Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …

Stick to these good practices and you’ll be on your way to free traffic. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the …

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show …

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Google, now more than ever, don't just want more content, they want content that they feel is quality …

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Google has …