You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. In organic search, you don’t have to …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even …

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Having keywords in your domain URL can also give you a small SEO boost. Use a directory structure that organizes your content …

If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice. Go out of your way to consistently create detailed content that brings enormous value to the …

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Development of a prioritized list of targeted search terms related to your customer base and market segment. Not all links are equal. The Google determines the …

Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to …

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. Remember how people say, "it's not about what you know, it's about who you know"? The …

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of …

Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people …

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Think of yourself as an asset portfolio manager, because that’s what you are. In …

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Efficient content organization seeks to reduce, minimize, or …

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content …

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. A big part of effectively …

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. The main aim of your content should still be to provide …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe …

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. By starting …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The greatest selling point of SEO is …

Use Fetch as Google to test whether Google can crawl and index important pages within your site. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly …

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready …

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to …

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Your headline is among the first things that users will come across when carrying out a search …

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Earning a link …

Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? In the coming times, content from …

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine …

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal …

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using …

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader …