The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included.
How does a small local business compete with a major national chain?
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. There are different areas
of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site.
Where to start, I have so many pages?
Make sure that your website’s main menu only features the most important categories. Do not try to
avoid no-follow links completely. These links may have value in improving your search rank. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason
is that search engines could still reference the URLs you block (showing just the URL, no title or
snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority.
User experience is one of the primary factors that determines success or failure
Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. The old saying that “life is a journey, not a destination” can also be applied to SEO. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Gaz Hall, a Freelance SEO Consultant
, commented: "An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap."
Wrap Subheadings in H2 Tags
When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Relevance is part of
your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Spend a little time thinking about how you can get inbound links for your
website. Write informative, high-quality blog entries and share them on
social networks. Another great way to get inbound links is to write blog
entries about current events or news. This will increase the probability
of getting links from media outlets or opinion shapers. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most.