Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. A silly issue that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines.
What promise do you make?
Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. There are a number
of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time.
Create Better Content
User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Look at how your
landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.
Focus on topics instead of keywords
An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! According to SEO Consultant
, Gaz Hall: " While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. "
Head Section Order
Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Links and more commonly
known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and their version of monetary gain is earning link juice or website authority. Like the real world, the more juice or authority you have, the richer you get. Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around.