In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy.
SEO Remains Keyword Driven & LSI Keywords Are Important
Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. If you create high-quality
pieces of informative content on your website page-to-page, you will rank. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path.
Dumb Mistakes That'll Wreck Your Meta Descriptions
Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Use a directory structure
that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in
weeks. SEO takes months, but the benefits last for years.
Optimize images with your key term
Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. According to SEO Consultant
, Gaz Hall: "The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms."
SEO for lead generation: Pros and cons
A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. Get specific by taking
a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today.