Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Browse your …

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Keep an eye on organic search …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. SEO tools are a necessity to any SEO campaign. They can …

SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not …

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google …

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Google has always encouraged webmasters to …

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first …

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Information Snippets are the block of text found under the main title of a …

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Have …

Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Websites that are popular and have a lot of links …

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. If Google and the …

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Web users are …

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog …

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your …

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Technical SEO is an often misunderstood discipline that many find difficult to pin down in …

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? While we all enjoy seeing the …

Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Strategically written website copy includes well-thought-out internal links and calls to action. Google follows links. Links are important. So …

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Diving straight into the internet without any …

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Backlinks are links from other websites to yours, and are incredibly …

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

The search engines will act rapidly to penalize sites that contain viruses or trojans. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised …

Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ Keyword page density is a measure of the relative frequency of the …

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Remember how people say, "it's not about what you know, it's about who you know"? The …

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of …

In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. A great way to incorporate all those valuable local keywords into your website is to create …

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. First, stop assuming SEO is dead because the rules changed. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe …

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Keywords are usually broken up and grouped based on …

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Creating content that consistently drives traffic to your site is a win; however, not all …

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Site owners must focus on the quality of …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When consumers search vocally, their queries are hugely different from how they write them …

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to …

A Google research recently revealed that four out of five users trust search engines for local searches Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it …

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of …