On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are.
The bottom line is, the SEO effects of a +1 are very indirect
Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Check the readability score
of your content with the Flesch reading ease test, and aim to get above 60% The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero.
SEO for Lead Generation and Direct Marketing
. If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. If you’re not blessed
with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important.
Stay Focused on the Long-Term
Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Gaz Hall, a Freelance SEO Consultant
, commented: "Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them."
Refresh your website to match your message
Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Search engines use alt
text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. A strong linking structure and other internal SEO best practices can provide that.