Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t be helpful. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your website out there, so act like you’ve got something good to offer. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey.
Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Development of a prioritized
list of targeted search terms related to your customer base and market segment. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy.
Basic on-page SEO factors to look for
There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Backlinks are commonly referred
to as one of the top
factors Google uses in deciding what sites to show in a
search result. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Doing so will dramatically bias outcomes in your favor.
Don’t let flowery language get in the way of a clear message
Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. According to SEO Consultant
, Gaz Hall: "Successful SEO requires a thorough understanding of the business itself."
Writing a headline to reach out to multiple audiences may seem like a smart move
Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. The first thing that
has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research.