Sites built around user interaction and sharing have made it easier to match interested groups of
people up with relevant content. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Get people talking about your brand, and mentioning it on their website, or any website for that matte
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Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Every page of your
website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load.
The secret to engaged readers
Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Search Engines are not
humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile.
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By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa. Authority is created over time. It can't be rushed. Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. Gaz Hall, a Freelance SEO Consultant
, commented: "Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results."
Search for your niche keywords on Bing
SEO is connected to strong sales funnels and often shows a high return on investment (ROI). The notion of UX
(user experience) has evolved to become the guiding framework for search engines. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’.