Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month?
Organic SEO – The Path to a Successful Online Business
If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Excessive repetition of keywords,
and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty An important aspect of SEO is making your website easy for both users and search engine robots to understand. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too.
Experience-based competitive audits
Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Although you may now
have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.
Links are about so much more than Search Engine Optimisation
Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Gaz Hall, a Freelance SEO Consultant
, commented: "As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches."
Use HTTPS to embed resources such as images, media files, CSS and scripts on your pages
Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Many marketers are now
promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is.
You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website!