There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results.
SEO for lead generation: Pros and cons
Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Increase visibility to your
optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised.
Connect your trigger mechanism to the copy that’s on your landing page
You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. The functionality of your
site should not surprise site visitors or interfere with a user’s ability to navigate. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Link outreach is a bit “old school” but can still be quite powerful.
Why Relevancy Matters in Building Real Links
Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Gaz Hall, a Freelance SEO Consultant
, commented: "Optimizing page titles for search is best done finding a balance between volume and intent."
Google and the rest of the search engines rank webpages, not websites
Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Including a Contact Us
page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile.