Exhibit altruistic behaviour to build trust

Most companies use SEO to increase website traffic, which in turn, increases revenue. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly.

SEO starts when you create the title tag

The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly.

It’s time to revolutionize our approach to 301 redirects

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.

Keep an eye on what other firms are doing

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. According to SEO Consultant, Gaz Hall: "Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps."