User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer.
Optimize all your images to gain new opportunities for search ranking.
The key to boosting visibility and SEO is staying active. Page load speed is
also a ranking factor, especially for mobile. Search drives the web -- roughly two-thirds of website visitors originate from organic search. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content:
Fix all Broken links
So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. A good trick is
to dig into your Google Analytics to see the top visited pages on your site. It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation.
Follow SEO best-practices
The structure of your URL can affect both your page’s ranking, but also the user experience. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Organizations should take many factors into account when pursuing an SEO strategy. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance."
Does your site sabotage your content?
Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Your target keywords should
also be in the H1 tag, but your H1 can differ from your title tag If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.