On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic …

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but …

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. It is worth noting …

Think of yourself as an asset portfolio manager, because that’s what you are. In the same way fund managers need to analyze company financial data and operational performance before making investment decisions, you need to analyze your SEO competitors to inform your investment decisions. Increasing your search visibility is …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When consumers search vocally, their queries are hugely different from how they write them …

Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it …

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order …

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control …

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. You need to be placing …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. There …

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Link building happens when you manage to get more links to your …

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Think about what happens when you type a query into a search engine. The …

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other …

Get people talking about your brand, and mentioning it on their website, or any website for that matte The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult …

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Get specific by taking …

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. A proximity search uses the order of the search phrase to find related documents. There is no optimal number of …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Local SEO refers to making a company's …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Are you worried that your aesthetically appealing website …

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Some of the first things you probably think of with regards to SEO are links. Links are good …