Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them.
How to optimize your website
Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Although the top-level
domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Anyone with a site that provides useful content and has the right network can now drive organic traffic.
When you need lots of traffic in a short period of time
According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. For brands that
can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt.
Be inspired by the David vs.Goliath battle
Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. According to
SEO Consultant, Gaz Hall: "You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales."
Do not use dashes in the domain name itself
Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. It is recommended
to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Use it before it ceases to be an enabler of competitive advantage. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource.