It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. A strong linking structure and other internal SEO best practices can provide that.
Creativity can take courage
If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Prioritise content marketing. That's
publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in.
Are you seeing the effects of Google +1 on your SEO?
Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. One of the most
common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. You can find valuable data using Google Search Console (formerly called Webmaster Tools). This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too).
Leverage the work your competitors have already done in optimisation
To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. According to SEO Consultant
, Gaz Hall: "The search engines will act rapidly to penalize sites that contain viruses or trojans."
Sprinkle LSI keywords liberally
Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Coming up with great
content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Search is the #1 driver of traffic to content sites, beating social media by more than 300%