It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. One way search engines derive intent is by classifying queries into intention categories. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines.

Focus on performance, user experience, and widgets

So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Write a good, high-quality blog Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

Never underestimate the influence of long tail search

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works.

The best advice I've listened to about CTR

You get what you want—top rankings on Google and “free” organic traffic. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. Producing content for search engines is also content marketing, list building, and relationship marketing. According to Gaz Hall, a UK SEO Consultant : "Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results."

Reasons why you cannot learn text links well

In 1998, the web was much easier. Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others.