‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them.
Ensure your images are SEO-optimised
Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. You can find
terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well.
SEO is not about stuffing a paragraph full of links and keywords
On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Google will send people
looking for information on a topic to the highest quality, relevant pages it has in its database. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer.
SEO for lead generation: Pros and cons
Don't commit the cardinal sin of letting dots ruin your page descriptions ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Gaz Hall, a Freelance SEO Consultant
, commented: "Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site."
Picking Profitable Local SEO Lead Generation Niches
All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Most SEO’s (and dare
i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Although Google's search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. Search engine optimization affects only organic search results, not
paid or "sponsored" results such as Google AdWords.