This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Want to drive more quality traffic? Optimize your content for Google answer boxes! By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific …

Stay on top of your SEO strategy and make sure that it is up to date. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! More …

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Those paid and organics incentives are SEO and SEM. Link building is still an important part of your company’s SEO strategy. Instead of trying …

The control scenario ‘A’ is usually defined through several aspects (e.g. The advent of Global economy nearly makes every business have an online presence. Content is a very important part of your website but it is far from the only on page factor that will affect how well your …

Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! If you use images, videos …

Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Make note of the unique characteristics on-page and in the source. There are also companies who sit between both camps almost grey hats so to …

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) The glitz, the glam, the glorious design elements that make your …

Then everyone starts thinking “We are great — let’s reverse engineer this data and show just how great we did.” It’s natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. By now, you should be convinced that …

Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite …

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Chances are, your research begins online, whether you’re looking for answers or products. Overall, the goal of onsite optimization is to increase the relevancy of a web …

Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes …

Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that …

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Competition is cutthroat and new platforms are constantly emerging. Extensions are usually linked to what backend technology is …

Spend more time on it than you would a typical piece of content. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our …

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Write locally oriented content: It’s one of the best things you can do …

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. But it will …

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. In fact, Twitter.com rejected hashtags at first. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where …

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it …

When people hear about how great you are, they head to Google to discover more. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. A popular practice, and thought to be best …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. The day may come when links are less important to rankings, but that day hasn’t arrived yet. An …

You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. Basically, you are creating a piece of content that goes above and beyond to answer all the questions your reader will have on a single topic. Great …

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

What’s more, these keywords can really help you to understand your customers’ intentions. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. By determining the meaning of each word, it disambiguates the other …

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business …

Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. If your site structure is something you’re not really able to change (easily) then …

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a …

The sheer apparent complexity of SEO is enough to turn some people away entirely. Nowadays, everyone’s in a hurry, and the online world is no different. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most …

There are many facets of outbound communications to consider. What’s the first thing you do when you have a question? A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion …

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives …

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. The …

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well …

The Web search engines make use of a Crawler or Spider that crawls the website content. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is …