When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not.
Look at underperforming but related posts on your site
Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Monitor the keywords,
the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before.
Check which of your keywords are already used
Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Write proper page
titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question.
Does more traffic directly imply more revenue?
If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. We asked an
SEO Specialist, Gaz Hall, for his thoughts on the matter: "Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things."
Where are people coming from to get to your site
Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Using hot keywords
and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Rankings in SEO refers to a website’s position in the search engine results page. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back.