If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Why are you the right choice? Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically.
Search for your niche keywords on Twitter
Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Website search engine optimisation is Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! a specialist's domain. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links.
Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. In this scenario, it’s common for the Administrator not to realize that embedded URLs include HTTPS instead of HTTP in the URLs. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool.
Can URLs really make a difference?
Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Publish content that delivers value. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage."
Don’t forget about rankings
If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. By A great example that I like to use is Indozine. keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas, it’s ideal for communication to be happening between these entities. By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time.