A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. It’s important to have a clear sense of your business goals in mind as you embark on developing a search strategy.
The best advice I've listened to about conversion rates
When it comes to search engine optimisation the information available can be a minefield. Since search engines focus
more Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results.
When your use of 301 redirects becomes obsessive
With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Your first question should
be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer.
Design + offsite SEO = Greatness
Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Before Google’s Panda updates, SEO efforts largely focused on keywords
(link is external)
, or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a particular page. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Gaz Hall, a Freelance SEO Consultant
, commented: "SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen."
Make a good use of local search
Create a list of your closest competitors. One of the most
frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” If it’s not an active website, Google will crawl it far less often, making it less appealing to search engines on a general basis. “Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query.