Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts!
Auditing an Existing Site to Identify SEO Problems
If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Designing your website with
mobile users in mind will give you the best chance at converting the traffic that search engines bring in. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011
Brushing up the basics
Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Use Fetch as Google
to test whether Google can crawl and index important pages within your site. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after.
Analyze your current website
Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "When it comes to marketing strategies for your small business, local SEO is the first avenue on that road."
Content repurposing does what content alone fails to do
The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. External links are links
from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. The key to quality SEO is all about research research research.