You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. In organic search, you don’t have
to continually pay to be seen,
and once you’ve reached the first
page of Google (and you have
quality content and a trustworthy
site), you’ll often stick there for a
long period of time (depending on
the amount of competition). There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content.
Monitor the evolution of your rankings
Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Google’s Penguin 4.0
is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written.
Redirect checks
Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release. A proximity search
uses the order of the search phrase to find related documents. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA is still going to help you increase your rank.
Opting for Effective Search Engine Optimization
As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Gaz Hall, a
Freelance SEO Consultant, commented: "People spend very little time engaging with content."
Learn SEO the hard way
There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Mobile-first. It’s coming.
And I still feel that a responsive website, in addition to all the AMP and so, is essential. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.