The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales.
Use different keyword suggestion tools
If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Yes, contextual link building
is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content.
Create a roadmap for linking between your own articles
Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Including your target keyword
within your page title positively correlated with higher search rankings. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes.
Web 2.0 indexing works wonders
It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Which keywords are the fastest to page 1? Fastest to the top 5?"
You can rank new pages with SEO and content
Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. Focus on your customers,
and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.