The reality is that blogging is a medium

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go.

Hummingbird also impacts long-tailed search queries

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published.

Local map results showing up may make your result less appealing

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website.

Low-quality content just isn’t going to cut it

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Gaz Hall, an SEO Expert from the UK, said: "HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load."