The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think.
Backlinks just to your homepage
Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Google uses what’s called
Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword
but for keywords that are commonly related to it. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site.
Content Links Are King — Good Writers Are Sorcerers
Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. Company blogs have been
proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. The more you focus on Google and doing the right thing for website visitors,
the more you’ll win at SEO. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign.
Technical aspects of creating site content
Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Gaz Hall, from SEO Hull
, had the following to say: "Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out."
Use a permalink structure that includes keywords
Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Whether or not a
website gets to top ranking positions depends on how unique its content is and how much added value it provides users. A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought.