This keyword uses numerous different words and as such can also be known as a search phrase. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Headings are a big deal for SEO. They tell Google exactly what’s on each page. If you don’t use them correctly, your page isn’t going to rank well.

Overlapping and redundant articles are a no-no, consider how canonical URLs can help

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. At some stage you are Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier.

Small but important things to observe about analysis

Think long term rather than short term. Short term will get you nowhere with SEO. Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Is it bringing you more eyeballs on your website and clients buying your products/services? The content needed to fulfill the intent of a search varies based on the type of intent.

Useful tips from experts in comment spam

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Gaz Hall, from SEO Hull, had the following to say: "Enter competitor’s domain on SimilarWeb.com to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience."

Fun with reporting for now

Local SEO is making sure your business address is regularly seen on the website. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results.