who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. To prevent users from linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. <h2>Does it change the way people will live their day? </h2>The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. Companies of every <a href='http://myweb.chonnam.ac.kr/~klib/xe/index.php?mid=bbs&document_srl=3133638'>size</a> can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. <h2>Repurpose Old Content</h2>All too often, when we’re brought in for SEO work on a redesign,
it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably
have the SEO guy take a look at this before we launch,” but by
then, it’s too late. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Rankings matter. But they’re not the metric you should be focusing on. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority." <h2>SEO demands linkbacks. Content marketing introduces linkbacks.</h2>How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Images, videos, slideshows <a href='https://seotips4pros.neocities.org/index32.html'>and</a> audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Successful SEO requires a thorough understanding of the business itself. A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). </p>The bottom line is, the SEO effects of a +1 are very indirect2017-10-21T00:00:00+02:002017-10-21T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-21:/The-bottom-line-is-the-SEO-effects-of-a-1-are-very-indirect-1517293681.html<p>Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Google has …</p><p>Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Google has become <a href='http://sitiweb.targnet.it/?your_URL=http://gazhall.com/link-building/'>tremendously</a> more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. <h2>An instant SEO diagnosis using Google Analytics</h2>Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. A small dip <a href='http://gaz.cu.ma/marketingtips/index12.html'>in</a> search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. <h2>How SEO and Content Marketing Come Together</h2>On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. After Google’s Exact <a href='https://medium.com/@gazhall/build-on-the-trust-of-existing-content-5573aa81adf6'>Match</a> Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. <h2>Search For Broken Link Building Opportunities On Pinterest</h2>To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. Major search engines, including Google, provide free tools for
webmasters. Google's Webmaster Tools help webmasters better
control how Google interacts with their websites and get useful
information from Google about their site. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted." <h2>The bottom line is, the SEO effects of a +1 are very indirect</h2>SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. One thing you <a href='http://barbara.hariko.com/starting_out/index9.html'>want</a> to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Rankings matter. But they’re not the metric you should be focusing on. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches. </p>Web 2.0 indexing works wonders2017-10-21T00:00:00+02:002017-10-21T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-21:/Web-2-0-indexing-works-wonders-1517293609.html<p>Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. The quality and …</p><p>Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. The quality and <a href='http://topseoblog.blogsky.com/1396/09/19/post-2/Use-Organic-Outreach-to-Build-Links'>quantity</a> of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine <h2>Publish Unique Data</h2>Without considering a search engine user's intent, you will attract too much unqualified traffic. Keywords are single <a href='https://www.dailystrength.org/journals/keyword-placement-matters-not-frequency'>words,</a> or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. The structure of your URL can affect both your page’s ranking, but also the user experience. <h2>SEO LSI keyword best practice</h2>Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. SEO is not <a href='http://barbara.hariko.com/seo-basics/index23.html'>hard.</a> It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Successful SEO requires a thorough understanding of the business itself. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. <h2>Think of copywriting as one cohesive process equal to writing paid search advertisements</h2>Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’." <h2>Web 2.0 indexing works wonders</h2>Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Old-school SEO focused <a href='http://anders32.postbit.com/how-do-you-make-a-google-friendly-heading.html'>on</a> keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. </p>Rankings, On-page and Off Page SEO2017-10-20T00:00:00+02:002017-10-20T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-20:/Rankings-On-page-and-Off-Page-SEO-1517293630.html<p>A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Auditing an existing <a href='http://seoadvice.medianewsonline.com/index10.html'>site</a> is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field …</p><p>A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Auditing an existing <a href='http://seoadvice.medianewsonline.com/index10.html'>site</a> is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. <h2>Google no longer uses the META description tag for ranking purposes</h2>A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score People have different <a href='http://griffithzone.com/UserProfile/tabid/61/userId/12143408/Default.aspx'>search</a> behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. <h2>Faked and manipulated website content can harm a website’s SEO</h2>Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. The barriers to <a href='http://available.edoblog.net/audience/attach%20yourself%20to%20someone'>SEO</a> are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. <h2>Internal linking is a secret weapon for SEO</h2>It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new." <h2>Rankings, On-page and Off Page SEO</h2>You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. When you add <a href='http://seotip.seesaa.net/article/456486092.html'>a</a> new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. </p>Sprinkle LSI keywords liberally2017-10-20T00:00:00+02:002017-10-20T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-20:/Sprinkle-LSI-keywords-liberally-1517293635.html<p>It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Get specific by <a href='https://hullseo44.blogspot.co.uk/2017/12/optimize-your-content-around-topic-not.html'>taking …</a></p><p>It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Get specific by <a href='https://hullseo44.blogspot.co.uk/2017/12/optimize-your-content-around-topic-not.html'>taking</a> a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. A strong linking structure and other internal SEO best practices can provide that. <h2>Creativity can take courage</h2>If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Prioritise content marketing. <a href='http://seohull.strikingly.com/blog/duplicate-content-is-not-helpful'>That's</a> publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. <h2>Are you seeing the effects of Google +1 on your SEO?</h2>Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. One of the <a href='http://basic0908.mihanblog.com/post/71'>most</a> common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). <h2>Leverage the work your competitors have already done in optimisation</h2>To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "The search engines will act rapidly to penalize sites that contain viruses or trojans." <h2>Sprinkle LSI keywords liberally</h2>Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Coming up with <a href='http://seoadvice.sdbx.jp/tips/index22.html'>great</a> content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Search is the #1 driver of traffic to content sites, beating social media by more than 300% </p>Adapting for the long tail of search2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-18:/Adapting-for-the-long-tail-of-search-1517293603.html<p>Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. There’s a difference …</p><p>Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. There’s a difference <a href='https://seohullblog.wordpress.com/2018/01/10/get-free-seo-tips-from-us/'>between</a> desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Meta tags are pieces of HTML code that can be added to the <head> section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. <h2>Brushing up the basics</h2>Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Link Exchange is <a href='http://alton.mee.nu/searchtips/index35.html'>another</a> good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Local businesses can’t be fully evaluated on the basis of links. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. <h2>Use Google’s features and follow guidelines to avoid penalties</h2>If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. Local SEO is <a href='http://seohull.buffalo.io/how-does-social-media-play-a-role-in-search-engine-rankings'>the</a> process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. <h2>Relevance, not quality</h2>Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Search engines have made it clear: a vitally important part of the future of search is “rich results.”" <h2>Adapting for the long tail of search</h2>According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. Links within long-form, <a href='http://seohull.strikingly.com/blog/modern-seo-is-about-so-much-more-than-keywords-and-meta-tags'>evergreen</a> content are also more valuable than links in short, news-based posts. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. For experienced marketing teams, the content creation process has become a high-level assembly line. </p>Paying people to link to your site won’t pay off in the long run2017-10-18T00:00:00+02:002017-10-18T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-18:/Paying-people-to-link-to-your-site-won-t-pay-off-in-the-long-run-1517293625.html<p>Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. A proximity search <a href='https://www.agencyspotter.com/users/seo-hull'>uses</a> the order of the search phrase to find related documents. There is no optimal number of …</p><p>Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. A proximity search <a href='https://www.agencyspotter.com/users/seo-hull'>uses</a> the order of the search phrase to find related documents. There is no optimal number of words on a page for placement in Google. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. <h2>Site owners should always research an SEO consultant or SEO agency before hiring</h2>As recommendations from peers become more prominent online, the
influence they levy will weigh more heavily into activity on search and
social sites combined. For this reason, it’s wise to start thinking of your
company or organization’s fans as extensions of your inbound marketing
team. Many mobile devices <a href='http://seoadvice.medianewsonline.com/index26.html'>have</a> a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. <h2>Adjust your appearance in search</h2>Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The heading structure <a href='https://seo4u.joomla.com/16-use-hyphens-to-differentiate-words-in-url'>of</a> your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links <h2>Consolidate Cannibalising Content with Redirects</h2>There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search." <h2>Paying people to link to your site won’t pay off in the long run</h2>When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. Google will penalize <a href='https://sansara2.neocities.org/index24.html'>spammy</a> sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. </p>Only build citations for real physical locations2017-10-17T00:00:00+02:002017-10-17T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-17:/Only-build-citations-for-real-physical-locations-1517293632.html<p>We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …</p><p>We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. To rank locally <a href='https://seo4u.joomla.com/11-get-high-quality-links-through-an-email-outreach-campaign'>it</a> is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). <h2>Choose your keywords carefully</h2>Know where and how to use keywords in your content for maximum searchability. Make sure your <a href='http://ttlink.com/mazparker'>backlinks</a> appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. <h2>Include keywords to help searchers identify with your site</h2>When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. For those of <a href='http://seoadvice.sdbx.jp/thoughts/index38.html'>you</a> wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. <h2>Organic search leads have a high close rate</h2>Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure." <h2>Only build citations for real physical locations</h2>If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Plan your Search <a href='http://leadlantern.byethost14.com/index11.html'>Engine</a> Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. </p>Carve out time for updating and improving older SEO content2017-10-16T00:00:00+02:002017-10-16T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-16:/Carve-out-time-for-updating-and-improving-older-SEO-content-1517293664.html<p>You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Which keywords are …</p><p>You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Which keywords are <a href='http://beyond-social.org/wiki/index.php/GnarlyWaves'>the</a> fastest to page 1? Fastest to the top 5? On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Ensure the number of visits and new visitors from within your target market is increasing. <h2>Backlinks, backlinks, backlinks!</h2>The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. How SEO works <a href='http://www.kaaq.org/index.php?document_srl=2967847'>for</a> a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. <h2>Analyzing SEO Site Changes and SEO Testing
</h2>Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. Offering your content <a href='http://seoguide4u.angelfire.com/navigation.html'>in</a> multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. <h2>Find the best way to use combine timing and context</h2>Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit." <h2>Carve out time for updating and improving older SEO content</h2>On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Putting effort into <a href='http://seoadvice.medianewsonline.com/index34.html'>the</a> offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website.
Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Links with longevity suggests that your site is an established voice for whatever topic it covers. </p>Use a permalink structure that includes keywords2017-10-16T00:00:00+02:002017-10-16T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-16:/Use-a-permalink-structure-that-includes-keywords-1517293636.html<p>The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Don’t overstuff your <a href='http://basic0908.bravesites.com/blog'>page</a> with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader …</p><p>The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Don’t overstuff your <a href='http://basic0908.bravesites.com/blog'>page</a> with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. <h2>Backlinks just to your homepage</h2>Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Google uses what’s <a href='http://vanessa2.blog.fc2.com/blog-entry-6.html'>called</a> Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. <h2>Content Links Are King — Good Writers Are Sorcerers</h2>Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Company blogs have <a href='https://seotips4pros.neocities.org/index4.html'>been</a> proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. The more you focus on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. <h2>Technical aspects of creating site content</h2>Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out." <h2>Use a permalink structure that includes keywords</h2>Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Whether or not <a href='http://topseoblog.blogsky.com/1396/10/02/post-17/More-importance-is-given-to-mobile'>a</a> website gets to top ranking positions depends on how unique its content is and how much added value it provides users. A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. </p>Lessons Learned from Crummy SEO2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-15:/Lessons-Learned-from-Crummy-SEO-1517293674.html<p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Local SEO refers <a href='http://topseoblog.blogsky.com/1396/11/04/post-83/Optimize-Your-Contact-Us-Page'>to</a> making a company's …</p><p>Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Local SEO refers <a href='http://topseoblog.blogsky.com/1396/11/04/post-83/Optimize-Your-Contact-Us-Page'>to</a> making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. <h2>Craft an enticing title</h2>Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. Google is looking <a href='http://seotactics.mywebcommunity.org/index22.html'>for</a> authoritative sites that are actual businesses that are getting legitimate visitors to their site. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. <h2>Broken Internal and External Links</h2>Ideally page titles should include the search term for which the website has been optimized. Try to ensure <a href='http://seoadvice.sdbx.jp/thoughts/index13.html'>the</a> key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. <h2>Remove unnecessary code to reduce page size and increase speed</h2>Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Gaz Hall, a <a href='https://gazhall.com'>Freelance SEO Consultant</a>, commented: "Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals." <h2>Lessons Learned from Crummy SEO</h2>Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. It helps the <a href='http://altisidora.guhaw.com/content/google%20is%20looking%20at%20more'>search</a> engines quickly determine what the page is about. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. </p>Linking out to relevant external websites does not directly impact your search rankings2017-10-15T00:00:00+02:002017-10-15T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-15:/Linking-out-to-relevant-external-websites-does-not-directly-impact-your-search-rankings-1517293660.html<p>In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …</p><p>In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. The key is <a href='http://basil4325.karou.jp/index29.html'>creating</a> content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. <h2>You want to define yourself so that your prospects know what to expect</h2>Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) People spend very <a href='https://plaza.rakuten.co.jp/orange29150/diary/201801110000/'>little</a> time engaging with content. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? <h2>Set a bare minimum expectation for what SEO can achieve</h2>In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for. Google continues to <a href='http://sansaraevens.postach.io/post/easy-internal-linking-for-seo'>use</a> natural, quality inbound links as a main ranking factor. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. <h2>Join Facebook groups based around your lead generation vertical</h2>Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Gaz Hall, from <a href='https://gazhall.com/seo-hull'>SEO Hull</a>, had the following to say: "Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct." <h2>Linking out to relevant external websites does not directly impact your search rankings</h2>Never sell yourself short and never assume anyone knows your business better than you. The days of <a href='http://barbara.hariko.com/beginners-seo/index32.html'>hiring</a> freelancers to create hundreds of small keyword-stuffed articles are over. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website. </p>We're searching in different ways already2017-10-14T00:00:00+02:002017-10-14T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-14:/We-re-searching-in-different-ways-already-1517293660.html<p>Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. The search engines <a href='http://seotip.seesaa.net/article/456308255.html'>continuously</a> invest in improving their ability to …</p><p>Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. The search engines <a href='http://seotip.seesaa.net/article/456308255.html'>continuously</a> invest in improving their ability to better process the content of web pages If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. <h2>Make sure that you supply what you promise to the visitors</h2>It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Targeting highly sought-after <a href='https://modernvb.com/entry.php?9927-SEO-Makes-Dollars-amp-Sense'>keywords</a> can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Web pages containing matching verbiage will have lower visibility in searches. <h2>Include relevant keywords into headings and subheadings</h2>There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. Google is better <a href='http://seohull.strikingly.com/blog/how-do-i-get-traffic-to-my-website'>at</a> working out what a page is about, and what it should be about to satisfy the intent of a searcher. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. <h2>Advanced detection of Google duplicates requires special efforts</h2>Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! According to <a href='https://gazhall.com'>SEO Consultant</a>, Gaz Hall: "Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results." <h2>We're searching in different ways already</h2>The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. When building backlinks <a href='https://www.behance.net/seo21a05'>to</a> your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. </p>Monitor the evolution of your rankings2017-10-13T00:00:00+02:002017-10-13T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-13:/Monitor-the-evolution-of-your-rankings--1517293678.html<p>Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they …</p><p>Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. There’s a danger <a href='http://indozine.com/What-search-engines-cannot-see-1517191561.html'>that</a> duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. <h2>Attach yourself to someone or a something with a large relevant audience</h2>Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Unfortunately, there is <a href='http://barbara.hariko.com/starting-out-seo/index29.html'>only</a> so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. <h2>Geolocation</h2> Once you’ve discovered your evangelists,
think about ways to nurture and encourage them. At the simplest
(and possibly most meaningful) level, find a way to thank them
for spreading the word about your company. “SEO” refers to <a href='https://www.kiwibox.com/basic0908/blog/entry/142928845/avoid-unwieldy-phrases-and-unnecessarily-long-description/?pPage=0'>search</a> engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. <h2>You have an opportunity to write something and rank highly in the SERPS</h2>Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL." <h2>Monitor the evolution of your rankings </h2>It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Industry-relevant links are <a href='http://basil4325.karou.jp/index16.html'>often</a> the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. </p>Personalization counts2017-10-12T00:00:00+02:002017-10-12T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-12:/Personalization-counts-1517293650.html<p>Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. SEO-friendly content doesn’t <a href='http://topseoblog.blogsky.com/1396/11/09/post-94/SERP-Analysis'>have</a> to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Are you worried that your aesthetically appealing website …</p><p>Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. SEO-friendly content doesn’t <a href='http://topseoblog.blogsky.com/1396/11/09/post-94/SERP-Analysis'>have</a> to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. <h2>Attach yourself to someone or a something with a large relevant audience</h2>Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text. Web users want <a href='http://gaz.cu.ma/marketingtips/index7.html'>to</a> see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. <h2>Include a question (and answer) in your content</h2>Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Only Google engineers <a href='https://seocrazy.joomla.com/82-think-like-a-human-not-a-spider'>know</a> the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. <h2>Monitor the evolution of your search results</h2>Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. A so-called website blocker is something that prevents search engines from accessing the site According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2" <h2>Personalization counts</h2>A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Local businesses can’t <a href='http://seotips.sdbx.jp/index27.html'>be</a> fully evaluated on the basis of links. It’s also important to know what kinds of link-building strategies to avoid, so
that you don’t waste your valuable time and effort doing something that can
make Google sandbox your site (remove it from their search engine). The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. </p>Google’s bots might not share your opinion2017-10-11T00:00:00+02:002017-10-11T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-11:/Google-s-bots-might-not-share-your-opinion-1517293674.html<p>Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …</p><p>Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. If possible, choose <a href='http://alicia22.loxblog.com/post/2/Create%20great%20content%20that%20people%20want%20to%20link%20to.htm'>a</a> domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. <h2>Check your website’s loading speed</h2>If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. If you make <a href='https://seotipsandtricks.neocities.org/index13.html'>sure</a> people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. <h2>Link reclamation</h2> The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. While an exact-match <a href='https://sites.google.com/view/seo-hull/seo-keywords'>domain</a> can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. <h2>How Many Words Can I Optimise A Page For?</h2>The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "After you publish a blog post, share it on your social networks and then engage when people engage with you." <h2>Google’s bots might not share your opinion</h2>The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Google’s emphasis on <a href='http://seoadvice.medianewsonline.com/index16.html'>links</a> is the most significant area of overlap between its organic and local ranking algorithms. Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. You need to understand where you are now in order to accurately assess your future rankings. </p>Need to Branch Out2017-10-11T00:00:00+02:002017-10-11T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-11:/Need-to-Branch-Out-1517293653.html<p>I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Think of new <a href='http://blog.goo.ne.jp/basic0908/e/3d63dabc827f7f4c88a5487aef12741c'>ideas</a> to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Contrary …</p><p>I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Think of new <a href='http://blog.goo.ne.jp/basic0908/e/3d63dabc827f7f4c88a5487aef12741c'>ideas</a> to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Google is constantly evolving to better understand the context and intent of user behaviour. <h2>Is Cross linking bad?</h2>When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Although search engines <a href='http://seoadvice.sdbx.jp/starter/index13.html'>can</a> read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. <h2>How to Choose a Domain Name for Maximum SEO</h2>Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Hopefully your website <a href='http://barbara.hariko.com/starting_out/index35.html'>is</a> laid out in a way that allows users to easily find the content or pages that you want to promote. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. <h2>Identify and remove duplicate content</h2>Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. <a href='https://gazhall.com'> Gaz Hall</a>, an SEO Expert from the UK, said: "A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank." <h2>Need to Branch Out</h2>Really good SEO is a process and it requires a detailed and well thought out
plan. You cannot expect to execute quality SEO without listing out what
you’re going to do, documenting yourself along the way, and executing step
by step. Review competitive lists <a href='http://basic0908.mihanblog.com/post/2'>and</a> other pertinent industry sources. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. </p>The first indication should be navigation2017-10-11T00:00:00+02:002017-10-11T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-11:/The-first-indication-should-be-navigation-1517293633.html<p>Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Some of the <a href='http://apple335.doorblog.jp/archives/6417508.html'>first</a> things you probably think of with regards to SEO are links. Links are good …</p><p>Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! Some of the <a href='http://apple335.doorblog.jp/archives/6417508.html'>first</a> things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of links, internal links (or links from your own website) are also incredibly important. They’re how we pass our website’s authority around. And those super nav links? They create links from every single page on the site, to every single other page on the site. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. <h2>An SEO copywriter should know which search queries are being used</h2>Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Always remember that <a href='http://basil4325.karou.jp/index15.html'>the</a> success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. <h2>Grant crawlers permission to index the content on pages</h2>SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. The SERPs will <a href='http://seoadvice.sdbx.jp/starter/index3.html'>most</a> likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Currently more than half of searches account for mobile devices. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. <h2>Crawling and Indexing</h2>Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. According to Gaz Hall, a <a href='https://gazhall.com'>UK SEO Consultant</a> : "Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation." <h2>The first indication should be navigation</h2>Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The obvious engagement <a href='http://seohull.strikingly.com/blog/increase-visibility-to-new-content-you-create'>related</a> thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. URLs with words that are relevant to your site's content and structure are friendlier for visitors
navigating your site. Visitors remember them better and might be more willing to link to them. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. </p>Local SEO is way more than Google2017-10-10T00:00:00+02:002017-10-10T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-10:/Local-SEO-is-way-more-than-Google-1517293659.html<p>If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …</p><p>If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). I don't care <a href='https://seocrazy.joomla.com/113-how-do-you-make-a-google-friendly-site'>if</a> you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. <h2>Gathering your social profile linking domains</h2>Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Record any results <a href='http://unicornwings.jugem.jp/?eid=27'>that</a> appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. <h2>The best way to escape Google’s Penguin penalty</h2>Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Google uses your <a href='http://alton.mee.nu/searchtips/index3.html'>meta</a> data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. <h2>More traffic is a positive sign to Google too</h2>With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. " <h2>Local SEO is way more than Google</h2>The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Performing regular audits <a href='http://www.magcloud.com/user/bartyw'>on</a> your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. </p>Think like a human not a spider2017-10-10T00:00:00+02:002017-10-10T00:00:00+02:00Enid Parsniptag:prometheus.ikaduchi.com,2017-10-10:/Think-like-a-human-not-a-spider-1517293662.html<p>Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting …</p><p>Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. Expanding your online <a href='http://www.soleermetico.com/inclusiveyouthwork/index.php?title=SEO-Advice'>operation</a> into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. <h2>Competitor Analysis and Opportunity Identification</h2>Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. Brand mentions and <a href='http://barbara.hariko.com/facilitate-seo/index10.html'>co-citations</a> are also very important to Google, in determining the quality and usefulness of a particular web page. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. <h2>Claim and finetune your Google My Business listing</h2>Use internal links with clear and informative anchor text. An organic search <a href='https://clementine55.jimdo.com/onsite-seo/content-curation/'>strategy</a> that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. <h2>Redirection is an excellent way to let search engines know when a page has moved</h2> Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Search engine algorithms will continue to become more sophisticated. We asked an <a href ='https://gazhall.com'>SEO Specialist</a>, Gaz Hall, for his thoughts on the matter: "Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs." <h2>Think like a human not a spider</h2>If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? When you’re spending <a href='http://basic0908.mihanblog.com/post/26'>good</a> money on SEO, it’s common to obsess over your keyword rankings. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. It’s important to monitor the backlinks your site is accumulating </p>