This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Want to drive more quality traffic? Optimize your content for Google answer boxes! By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific …

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting …

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Competition is cutthroat and new platforms are constantly emerging. Extensions are usually linked to what backend technology is …

What’s more, these keywords can really help you to understand your customers’ intentions. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. By determining the meaning of each word, it disambiguates the other …

If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer …

SEO yields tangible, measurable KPIs. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Seo is really an integral part of digital marketing. The advertisers of recent history …

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. Many specialized SEO tools …

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. A lot of SEO has been focused on technical matters and very …

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Just imagine a situation where you have a great article with a boring …

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as …

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains …

Google continues to use natural, quality inbound links as a main ranking factor. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. There are many …

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You should see improvements in website traffic, a key indicator of progress for your keywords. The modern user has a very short attention span. If a …

You need to pick the right field on which to do battle and assess up front where your competition is most exposed. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content …

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive …

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing …

Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google uses your …

So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who use them. And since so many people use Google and other search engines every day when they’re trying …

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank …

Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. One of the most common problems that …

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. Linking to authority …

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life …

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate …

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Cross linking is a great technique to get a better user …

Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are …

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Integrate selected keywords into your website source code and existing content on designated pages. Alt attributes are the text alternatives to your image which will appear if your image …

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Technical SEO is an often misunderstood discipline that many find difficult to pin down in …

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Optimizing your images gives your website an additional chance to be found via image search. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe …

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. Google delivers results based on the geographic location of the searcher, which is determined …

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. On average, the higher up page 1 the result is …

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the …

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

Most companies use SEO to increase website traffic, which in turn, increases revenue. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice …